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What Tech Startups
Should Be Doing Next
@jessicalawrence
#startnext
World’s Largest Meetup Group
@jessicalawrence
#startnext
$
We provide the stage where billion dollar companies
launch in New York, we connect founders with funders and
key resources to grow their businesses, we advocate for
access to technology and connectivity for all New Yorkers,
and we host conversations on key issues like diversity in
tech and tech workforce development.
Hello!
@jessicalawrence
#startnext
Work
Work
Work
Work
Work
Work
Work
Work
Work
WorkWork
Work
Work
Work
Work
Work
Work
Work
Work Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
ork
Work
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Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
W
Work
Work
Work
Wor
WorkWork
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
Work
W
Work Work
Work
Work
Work
Work
Wor
Work
Work
Work
Work
Work
Work
Work
WorkWork
Work
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WorkWork
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WorkWork
Work
WORK
@jessicalawrence
#startnext
(one of our most poorly designed products)
Work!
It has a lot of
negative side
effects
It’s
outdated.
It’s functionality
doesn’t meet
the users’
needs.
No one really
likes it.
It’s
inefficient.
Engaged
13%
Disengaged
87%
@jessicalawrence
#startnext
Source: Gallup
Only 20% of people can say they
like what they do every day.
Source: Wellbeing by Tom Rath
@jessicalawrence
#startnext
4%
Burned Out
96%
@jessicalawrence
#startnext
Source: Harvard Medical School
Photo Illustration by 731
45 million Americans
live below the poverty line
Bad bosses
Useless meetings
Sorry son, just need to hit send…
You want me to pump where?
Work vs. Wellbeing
@jessicalawrence
#startnext
@jessicalawrence
#startnext
Source: http://mywhisperedcolors.tumblr.com/
@jessicalawrence
#startnext
CHANGE!
?
@jessicalawrence
#startnext
TRUST
@jessicalawrence
#startnext
WELLBEING = HUMAN RIGHT
@jessicalawrence
#startnext
@jessicalawrence
#startnext
Results Only Work Environment:
Wherever
Whenever
As long as the work gets done
@jessicalawrence
#startnext
Engagement
Wellbeing
Creativity
Effectiveness
@jessicalawrence
#startnext
Startups
@jessicalawrence
#startnext
@jessicalawrence
#startnext
@jessicalawrence
#startnext
Every company began as a startup.
Every company began as a startup.
Every company began as a startup.
Every company began as a startup.
Every company began as a startup.
Every company began as a startup.
Every company began as a startup.Every company began as a startup.
Every company began as a startup.
Every company began as a startup.
Every company began as a startup.
Values@jessicalawrence
#startnext
Innovative Products Innovative Companies
?
@jessicalawrence
#startnext
wellbeing
@jessicalawrence
#startnext
Start here. @jessicalawrence
#startnext
fear
scarcity competition urgency
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
fear
scarcity competition urgency
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
fear
competition urgency
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
scarcity
“The first man gets the
oyster, the second man
gets the shell.”
- Andrew Carnegie
@jessicalawrence
#startnext
fear
scarcity competition
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
urgency
fear
scarcity competition urgency
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
Machine Human
Straightforward Complicated
Unemotional Emotional
Consistent & predictable Inconsistent & unpredictable
Consistent productivity Variable productivity
Consistent efficiency Variable efficiency
Interchangeable Parts Not so much
@jessicalawrence
#startnext
fear
scarcity competition urgency
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
Quantified (everything)
What’s the ROI
of this
wellbeing
program?
@jessicalawrence
#startnext
Jerk?…OK!
Unethical?…OK!
Overworked?…OK!
@jessicalawrence
#startnext
We use quantitative measures to
excuse behavior that is
qualitatively destructive.
fear
scarcity competition urgency
machine envy
data obsession
values-behavior gap
@jessicalawrence
#startnext
Values Behavior
@jessicalawrence
#startnext
''We treat others as we would like to be
treated ourselves. We do not tolerate
abusive or disrespectful treatment.
Ruthlessness, callousness and
arrogance don't belong here.''
From Enron’s Vision & Values
@jessicalawrence
#startnext
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
behavior behaviorbehavior behavior behaviorbehavior
scarcity competition urgency
machine envy
data obsession
values-behavior gap
fear
@jessicalawrence
#startnext
Retirement?
@jessicalawrence
#startnext
@jessicalawrence
#startnext
@jessicalawrence
#startnext
@jessicalawrence
#startnext
@jessicalawrence
#startnext
work
work
@jessicalawrence
#startnext
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
life work
#1
@jessicalawrence
#startnext
life
work
family
sleep
eat
learn
play
#1 cont.
@jessicalawrence
#startnext
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
Business is human.
And personal.
#2
@jessicalawrence
#startnext
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
Human FIRST
What do we need to thrive?
What does wellbeing look like?
#3
@jessicalawrence
#startnext
@jessicalawrence
#startnext
#3 cont.
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
wellbeing = perk
wellbeing = human right
@jessicalawrence
#startnext
#4
P E R M A
Positive
Emotion
Engagement
Relationships
Meaning
Accomplishment
Martin Seligman’s model of wellbeing…
@jessicalawrence
#startnext
#4 cont.
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
Explore the
UNQUANTIFIED
life.
#5
@jessicalawrence
#startnext
“Yet the gross national product does not allow for the
health of our children, the quality of their education or
the joy of their play.  It does not include the beauty of
our poetry or the strength of our marriages, the
intelligence of our public debate or the integrity of our
public officials. 
It measures neither our wit nor our courage, neither our
wisdom nor our learning, neither our compassion nor
our devotion to our country, it measures everything in
short, except that which makes life worthwhile.” 
@jessicalawrence
#startnext
- Robert F. Kennedy
#5 cont
@jessicalawrence
#startnext
Our goal should not be to
become more like machines,
but to become more like
ourselves.
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
#6
@jessicalawrence
#startnext
know your own way
#6 cont.
@jessicalawrence
#startnext
#6 cont.
@jessicalawrence
#startnext
Heroes
to match
your values
#6 cont.
@jessicalawrence
#startnext
Kindness =
DISRUPTION
#6 cont.
@jessicalawrence
#startnext
#6 cont.
Carol Dweck Martin Seligman
Parker Palmer Susan Cain Tina Roth Eisenberg
#6 cont.
#6 cont.
@jessicalawrence
#startnext
#6 cont.
#6 cont.
@jessicalawrence
#startnext
7 Principals
1.Work and life are not separate
2.Business is personal
3.Human first
4.Wellbeing isn’t a perk
5.Explore the unquantified life
6.Know your own way
7.Practice presence @jessicalawrence
#startnext
“…that know my presence as something
far different than my performance.”
- Courtney E. Martin
Photo by Johanna Loock
#7 cont.
@jessicalawrence
#startnext
- Evgeny Morozov, The New Republic
“Hopefully, these movements will then
articulate alternative practices, instructions,
and designs. If it takes an act of unplugging
to figure out how to do it, let’s disconnect
indeed. But let us not do it for the sake of
reconnecting on the very same terms as
before”
How we work isn’t
a law of nature.
We have the
power to
CHANGE
them.
And that is what
tech startups
should be
doing next.
Jessica Lawrence
#startnext
@jessicalawrence
Thank You

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