Uploaded byRachel Yeomans
What You Need to Get Started (and Keep Going) on Social Media
This document serves as a guide for a pre-conference workshop on social media and marketing, outlining best practices, target platforms, and processes for effective social media management. Key topics include goal setting, research on platforms, content organization, and utilizing tools for measurement and analytics. It emphasizes the importance of being authentic and adaptable in social media strategies.
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What You Need to Get Started (and Keep Going) on Social Media
- 1. Pre-Conference Workshop: Social Media & Marketing www.astekweb.com © Astek Consul3ng 2011
- 2. Table of Contents ! Social Media Best Prac3ces Social Media Language PlaBorms ! Rou3ne ! Tool & PlaBorm Set-‐Up ! Publish ! Measure www.astekweb.com © Astek Consul3ng 2011
- 3. The Social Media Process ! Start Backwards ! Do Your Research ! Pick Your PlaBorms ! Declare Your Process ! Be Accountable www.astekweb.com © Astek Consul3ng 2011
- 4. Before We Begin Tradi3onal Marke3ng Public Rela3ons Editorial Social Media www.astekweb.com © Astek Consul3ng 2011
- 5. Start Backwards www.astekweb.com © Astek Consul3ng 2011
- 6. Start Backwards ! What are your goals? ! Not just your business goals WRITE THEM DOWN www.astekweb.com © Astek Consul3ng 2011
- 7. Now What ! Goals: Pick 3 ! Be measurable ! Be realis3c ! Be flexible MAKE YOUR NEW LIST AND KEEP www.astekweb.com UPDATING IT © Astek Consul3ng 2011
- 8. Make Sure Others Know ! Communicate ! Who needs to know? ! How oXen should they be updated? ! How oXen should you be updated? CREATE YOUR PHONE TREE www.astekweb.com © Astek Consul3ng 2011
- 9. Learn from Others www.astekweb.com © Astek Consul3ng 2011
- 10. Learn from Others www.astekweb.com © Astek Consul3ng 2011
- 11. Learn from Others www.astekweb.com © Astek Consul3ng 2011
- 12. Learn from Others www.astekweb.com © Astek Consul3ng 2011
- 13. Do Your Research www.astekweb.com © Astek Consul3ng 2011
- 14. Search Engine Op3miza3on ! Google Ad Words and Keyword Tool ! Adwords Editor ! SEM Rush www.astekweb.com © Astek Consul3ng 2011
- 15. Search Engine Op3miza3on ! Pick your final keywords and commit to them MEDIUM -‐ LOW COMPETITION AND BE SPECIFIC www.astekweb.com © Astek Consul3ng 2011
- 16. Pick Your PlaBorms www.astekweb.com © Astek Consul3ng 2011
- 17. Possible PlaBorms www.astekweb.com © Astek Consul3ng 2011
- 18. What Provides Beer ROI www.astekweb.com © Astek Consul3ng 2011
- 19. What PlaBorms Are Growing? Image courtesy of ComScore www.astekweb.com © Astek Consul3ng 2011
- 20. Target Demographic On Social Media www.astekweb.com © Astek Consul3ng 2011
- 21. ASK… Are YOUR partners and customers engaging on those plaBorms? AND Are your POTENTIAL partners and customers? www.astekweb.com © Astek Consul3ng 2011
- 22. Research and Pick Your PlaBorm(s) www.astekweb.com © Astek Consul3ng 2011
- 23. Before You Get PlaBorm-‐Happy Where is your social content going? And does your website show it? www.astekweb.com © Astek Consul3ng 2011
- 24. Your Website SHOULD Be Here Expert Resource’s Resource Website Webinar Webinar Social Host’s Social Website Media Media Audience Online News News Website www.astekweb.com © Astek Consul3ng 2011
- 25. Take Inspira3on from Others www.astekweb.com © Astek Consul3ng 2011
- 26. More Inspira3on www.astekweb.com © Astek Consul3ng 2011
- 27. Now That We Have That Sorted Out www.astekweb.com © Astek Consul3ng 2011
- 28. Facebook and Twier Should Be Last ! Blog ! LinkedIn ! Google+ www.astekweb.com © Astek Consul3ng 2011
- 29. Declare Your Process www.astekweb.com © Astek Consul3ng 2011
- 30. PlaBorm Set-‐Up ! Blog ! Wordpress ! Squarespace ! Blogger ! Tumblr ! Posterous www.astekweb.com © Astek Consul3ng 2011
- 31. Blog: What Your Web Developer Needs ! A URL ! Your preferred plaBorm ! List of plug-‐ins ! Access to your website design template ! A deadline www.astekweb.com © Astek Consul3ng 2011
- 32. Blog: Wordpress Plug-‐Ins ! ShareThis ! Akismet ! Google Analy3cs for Wordpress ! Google XML Sitemaps ! Pla3num SEO Pack ! Yoast ! Wordpress.com Popular Posts ! Outbrain or LinkWithin ! Livefyre ! For when you start with Twi8er ! WP to Twier ! Tweet Old Post www.astekweb.com © Astek Consul3ng 2011
- 33. Blog: What You Need ! An editor ! Writer(s) ! A required (and realis3c) editorial calendar ! A quick Wordpress tutorial for best prac3ces ! Buy-‐in from upper management ! Your keyword list www.astekweb.com © Astek Consul3ng 2011
- 34. LinkedIn: What You Need ! An updated company page ! An updated personal profile ! Group involvement ! Content that drives people to your website www.astekweb.com © Astek Consul3ng 2011
- 35. LinkedIn: Update Your Company Page ! Media: ! Profile Company Banner: 646px x 220px Careers Company Banner: 646px x 220px Products Company Banner: 646px x 220px Profile Company Logo: 100px x 80 px Mobile Company Logo: 50px x 50px Square “Services” icon: 100px x 80px (unique for each service listed) Youtube Profile Video ! Copy: ! List of company special3es/Keywords < 45 characters) List of Services < 45 characters Service Descrip3ons < 250 characters Disclaimer < 400 characters (If needed) Profile Video Title Company Service/Products Summary Title < 100 characters Company Service/Products Summary Descrip3on < 400 characters ! Other: ! Recommenda3ons from clients (by invite once page is complete) www.astekweb.com © Astek Consul3ng 2011
- 36. LinkedIn: Update Your Company Page www.astekweb.com © Astek Consul3ng 2011
- 37. LinkedIn: Update Your Company Page www.astekweb.com © Astek Consul3ng 2011
- 38. LinkedIn: Link Your Employees to Your Company Page www.astekweb.com © Astek Consul3ng 2011
- 39. LinkedIn: Update Your Page Status www.astekweb.com © Astek Consul3ng 2011
- 40. LinkedIn: Watch Those Insights Increase www.astekweb.com © Astek Consul3ng 2011
- 41. LinkedIn: Join 3 Groups ! Join your preferred groups www.astekweb.com © Astek Consul3ng 2011
- 42. LinkedIn: Join 3 Groups ! Ac3vate your preferred sepngs ! Subscribe to daily emails www.astekweb.com © Astek Consul3ng 2011
- 43. LinkedIn: Join 3 Groups ! Contribute to each group by pos3ng a status update or commen3ng on posts at least three 3mes per week www.astekweb.com © Astek Consul3ng 2011
- 44. LinkedIn: Personal Profile Check-‐List ! Get your keyword list out ! Install the following plug-‐ins ! Skills & Exper3se ! Blog Link by Typepad ! Slideshare (if applicable) ! Box.net www.astekweb.com © Astek Consul3ng 2011
- 45. LinkedIn: Your Personal Profile www.astekweb.com © Astek Consul3ng 2011
- 46. Google+: Create a Page ! Create page using a company-‐specific Gmail address ! Create necessary assets ! Google Cover: 940×180 ! Google Profile Photo: 260px X 260px ! Fill out the appropriate informa3on ! Update the page status daily www.astekweb.com © Astek Consul3ng 2011
- 47. Google+: Create a Page www.astekweb.com © Astek Consul3ng 2011
- 48. Google+: A Local Page www.astekweb.com © Astek Consul3ng 2011
- 49. Google+: Op3mize Your Website www.astekweb.com © Astek Consul3ng 2011
- 50. Organize Your Content www.astekweb.com © Astek Consul3ng 2011
- 51. Editorial Calendar ! Google Calendar www.astekweb.com © Astek Consul3ng 2011
- 52. Editorial Calendar www.astekweb.com © Astek Consul3ng 2011
- 53. Editorial Calendar www.astekweb.com © Astek Consul3ng 2011
- 54. Editorial Calendar www.astekweb.com © Astek Consul3ng 2011
- 55. Editorial Calendar Sepngs www.astekweb.com © Astek Consul3ng 2011
- 56. Editorial Calendar Sepngs ! Sepngs Tab General Calendars ! General Time zone Automa3cally add invita3ons to my calendar www.astekweb.com © Astek Consul3ng 2011
- 57. Editorial Calendar Sepngs ! Calendars Details Share This Calendar No3fica3ons www.astekweb.com © Astek Consul3ng 2011
- 58. Editorial Calendar Sepngs ! Always make sure to save! www.astekweb.com © Astek Consul3ng 2011
- 59. Finding What to Post ! Start with your content ! RSS feeds ! Google Alerts ! Google news search www.astekweb.com © Astek Consul3ng 2011
- 60. RSS Feeds www.astekweb.com © Astek Consul3ng 2011
- 61. Google Alerts www.astekweb.com © Astek Consul3ng 2011
- 62. The Social Pos3ng Process www.astekweb.com © Astek Consul3ng 2011
- 63. The Publishing Kitchen Sink ! Analy3cs ! Listening Tools Dashboards ! Radian6 ! Google Analy3cs ! Sysomos ! Omniture ! SM2 ! Webtrends ! CustomScoop ! Argyle Social ! SproutSocial Complete List: hp://bit.ly/stmjRF www.astekweb.com © Astek Consul3ng 2011
- 64. Argyle Social: Dashboard www.astekweb.com © Astek Consul3ng 2011
- 65. Argyle Social: Set-‐Up www.astekweb.com © Astek Consul3ng 2011
- 66. Argyle: Set-‐Up Checklist ! Social Proper3es ! Analy3cs ! Rules ! Users ! Time Zone ! Bookmarklet www.astekweb.com © Astek Consul3ng 2011
- 67. Let’s Start Scheduling! www.astekweb.com © Astek Consul3ng 2011
- 68. Let’s Start Scheduling! www.astekweb.com © Astek Consul3ng 2011
- 69. Let’s Start Scheduling! www.astekweb.com © Astek Consul3ng 2011
- 70. Let’s Start Scheduling! www.astekweb.com © Astek Consul3ng 2011
- 71. Let’s Start Scheduling! www.astekweb.com © Astek Consul3ng 2011
- 72. Let’s Start Scheduling! www.astekweb.com © Astek Consul3ng 2011
- 73. Managing Your Posts www.astekweb.com © Astek Consul3ng 2011
- 74. Managing Your Posts www.astekweb.com © Astek Consul3ng 2011
- 75. Be Accountable www.astekweb.com © Astek Consul3ng 2011
- 76. Social Media Policy: Get One socialmediagovernance.com/policies www.astekweb.com © Astek Consul3ng 2011
- 77. Measure Your Results and Remember… ! Your business is different ! Your website is different ! Your site visitors interact and transact differently ! Choose YOUR goals and set your own form of measurement www.astekweb.com © Astek Consul3ng 2011
- 78. Your Analy3cs ! Google Analy3cs ! LinkedIn Insights ! Social Media Tool www.astekweb.com © Astek Consul3ng 2011
- 79. Your Analy3cs www.astekweb.com © Astek Consul3ng 2011
- 80. Are You Mee3ng Your Goals? ! Create monthly reports and compare www.astekweb.com © Astek Consul3ng 2011
- 81. You Have Data: Now What? ! What Worked? ! What Didn’t? ! Who’s Doing it Beer? ! Declare Next Steps and Updated Goals (if applicable) START THAT BACKWARDS PROCESS www.astekweb.com ALL OVER AGAIN © Astek Consul3ng 2011
- 82. Don’t Forget! www.astekweb.com © Astek Consul3ng 2011
- 83. The Social Media Mantra ! Have goals and expecta3ons ! It’s about the goals, not the plaBorms ! Be authen3c ! Be realis3c and accountable ! Be prepared to change your course ! Be human www.astekweb.com © Astek Consul3ng 2011
- 84. Thank You! Rachel.Yeomans@AstekWeb.com Twier.com/RachelYeomans Twier.com/AstekWeb LinkedIn.com/in/RachelYeomans www.astekweb.com © Astek Consul3ng 2011