This document provides an overview of Plus91 Technologies Pvt. Ltd., a technology services company catered to the healthcare market. It was founded in 2006 and offers digital marketing, desktop, web and mobile solutions for doctors, clinics, patients and pharmaceutical companies. The management team is described, including Nrip Nihalani, the Director of Product Management, and Aditya Patkar, the CEO. The company's products and services are outlined, including EMR software, digital marketing services, and add-on products. It focuses on using these solutions and services to address problems in the healthcare sector for doctors, clinics, hospitals, pathology labs and patients.

1. Plus91 Technologies Pvt. Ltd.
Adding Value to Healthcare
Business Profile – Focus: Digital Marketing

2. Introduction
• Plus91 Technologies Pvt Ltd ("Plus91" or the
"Company"), is a technology services company
catered to the healthcare market
• Founded in 2006 by Nrip Nihalani, Aditya
Patkar and Kunal Agashe
• Offers Desktop, Web (Cloud) and Mobile
Solutions for Doctors, Clinics and Patients
• Digital Marketing Solutions for Providers,
Pharma and Insurers
• Information Solutions for Patients and Pharma

3. Management Team
• Nrip Nihalani
Nrip Nihalani is a Health Care Technology Evangelist. An advocate of using technology to improve Health care,
he is a speaker and educator on various topics including Signal Processing, Mobility, Information Therapy,
Internet and Mobile use in Healthcare, Electronic Medical Records, Big Data, Healthcare Data Mining and
Patient Record Digitization. He actively consults various NGO’s and Private Groups on Improved Information
Therapy, Collaborative Patient Work Groups, Healthcare Social Media, Distributed Electronic Medical Records,
Patient Safety, eHealth and EMR Adoption, Technology for Doctors and Telemedicine.
He is the Director of Product Management at Plus91 Technologies where he oversees the development of
systems and technologies to simplify healthcare provision and improve the accuracy of technology based health
informatics.
• Aditya Patkar
Aditya Patkar is a strong believer that technology will step up and play a big role in improving Healthcare
systems. He has seen first-hand issues plaguing healthcare and the suffering that it causes. His mission is to
improve accessibility to healthcare using IT and also by spreading awareness amongst providers about the
value technology can bring to themselves, their practice and their patients. Over the past 5 years he has worked
with numerous hospitals and health initiatives to streamline their processes using IT, improving experiences for
over 300,000 patients a year.
He is the CEO at Plus91 Technologies where he oversees the client interactions and future sales efforts. He
works closely with healthcare industry experts, doctors and hospital management personnel to help market and
design Plus91 products which improve healthcare distribution and delivery using technology.

4. Products and Services
•
EMR Products
– MediXcel
• MediXcel EHR: Electronic Medical Record & Practice Management software for Clinics,
Clinic Chains and Specialist Physicians
• MediXcel PHR: Medical Record Access and Health Management on the Web and Mobile
for Patients and Public
• Ivysite: IVF clinic version built on the MediXcel platform
– MediXcel HIS:
• MediXcel HIS caters to Hospitals and Nursing Homes. It comes with the added feature of
handling Indoor Patients and Insurance Claims.
• Allowing addition of rooms, beds and OTs, and also managing itemized billing
– LabC:
• Lab Information System for managing Lab workflows, track samples, create reports and
administer the Lab, Lab Chains and Collection Centers
• Manage outsourcing, collection centers, samples all at a single location with LabC
•
Digital Marketing: Plus91 provides quality websites exclusively for Doctors, Clinics and
Hospitals. A separate division with our experience EMR driven knowledge allows us to create
relevant and useful websites and digital marketing plans for helping you engage patients.

5. Products and Services contd.
•
Add-on Products
– Eucalyptus HRA
• A 16 systems HRA review which can be used by Clinic Chains, Insurance companies and
Wellness companies as the basis of their wellness programs
• Comes with a plug and play modules which include Health Dashboards, HRA scoring,
Individual and Organizational Reports and ability add and remove questions
– DocControl (in association with ResearchDx):
• A full fledged work flow based SAAS document management system
• The DMS follows all HIPAA and 21 CFR part 11 guidelines and is used widely in USA.
– MedCMS (Based on Medline)
• A fully customizable CMS based engine using Medline patient information and content
• Can be used to create custom white label site which can be integrated with your own
website, portal or application
• Seminars and Conferences: Plus91 team members also provide education sessions
and seminars on Digital Marketing, Online profile management and using
technology in Healthcare

6. How we address the problems?
Sector
Solutions
DOCTORS
SaaS and Desktop Based EMR Solutions
Physician Digital Marketing
Marketing and Patient Engagement via Social Media
CLINICS & HOSPITALS
Marketing and Patient Engagement via Websites
Hospital Marketing via Social Media
Saas and Intranet Based HIS Solution
Patient Centric Portals
PATHOLOGY LABS
Marketing and Patient Engagement via Websites
Path Lab Marketing via Social Media
Saas Based Lab Information Management System(LIMS)
with EMR
PATIENTS
Topic Specific Health Information Micro sites
Information Therapy Portals
Electronic Health Records (EHR)
PHARMA COMPANIES
Demographically and Clinically Profiled Medical
Information

7. Digital Marketing Focus
• Plus91’s Website For Doctors division focuses
on helping Healthcare Providers and other
stakeholder improve their presence on the
web
• We:
–
–
–
–
–
Create and Manage Website
Integrate with Applications, Gateways and Tools
Perform SEO
Manage Online Profile
Create In-Bound and Out-Bound Digital Strategies
• Doctors Get Online – A DIY profile promotion
site for Doctors

8. some big names 
Doctors, Clinics, Hospitals
Institutional and Cos.
International
KEM Hospital
Pfizer
Coventry Medical Group
Nair Hospital
Dept of BioTechnology,
Govt of India
Partners in Primary Care
Mycare Healthcare
Pune Obstetrics & Gynaec
Society
NorthWest Suburban
Physicians
Malpani Infertility Clinic
Reserve Bank of India
TechnicalDr Inc.
Apollo Hospitals
Council of Scientific and
Industrial Research
DuPage Pediatrics
200 +
Indian Drug Manufacturers
Association
ResearchDX

9. Plus91 influence on the web
• “Technology For Doctors” and “EMR, EHR and
Meaningful Use”
– Plus91’s extremely popular Medical technology Blogs are
frequently referred in International News and Blog Sites
• Nrip Nihalani features at 4th in the list of 100 most
influential persons in Healthcare IT online.
• Plus91’s newsletter reaches apprx 10,000 doctors
multiple times a month
• Indian Health Journal
– Collaborative Blog Contributed to by over 40 Doctors and
Medical Professionals
• Information Therapy Portals and Apps
– Myfertiletime, SmartPatientAlerts, NoBabyNow, etc.
together get over 4,00,000 page hits a month

10. Thanks for Viewing this Presentation
For us to help you further, please contact us
Web: http://www.plus91online.com
Corporate: http://www.plus91.in
Twitter: @plus91 @nrip @adityapatu
Facebook: http://www.facebook.com/plus91.in