The document discusses trends in content marketing, including personalization, collaboration, location-based content, and prioritizing experience over data. It also addresses developing a content strategy and consumer journey framework to guide content creation and distribution. The overall goal is to better meet customer needs through more relevant, engaging content.
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build a content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s websites and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this workshop, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. Beginner to more advanced content professionals will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.
You Will Learn
· Define the objectives that will drive your content strategy
· Get to know your audience and their content needs
· Find out what kind of content you have, if it’s reusable, and what gaps exist
· Communicate your strategy and get stakeholder buy-in
· Plan for great content
· Maintain and measure efforts
Key Take-Aways
· Real-world content strategy examples
· A toolkit of templates to use when crafting a content strategy back at your own organization
· An opportunity to get answers to your tough content problems
WHO SHOULD ATTEND
· Writers, editors and social media managers
· User experience and web professionals
· Marketing managers and those crafting content for their organizations
· Agencies looking for a primer on content strategy
3 Things Your Content Engineer Wants You to Know About Intelligent ContentMatt Balogh
Buddy Scalera & Matt Balogh walk you through the evolving roles and relationships between Content Strategy and Content Engineering in the new Content Marketing world.
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectu...Latianna Wilson-London
This document summarizes a case study involving the pharmaceutical company PharmaCARE and its marketing and sale of a new Alzheimer's drug called AD23. It discusses various legal and ethical issues surrounding PharmaCARE's actions, including deceptive marketing, lack of proper safety testing and regulatory approval, intellectual property violations, and the deaths of hundreds of patients who took the drug. The document analyzes PharmaCARE's potential liability and the arguments that could be made that one of its researchers, John, should be protected as a whistleblower.
This document provides an overview of various types of intellectual property rights including copyright, patents, trademarks, laws of confidence, design rights, and passing off. It discusses each type of intellectual property right in 1-2 paragraphs, outlining what they protect, relevant laws and statutes, and duration of protection. For each type of intellectual property, it also provides 1-2 sentences on how they are administered in Tanzania.
This document describes the analysis of Airbnb user data to predict a first-time user's destination booking. It outlines merging datasets, handling missing data, and creating dummy variables. The datasets were combined, filtered to include only users with session data from 2014 onwards, and trimmed to relevant variables. Missing age values were imputed with the mean. Character variables were converted to dummy variables to allow model building and analysis. The goal was to build a model that improves Airbnb's customer understanding and interactions.
This document summarizes a webinar on using content to drive inbound marketing success. It discusses collecting customer data to personalize campaigns. It also discusses using content like blogs, videos and ebooks at different stages of the buyer's journey to engage and educate prospects. Finally, it provides examples of content marketing campaigns that generated leads and sales for companies like Crowe Horwath, Hess Energy, Autotask and SAVO.
People focused Content - CMA Building Content Strategy SeminarBaron Manett - psbx
BUILDING CONTENT STRATEGY SEMINAR
The tips, tools and advice you need to build a content strategy
Whether you’re looking to get into content marketing, are responsible for your company’s websites and social platforms, or want to use information and advice to better connect with consumers, you need content strategy to be successful. But what is content strategy and how do you build a successful one?
In this workshop, you will learn about the exciting new discipline of content strategy and a step-by-step method to build one — all with a focus of putting people -- those that will be consuming, commenting, and sharing your content -- first. Beginner to more advanced content professionals will learn how to develop a well thought out strategy that satisfies business objectives. Plus, you’ll get a behind-the-scenes look at how one of Canada’s leading content agencies crafts award-winning strategies for some of Canada’s biggest brands.
In this full-day session participants will explore key concepts of the discipline of content strategy and will apply these ideas to a business case.
You Will Learn
· Define the objectives that will drive your content strategy
· Get to know your audience and their content needs
· Find out what kind of content you have, if it’s reusable, and what gaps exist
· Communicate your strategy and get stakeholder buy-in
· Plan for great content
· Maintain and measure efforts
Key Take-Aways
· Real-world content strategy examples
· A toolkit of templates to use when crafting a content strategy back at your own organization
· An opportunity to get answers to your tough content problems
WHO SHOULD ATTEND
· Writers, editors and social media managers
· User experience and web professionals
· Marketing managers and those crafting content for their organizations
· Agencies looking for a primer on content strategy
3 Things Your Content Engineer Wants You to Know About Intelligent ContentMatt Balogh
Buddy Scalera & Matt Balogh walk you through the evolving roles and relationships between Content Strategy and Content Engineering in the new Content Marketing world.
Legal and Ethical Considerations in Marketing, Product Safety, and Intellectu...Latianna Wilson-London
This document summarizes a case study involving the pharmaceutical company PharmaCARE and its marketing and sale of a new Alzheimer's drug called AD23. It discusses various legal and ethical issues surrounding PharmaCARE's actions, including deceptive marketing, lack of proper safety testing and regulatory approval, intellectual property violations, and the deaths of hundreds of patients who took the drug. The document analyzes PharmaCARE's potential liability and the arguments that could be made that one of its researchers, John, should be protected as a whistleblower.
This document provides an overview of various types of intellectual property rights including copyright, patents, trademarks, laws of confidence, design rights, and passing off. It discusses each type of intellectual property right in 1-2 paragraphs, outlining what they protect, relevant laws and statutes, and duration of protection. For each type of intellectual property, it also provides 1-2 sentences on how they are administered in Tanzania.
This document describes the analysis of Airbnb user data to predict a first-time user's destination booking. It outlines merging datasets, handling missing data, and creating dummy variables. The datasets were combined, filtered to include only users with session data from 2014 onwards, and trimmed to relevant variables. Missing age values were imputed with the mean. Character variables were converted to dummy variables to allow model building and analysis. The goal was to build a model that improves Airbnb's customer understanding and interactions.
This document summarizes a webinar on using content to drive inbound marketing success. It discusses collecting customer data to personalize campaigns. It also discusses using content like blogs, videos and ebooks at different stages of the buyer's journey to engage and educate prospects. Finally, it provides examples of content marketing campaigns that generated leads and sales for companies like Crowe Horwath, Hess Energy, Autotask and SAVO.
In a world saturated with information and data, high-quality thought leadership is more important than ever to help your company stand out. Original thought leadership greatly increases the effectiveness of your messaging and puts you in the driving seat to promote your own knowledge and skill-sets to potential investors.
In this webinar we will cover:
- Why you need to be producing engaging content
- How to create effective thought leadership, with examples and best practice case studies
- Ensuring maximum impact by utilising all relevant channels.
- What success looks like
This document discusses knowledge management and related technologies. It covers several topics:
1. It discusses various technologies associated with knowledge management, including internet, intranets, data warehousing, data mining, AI, expert systems, and more.
2. It identifies key technological drivers of knowledge management, such as intranets/extranets, object technologies, data integration standards, and software platform competition.
3. It describes the traits of effective knowledge management tools, including context sensitivity, user sensitivity, flexibility, heuristic task alignment, and suggestive interaction.
4. It distinguishes between information and knowledge, noting that knowledge involves experience, intuition, and wisdom, while information is what is contained in reference
What role for the information specialist in the era of autonomous machines? What responsibilities attach to information that is in machine code, unreadable to humans, and how do we manage it? What new opportunities exist in a world of highly contextualised, personalised information that may be valid only for a few minutes?
These and other questions are addressed in this presentation, given at the Lavacon Conference in Portland, Oregon, November 7, 2017, by Ray Gallon and Andy McDonald.
The ideas in it are closely connected to the Information 4.0 Consortium: http://information4zero.org
The Very Best Intranets and Digital Workplaces from the 2017 Digital Workplace & Intranet Global Forum conference in New York. Presentation webinar deck by Toby Ward, Prescient Digital Media.
The document summarizes Jamie Tiralla's experience attending the Confab content strategy conference. Some key points:
- Confab is a leading content strategy conference that was established in 2011 and had over 600 attendees from various professional backgrounds.
- Jamie wanted to learn from industry experts to improve their skills in content strategy and user experience and bring back ideas to help their company Ads Next.
- They learned that content strategy is tailored to client needs and goals, involves defining objectives and audiences, and delivering the right content to the right people at the right time through various channels.
- Content strategy is an ongoing process that evolves over time to meet changing goals and audiences.
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
This report describes in detail the work done by me during my Summer Internship when I was doing my two year MBA at XIMB. The project was in the Digital Marketing domain, and broadly my work revolved around these topics-
1) SEO
2) Content Marketing
3) Creative Writing
4) Digital Tools
5) Digital Strategy
Summer Project Title: Implementing SEO and Content Marketing Strategies for Brand Awareness and Lead Generation
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Natural Language Processing and Search for Real Estate in India - Part 1Agrima Nagar
This project is a treatise on Organic Search and Natural Language Processing search for Housing. How can Data-driven design help drive in conversion for Housing and help in market positioning of the brand.
This article provides 10 tips for qualitative research consultants to successfully collaborate with another consultant to build their businesses. The tips include aligning goals and values, having complementary skills, discussing legal and financial matters, embracing technology to work efficiently together, sharing information, resources, and large projects, planting seeds to help each other grow their businesses, pushing each other outside their comfort zones, and introducing each other to clients. The article argues that collaboration can benefit consultants financially and emotionally by providing support, new opportunities, and a way to take on larger projects.
The document discusses how content has become critical for companies in light of media disruption and changing consumer behaviors. Consumers are increasingly in control of their purchase journeys, using multiple devices and sources of information. Effective content marketing requires optimizing content for mobile and video, understanding audience preferences across channels, and linking content efforts to business outcomes throughout the customer lifecycle. The key is to offer valuable content that encourages engagement and sharing in order to build relationships with customers.
Best Practices And Next Gen Formats: Supercharging Web Content PerformanceG3 Communications
This document discusses best practices for web content strategy and next-generation content formats. It makes three key points:
1. Web content strategy is critical for engaging customers throughout the digital buying journey. A good strategy prioritizes audiences, has a clear messaging framework, and optimizes content across online and offline channels.
2. Next-gen content formats like interactive tools, virtual/augmented reality, and artificial intelligence can improve engagement and provide real-time insights. These new formats bring concepts to life through immersive experiences.
3. Content performance must be measured relative to business objectives like revenue, customer acquisition, and retention. Generic assessments are not enough; evaluation needs to tie back to achievement of specific
Interactive Content Marketing: The Future of Your FunnelMarketo
Do you want to increase conversion rates, accelerate initial inquiry to sales-qualified leads, and substantially boost lead quality by combining interactive content with the power of marketing automation? Of course you do.
Find out how SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time.
Discover how to:
- Deliver valuable content experiences across channels
- Increase lead volume and generate more inbound leads
- Score and route leads more efficiently and effectively through marketing automation and engaging content
- Create various types of interactive content to educate prospects and keep them moving through the funnel
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
More Related Content
Similar to Content Marketing - From the Digital Marketing Show Nov 2014
In a world saturated with information and data, high-quality thought leadership is more important than ever to help your company stand out. Original thought leadership greatly increases the effectiveness of your messaging and puts you in the driving seat to promote your own knowledge and skill-sets to potential investors.
In this webinar we will cover:
- Why you need to be producing engaging content
- How to create effective thought leadership, with examples and best practice case studies
- Ensuring maximum impact by utilising all relevant channels.
- What success looks like
This document discusses knowledge management and related technologies. It covers several topics:
1. It discusses various technologies associated with knowledge management, including internet, intranets, data warehousing, data mining, AI, expert systems, and more.
2. It identifies key technological drivers of knowledge management, such as intranets/extranets, object technologies, data integration standards, and software platform competition.
3. It describes the traits of effective knowledge management tools, including context sensitivity, user sensitivity, flexibility, heuristic task alignment, and suggestive interaction.
4. It distinguishes between information and knowledge, noting that knowledge involves experience, intuition, and wisdom, while information is what is contained in reference
What role for the information specialist in the era of autonomous machines? What responsibilities attach to information that is in machine code, unreadable to humans, and how do we manage it? What new opportunities exist in a world of highly contextualised, personalised information that may be valid only for a few minutes?
These and other questions are addressed in this presentation, given at the Lavacon Conference in Portland, Oregon, November 7, 2017, by Ray Gallon and Andy McDonald.
The ideas in it are closely connected to the Information 4.0 Consortium: http://information4zero.org
The Very Best Intranets and Digital Workplaces from the 2017 Digital Workplace & Intranet Global Forum conference in New York. Presentation webinar deck by Toby Ward, Prescient Digital Media.
The document summarizes Jamie Tiralla's experience attending the Confab content strategy conference. Some key points:
- Confab is a leading content strategy conference that was established in 2011 and had over 600 attendees from various professional backgrounds.
- Jamie wanted to learn from industry experts to improve their skills in content strategy and user experience and bring back ideas to help their company Ads Next.
- They learned that content strategy is tailored to client needs and goals, involves defining objectives and audiences, and delivering the right content to the right people at the right time through various channels.
- Content strategy is an ongoing process that evolves over time to meet changing goals and audiences.
If You Create Great Content and No One Sees It, Does It Really Exist?Dynamic Signal
Over $118 Billion was spent on content creation alone last year. Whether as individuals or on behalf of the companies we work for, we are all a part of this massive industry, be it writing white papers, publishing international research, releasing quarterly earnings or retweeting on Twitter.
Because of social media and technologies like tablets, mobile phones and smart watches, we are all content producers AND content consumers, with the challenge of content distribution as the bottleneck between the two.
This report describes in detail the work done by me during my Summer Internship when I was doing my two year MBA at XIMB. The project was in the Digital Marketing domain, and broadly my work revolved around these topics-
1) SEO
2) Content Marketing
3) Creative Writing
4) Digital Tools
5) Digital Strategy
Summer Project Title: Implementing SEO and Content Marketing Strategies for Brand Awareness and Lead Generation
UNICEF Digital Strategy, social media, mobile, web, video, photo, global comm...Jim Rosenberg
Digital strategy. Engagement through seamless integration of web, social media, visual content. Forming a digital strategy that works across a large global organization. Utilizing visual story telling through social channels. How we measure engagement, and avoid audience fatigue.
Natural Language Processing and Search for Real Estate in India - Part 1Agrima Nagar
This project is a treatise on Organic Search and Natural Language Processing search for Housing. How can Data-driven design help drive in conversion for Housing and help in market positioning of the brand.
This article provides 10 tips for qualitative research consultants to successfully collaborate with another consultant to build their businesses. The tips include aligning goals and values, having complementary skills, discussing legal and financial matters, embracing technology to work efficiently together, sharing information, resources, and large projects, planting seeds to help each other grow their businesses, pushing each other outside their comfort zones, and introducing each other to clients. The article argues that collaboration can benefit consultants financially and emotionally by providing support, new opportunities, and a way to take on larger projects.
The document discusses how content has become critical for companies in light of media disruption and changing consumer behaviors. Consumers are increasingly in control of their purchase journeys, using multiple devices and sources of information. Effective content marketing requires optimizing content for mobile and video, understanding audience preferences across channels, and linking content efforts to business outcomes throughout the customer lifecycle. The key is to offer valuable content that encourages engagement and sharing in order to build relationships with customers.
Best Practices And Next Gen Formats: Supercharging Web Content PerformanceG3 Communications
This document discusses best practices for web content strategy and next-generation content formats. It makes three key points:
1. Web content strategy is critical for engaging customers throughout the digital buying journey. A good strategy prioritizes audiences, has a clear messaging framework, and optimizes content across online and offline channels.
2. Next-gen content formats like interactive tools, virtual/augmented reality, and artificial intelligence can improve engagement and provide real-time insights. These new formats bring concepts to life through immersive experiences.
3. Content performance must be measured relative to business objectives like revenue, customer acquisition, and retention. Generic assessments are not enough; evaluation needs to tie back to achievement of specific
Interactive Content Marketing: The Future of Your FunnelMarketo
Do you want to increase conversion rates, accelerate initial inquiry to sales-qualified leads, and substantially boost lead quality by combining interactive content with the power of marketing automation? Of course you do.
Find out how SilkRoad, a leading HR platform, generated thousands of leads and over $250K of new pipeline value. Plus, learn how leveraging SnapApp and Marketo can help you deliver the right experience to the right person, at the right time.
Discover how to:
- Deliver valuable content experiences across channels
- Increase lead volume and generate more inbound leads
- Score and route leads more efficiently and effectively through marketing automation and engaging content
- Create various types of interactive content to educate prospects and keep them moving through the funnel
Similar to Content Marketing - From the Digital Marketing Show Nov 2014 (20)
Travel brands and brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective and how this is relevant to travel brands.
Custom Audiences: The Crown Jewel of Facebook Advertising - Tara West - Brigh...Headstream
See how Facebook Custom Audiences can take your social advertising to the next level. This presentation covers strategies and some tips and tricks for getting the most out of Facebook Custom Audiences. Originally presented by Tara West at BrightonSEO in Spetmber 2015.
What people really think about native advertising [Research]Headstream
As part of our recent brand storytelling research, we asked UK consumers a handful of questions about their experience and opinion of native advertising and brand-sponsored content.
Is your brand welcome in social media? [research]Headstream
We commissioned in-depth, independent research into whether brands are welcome in social media, and how keen audiences are to accept and interact with them in these spaces.
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
The power of brand storytelling [research]Headstream
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject.
We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer's perspective.
Programmatic: Re-targeting and Look-alike TargetingHeadstream
This document outlines different methods for retargeting and lookalike targeting across various digital marketing channels. It describes how browsing data, search history, email interactions, and other customer information can be used to retarget individuals on platforms like Google, Facebook, Twitter, and display advertising. Retargeting identifies people who have shown interest in a brand or product already, while lookalike targeting seeks out new audiences that have similar characteristics to existing customers. Programmatic retargeting and lookalike targeting provide ways for brands to reach customers and prospects with relevant content.
This document provides an overview of programmatic advertising, including:
- It involves automated decision making in real-time bidding on digital ad space using data to match the right ads with the right audiences.
- Data from various sources is used to target ads to consumers based on demographics, interests, and past behaviors.
- The real-time bidding process happens in fractions of a second when a web page loads to display the winning advertiser's ad.
Why Content Marketing is Needed for Today's Connected CustomerHeadstream
In the first of our ‘Killer Content’ series, find out why the new connected customer is forcing marketers to take a more strategic approach to their content marketing.
Social Media Strategies - AM Digital Dealer Conference 2013Headstream
This document discusses social media strategies for Facebook. It provides statistics on Facebook usage and how it influences purchasing decisions. It examines how top performing brands on Facebook engage in listening, create engaging content, and provide timely customer care. Case studies of Appliances Online and Apple Auto Group demonstrate how they exemplify social brand best practices on Facebook through active listening, quality content, and responsive customer service. The key to being a successful social brand on Facebook is to understand your purpose, be authentic, listen to customers, and engage positively with people.
Social Brands 100 2013 launched on Thursday, 23 May at an event in London.
Here's the presentation. The report can be downloaded from www.socialbrands100.com.
This document discusses social branding and introduces the Social Brands 100, an annual survey that evaluates brands based on their social media performance. It provides results from past years' surveys, including the percentage of nominated brands from different industries. Key social media metrics evaluated include engagement rates, follower growth, response rates and more. The 2013 survey analyzed 715 brands across 23 industries. The document concludes by announcing the upcoming release of the 2013 results and providing links for further information.
Understanding Online Communities: De-Centralised, Centralised and TransientHeadstream
The document outlines three types of online communities: decentralized, centralized, and transient. Decentralized communities exist around a topic across various sites without an official connection. Centralized communities are brought together through a shared interest on owned or borrowed brand sites. Transient communities form around moments and events but disperse when the moment passes. All three add value through insights and amplification, and companies can work with them through listening, providing content, and gaining their support during initiatives.
Understand Online Communities Part 3: TransientHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline transient communities.
Understand Online Communities Part 2: CentralisedHeadstream
Here at Headstream we see online communities in three different ways: de-centralised, centralised and transient. In this presentation we will outline centralised communities.
This document discusses key principles for social brands. It emphasizes that social brands should be built for social engagement, embrace imperfection, and have brand engagement both on their own platforms and where they are discussed. It stresses the importance of active listening, win-win relationships, and appropriate social behavior. Additional principles highlighted include creating value over sending messages, managing brands in a human context, reflecting personality through different currencies, and timely response being critical to social enablement. It also notes that outposts should be driven by community, both positive and negative feedback should be acknowledged, and behaviors should mirror communities. Social brands need a moral center shared by representatives and social engagement is a commitment rather than a campaign.
Slides from a presentation Steve Sponder made on 15 March for the DBA.
Social Media has brought about a massive change in marketing strategy. The average designer's toolkit used to be a simple one. All that was required was a nicely sharpened pencil and a large piece of paper. In the last 5 years, the disruption of social media has added a new set of tools to the box that provides brands with an opportunity to engage with communities in unprecedented ways.
This document provides a summary of a digital and social media audit report. It recommends listening as the first step to engage in conversations on social media. The social media strategic framework identifies key influencers and tracks conversations around a brand to understand sentiment and volume over time. Engagement recommendations include providing a platform for conversations to inspire and inform various business strategies.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Content Marketing - From the Digital Marketing Show Nov 2014
1. A holistic approach
to content marketing
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
2. Howard Scott
Digital Transformation,
Brand & Marketing
Strategist/Consultant
@Howard_Scott
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
3. #1
CONTENT IS NEW?
#2
CONTENT TRENDS
#3
P.O.C.
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
4. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
MANTRA
As marketers we want people to do
three things:
- Notice our brands
- Relate to our brands
- Act on our messages
The
5. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
MANTRA
Get the right content
to the right person,
in the right location,
at the right time.
The
6. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
CONTENT
Videos, webinars, tools, blog
posts, how-to-guides, news,
Q&As, images, photography,
infographics, podcasts...
Anything?
Econsultancy B2B Trends Brief 2014
What Is
7. CONTENT IS
EVERYTHING
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
8. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
9. COMPLICATED
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
It’s
10. Four key content
trends driving 2014+
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
11. Trend #1
PERSONALISATION
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
12. 2013 – the year we all went mobile
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Personalisation
13. 2014 – the year the ‘selfie’ hit mainstream
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Personalisation
14. Savvy brands are already placing their consumer at the heart of their
communications
Coca Cola ‘Share a Coke’ Coca Cola ‘Christmas 2014’
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Personalisation
15. 78% of consumers feel that brands that create unique and personalised content
are more interested in building a relationship with them
Google Think October 2014.
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Personalisation
16. Trend #2
COLLABORATIVE
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
17. 50% of Millennials refer to themselves as ‘foodies’
- BBDO Millennial Food Study
Collaborative economy
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
18. Airbnb and Uber offer a new service model for business
Airbnb Uber
Collaborative economy
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
19. Feastly – Airbnb for Dinner
Feastly homepage.
Collaborative economy
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
20. Trend #3
LOCATION
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
21. Exciting new opportunities are becoming possible
by using time & location.
#lookup campaign from British Airways.
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Time & Location
22. Brands trial iBeacon technology
Carrefour Duane Reed iOS app
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Time & Location
23. Making your content relevant to what people want
at a specific time or location is really smart
Push for Hunger fridge magnet from Red Tomato Pizza.
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Time & Location
24. Trend #4
EXPERIENCE OVER DATA
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
25. Experience trumps all
Providing valuable engaging content that makes your
brand relevant is what matters. Data is the enabler.
P&G Interactive Infographic
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Data
Information
26. Experience trumps all
Providing valuable engaging content that makes your
brand relevant is what matters. Data is the enabler.
Utility
Nearest Coffee app from Illy.
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Data
27. Experience trumps all
Providing valuable engaging content that makes your
brand relevant is what matters. Data is the enabler.
Starbucks ‘Tweet a Coffee’ Budweiser Buds for Buds
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Data
Monetary
28. Experience trumps all
Providing valuable engaging content that makes your
brand relevant is what matters. Data is the enabler.
Xbox Live, Netflix
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Data
Entertainment
29. YOU NEED A PLAN
WHEN IT’S THIS
CRAZY
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
30. A plan
...plans require a why, who, what, where, how and when.
Content strategy
is about figuring out
the best way for content
to help you
accomplish something.
A business objec<ve
...which is SMART.
What exactly
is content?
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
A
DEFINITION
31. Customer
Paid
Owned
Network
Borrowed
CRM
Research Insights
Content
Mix
Where
Physical
Digital
Real-‐<me
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Keywords
Messaging
Corporate
Stakeholders
Value
Exis<ng
Subjects
Who &
What
Search Insights
Measurement Framework
Objec<ves
Why
Social Media
Monitoring Insights
Building
Governance
Re-‐purpose
Calendar
Create
Format
Budget
People
How &
When
Processes
Shelf-‐life
Tone of Voice
PlaRorms
Facebook
TwiSer
Pinterest
Broadcast A/B Tes<ng
Recommenda<ons
Outreach
Targets
Media
Rela<ons
THE PLAN
Decision
Brand Marcom Ac<vi<es Making
Criteria
Rela<onship Stage
Personas
Customer Exclusive
32. Why
A
Stages 1 & 2
What Is
Where does a content strategy fit
within a broader strategic context.
Why do we need a Content Strategy.
Who, What and Where
B
Stages 3 & 4
Design Audience Rela<onship
Journey Frameworks for Explorer
Families and Independent Adults.
Stages 5 & 6
Capture a comprehensive view on
what content is currently being
used.
How and When
C
Stage 7
Analyse the completed Audience
Rela<onship Journeys to iden<fy
how the current ac<vi<es need to
change. (Start, Stop, Con<nue).
Next Stages – Not scoped
Revise all ac<vi<es with due
considera<on to measurement,
budgets and capabili<es,
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Capability
D
Stage
8+
Capability gap analysis and
development.
Looking at areas such as resources,
skills & experience, organisa<onal
design, processes, systems,
infrastructure, culture and behaviors.
Agree SMART objec<ves and
the strategy.
Agree this project scope, process
and deliverables.
CONTENT
33. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
The
RESULTS
• More Agile
• Improved customer insight
• More responsive
• Clearer ‘truth’ of customer
needs
• Better forecasting of
requirements
• More pro-activity
DAM Up To Eleven White Paper, Northplains, 2014
34. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
35. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
36. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
The
CHALLENGE
37. Brand’s Needs
W
X
Y
Z
A
B
C
D
E
F
Customer’s Needs
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
38. Introducing our
CONSUMER JOURNEY FRAMEWORK
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
39. PROGRAMMATIC MEDIA
Programmatic media buying for
the new brand launch
Programmatic social media buying
for marketing campaigns
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
40. Social Sampling
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
OUTREACH
41. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
OUTREACH
Blogger
Events
42. RESULTS
+227%
increase total page reach
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Key
43. RESULTS
+158%
Facebook post reach
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Key
44. RESULTS
+337%
increase community engagement
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties
Key
45. Thank you
@howard_scott
@headstream
The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties