What is social media marketing

•Download as PPTX, PDF•

0 likes•449 views

A brief overview of social media marketing covering popular platforms Facebook, Twitter, Youtube, LinkedIn, Google+ and their uses.

Business

“Any platform that
facilitates two way
communication”

blogs
wikis
forums
social media platforms

“More addictive than alcohol or
cigarettes”
- Chicago University’s Booth Business School

“1 in every 5 minutes spent on
the web”
- comScore

“The process of gaining traffic
or attention through social
media sites”
- Wikipedia

Relationship Marketing

Add value on a regular
basis

Relationship Marketing

befriend first
then sell

Relationship Marketing

We buy from friends

Relationship Marketing

90% of consumers trust
peer recommendations

Relationship Marketing

14% trust advertisements

7 hours and 17 minutes per month
- Nielsen

profiles for personal
pages for business

Digital marketing utilizes online platforms like websites, social media, emails and billboards to promote products and services. It involves creating valuable offerings for customers and society. The marketing mix of product, place, price and promotion is used to develop digital marketing strategies. Social media marketing in particular engages customers on platforms like Facebook, Twitter and Instagram by sharing useful and interesting content to build the brand and drive engagement. While time intensive, social media provides cost effective promotion with benefits like increased awareness, loyalty and sales.

Social factors in user perceptions and responses to advertising in online soc...

Michael Summergrad

This study examines how social identity and group norms influence user perceptions and responses to advertising in online social networks. Researchers analyzed data from 327 participants in China who used the QQZone and Tianya online communities. The study found that stronger social identity within a community leads users to have more positive group intentions around accepting advertising to support the community. Users also responded better to ads they perceived as relevant to the community theme and congruent with their social identity within that community. The researchers conclude that understanding social identity and group norms is key to making advertising more effective and positively received in online social networks.

Marketing and Communication in the Social Media Era

Antonio Ragusa

Social media marketing

JoeSmith703188

Social media marketing refers to using social media platforms like Facebook, Instagram, and Twitter to market products and services. It allows companies to engage with customers, promote their brand, and reach new audiences. Some key points made in the document include: - Social media marketing grew out of early technologies like the telegraph and AOL in the 1990s and really took off with the creation of platforms like Facebook in 2004 and YouTube and Reddit in 2005. - Popular social media sites now include Facebook with 2.9 billion users, YouTube with 2.1 billion users, Twitter with 186 million users, and Instagram with over 1 billion users. - An estimated $50 billion will be generated from social media advertising in 2021

Social Media Community Size and Growth Benchmarks

Amanda Sands

Key points Social Media Usage 2011 recap

Paul-Henri Brunet

Seneca Investor Relations Social Media

kelseylammers

Social media has become a dominant force in financial communications. Over 1.8 billion people now have internet access and use social platforms to research companies and influence buying decisions. Approximately 2 in 3 customers use social media to inform their purchasing, and over 60% trust the information they find there more than traditional ads. As a result, companies must now engage with stakeholders on social media to communicate effectively and build trust in an instant, global dialogue.

Social media from a PR perspective

Ionut Oprea

The document provides tips on how to sell yourself online, including building relationships, adding value regularly, creating an online presence through blogs and profiles, and professionalizing your online image. It stresses getting a professional email address and completing all social media profiles with a photo. While networking online, the document recommends connecting with industry leaders, using recommendations, and contributing to discussions to demonstrate skills.

Fundamentals of Online Marketing

Malcolm Gordon

Online marketing involves promoting products or services over the internet. It includes search engine marketing (paid and organic search engine optimization), display advertising, social media marketing, email marketing, and content marketing. Search engine marketing aims to improve website visibility in search engine results pages. Display advertising uses text, images, and videos to raise brand awareness. Social media provides enormous reach across major sites like Facebook and YouTube. Email marketing directly markets to recipients, while content marketing creates and shares content to engage customers.

How to use social media to build and leverage your personal brand

Malcolm Gordon

The document discusses how to build and leverage a personal brand online through various platforms like blogs, websites, Facebook, Twitter, LinkedIn and YouTube. It provides tips on the type of content to share, how to engage others, monitor your brand and consider brand attributes like authenticity and networking. The goal is to amplify your real persona online, widen your network, and get more opportunities through an established personal brand.

Marketing for startups

Malcolm Gordon

This document provides marketing tips for startups. It discusses defining the target audience, learning key marketing metrics like CPA and LTV, deciding between paid and viral marketing models, continuously testing different platforms, media, and paid versus earned versus owned strategies. Key tips include adapting what works and adding your own ideas, using paid strategies like search ads and display ads, leveraging earned media by creating shareable content, and building an owned media presence through content marketing and viral content. The document emphasizes the importance of an ongoing experimentation in marketing.

3 Things Every Sales Team Needs to Be Thinking About in 2017

Drift

How to Become a Thought Leader in Your Niche

Leslie Samuel

Essentials Of Social Media

Online Business Owners

Social media marketing

dpullease

The document discusses the rise of social media and its impact on traditional methods of communication and advertising. It outlines how major corporations are embracing social media to forge more genuine connections with customers through transparency and engagement rather than top-down messaging. Networks like Facebook, Twitter, YouTube, and blogs are driving a paradigm shift away from tightly controlled corporate images toward a more human approach centered on building communities and relationships.

What is Social Media? Will Social Media Work For Me?

Marni Blythe Borelli

This document introduces the concept of Web 2.0 and social media, outlining how people now actively engage with and participate in the internet rather than just using it as a tool. It notes that over half of Americans now research products online and that people trust recommendations from others over traditional advertising. The document then defines social media as any website that invites interaction between users. It argues that businesses should use social media to attract and engage with customers, build loyalty, and differentiate their brand, and debunks common myths about social media, such as the ideas that target customers are not online or that engagement will only lead to negative comments.

Using social to grow your consulting business - ASCA 2010

Firebelly Marketing

Using social media to grow your consulting business! There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.

Social Media Geniuses

Hany Sewilam Abdel Hamid

This document discusses the importance of social media for businesses and provides information on key social media platforms. It begins by asking questions about the effectiveness of traditional marketing methods compared to social media. Then, it shares statistics that illustrate people's growing use of social media and how it has become a primary online activity. Examples are given of how businesses can use major platforms like LinkedIn, YouTube, Twitter, and Facebook to connect with customers, build their brand, and market products around the clock.

Social Media Conversations: How to connect with your audience online

The Hoffman Agency Asia Pacific

1. The document discusses how social media is changing the way companies communicate and engage with audiences. It provides examples of how companies are using blogs, social networks, and user-generated content in their marketing strategies. 2. It also outlines best practices for social media engagement, including listening to conversations, contributing valuable content, and building relationships rather than just promoting brands. 3. Companies are advised to participate authentically in social media discussions and prioritize transparency over message control.

How Social Media Can Help You Connect With Local Consumers

Spancept

Social Media who substantially changed the way consumers, businesses, and organizations communicate. As one of the fastest growing forms of marketing ever, social media whose taken the internet world by storm with approximately 91% of adults using that regularly. Not only that, but businesses across the globe are starting to use social media as a marketing tool for their companies. In fact, 87% of the Fortune 100 now use social media. Internet Technology is GREAT, But It Has Caused Problems for Some Local Businesses. The Web has changed the way consumers spend their money. It has also changed the way your business can truly CONNECT with your local target market. Traditional Advertising Methods Are No Longer as Effective as They Once Were. So, it's time to market your business in a way that would cut advertising cost and get results. Could Online Marketing Be The Missing Piece of the Puzzle for YOUR Small Business? With sites such as: Facebook, Twitter, Google+, LinkedIn and Youtube your business can build long lasting relationship with your customers resulting in loyal - long term sales. Contact us for more information about how social media marketing can help you connect with local consumers. http://spancept.com/ consult@spancept.com

Q School: Social Media

Jason Piasecki

This document provides an overview of various social media platforms and how businesses can utilize social media for marketing purposes. It discusses popular social networks like Facebook, Twitter, and LinkedIn. It also covers other social media tools like blogs, microblogging, video and photo sharing sites. The document provides tips on how businesses can connect with customers, build their brand and promote events using these social media tools.

Seeing is believing - Going Viral with Visual Social Media Marketing

Mike Eide

Introduction To Twitter

Caroline Hallett (nee Chambers)

Social media

Voxtur Media

This document discusses social media marketing and provides statistics about major social media platforms. It defines social media as the democratization of information where people can publish content. Various social media platforms are described, including Facebook, Twitter, YouTube, LinkedIn, blogs, and more. Statistics are given showing the large user bases and levels of user engagement on these sites. The document then discusses how social media can be used for functions like PR, marketing, and networking. It provides a case study of how a company called Tailcast uses different social media platforms. Finally, it describes services from Voxtur Media related to social media optimization, management, and analytics.

How To Get The Most Out Of Your Social Media Campaigns

Walson Communications

This document provides an overview of popular social media platforms and tips for using social media for marketing. It discusses Facebook, which has over 500 million active users who spend 700 billion minutes per month on the platform. It also covers blogs, YouTube, and Twitter, noting key statistics about users and engagement on each platform. The document then offers advice on how to market and become a trusted voice on social media, such as illustrating expertise, oversharing content from others, and making conversations about the audience. It emphasizes listening to audiences and notes that successful social media efforts will increase fan and follower engagement and conversion.

Introduction to Social Media for The Vermont Council

guest815d78

Social Media Training for The Vermont Council

Webbed Marketing

The document discusses the use of social media for businesses. It outlines some common concerns executives have expressed about social media, such as losing control of their brand and employees wasting time. However, these same concerns were previously raised about email. The document then provides an overview of various social media platforms like Facebook, Twitter, YouTube, and Second Life and how businesses can utilize them to engage with customers, build their brand, and market their services. It emphasizes the importance of setting goals and metrics to measure the success of social media campaigns.

Social media 101seminar and more

Natasha Marquez

This document provides an overview of social media marketing. It defines social media as a two-way communication tool for engagement. The top social media platforms are Facebook, LinkedIn, Twitter, and YouTube, which account for 80-90% of time spent on social platforms. Each platform has different targets, with Facebook for consumer marketing, LinkedIn for business, and Twitter serving both. Social media can help businesses accomplish goals like growing awareness, engaging customers, positioning as an expert, and educating the market. Pinterest focuses on visual interests while Facebook emphasizes sharing. The document reviews analytics and best practices for using different social platforms to support marketing objectives.

International Social Networking & Marketing

Tin Cans Unlimited

Viewers also liked

How to use social media to get the job you want

Malcolm Gordon

Fundamentals of Online Marketing

Malcolm Gordon

How to use social media to build and leverage your personal brand

Malcolm Gordon

Marketing for startups

Malcolm Gordon

3 Things Every Sales Team Needs to Be Thinking About in 2017

Drift

How to Become a Thought Leader in Your Niche

Leslie Samuel

Viewers also liked (6)

How to use social media to get the job you want

Fundamentals of Online Marketing

How to use social media to build and leverage your personal brand

Marketing for startups

3 Things Every Sales Team Needs to Be Thinking About in 2017

How to Become a Thought Leader in Your Niche

Similar to What is social media marketing

Essentials Of Social Media

Online Business Owners

Social media marketing

dpullease

What is Social Media? Will Social Media Work For Me?

Marni Blythe Borelli

Using social to grow your consulting business - ASCA 2010

Firebelly Marketing

Social Media Geniuses

Hany Sewilam Abdel Hamid

Social Media Conversations: How to connect with your audience online

The Hoffman Agency Asia Pacific

How Social Media Can Help You Connect With Local Consumers

Spancept

Q School: Social Media

Jason Piasecki

Seeing is believing - Going Viral with Visual Social Media Marketing

Mike Eide

Introduction To Twitter

Caroline Hallett (nee Chambers)

Social media

Voxtur Media

How To Get The Most Out Of Your Social Media Campaigns

Walson Communications

Introduction to Social Media for The Vermont Council

guest815d78

Social Media Training for The Vermont Council

Webbed Marketing

Social media 101seminar and more

Natasha Marquez

International Social Networking & Marketing

Tin Cans Unlimited

What Is Social Media

Spancept

ExportGA | Social Media Worldwide | Global Marcoms

Kelly Quattlebaum

Driving Social Media Traffic to Your Hybrid Event

Spotlight Communications

Social Media Marketing - Social Media Indian Usage

Moksh Juneja

Similar to What is social media marketing (20)

Essentials Of Social Media

Social media marketing

What is Social Media? Will Social Media Work For Me?

Using social to grow your consulting business - ASCA 2010

Social Media Geniuses

Social Media Conversations: How to connect with your audience online

How Social Media Can Help You Connect With Local Consumers

Q School: Social Media

Seeing is believing - Going Viral with Visual Social Media Marketing

Introduction To Twitter

Social media

How To Get The Most Out Of Your Social Media Campaigns

Introduction to Social Media for The Vermont Council

Social Media Training for The Vermont Council

Social media 101seminar and more

International Social Networking & Marketing

What Is Social Media

ExportGA | Social Media Worldwide | Global Marcoms

Driving Social Media Traffic to Your Hybrid Event

Social Media Marketing - Social Media Indian Usage

Recently uploaded

Digital Marketing with a Focus on Sustainability

sssourabhsharma

Observation Lab PowerPoint Assignment for TEM 431

ecamare2

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

hartfordclub1

Structural Design Process: Step-by-Step Guide for Buildings

Chandresh Chudasama

Top mailing list providers in the USA.pptx

JeremyPeirce1

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...

Aleksey Savkin

The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs. Key Components: - Stakeholder Analysis - Strategy Decomposition - Adoption of Business Frameworks - Goal Setting - Initiatives and Action Plans - KPIs and Performance Metrics - Learning and Adaptation - Alignment and Cascading of Scorecards Benefits: - Systematic strategy formulation and execution. - Framework flexibility and automation. - Enhanced alignment and strategic focus across the organization.

Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...

my Pandit

How MJ Global Leads the Packaging Industry.pdf

MJ Global

Part 2 Deep Dive: Navigating the 2024 Slowdown

jeffkluth1

Introduction The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.

The Genesis of BriansClub.cm Famous Dark WEb Platform

SabaaSudozai

Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...

my Pandit

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

Building Your Employer Brand with Social Media

LuanWise

Presented at The Global HR Summit, 6th June 2024 In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.

2022 Vintage Roman Numerals Men Rings

aragme

Innovation Management Frameworks: Your Guide to Creativity & Innovation

Operational Excellence Consulting

[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants. Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes. This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals. INCLUDED FRAMEWORKS/MODELS: 1. Stanford’s Design Thinking 2. IDEO’s Human-Centered Design 3. Strategyzer’s Business Model Innovation 4. Lean Startup Methodology 5. Agile Innovation Framework 6. Doblin’s Ten Types of Innovation 7. McKinsey’s Three Horizons of Growth 8. Customer Journey Map 9. Christensen’s Disruptive Innovation Theory 10. Blue Ocean Strategy 11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map 12. Design Sprint Framework 13. The Double Diamond 14. Lean Six Sigma DMAIC 15. TRIZ Problem-Solving Framework 16. Edward de Bono’s Six Thinking Hats 17. Stage-Gate Model 18. Toyota’s Six Steps of Kaizen 19. Microsoft’s Digital Transformation Framework 20. Design for Six Sigma (DFSS) To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations

Chapter 7 Final business management sciences .ppt

ssuser567e2d

Digital Transformation Frameworks: Driving Digital Excellence

Operational Excellence Consulting

[To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date. Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success. These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes. Frameworks/Models included: Microsoft’s Digital Transformation Framework McKinsey’s Ten Guiding Principles of Digital Transformation Forrester’s Digital Transformation Framework IDC’s Digital Transformation MaturityScape MIT’s Digital Transformation Framework Gartner’s Digital Transformation Framework Accenture’s Digital Strategy & Enterprise Frameworks Deloitte’s Digital Industrial Transformation Framework Capgemini’s Digital Transformation Framework PwC’s Digital Transformation Framework Cisco’s Digital Transformation Framework Cognizant’s Digital Transformation Framework DXC Technology’s Digital Transformation Framework The BCG Strategy Palette McKinsey’s Digital Transformation Framework Digital Transformation Compass Four Levels of Digital Maturity Design Thinking Framework Business Model Canvas Customer Journey Map

一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理

taqyea

一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

How to Implement a Real Estate CRM Software

SalesTown

Recently uploaded (20)

Digital Marketing with a Focus on Sustainability

Observation Lab PowerPoint Assignment for TEM 431

2024-6-01-IMPACTSilver-Corp-Presentation.pdf

Structural Design Process: Step-by-Step Guide for Buildings

Top mailing list providers in the USA.pptx

Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart

How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...

Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...

How MJ Global Leads the Packaging Industry.pdf

Part 2 Deep Dive: Navigating the 2024 Slowdown

The Genesis of BriansClub.cm Famous Dark WEb Platform

Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka

Building Your Employer Brand with Social Media

2022 Vintage Roman Numerals Men Rings

Innovation Management Frameworks: Your Guide to Creativity & Innovation

Chapter 7 Final business management sciences .ppt

Digital Transformation Frameworks: Driving Digital Excellence

一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理

How to Implement a Real Estate CRM Software