The document describes the process of creating a music magazine media product. It discusses how conventions from real music magazines, like mastheads and cover lines, were used but also challenged in the design. The target audience is described as 16-26 year olds interested in hip hop and R&B. The magazine represents this group through images of chains and sunglasses that match their style. The Intermedia Group would be a suitable distributor since they specialize in music magazines. Technologies like Photoshop, InDesign, and DSLR cameras were used and learning how to professionally design, edit photos, and lay out a magazine was gained through this project.

1. AS MEDIA ERIC AGYEKUM EMANUELS
COURSEWORK
MY MUSIC MAGAZINE

2. In what ways does your media product use, develop or challenge forms and
conventions of real media products?
Before I started the construction of my magazine, I researched into different
type of music magazines, what I first noticed is that all the magazines has got a
Masthead, cover lines and central image. What I also noticed is that different
type of magazines has got different style mastheads. Take the following
magazines below for instance
EYE BROW
MASTHEAD
COVERLINES
CENTRAL IMAGE
BARCODES

3. looking at my magazine and the media products, it can be seen that most
of the conventions of these media products have influenced my
magazine, I used barcodes in the same way it has been used in the real
magazine, I layered my central image above my masthead as in the
products and followed the rule of thirds .However cover lines on my cover
were not as much as those on the media product, also my masthead look
complex and would have been better if it had looked simpler
Eye brow
masthead
cover lines
barcode
I challenged this real media product by laying my main cover line over
the central image .

4. How does your media product represent particular social
groups?
Representation is medias view of reality but not reality .My magazine targets audience between the ages 16 -26
who are interested in hip-hop and R&B magazines. Looking at my music magazine, it represent this particular
social group in many way,
firstly I made my central image put on certain things which are mostly preferred by my target
audience, lets take the chain and the shades for example, it shows the style of dressing of a particular social
group, most R&B funs like to put on shades and chains which can be seen in most of the professional R&B
magazines around.
Secondly the language used in the magazine. During my research into music magazines, One thing
i noticed is the way certain social groups are represented with language. Magazines for very high class group use
complex English which is mostly hard to understand, also certain words which i have used in my magazine cannot
be used in those magazines. Although this magazine represent both male and female within the ages 16-26 ,i
think males are represented more since most females don’t normally read them. Hence a reader within the social
group of my magazine will notice it the moment he or she sets his or her eye on it, however anything might
happen.
chain
shades

5. What kind of media institution might distribute your media
product and why?
During my research and planning
what I noticed is that there are many
media institutions. What I also
noticed is that each of these
institutions deals with different
aspects of media example A&N
media deals with newspapers.
I noticed that BEAR
MEDIA,IPC MEDIA AND HEARST
MEDIA are all distributer of
magazines but my magazine will not
be published HEARST MEDIA, this is
because they mostly publish
magazine s which are meant for
women ,their magazines are also
about health and they don’t
distribute music magazine.

6. It will also not be distributed by BAUER MEDIA .
although Bauer Media owns more than eighty
influential media brands spanning a wide range of
interests, including heat, GRAZIA, Closer, MCN, FHM,
Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and Q.
Most of the magazines they produced are rock music
based.
finally my magazine will be distribute by the
intermedia group ,this is because my magazine is
similar to the type of music magazines they distribute

7. Who would be the audience for your media product?
Target audience refers to a particular group of people, identified as the intended readers
of my magazine.
My target audience are mainly young people between the ages of 16-26 who are
interested in R&B and hip-hop music.my target audience are young people who fancy
designer cloths such as adidas.
My target audience are people who aspire to be musicians in future or aspire to do a
profession related to music

8. How did you attract/address your audience?
i think i have attracted my target audience,
first i attracted them by using different font
styles,images,language and colour.
although most r&b magazine has got a simple masthead style
mine is attractive because I added the shadow effect, also i
made sure that my central image kept a direct eye contact with
my target audience, even though he has got shades on ,his eye
can clear be seen looking directly at my target audience ,I also
found out that my target audience like bright colours so i used
a red colour which stands out. also my central image is dressed
in a way that attracts my target audience.

9. What have you learnt about technologies from the
process of constructing this product?
Before i started this course all i knew was ms work, after completing my
magazine have learnt how to create a website using worpress,how to conduct a
prepare research using google,also i have also learnt how to use adobe
Photoshop and in design to create and a magazine, although there were certain
times that i found these technologies very had to use, am a bit use to them now
and can do great things with them .
I also lent how to take pictures with professional cameras

10. Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?
When i started my preliminary exercise i had know idea about how
to take pictures, edit and design a magazine in a professional
way, but know i know i know there are certain rules i have to
follow when a designing a particular type of magazine. Example i
know which magazine will use the rule of thirds and the ones that i
will not .Also i have lent how to use a form of language to address
a particular social group.