Seneca Investor Relations Social Media

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Seneca Investor Relations Social Media

  1. 1. Social Media: Instant Financial Dialogue<br />The Impact of Social Media on <br />Financial Communications<br />WARDA AHMED - DARLA DORE - KELSEY LAMMERS - ANI YILDIRIM<br />
  2. 2. Social Media<br />
  3. 3. 1.8 billion people have access to the Internet<br />WWW.<br />
  4. 4. 206 million active web sites<br />WWW.<br />
  5. 5. WWW.<br />These include virtually all the worlds’ <br />Newspapers, Magazines, Trade Journals, Broadcast Networks, Social Networks, around 100 million blogs, and innumerable sites about specific topics categories. <br />
  6. 6. WWW.<br />
  7. 7. CONSUMER-COMPANY RELATIONSHIP<br /><ul><li>2 of 3 customers use social media to influence their buying decisions
  8. 8. 67% of customers are likely to pass this information on to others
  9. 9. over 60% trust information they find through social media more than traditional advertisements</li></li></ul><li>CONSUMER-COMPANY RELATIONSHIP<br />In other words…<br />
  10. 10. Investor social media<br />
  11. 11. Social media outlets<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15. PRE-INTERNET communication<br />
  16. 16. Post-Internet/Pre-Social Media<br />
  17. 17. The Present, Post-Social Media<br />
  18. 18. What could go wrong?<br />
  19. 19. Social media is the future<br />
  20. 20. Q’s<br /><ul><li>How many of you believe that social media is the way of the future?
  21. 21. What disadvantages do you see in IR and social media?Public relations and social media?
  22. 22. Will you try to use social media for your practices in the future?</li>

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