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Key points Social Media Usage 2011 recap

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Paul-Henri Brunet
Paul-Henri Brunet

Some extracts from this slideshare on http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

BusinessTechnology
1 of 7
big fan this A year ago, Facebook "Like Button" replaces "Become A Fan"
Following brands on social media is driven by the actual User Experience 46% are following a brand due to their brand usage and 29% after a recommandation by friend
Consumers prefer e-mail over social network to ask questions to brands.
57% follows a brand Average no. of brands followed : 20,2 American Internet users are using 2,1 social networks
Daily log in / 65% several times a day, for Facebook 36% for Twitter The more networks someone uses, the more time spend per network
Smartphone owners have a more intensive social media usage. Yes, it 's true! 56% of connected smartphone users follow a brand on social media
Credits InSites Consulting comprehensive survey amongst more than 9,000 consumers in 35 countries about their social usage. MA3

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Key points Social Media Usage 2011 recap

  • 1. big fan this A year ago, Facebook "Like Button" replaces "Become A Fan"
  • 2. Following brands on social media is driven by the actual User Experience 46% are following a brand due to their brand usage and 29% after a recommandation by friend
  • 3. Consumers prefer e-mail over social network to ask questions to brands.
  • 4. 57% follows a brand Average no. of brands followed : 20,2 American Internet users are using 2,1 social networks
  • 5. Daily log in / 65% several times a day, for Facebook 36% for Twitter The more networks someone uses, the more time spend per network
  • 6. Smartphone owners have a more intensive social media usage. Yes, it 's true! 56% of connected smartphone users follow a brand on social media
  • 7. Credits InSites Consulting comprehensive survey amongst more than 9,000 consumers in 35 countries about their social usage. MA3