This document provides guidance on developing a personal social media strategy. It discusses maintaining separate personal and professional presences on social media and finding the right balance. It recommends selecting social media tools based on your goals of branding yourself, engaging with others, and continuing to learn. The document also provides tips on managing your social capital, intellectual capital, and online presence, as well as social media must-dos like regularly searching yourself online and creating business profiles.

1. What is your personal
social media
strategy?
Gene Vangampelaere – Howest
@vangampelaere

3. Why embrace
social media?
•a low-cost platform to build a
personal brand.
•allows you to engage rapidly
•opportunity to learn

4. Personal &
Private
Personal &
Public
Professional
& Private
Professional
& Public
Finding the
right presence

5. Message
• I want to keep in touch with you.
Tools
• Facebook
Goals
• Brand: show commitment to your
relationships
• Engage: Strenghten your ties
• Learn: keep alert for changes
Finding the
right presence
Persona
l&
Private

6. Message
• I am passionate about ideas and want
to share them with you
Tools
• Blogs, YouTube, Twitter
Goals
• Brand: Become known for your ideas
• Engage: Find new outlets for your
passions
• Learn: Leverage others’ ideas and
viewpoints
Finding the
right presence
Persona
l&
Public

7. Message
• I am a team player, and I want to
collaborate with you
Finding the
right presence
Tools
Profession
al & Private
• Yammer and other corporate platforms
Goals
• Brand: Enhance your image at work
• Engage: Collaborate; boost productivity
• Learn: Leverage your colleagues’ input

8. Message
• I am a competent and growing
professionally
Tools
• LinkedIn, Twitter
Goals
• Brand: build peer recognition
• Engage: Find new opportunities,
show commitment
• Learn: boost industry knowledge,
develop yourself
Finding the
right presence
Profession
al & Public

9. Google yourself
• do it regularly and compare with peers
Protect your identity
• Purchase your domain
Create a business profile
• LinkedIn
Use what you have a work
• Reach out for colleagues
Post public content
• Facebook, LinkedIn, Tweet, upload presentations,
…
Social media
must-do’s

10. How to manage your social capital?
• Build your audience slowly
• be selective about your contacts
How to manage intellectual capital?
• Set some guidelines about what information
you can or cannot disclose
• be authentic
How to manage your progress?
• Use Google Alerts / Tweetdeck (free)
Risks of an
online
presence

13. https://www.facebook.com/groups/2364794097359
75/

14. Yammer.com

16. •
•
•
•
Website: http://www.vangampelaere.be
Twitter: @vangampelaere
Facebook: http://fb.com/gene.vangampelaere
LinkedIn:
http://be.linkedin.com/in/genevangampelaere/
Source: Harvard Business Review, Personal Social media strategy by Soumitra Dutta