In the first of our ‘Killer Content’ series, find out why the new connected customer is forcing marketers to take a more strategic approach to their content marketing.
The year’s end brings a time of reflection. What better way to be reflective than with poetry? Callahan Creek subject matter experts in various departments across the agency – from research, analytics, strategic planning, traditional and social media to content creation, creative and technical development – boil down their wisdom about 2015 trends into haiku and share with you here.
Learn more about using emotion to build your brand and how Avery WePrint can help small businesses achieve their branding goals. This presentation was shown at the Mumpreneur Conference & Awards 2015.
The year’s end brings a time of reflection. What better way to be reflective than with poetry? Callahan Creek subject matter experts in various departments across the agency – from research, analytics, strategic planning, traditional and social media to content creation, creative and technical development – boil down their wisdom about 2015 trends into haiku and share with you here.
Learn more about using emotion to build your brand and how Avery WePrint can help small businesses achieve their branding goals. This presentation was shown at the Mumpreneur Conference & Awards 2015.
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
MobiU2011 Keynote: CREAT101 Mobile Behaviors - Play BigKimberly-Clark
Part 1 of the opening keynote by Nancy Giordano of Play Big. Mobile phones and devices seem to be everywhere and we spend more and more time interacting with them. They are quickly erasing the interstitial moments that provided downtime for our brain. What is the impact of such a pervasive technology? According to Pew, 61% of people are ambivalent about the impact mobile has on their lives. Learn how mobile technologies are creating changes in human behavior and the implications of this change – both positive and negative.
The Thread Summit Keynote Speaker Shawn Amos, Founder & CEO (Freshwire) "Cont...Anne M. McCarthy
Shawn Amos is a seasoned curator of content. He has lived through the trends of the last 20+ years, and approaches content is a whole new way - with mindfulness...
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
More Related Content
Similar to Why Content Marketing is Needed for Today's Connected Customer
The Who, What, Why and When of 2019’s ConsumersRay Poynter
In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why and When of 2019’s Consumers.
Jeff explores ways we can better understand changing audiences today and in the future.
Key points
- Look at online consumer behaviour data, who’s buying what and how, as well as looking at personality profiling and how we can build a richer understanding of audiences through this approach.
- Discuss how to reach this audience and how to talk to them in an engaging way to achieve considered responses from real consumers.
- Showcase ways to leverage new technology and data sources, including a tangible example of using Chatbots in research.
MobiU2011 Keynote: CREAT101 Mobile Behaviors - Play BigKimberly-Clark
Part 1 of the opening keynote by Nancy Giordano of Play Big. Mobile phones and devices seem to be everywhere and we spend more and more time interacting with them. They are quickly erasing the interstitial moments that provided downtime for our brain. What is the impact of such a pervasive technology? According to Pew, 61% of people are ambivalent about the impact mobile has on their lives. Learn how mobile technologies are creating changes in human behavior and the implications of this change – both positive and negative.
The Thread Summit Keynote Speaker Shawn Amos, Founder & CEO (Freshwire) "Cont...Anne M. McCarthy
Shawn Amos is a seasoned curator of content. He has lived through the trends of the last 20+ years, and approaches content is a whole new way - with mindfulness...
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
This presentation covers basic concepts, various social media platforms, the exponential growth of social media, case studies on how social media has benefited businesses. Also this presentation lays our a detailed road map on how chartered accountants can use the medium for business purposes
How Chartered Accountants (and other professionals ) can use Social Media for find new business oportunties. Presentation has reference to relevant case studies
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Social Tribe – Special Edition Pulse Report – COVID-19SocialTribe
We can't imagine a greater challenge than the one we face today, a global pandemic that threatens the health and well being of our families and communities. As a 100% remote agency, we have not skipped a beat with the upheaval COVID-19 is causing around the world, and are doing everything we can to provide our clients and partners with informed, uninterrupted support.
Our perspective is that as populations shift towards indoor activities, there will be a greater need than ever before for organizations to shift resourcing towards online activations. As digital marketing experts, we're prepared to do everything we can to help you navigate these changes. We are happy to help discuss ideas, shifts, pivots--anything we need to do to keep your business healthy and positioned for growth.
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
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We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
Social Media Strategies - AM Digital Dealer Conference 2013Headstream
Presentation from the AM Digital Dealer Conference.
Brands are becoming social to adapt to people's new attitudes and behaviour. This means developing meaningful relationships, listening and behaving appropriately.
This presentation looks in particular at what high perfroming brands on Facebook are doing right. Case studies from Social Brands 100 joint number 1 brand, Appliances Online and the Apple Group automotive dealership.
Social Brands 100 2013 launched on Thursday, 23 May at an event in London.
Here's the presentation. The report can be downloaded from www.socialbrands100.com.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The full presentation outlining how we at Headstream view online communities.
Outlining the three types; de-centralised, centralised and transient. Looking at what they are, how they behave and how to work alongside them.
Any questions or further thoughts please let us know.
headstream.com
twitter.com/headstream
Understand Online Communities Part 3: TransientHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline transient communities.
Understand Online Communities Part 2: CentralisedHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline centralised communities.
100 brands and 30,000 social interactions later, we launched the Social Brands 100 on 11 March at an event in London.
Visit www.socialbrands100.com to download the report.
Slides from a presentation Steve Sponder made on 15 March for the DBA.
Social Media has brought about a massive change in marketing strategy. The average designer's toolkit used to be a simple one. All that was required was a nicely sharpened pencil and a large piece of paper. In the last 5 years, the disruption of social media has added a new set of tools to the box that provides brands with an opportunity to engage with communities in unprecedented ways.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
2. Hi, we’re
We help brands meet their objectives with content marketing.
We’ll bring your customers closer to your brand by ensuring all
your content is valuable and relevant across the customer journey.
This deck is part of our ‘Killer Content’ series, designed to help
marketing folk to get to grips with content and inbound marketing.
If you’d like to know more, please visit www.headstream.com
or give us a call on 023 8082 8500.
3. It’s more difficult to be
Whether it’s friends with the latest
smartphones, parents with their new
tablets or grandparents with their
‘hand-me-down’ mobiles,
the increase in mobile Internet
access over the last few years
has been incredible.
6. Here, there and
With an abundance of media now
available on tap, across a choice
of platforms and devices,
we now hop, skip and jump our way
across channels, sites and streams
looking for interesting content.
7. Armed with
We’re discovering that the answer
really is out there and it’s becoming
quicker and easier to get it.
Forget hunting down that user manual,
it’s now quicker to Google it!
8. Let me tell you
Sharing digitally has become as
natural as breathing for many of us.
With mobiles at the ready we share our
experiences, thoughts and opinions as
they happen, through words, pictures and
video for the world to see.
9. Right here
With anywhere-access to books,
music, films and TV becoming
common place,
we’re increasingly expecting a fully
accessible and feature-rich experience
from all our brands wherever we are.
10. We’ve got
With 80% of CEOs believing
their brand delivers a superior
customer experience,
and only 8% of their customers agreeing*,
there are big opportunities for brands
working hard to create better experiences.
* Bain & Co. 2007
11. We’ve got
And we’re starting to appreciate
that our voices are much louder
than they’ve ever been.
Whether we’re complaining publicly on a
brand’s Twitter account, or joining others
that have the same issues, brands are
starting to pay a lot more attention to us.
12. Can you
As always, we turn to friends and family
for product recommendations, but today
it’s much quicker to get them
and far easier to find other relevant people who are more than
happy to share their opinions on your brand.
13. Comfortably in
So, armed with all this information, we are
now gaining control of the buying process.
Researching our options, reading the
experiences of others and finding the best
deal, all before we even visit your website.
14. How are you changing your marketing strategy to respond
to these new consumer behaviours?
To ensure your brand is being discovered and considered
you need to ensure all your content is valuable, relevant
and available for when your customers need it.
You need Killer Content.
So, what’s
15. The
Series
Thanks.
Further ‘Killer Content’ decks will be published at www.slideshare.com/headstream
You can get more of our content at www.headstream.com/content/
or you can find out more about us at www.headstream.com
Steve Sponder
steve.sponder@headstream.com
023 8082 8500