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What is your audience really hearing?
“Global warming”
A “3-degree world”
“Stakeholder”
“Capacity building”
“Gender mainstreaming”
“Conference of the Parties”
“COP 16”
NAPs
What works?
• Discover what your audience cares about
• Consider how they like to get information
• Tell them a human story
• Use simple language
• Put what’s most interesting first
The human impact of climate change
news.trust.org/climate/
In storm-hit St. Lucia,
insurance creates a buzz
With a bit of 'time travel', Malians
prepare farms of the future
How do we build a climate adaptation
message that works?

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What is your audience hearing? | Laurie Goering, Thomson Reuters Foundation