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Choosing the most attractive target market

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Sameer Mathur
Sameer Mathur

Choosing the most attractive target market

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Identifying Market Segments and Targets
How should the company choose the most attractive market?
Industry competitors Looking into the players already existing in the market
New Entrants Keeping an eye on segment with high entry barrier and low exist barrier
Substitute Products Check if there exist any substitute to your product
Buyer’s Bargaining Power
Thank You Vardaan Bhatia IIT Kanpur

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