The document summarizes the process of creating a music magazine as part of a school project. It discusses how conventions from real magazines like layout, fonts and images were used. The target audience is identified as male teenagers interested in rock music. Photoshop skills like cropping, lighting adjustment and cloning were applied to design the magazine. A blogger site was used to organize work. Lessons were learned about magazine design techniques and using photography equipment.

1. Music magazine evaluation By Jake De Havilland

2. In what ways does your magazine use, develop or challenge forms and conventions of real magazines? In my product I used various fonts that were similar to the ones used in my style models. I also used lay-outs used by the style model magazines which gives mine a professional look. For an example of this, on my double page spread I used three columns of text, like my style models such as Mojo magazine. The model also gave the image a full page to be presented. I took the idea of having the three columns of text and put and introduction just above the interview to give the reader an idea of the story. I then developed the three columns by putting the questions in red text and also made it bolder this so that the reader fully understands when the artists is talking and the interviewer is.

3. How does your magazine represent particular social groups? Age- In my magazine I used older teenagers as the magazine was aimed at them and the main artists were also this age. Ethnic minority groups- My magazine is not aimed at any ethnic group in particular. Sexuality- Once again, not aimed at any in particular. This magazine can be read by all. Class and status-The magazine is not aimed towards any class however, the artists mostly come from working class backgrounds. It does not contain more challenging vocabulary and is not aimed towards the upper class. Gender- My magazine is not aimed at specifically males however it does contain all male artists and also as it being rock, which is stereotypically a male genre, it would be purchased more by males.

4. What kind of media institution may distribute your media product and why? To distribute… Newspaper adverts, television adverts and mentions on radios etc.

5. A company that could distribute my product to groups would be WWMD which distributes some of my style models such as NME and Q magazine. My magazine shares similar acts and features so that my product would be aimed at similar audiences to NME and Q. My magazine would be advertised in public using billboards or newspapers so that everyone can see it. I have no clear target group and advertising in public can interest anyone. WWMD distribute various other magazines such as Uncut, Rock-a-Rolla and Rolling stones. My magazine would be international as the acts /artists are known about across the world, there would be a high demand to read about these.

6. Who would be the audience for your magazine? My music magazine is not aimed at very specific audiences, it could be read at wide ranges of audiences however, My magazine has a alternative rock feel and look to it. The artists are mostly rock artists also. Also, I have a similar colour scheme to NME and Q which do contain rock artists Because my magazine is rock dominated, it may attract male readers as rock is stereotypically a male favourite genre in music Also my magazine may attract readers who play instruments involved with rock such as drums, bass, guitar etc. Once again because of the magazine’s genre the readers that it may attract would be teenagers. The ideal target would be a male teenager who listens to rock music and plays drums or a guitar.

7. Like this

8. How did you attract/address your audience? After I received feedback, I was told to adapt my double page spread like my style model’s. My style model had a picture that stuck out and took up a full page. I feel my finished one would attract my target audience as the artist is playing an guitar on a large picture which may make rock fans want to read. The message that my magazine may send out is that it contains knowledge in it’s genre.

9. What have you learnt about technologies from the process of constructing this product? Using Adobe Photoshop I was able to adjust lighting and brightness of the pictures and also crop and flip photos out. Like this… The toolbar also came in use to my magazine. Layering my magazine was also important. ADOBE PHOTOSHOP Lasso/magnet crop tool Spot healing tool Clone stamp Magic wand

10. I set up a Blogger account to present and store my magazine its self, rough cuts, questionnaire analysis etc. Blogger helped me keep my tasks organised and was very easy to use and to navigate. Microsoft PowerPoint. I then used PowerPoint to evaluate and make this presentation This was also very easy to use.

11. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Since then, I have learned various Photoshop skills such as cropping and clone stamping and how to navigate my way round the programme. I understand the techniques and conventions used in music magazines and also know why music magazines do certain techniques. I have learned how to use the cameras to they're full potential on all of it’s different modes.