This webinar discussed call tracking for pay-per-click (PPC) advertising. It began with introductions from presenters Amanda West-Bookwalter and Angelo Tsakonas. They then covered what call tracking is, different levels of call tracking needed depending on goals, integrating call tracking with other systems like CRM, and tools for optimizing calls from PPC like click-to-call extensions, call routing, and interactive voice responses. The webinar concluded with a question and answer session and calls to action.