As part of our recent brand storytelling research, we asked UK consumers a handful of questions about their experience and opinion of native advertising and brand-sponsored content.
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-marketing-left
Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates opportunities and challenges, especially for brands.
Brands have learned that promoting themselves doesn't work. Ultimately it's the stories that allow brands to connect with their audience. The future of marketing is extreme customer-centricity.
Brands have to stop promoting themselves and create content that people actually want to consumer. The future of marketing will see more brands acting like publishers. This is more than a cliche. It means brands will start delivering content people want. And driving engagement and conversions.
As content consumers, we react more quickly and with deeper connection to headlines that engage us with curiosity and wit. The future of marketing uses the words we use when searching online and drives action with engaging headlines.
The world is overflowing with more information than any of us could ever dream of consuming. But "a picture is worth a thousand words." The future of marketing is more visual as brands follow traditional media publishers into visual content production. Brands will hire photographers, designers, reporters and videographers in addition to journalists.
The term "real-time marketing" is a myth. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. We are always-on and always-connected. The "campaign brain" no longer fits the world we live in. Campaigns that provide short-term bumps of engagement do not provide the return that marketing investment requires.
Brands cannot determine when and where lightning will strike. And so the future of marketing will see marketing leaders creating a culture of continuous always-on content production.
Social media is not a strategy. It is one of the channels we use to consume content and connect with people. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. These are just the pipes. Content is the fuel.
In order to be effective in the future, brands must create branded content hubs to attract their own audiences. The future of marketing is owned media and branded content hubs, driving social engagement that fuels paid distribution.
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH
From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising"
Some high-lights:
* We are only beginning to understand the huge shift from disconnectePicture 20d to connected 'consumers'
* Connected people act / consume / behave / communicate VERY differently
* Mobile broadband-powered content sharing is going to reset the content industries
* The disruption has only just begun
* Captive consumers are rapidly vanishing
* Advertising and marketing as we knew it is no longer going to work
* Advertising IS CONTENT
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-marketing-left
Stories have helped us connect with our fellow human beings since the dawn of time. But as we have evolved, each new communication platform creates opportunities and challenges, especially for brands.
Brands have learned that promoting themselves doesn't work. Ultimately it's the stories that allow brands to connect with their audience. The future of marketing is extreme customer-centricity.
Brands have to stop promoting themselves and create content that people actually want to consumer. The future of marketing will see more brands acting like publishers. This is more than a cliche. It means brands will start delivering content people want. And driving engagement and conversions.
As content consumers, we react more quickly and with deeper connection to headlines that engage us with curiosity and wit. The future of marketing uses the words we use when searching online and drives action with engaging headlines.
The world is overflowing with more information than any of us could ever dream of consuming. But "a picture is worth a thousand words." The future of marketing is more visual as brands follow traditional media publishers into visual content production. Brands will hire photographers, designers, reporters and videographers in addition to journalists.
The term "real-time marketing" is a myth. It is an over-simplification of the complexity of the modern world and how brands need to act in order to stay relevant. We are always-on and always-connected. The "campaign brain" no longer fits the world we live in. Campaigns that provide short-term bumps of engagement do not provide the return that marketing investment requires.
Brands cannot determine when and where lightning will strike. And so the future of marketing will see marketing leaders creating a culture of continuous always-on content production.
Social media is not a strategy. It is one of the channels we use to consume content and connect with people. It is the evolution of what started with the dawn of the internet and the move to digital, mobile and cloud-based systems of communications. These are just the pipes. Content is the fuel.
In order to be effective in the future, brands must create branded content hubs to attract their own audiences. The future of marketing is owned media and branded content hubs, driving social engagement that fuels paid distribution.
Creating value with Content: the Future Of Marketing & Advertising, by Gerd L...Gerd Leonhard
These are the slides from my presentation in Sydney, August 18, see http://bit.ly/l6NZH
From the event description: "Futurist Gerd Leonhard will talk about the key trends and developments from around the globe, depict the most likely scenarios in the next 3-5 years, and describe opportunities that will arise from the global change to a networked and fully converged ecosystem of Content & Media, Marketing and Advertising"
Some high-lights:
* We are only beginning to understand the huge shift from disconnectePicture 20d to connected 'consumers'
* Connected people act / consume / behave / communicate VERY differently
* Mobile broadband-powered content sharing is going to reset the content industries
* The disruption has only just begun
* Captive consumers are rapidly vanishing
* Advertising and marketing as we knew it is no longer going to work
* Advertising IS CONTENT
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
Banks are focusing on building brand loyalty among youth through targeted social media campaigns and personalized mobile banking experiences. Some strategies that have been successful include HSBC's student-focused music campaign on social media in the UK, TEB BNP Paribas' branded Snapchat lens to promote a tennis tournament, and EGBank's social media storytelling series that increased brand awareness among Egyptian youth. Artificial intelligence is also being used to deliver contextually relevant messages to the right audiences at the right time, as demonstrated by Alfa-Bank's use of AI to connect customers to a football star brand ambassador.
This document discusses the importance of understanding your digital audience before developing content strategies. It identifies three groups - 1% who create content, 9% who share it, and 90% who consume it. The key is to focus content on influencers, engage advocates to spread the message, and listen to enthusiasts. Success requires precision - build communities, develop narratives, analyze data on conversations and audiences, determine the right channels and use of paid social. Audience segmentation using analytics informs the best content, targeting, and storytelling approach to break through clutter online.
This document outlines 10 marketing trends predicted for 2016:
1. Facebook Live will allow live streaming of video and notifications of live streams.
2. Intentional "rabbit holes" using services like Apture can improve user experience on websites.
3. Payment tracking apps like Venmo will allow marketers to understand consumer spending habits.
4. Drone advertising, while still in early stages, has potential uses like delivering packages and banner ads.
5. New content strategies include long-tail keywords, mobile optimization, and bite-sized content.
6. 70% of millennials will spend more on brands that support causes, showing social responsibility is important.
7. Artificial intelligence like virtual secretaries
The document contrasts old and new marketing approaches. Old marketing uses push strategies like advertising to interrupt consumers, while new marketing uses pull strategies like creating and sharing great content. It discusses how new marketing relies on search engines, social networks, and creating helpful content like eBooks, videos, tools and blogs to engage interested customers and start conversations. The goal is to provide solutions for customers through niche content rather than mass interruptions.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Out of the box ideas ambush marketing techniquesHpm India
This document discusses ambush marketing techniques. It defines ambush marketing as hijacking another company's advertising campaign to gain exposure for one's own brand without having officially sponsored the event. It provides examples of direct ambush marketing like predatory ambushing and coattail ambushing. Indirect ambush marketing aims to indirectly associate a brand with another campaign through distraction or using similar values. Famous examples of ambush marketing discussed are Pepsi capitalizing on Coca-Cola's cricket sponsorship and Rona painting collecting Apple's iPod color leftovers.
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they represent.
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
7 Content Marketing Trends That Matter in 2017Jay Baer
The document summarizes 7 top content marketing trends for 2017:
1. Mapping customer micro-moments to understand their full customer journey and create helpful content at the right moments.
2. Creating content for current customers to improve retention rates which are more profitable than acquiring new customers.
3. On-the-fly content creation using mobile devices and editing apps to create high-quality, real-time content.
4. Brands moving from polished fiction stories to more authentic nonfiction content by embracing unfiltered, documentary-style communication.
5. Increased focus on content testing to determine what content works best and be truly committed to content marketing efforts.
6. Growing use of augmented and virtual reality by early
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
An opportunity for the savvy marketer to connect early and make a deeper, more meaningful relationship with prospects – through lead nurturing.
1. Build custom buyer personas
2. Make all your marketing touchpoints personal
3. Use social marketing effectively
4. Provide the right content at the right point in the cycle
5. and much, much more!
Overview: The State of B2C Content Marketing IN NORTH AMERICA
Greetings Consumer Marketers,
In many ways, it’s a good year for B2C content marketers. Adoption rates of content marketing are on the rise and confidence has grown:
90% of B2C marketers are using content marketing, compared with 86% last year.
34% of B2C marketers consider themselves effective at content marketing—up from 32% last year.
B2C marketers have rated many tactics higher in effectiveness this year; in-person events and eNewsletters top the list of effective tactics.
B2C marketers are using all social platforms more often, with LinkedIn use registering the biggest jump (from 51% to 71%).
This confidence in content marketing also shows in terms of investment: 60% of B2C marketers plan to increase the amount they allocate to content marketing. Perhaps surprisingly, the least effective B2C marketers plan to increase their content marketing budgets more than the most effective ones (69% vs. 55%): another indication that marketers believe in the principles of content marketing, even if they have not quite figured out how to best execute.
Read on to discover not only how the B2C content marketing landscape has changed over the last year, but also to learn what the most effective B2C marketers are doing differently than their peers.
On with the content marketing revolution!
Banks are focusing on building brand loyalty among youth through targeted social media campaigns and personalized mobile banking experiences. Some strategies that have been successful include HSBC's student-focused music campaign on social media in the UK, TEB BNP Paribas' branded Snapchat lens to promote a tennis tournament, and EGBank's social media storytelling series that increased brand awareness among Egyptian youth. Artificial intelligence is also being used to deliver contextually relevant messages to the right audiences at the right time, as demonstrated by Alfa-Bank's use of AI to connect customers to a football star brand ambassador.
This document discusses the importance of understanding your digital audience before developing content strategies. It identifies three groups - 1% who create content, 9% who share it, and 90% who consume it. The key is to focus content on influencers, engage advocates to spread the message, and listen to enthusiasts. Success requires precision - build communities, develop narratives, analyze data on conversations and audiences, determine the right channels and use of paid social. Audience segmentation using analytics informs the best content, targeting, and storytelling approach to break through clutter online.
This document outlines 10 marketing trends predicted for 2016:
1. Facebook Live will allow live streaming of video and notifications of live streams.
2. Intentional "rabbit holes" using services like Apture can improve user experience on websites.
3. Payment tracking apps like Venmo will allow marketers to understand consumer spending habits.
4. Drone advertising, while still in early stages, has potential uses like delivering packages and banner ads.
5. New content strategies include long-tail keywords, mobile optimization, and bite-sized content.
6. 70% of millennials will spend more on brands that support causes, showing social responsibility is important.
7. Artificial intelligence like virtual secretaries
The document contrasts old and new marketing approaches. Old marketing uses push strategies like advertising to interrupt consumers, while new marketing uses pull strategies like creating and sharing great content. It discusses how new marketing relies on search engines, social networks, and creating helpful content like eBooks, videos, tools and blogs to engage interested customers and start conversations. The goal is to provide solutions for customers through niche content rather than mass interruptions.
10 Social Best Practices from the Best Social Brands of 2013Ben Grossman
You see the biggest brands in the world winning the social media war and are left wondering: How can my business get the most out of social? This presentation explores how to leverage best practices from the biggest and best social brands in the world for your company (that may not have a big budget). This 2013 round-up of social media anecdotes offers 10 actionable recommendations to help your business go to the next level. It was originally presented at Hubspot's INBOUND 2013.
While every brand brings a unique set of goals, values, assets, and circumstances to the content marketing table, at least one thing is universal: We can all learn from the experiences of those who faced the same challenges and came out on top. Fortunately, when it comes to content marketing, there are plenty of amazing brands we can look to for guidance.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Out of the box ideas ambush marketing techniquesHpm India
This document discusses ambush marketing techniques. It defines ambush marketing as hijacking another company's advertising campaign to gain exposure for one's own brand without having officially sponsored the event. It provides examples of direct ambush marketing like predatory ambushing and coattail ambushing. Indirect ambush marketing aims to indirectly associate a brand with another campaign through distraction or using similar values. Famous examples of ambush marketing discussed are Pepsi capitalizing on Coca-Cola's cricket sponsorship and Rona painting collecting Apple's iPod color leftovers.
The World’s 50 Most Influential CMOs Study 2015ScribbleLive
We’re pleased to present the Fourth Annual Forbes/ScribbleLive (formerly Appinions) World’s 50 Most Influential CMOs Study in which we identify and recognize the marketing leaders who have established themselves by publishing and sharing opinions that travel and generate significant reactions. Others’ influence is based on newsworthiness, either personally or that of the companies they represent.
Presentation: Digital & Mobile Marketing for Commercial Insurance: Quality vs Quantity
Presented by: Douglas Menelly, Senior Vice President, Marketing, Aspen Insurance
While the commercial insurance industry can be a complex marketing game, the same timeless marketing rules apply: (1) Know your audience, (2) Utilize the delivery mechanisms they prefer, and (3) Deliver impactful content. As commercial insurance begins to embrace digital, mobile, and social media for targeted, impactful engagement, what is the right approach? What is the best way to integrate digital/mobile/social into a comprehensive marketing plan? Doug will discuss these questions, and share his insights and success stories around mobile apps and digital platforms for successful B2B marketing within the commercial insurance industry.
Marketing je jednou z oblastí, která se mění každým dnem. Objevují se stále nové postupy a nástroje, které jsou stále sofistikovanější a umožňují skutečně přesně zacílit tam, kam potřebujeme. Problémem ale je, že mnoho firem těchto možností stále ještě nevyužívá. A mnohdy o nich možná ani neví. Nejen pro ně, ale i pro všechny ostatní, které zajímají novinky z oblasti B2B marketingu, připravila společnost Top Vision další ročník konference Marketing Challenge Forum.
7 Content Marketing Trends That Matter in 2017Jay Baer
The document summarizes 7 top content marketing trends for 2017:
1. Mapping customer micro-moments to understand their full customer journey and create helpful content at the right moments.
2. Creating content for current customers to improve retention rates which are more profitable than acquiring new customers.
3. On-the-fly content creation using mobile devices and editing apps to create high-quality, real-time content.
4. Brands moving from polished fiction stories to more authentic nonfiction content by embracing unfiltered, documentary-style communication.
5. Increased focus on content testing to determine what content works best and be truly committed to content marketing efforts.
6. Growing use of augmented and virtual reality by early
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
The Content as a Service (CaaS) model is meant to address both the external challenges of reaching your target audience; and also the barriers you face internally. The goal of CaaS is to ensure that content is considered a strategic imperative for
business today, and making it core to business and marketing operations. This was a small portion of a content marketing eBook created by Sprinklr.
The senior care buyer has undergone massive change over the past few years. With infinite access to media, and infinite connectivity we must understand the new foundations for relating to the modern buyer.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
Este informe compara las políticas públicas de seguridad vial en Francia y España, y propone adoptar el sistema francés que combina medidas preventivas y represivas para reducir las muertes y accidentes en la carretera. Argumenta que una dosis equilibrada de prevención y aplicación de la ley han llevado al éxito de proyectos innovadores para combatir la inseguridad vial en Francia y deberían implementarse también en España.
Supervised HIV self-testing to inform implementation and scale-up of self-tes...Cheryl Johnson
This document summarizes a study that evaluated HIV self-testing instructions in Zimbabwe. Researchers developed culturally relevant self-testing instructions and materials. They conducted supervised self-testing in an urban setting with 172 participants and a rural setting with 62 participants. The instructions were iteratively refined based on testing accuracy and participant feedback. Sensitivity and specificity rates varied from 67% to 100% depending on the population and how results were classified. The study concluded that evaluating instructions through supervised self-testing is critical to optimizing accuracy and that providing written instructions alone may not achieve high accuracy, especially in less literate populations.
El documento describe cómo James Naismith inventó el baloncesto en 1891 mientras era profesor de educación física. Naismith escribió las reglas originales del baloncesto y ayudó a establecer el programa de baloncesto en la Universidad de Kansas. El baloncesto se convirtió en un deporte olímpico en los Juegos de 1904 en San Luis.
Amrit Kumar Pattanaik has over 7 years of experience in the power sector working in commissioning and maintenance roles. He has a B.Tech in Electrical Engineering and is currently working as Assistant Manager at Toshiba JSW Power Systems Pvt Ltd commissioning a 3*800MW project. Previously he worked at Lanco Infratech Limited commissioning and maintaining several subcritical coal fired power plants. His responsibilities have included testing, commissioning, and maintenance of various electrical equipment including switchgear, generators, transformers, drives, and switchyards.
O documento discute as crianças da nova geração, incluindo crianças índigo e cristal. Essas crianças estão vindo para desenvolver habilidades intuitivas e mediúnicas e ajudar a humanidade a lidar com energias divinas. Elas apresentam características como sensibilidade, empatia e conexão com a natureza. O documento também fornece detalhes sobre métodos educacionais como os de Waldorf e Piaget que respeitam as necessidades naturais das crianças.
Este documento describe las propiedades de la materia, dividiéndolas en extensivas e intensivas. Las propiedades extensivas, como la masa y el volumen, varían con la cantidad de materia, mientras que las propiedades intensivas como la densidad y dureza no dependen de la cantidad. A continuación, define y explica varias propiedades específicas como la masa, volumen, densidad, punto de fusión, punto de ebullición y más.
This document outlines the rooms in a counseling center, including one on one counseling rooms, clinical psychologist rooms, HIV data capture rooms, waiting rooms, HIV result rooms, health screening rooms, doctor's rooms, counselors meeting rooms, group education pre-test rooms. It also mentions that Doctor Andrew Mulenga and his team visited street children infected with HIV/AIDS and TB to provide youth life skills education for drug and substance abuse prevention from 2017 to 2018.
The document discusses the future agency model of SUE Amsterdam, which focuses on connection and networking. SUE has decided to team up with specialists in different areas like technology, creativity, PR, and design. This allows them to complement their in-house team and have flexibility to deliver the best solutions for clients. SUE has started long-term partnerships with digital craftspeople, PR experts, and media partners to form a "dream team" and continue learning, evolving and growing with clients.
Persuasion eats advertising for breakfast - #Marcom14SUE Amsterdam
Presentation on how thinking on persuasion design is the way to think about the future of the advertising. The value an agency represents is not creativity or creative communications, but the know-how of influencing choice and buying behavior. Therefore agencies need to work with all the ingredients of the business model: the way a product feels, the way we fuel consumer excitement and Word-of-Mouth and the way we improve the conversion path in general. One of the most interesting questions today for agencies will become: can we be relevant in the absence of a media budget?
The Future Network: Users will own the access in a collaborative radio enviro...Josef Noll
The challenge of providing enough capacity for mobile users in future networks asks for innovative networks. The paper presents home base stations owned by the user as an alternative to femtocells owned by the network operators.
Coverage aspects are linked to business perspectives, and show that network costs can be reduced by more than 70% through the introduction of prosumer base stations.
Hoe je Facebook Analytics kunt gebruiken om jouw content beter te makenSUE Amsterdam
In deze presentatie nemen Niek Stevens en Nelleke van der Voort van SUE Amsterdam je mee door Facebook insights en geven ze een aantal praktische tips om je content aan de hand van data te verbeteren.
www.sueamsterdam.com | www.facebook.com/sueamsterdam | www.twitter.com/sueamsterdam
El primer gobierno de dominación andina en Venezuela estuvo dirigido por Cipriano Castro de 1899 a 1908. Bajo su mandato se instauró una nueva constitución en 1901 que lo eligió presidente constitucional junto con Juan Vicente Gómez como vicepresidente. Gómez fue consolidando su poder político y económico hasta que reemplazó a Castro como presidente en 1908, gobernando de forma autoritaria por 27 años hasta su muerte en 1935.
The document discusses the concept of a "full stack engineer" and the importance of continuous learning for IT professionals. It defines a full stack engineer as someone who can work across different technology layers and silos in the modern data center stack. Forces like changing IT skill sets are driving more professionals to take on full stack roles. While being a true full stack engineer may be unattainable, the journey of expanding one's skills and knowledge across the stack provides benefits. The presenter advocates for lifelong learning and discusses his podcast for sharing advice on the "full stack journey."
Prática Escolar: Do Erro Como Fonte de Castigo ao Erro Como Fonte de VirtudeAndreza Lira
O documento discute como o erro era tratado historicamente na educação, sendo fonte de castigo, e como hoje é visto como fonte de virtude e aprendizagem. A avaliação da aprendizagem deveria servir de suporte ao aluno, não acrescentando culpa ou castigo quando há insucesso ou erro. O erro é parte do processo de crescimento, não devendo ser visto como algo negativo.
Most CMOs now understand the need to incorporate content in their marketing mix, but many still feel they are shooting in the dark when it comes to what type of content to produce. Content may be today’s hottest buzzword, yet despite all this chatter, there are still key insights missing from the conversation.
This edition of Arnold On focuses on Content Marketing.
In order to fill in the gaps, we surveyed more than 1,500 consumers across the US, UK and China to gauge their attitudes and behaviors when it comes to content.
We overlaid our understanding of what it takes to design, build and optimize effective content systems based on Arnold Worldwide’s experience helping clients infuse content into their marketing mix.
In this report, we’ll show the role content can play in a brand’s marketing strategy and present the key principles for getting to Great Content That Works.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
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【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
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👉🏻 learn more: https://www.growthmarketer.academy/
1) Expert content-based advertising leverages positive earned media from independent experts by curating and promoting it through paid advertising channels. This allows brands to scale the impact of trusted content beyond what is possible through earned media alone.
2) A case study found that consumers who read expert content through an expert content-based advertising program were 58% more likely to consider purchasing the product and 68% more likely to share information about the product with others, compared to a control group.
3) The case study estimated that such a program could deliver a return on investment up to 14 times the cost of the program through incremental sales revenue, highlighting the potential value of expert content-based advertising.
The document discusses the rise of native advertising and defines it as sponsored content that is relevant to consumers, not interruptive, and looks similar to the surrounding editorial content. It summarizes research conducted on consumer behaviors and attitudes toward native advertising versus traditional ads. The research found that younger generations have a strong preference for native advertising and are more likely to interact with brands online. It concludes that native advertising is effective for reaching younger audiences and is likely to continue growing as these generations age.
This document provides predictions for B2B marketing trends in 2015 from DirectionGroup. It identifies 10 key trends, including the return of emphasizing good ideas; focusing on high-quality over high-quantity content; using more humanized language; leveraging storytelling; shifting to paid content distribution and native advertising; mobile finally breaking through; expanding sales enablement; exploding marketing technology; increasing use of account-based marketing; and rising importance of visual content and video. The trends reflect an emphasis on content, technology, personalization and data-driven marketing approaches.
The future of digital advertising: How News Corp is using intelligent audienc...Luke O'Brien
Synopsis: With the digital media landscape becoming increasingly competitive, digital publishers face ever increasing challenges. The winning players will provide media buyers easy access to valuable and scaleable audiences with proven effectiveness against campaign goals.
This session uncovers technology that helps publishers compete using intelligent audience profiling and rich campaign insights. We will present a detailed case study showing how News Corp applied this technology for Toyota to dramatically improve targeting and shift measurement from CTR based metrics to impact on brand awareness, consideration, and purchase intent.
Content marketing is still a relatively small portion of marketing budgets for most companies, with nearly half spending less than 10% of their budget on content. However, content marketing is expected to grow, as over half of surveyed marketers plan to increase their content marketing budget in the next fiscal year. There is disagreement among marketers on whether all brands need a content strategy, and what constitutes content varies - some see it as any information provided to audiences, while others say it should be non-promotional. Measurement of content marketing success also remains a challenge.
This document provides an overview of influencer marketing and its benefits for brands. It defines what influencer marketing is, explaining the hierarchy from celebrities to micro-influencers. It outlines four key reasons why brands are increasingly using influencer marketing: 1) word of mouth helps customers decide what to buy, 2) consumers trust influencers more than brands, 3) it provides a cost-effective way for brands to create content, and 4) data shows it delivers ROI by driving referrals. The document also provides tips on how to succeed in influencer marketing, including integrating paid and earned media for maximum impact.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Content marketing is a marketing strategy that focuses on creating and distributing valuable content to attract and engage a target audience. It aims to build relationships and conversations between brands and consumers through content rather than traditional advertising. The report examines case studies and key lessons, and discusses the opportunities and risks of content marketing for FMCG businesses. It provides an overview of the content marketing landscape.
This document discusses trends in cause alliances for 2015. The top 10 trends identified are: data-driven cause alliances, importance of storytelling, increased use of video content, greater emphasis on employee engagement, stronger focus on peer-to-peer connections, and international expansion. Nonprofits are encouraged to leverage data more strategically, tell compelling stories that incorporate both emotion and measurable impact, utilize video storytelling, provide engaging opportunities for employees to get involved, and foster connections between supporters.
The document summarizes the key findings of a survey on native advertising conducted by Hexagram and Spada with over 1,000 respondents. It finds that while publishers are currently driving most native advertising, brands and agencies use is growing. The majority of publishers, agencies, and brands see native ads as adding value for readers. Publishers prefer traffic/audience metrics to measure effectiveness, while brands and agencies also value video and social engagement. All groups forecast growth in native advertising over the next year, especially for publishers and agencies.
This document discusses best practices for working with influencers to co-create content. It recommends identifying program goals, researching and recruiting influencers, developing content with them, inspiring promotion of that content, measuring results, and maintaining ongoing relationships. Specifically, it advises setting clear expectations, selecting relevant topics aligned with influencers' interests, developing modular content that can be customized and shared widely, and providing influencers with sharing tools to maximize reach. The overall goal is to create mutually beneficial partnerships that increase visibility for both brands and influencers.
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
This document provides guidance on marketing strategies for a company called Sitrep. It discusses developing a distinctive brand identity through elements like the company name, taglines, symbols and messaging. It emphasizes the importance of social proof in persuading early adopters and first users to help the brand gain traction. The document also analyzes the market opportunity for Sitrep based on consumer frustrations with biased news reporting and lack of impartial sources. It recommends targeting early adopters in a specific location to increase word-of-mouth promotion. Various social media channels and engagement tactics are outlined to help spread the brand's message.
Native advertising takes many forms but typically aims to blend paid advertising with a publication's existing editorial content and design. It seeks to combat banner blindness by making ads feel less interruptive and more engaging for users. The growth of mobile devices and audience fragmentation have increased demand for native ad formats that integrate seamlessly into users' content streams. Major players in native advertising provide sponsored content, in-feed ads, and recommendation widgets that match publications' styles.
The 2014 Creativity In PR study, based on a survey of 600 PR people from around the world. Co-authored by the Holmes Report and Now Go Create, in conjunction with H+K Strategies.
Similar to What people really think about native advertising [Research] (20)
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
Content Marketing - From the Digital Marketing Show Nov 2014Headstream
The document discusses trends in content marketing, including personalization, collaboration, location-based content, and prioritizing experience over data. It also addresses developing a content strategy and consumer journey framework to guide content creation and distribution. The overall goal is to better meet customer needs through more relevant, engaging content.
Programmatic: Re-targeting and Look-alike TargetingHeadstream
This document outlines different methods for retargeting and lookalike targeting across various digital marketing channels. It describes how browsing data, search history, email interactions, and other customer information can be used to retarget individuals on platforms like Google, Facebook, Twitter, and display advertising. Retargeting identifies people who have shown interest in a brand or product already, while lookalike targeting seeks out new audiences that have similar characteristics to existing customers. Programmatic retargeting and lookalike targeting provide ways for brands to reach customers and prospects with relevant content.
This document provides an overview of programmatic advertising, including:
- It involves automated decision making in real-time bidding on digital ad space using data to match the right ads with the right audiences.
- Data from various sources is used to target ads to consumers based on demographics, interests, and past behaviors.
- The real-time bidding process happens in fractions of a second when a web page loads to display the winning advertiser's ad.
Why Content Marketing is Needed for Today's Connected CustomerHeadstream
In the first of our ‘Killer Content’ series, find out why the new connected customer is forcing marketers to take a more strategic approach to their content marketing.
Social Media Strategies - AM Digital Dealer Conference 2013Headstream
This document discusses social media strategies for Facebook. It provides statistics on Facebook usage and how it influences purchasing decisions. It examines how top performing brands on Facebook engage in listening, create engaging content, and provide timely customer care. Case studies of Appliances Online and Apple Auto Group demonstrate how they exemplify social brand best practices on Facebook through active listening, quality content, and responsive customer service. The key to being a successful social brand on Facebook is to understand your purpose, be authentic, listen to customers, and engage positively with people.
Social Brands 100 2013 launched on Thursday, 23 May at an event in London.
Here's the presentation. The report can be downloaded from www.socialbrands100.com.
This document discusses social branding and introduces the Social Brands 100, an annual survey that evaluates brands based on their social media performance. It provides results from past years' surveys, including the percentage of nominated brands from different industries. Key social media metrics evaluated include engagement rates, follower growth, response rates and more. The 2013 survey analyzed 715 brands across 23 industries. The document concludes by announcing the upcoming release of the 2013 results and providing links for further information.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The document outlines three types of online communities: decentralized, centralized, and transient. Decentralized communities exist around a topic across various sites without an official connection. Centralized communities are brought together through a shared interest on owned or borrowed brand sites. Transient communities form around moments and events but disperse when the moment passes. All three add value through insights and amplification, and companies can work with them through listening, providing content, and gaining their support during initiatives.
Understand Online Communities Part 3: TransientHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline transient communities.
Understand Online Communities Part 2: CentralisedHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline centralised communities.
This document discusses key principles for social brands. It emphasizes that social brands should be built for social engagement, embrace imperfection, and have brand engagement both on their own platforms and where they are discussed. It stresses the importance of active listening, win-win relationships, and appropriate social behavior. Additional principles highlighted include creating value over sending messages, managing brands in a human context, reflecting personality through different currencies, and timely response being critical to social enablement. It also notes that outposts should be driven by community, both positive and negative feedback should be acknowledged, and behaviors should mirror communities. Social brands need a moral center shared by representatives and social engagement is a commitment rather than a campaign.
Slides from a presentation Steve Sponder made on 15 March for the DBA.
Social Media has brought about a massive change in marketing strategy. The average designer's toolkit used to be a simple one. All that was required was a nicely sharpened pencil and a large piece of paper. In the last 5 years, the disruption of social media has added a new set of tools to the box that provides brands with an opportunity to engage with communities in unprecedented ways.
This document provides a summary of a digital and social media audit report. It recommends listening as the first step to engage in conversations on social media. The social media strategic framework identifies key influencers and tracks conversations around a brand to understand sentiment and volume over time. Engagement recommendations include providing a platform for conversations to inspire and inform various business strategies.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation