Strategic business growth through SMM

2. Strategic Business
Growth Through Social
Media Marketing(SMM)
A Proposal to Olympic Industries
Management
Md. Jalal Uddin
Management Trainee, Export
Olympic Industries Limited
Blogger at Digitaljalal.com

3. What is Social Media
Marketing (SMM)?
Social Media Marketing is the process of
marketing through social media
platforms like Facebook, YouTube,
Instagram, Tweeter etc.
Social media marketing provides
companies with a way to reach new
customers, engage with existing
customers and promote its desired
culture, mission or tone.

4. SMM vs. Traditional Marketing
Matric Traditional Marketing Social Media
Marketing (SMM)
Reach Low High
Targeted Reach Very High Very Low
Engagement Zero Very High
Costs Very High Very Low
Effectiveness/ROI Hard to track Traceable
Publicity Time Consuming Quick

5. Top 10 Benefits of Using Social
Media Marketing(SMM)
1. Increased Brand Awareness
2. Increased Brand Recognition
3. Decreased Marketing Cost
4. Higher Brand Authority
5. Improved Communication
With Customer
6. Better Customer Satisfaction
7. Improved Brand Loyalty
8. Customized Marketing
Campaign
9. Easy Measure of The ROI
10. Real-Time Performance Analysis

6. Why Digital Marketing is The
Next Big Thing in Bangladesh?
 Consumption of traditional
media like TV, Radio, Magazine,
Newspaper is decreasing.
 People are spending significant
time on Facebook, YouTube,
Twitter, blogs so on.
 Companies also using digital
media to advertise their product.

7. Internet Penetration is Rising in
Bangladesh…..
According to Bangladesh Telecommunication Regulatory
Agency (BTRC) Latest Report (End of April 2018)-
 Total Internet Subscribers 80.918 Million
 Internet User Through Mobile 80.151 Million
 70% Population of Bangladesh is Under The Age of 35
 About 80% of Total Internet Users Are In Between 18 to 34
years

8. Bangladesh is The 10th Largest
Internet Base in the world….!!!

9. Digital in Bangladesh

10. Social Media Usage in Bangladesh

11. Year on Year(YoY) Digital Growth(17-18)

12. Digital
Indicators
JAN- 2018
Internet
User
Social
Media User
Mobile
Connections
Active
Mobile Social
User
User in
Million
81.7 30 137.2 28
Penetration 49% 18% 83% 17%
Annual
Growth Rate
+29% +15% +14% +27%
Growth in
Million
+18 +4 +17 +6
A Snapshot of Bangladesh's
Digital Indicators

13. Dear Sir, What Should we Do
Now….. ???
 Should we focus on Traditional Media or Move to
The Cost Saving SMM………???
 Should We Respond to The New Trends of Market or
Follow The Tradition……..???
 Should We Follow The New Realities or Follow the
Average…….???
Considering the above Facts, Figures and Statistics…….

14. Present Status of Digital and
Social Media in Olympic
As far as Digital Marketing is concerned, We are promoting our products through
large and popular news portal like Prothom-alo.com, Bdnews24.com etc.
In Case of Social Media Marketing , We have three fan page in Facebook and
One Channel in YouTube . These are-
Facebook Pages:
1. Olympic Industries Limited (45,490 Follower)
2. Nutty Biscuits (108,785 Follower)
3. Olympic Black Biscuits (97639 Follower)
YouTube Channel:
1. Olympic Industries Limited (4,139 Subscribers & 8 Videos)
Joined - 11 Jun, 2017
Total Views – 326905
Source – Social Media Pages of Olympic

15. Competitors are There…!!!
What Should We Do….???
As far as Social Media Marketing(SMM)
is concerned, our major competitors
have strong Footprint.
They Have Strong Social Media
Presence through-
 Opening SMM Channel
 Using Paid Campaign
 Publishing Quality Content
 Celebrating Special Day/Event etc.

16. Dear Concerns, Is Not It High
Time to Initiate SMM ???
Because-
 Our Competitors Already have Strong Presence in
Social and Digital Media…
 The Sooner We Start The Sooner We Reap the Benefits
of SMM…
 If we don't start now, we may lag behind in
competition…..

17. Possible Social Media Marketing (SMM)
Strategies for Olympic
 For Strong Social Media Presence, We May Open Social Media
Channel/Fan page (Facebook, YouTube, LinkedIn, Instagram,
Twitter) of Popular Brands .
o Olympic Energy Plus
oOlympic First Choice
oOlympic Pulse Candy
oOlympic Soft Cake/Dry Cake
oFoodie Noodles(Newly Launched)
For Export Development-
o Olympic Arabia (For Middle East)
oOlympic Malaysia (For Malaysia)
For Local Market-

18. Possible Social Media Marketing (SMM)
Strategies for Olympic (Cont.)
 Giving More Importance on User Generated Content (UGC) Rather Than Brand
Generated Content (BGC).
 Modification and Update of Olympic Industries Limited official Social Media
Page
 Using Video Content to Engage Audience . (Live video Receive 6 Times More
Engagement Than Non Live- HubSpot.)
 Telling Story On Social Media
 Initiating Teaser Campaign
 Posting Quality Content Regularly and Consistently In All Platform
 Adding Social Media Page/Link on The Official Website of Olympic
 Optimizing Social Media Platform for greater visibility

19. Implementation
To implement this SMM
plan, all we need-
 A Social Media Executive/Expert
 Graphic Designers
 Co-Ordination Among Branding,
Marketing and ICT Department