The document discusses how brands can enhance customer engagement through effective content marketing that aligns with new consumer behaviors shaped by increased mobile access and digital sharing. It underscores the importance of delivering valuable and relevant content throughout the customer journey to create better experiences, as many customers feel their expectations are not being met. To adapt, brands must refine their marketing strategies to produce 'killer content' that meets customer demands for information and accessibility.

1. What’s the deal with
The
Series

2. Hi, we’re
We help brands meet their objectives with content marketing.
We’ll bring your customers closer to your brand by ensuring all
your content is valuable and relevant across the customer journey.
This deck is part of our ‘Killer Content’ series, designed to help
marketing folk to get to grips with content and inbound marketing.
If you’d like to know more, please visit www.headstream.com
or give us a call on 023 8082 8500.

3. It’s more difficult to be
Whether it’s friends with the latest
smartphones, parents with their new
tablets or grandparents with their
‘hand-me-down’ mobiles,
the increase in mobile Internet
access over the last few years
has been incredible.

4. Source: http://www.flickr.com/photos/jdlasica/
Talking about a
But as NYU Professor, Clay Shirky, says,
“Revolution doesn’t happen when
society adopts new technologies,
it happens when society adopts
new behaviors”.

5. So, let’s take a look at some of these new behaviours.

6. Here, there and
With an abundance of media now
available on tap, across a choice
of platforms and devices,
we now hop, skip and jump our way
across channels, sites and streams
looking for interesting content.

7. Armed with
We’re discovering that the answer
really is out there and it’s becoming
quicker and easier to get it.
Forget hunting down that user manual,
it’s now quicker to Google it!

8. Let me tell you
Sharing digitally has become as
natural as breathing for many of us.
With mobiles at the ready we share our
experiences, thoughts and opinions as
they happen, through words, pictures and
video for the world to see.

9. Right here
With anywhere-access to books,
music, films and TV becoming
common place,
we’re increasingly expecting a fully
accessible and feature-rich experience
from all our brands wherever we are.

10. We’ve got
With 80% of CEOs believing
their brand delivers a superior
customer experience,
and only 8% of their customers agreeing*,
there are big opportunities for brands
working hard to create better experiences.
* Bain & Co. 2007

11. We’ve got
And we’re starting to appreciate
that our voices are much louder
than they’ve ever been.
Whether we’re complaining publicly on a
brand’s Twitter account, or joining others
that have the same issues, brands are
starting to pay a lot more attention to us.

12. Can you
As always, we turn to friends and family
for product recommendations, but today
it’s much quicker to get them
and far easier to find other relevant people who are more than
happy to share their opinions on your brand.

13. Comfortably in
So, armed with all this information, we are
now gaining control of the buying process.
Researching our options, reading the
experiences of others and finding the best
deal, all before we even visit your website.

14. How are you changing your marketing strategy to respond
to these new consumer behaviours?
To ensure your brand is being discovered and considered
you need to ensure all your content is valuable, relevant
and available for when your customers need it.
You need Killer Content.
So, what’s

15. The
Series
Thanks.
Further ‘Killer Content’ decks will be published at www.slideshare.com/headstream
You can get more of our content at www.headstream.com/content/
or you can find out more about us at www.headstream.com
Steve Sponder
steve.sponder@headstream.com
023 8082 8500