The document presents insights from Jamie Madigan's presentation on video game psychology and product engagement at the Habit Summit in 2016. It discusses various psychological effects and strategies, such as the Zeigarnik effect and the endowed progress effect, and suggests actionable tactics like tracking user progress and experimenting with pricing models for games. The emphasis is on enhancing user engagement through psychological principles and competitive comparisons.

1. Video Game Psychology
and
Product Engagement
Presented at Habit Summit, 2016
Jamie Madigan, Ph.D.

2. www.psychologyofgames.com

3. Quests

4. The Zeigarnik Effect

5. The Endowed Progress Effect

6. Things to try…
• Keep track for users
• Endow progress
• Threaten to take
things away
• Force choices

7. Competition

8. RelatedAttribute Hypothesis

9. The Frog Pond Effect

12. The McKayla Is Not Impressed Effect

13. Not all rungs in a ladder are equally spaced

14. Things to try…
• Facilitate
comparisons to
similar others
• Find ways to cut data
to put player near
top of smaller lists
• Find alternaGves to
points and ranks

15. “Free” To Play

16. $10
$20

17. $10
$20

18. Free is an irrational number

19. 15¢
1¢

20. 14¢
0¢

21. Things to try…
• Experiment with free
or non-$ opGons
• Contrast them with
paid opGons
• Find ways to reduce
risk for paid opGons
• Be careful about
contrasGng with free

22. Let me know how it goes…
• www.psychologyofgames.com
• jamie@psychologyofgames.com
• @JamieMadigan on TwiSer