The document discusses social media monitoring tools that measure results and customer engagement across multiple social media channels like Twitter, Facebook, YouTube, and blogs. The tools combine social publishing, engagement, and analytics into a single interface and provide notifications of comments. They also allow extracting customer information from social profiles to help make sales and help organize and manage Twitter communities through smart lists.

1. I like SM tools that measure results not influence combines social publishing, customer engagement, and social analytics monitor Twitter, Facebook, YouTube, bit.ly, Google Analytics, MySpace KPI’s. Shows multiple channels into one interface. email notifications I when comments are made Facebook page monitor your social media conversations on Twitter, Facebook, LinkedIn, forums and blogs make the “social sale” by extracting valuable company information about a person or prospect prior to making a sale . Organize, manage and expand your Twitter community through smart Twitter lists Our dynamic lists help you find and focus on the right people within, and just outside, your Twitter community