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What buying situations do organizational buyers face
1.
WHAT BUYING SITUATIONS
DO ORGANIZATIONAL BUYERS FACE?
2.
IT DEPENDS UPON: •
COMPLEXITY OF THE PROBLEM BEING SOLVED • NEW NESS OF THE BUYING EQUIPMENT • NO. OF PEOPLE INVOLVED AND TIME FRAME
3.
THERE ARE 3
TYPES OF SITUATIONS: NEW TASK STRAIGHT REBUY MODIFIED REBUY
4.
STRAIGHT REBUY Routine basis
order from suppliers chosen from approved list
5.
MODIFIED REBUY CHANGES IN
USUAL REQUIREMENT SUCH AS QUALITY, TIME PERIOD ETC. DETAILS, IN SUPPLIERS PROTECT THEMSELVES OUTSUPPLIERS SEE THIS AS AN OPPURTUNITY
6.
NEW TASK COMPLETE NEW
ORDER FOR THE FIRST TIME
7.
NEW TASK PASSES
THROUGH THESE Adoption Trial Evaluation Interest Awareness
8.
DEPENDENCIES TYPES OF SITUATION DIRECT
REBUY MODIFIED REBUY NEW TASK STAGES SUMMARY
9.
THANK YOU BY YATIN ARORA B.TECH
STUDENT DELHI TECHNOLOGICAL UNIVERSITY
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