The document discusses the right and wrong ways to network on LinkedIn. It argues that the only way to get to know others and for them to know you is by connecting and conversing with them. While some connection requests may be ignored, reaching out to others to start a dialogue is an important part of networking on a professional social media platform like LinkedIn. As long as the interaction adds value and the person's profile is interesting, connecting with others and having a respectful conversation is the best approach.