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Rachel Yeomans of Astek and Lora Templeton of Wiley walk you through how to use Google AdWords and Google Analytics in order to effectively achieve your business goals. Learn best practices, tools and follow an in-depth case study that will help you launch your own AdWords program!
Este documento describe varios peligros principales de Internet como el ciberacoso, grooming, sexting y robo de información. Luego presenta un caso real de dos menores condenadas por acosar a otra menor que se suicidó debido al acoso constante tanto en la escuela como en línea. Finalmente, ofrece algunas recomendaciones para usar Internet de manera más segura.
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I'm on your website, now what? Rachel Yeomans of Astek walks you through the process of engaging individuals once they are on your website, and to keep them clicking! This was presented during the SIPA (Specialized Information Publishers Association) Marketing Conference in 2011.
How to Speak Google: Using AdWords and Analytics to Grow Your Publishing Busi...Rachel Yeomans
Rachel Yeomans of Astek and Lora Templeton of Wiley walk you through how to use Google AdWords and Google Analytics in order to effectively achieve your business goals. Learn best practices, tools and follow an in-depth case study that will help you launch your own AdWords program!
Este documento describe varios peligros principales de Internet como el ciberacoso, grooming, sexting y robo de información. Luego presenta un caso real de dos menores condenadas por acosar a otra menor que se suicidó debido al acoso constante tanto en la escuela como en línea. Finalmente, ofrece algunas recomendaciones para usar Internet de manera más segura.
This document provides tips and best practices for using search and social media to influence customers. It recommends having a clear plan tied to goals like increasing sales, traffic, or brand awareness. The plan should include objectives, metrics, and the platforms to use. It also provides dos and don'ts for social media engagement, such as conversing, sharing engaging content, and avoiding over-promotion or a corporate voice. The document promotes scheduling demos with marketing service providers BeaconLive and Astek.
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How do you use social media to your professional advantage when you're still in college or just graduated? Here are some tips on how to market yourself and your skill set using social media tools and tips. Originally presented to Collegiate DECA at DePaul University.
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How do you measure the impact of social media for B2B? Tips, tools and processes are showcased in this power point, presented by Rachel Yeomans of Astek during the 2012 Annual Conference for the Specialty Information Publishers Association.
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Learn more at www.inknowvision.com
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1) Search Influence is an online marketing company that helps local businesses succeed through search engine optimization and marketing.
2) The document discusses the importance of consistent local business information (name, address, phone number) across citations, websites, and profiles to avoid confusing search engines.
3) It provides tips for auditing a business's online presence, fixing issues like duplicates or inconsistencies, and optimizing websites and profiles for local search results.
This document summarizes Steve Blank's presentation on "The Startup Owners Manual". It discusses the concepts of customer development, business models, and turning hypotheses into facts through testing ideas with customers. The presentation is based on several of Steve Blank's books and promotes getting outside the building to test problems and solutions with real customers. It also highlights that the manual provides examples and guidance for startups on topics like customer relationships, key resources, revenue streams, and other business model components.
This presentation on Attribution and Media Measurement was made at the 2012 Digital World Expo. For an electronic copy please email info@encoremetrics.com
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Take a look at this 2-year program and see the numbers that prove why it was a success! Check out the program, see what we did in the background and check out those numerical comparisons (with a few examples that just can't be measured but are just as important)!
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The document discusses managing your online reputation through social media platforms. It provides an overview of major platforms like Facebook, Twitter, LinkedIn, YouTube and recommends engaging with others on these sites to establish yourself as a valuable member of online communities. The document also stresses maintaining a consistent online presence and brand across all of your social media profiles.
Meet Googlebot, the Personae that Determines Your SEO Success by Jeremy BenckenProductCamp Austin
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Thinking outside the box when your box is shrinkinganimikh
The document discusses networking for career development, including defining your personal brand through online and offline networking. It outlines strategies for pre-networking, building your brand at networking events, and sustaining your brand post-event. These include doing research beforehand, actively listening at events, following up afterwards, and mentoring others. The document also discusses using social media like LinkedIn, Twitter, YouTube and blogs to manage your online reputation and personal brand.
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"Flexible web publishing with Expression Engine". Delivered by Johannes Booy, Jeff Ausura, and Michael Witwicki of Booyant, on April 14th, 2010 at Lamont Library, Forum Room.
Take a deep dive into blogging. This presentation, originally shown at Chicago's Startup Institute, includes content ideation and creation, managing your blog and getting people to read you content on your blog. Lots of tools, tips and tricks!
1) Sponsorship marketing involves brands sponsoring events, communities, or causes that are relevant to their target consumers. This builds trust and positive associations with the brand.
2) Peer-powered marketing connects consumer organizations to businesses through a sponsorship platform. It allows both parties to benefit by focusing on the consumer rather than the brand.
3) Case studies show that sponsorship marketing can increase brand awareness and preference when it provides value to consumers through relevant content and experiences. This builds long-term trust and engagement between brands and customers.
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