The business market consists of organizations that acquire goods and services used to produce other products or services for sale, rental, or supply. It differs from the consumer market in that it has fewer but larger buyers, close supplier-customer relationships, professional purchasing, multiple influences on buying decisions, fluctuating demand, geographically concentrated buyers, and direct purchasing.

1. What is the
business
market,
and how
does it differ
from the
consumer
market??

2. Business
Market

3. Business market
consist of all the
organisation that
acquire goods and
services used in
the production of
other products or
services that are
sold, rented or
supplied to others.

4. Brands belong to Business Market

5. Consumer
market

6. Points of differencePoints of difference
Business
Market
Consumer
market

7. Fewer, larger buyer
Close supplier-customer relationship
Professional purchasing
Multiple buying influences
Multiple sales calls
Derived demand
Inelastic demand
Fluctuating demand
Geographically concentrated buyers
Direct purchasing

8. Fewer and larger buyers in
comparision to consumer market

9. Close supplier-customer
relationship

10. Proffesional purchasing

11. Multiple buying influences

12. Multiple sales call

13. Derived and
inelastic
demand

14. Fluctuating
demands

15. Geographically
concentrated
buyers

16. Direct
purchasing

17. created BY-
Shruti Bansal
UIT- RGPV, BHOPAL
For
during an Internship
with Prof. Sameer
Mathur, IIM Lucknow
www.IIMInternship.c
om