What is pre production 1p
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In this document, pre-production for music videos is discussed. During pre-production, artists create rough drafts of music video ideas to improve upon. This saves the production company money and time by working out ideas before filming. Pre-production aims to film the final music video using similar concepts explored in the rough drafts. The document also discusses how every music video project needs to define a treatment or concept with the artist that outlines what the video will be about, such as a performance, story, or experimental images.
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Audience feedback question 3
The document summarizes audience feedback received on a music video. It discusses both positive and negative feedback across several areas:
1) Some audiences felt the original singer's performance was not believable, leading to changing the singer or chorus.
2) Audiences noted the video used a variety of shots like over the shoulder shots.
3) Some scenes were noticed to be out of sync, requiring re-filming or timing adjustments.
4) The narrative of a break up and reconciliation was seen as clear.
Evaluation 3
The document provides feedback from audiences and teachers on various draft versions of a music video project. For the initial treatment, viewers thought the overall idea was good but may be confusing with a focus on faces. Camera steadiness was also a concern. After seeing a rough cut of the video, audiences felt the point-of-view style worked better, though some shots were dark and shaky and the lip-syncing was off. Feedback on rough digipak designs led the group to choose the simplest design. Minor adjustments were suggested for an advert, and audience research informed changes to make it more appealing. The final versions reflected this feedback.
Treatment
The music video will represent the band as a young, trendy indie band inspired by groups like Kings of Leon and Nirvana. It will tell the narrative of a man struggling with alcohol addiction through shots of his isolated home life, showing how alcohol negatively impacts families. The video will include both performance shots of the band on a stage and narrative scenes portraying the man hitting rock bottom with his drinking and deciding to get sober and repair his family relationships.
Treatment
The music video will represent the band as a young, trendy indie band inspired by groups like Kings of Leon and Nirvana. It will tell the narrative of a man struggling with alcohol addiction through shots of his isolated home life, showing how alcohol negatively impacts families. The video will include both performance shots of the band on a stage and narrative scenes portraying the man hitting rock bottom with his drinking and deciding to get sober and repair his family relationships.
The function of a music video
Music videos are short visual stories used to promote artists. They typically give the artist the most screen time as they sing to the audience, helping viewers become familiar with them. Music videos may have simple narratives or hardly any narrative at all. They are edited to sync with the song's beat, using many cuts in fast songs. Jump cuts are also used to speed up the video. Camera angles and shots are chosen deliberately to convey meanings that relate to the artist and song. Close-ups of the artist's face help develop their fan base by associating the face with the lyrics. Product placement in videos can further an artist's image and financial support.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It uses conventions from Arctic Monkeys videos like neutral colors with pops of bright color. It also uses typical indie band settings of a house and streets. However, it challenges conventions by using quick cuts between shots rather than long takes, and drawing inspiration from abstract videos like Aphex Twin to include repetitive visuals and push boundaries. The goal is to make the audience feel uncomfortable yet entertained enough to rewatch.
Final music video treatment
The music video will feature an artist lip syncing and dancing to the song in a music video studio. There will be quick cuts between different shots of the artist in various outfits. During the bridge, the artist's silhouette will be shown dancing in front of bright lighting to reference the lyrics. At the end, the artist will walk off set as the video fades to black. Resources needed include a camcorder, lighting equipment, costumes, and a studio set. The performance-based concept was chosen based on audience research indicating a preference for remaking an existing song and depicting the artist as fun and confident.
Music video theory
1) Performance videos use a variety of quick shots to keep the video interesting like a montage, but there is a risk they could become boring.
2) Narrative videos tell a cheesy storyline that needs to be easy to follow due to the short time period. They can also show clips from a related film.
3) Conceptual videos are based around an idea instead of the lyrics or artist to make the video more memorable and stand out.
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Audience feedback question 3
The document summarizes audience feedback received on a music video. It discusses both positive and negative feedback across several areas:
1) Some audiences felt the original singer's performance was not believable, leading to changing the singer or chorus.
2) Audiences noted the video used a variety of shots like over the shoulder shots.
3) Some scenes were noticed to be out of sync, requiring re-filming or timing adjustments.
4) The narrative of a break up and reconciliation was seen as clear.
Evaluation 3
The document provides feedback from audiences and teachers on various draft versions of a music video project. For the initial treatment, viewers thought the overall idea was good but may be confusing with a focus on faces. Camera steadiness was also a concern. After seeing a rough cut of the video, audiences felt the point-of-view style worked better, though some shots were dark and shaky and the lip-syncing was off. Feedback on rough digipak designs led the group to choose the simplest design. Minor adjustments were suggested for an advert, and audience research informed changes to make it more appealing. The final versions reflected this feedback.
Treatment
The music video will represent the band as a young, trendy indie band inspired by groups like Kings of Leon and Nirvana. It will tell the narrative of a man struggling with alcohol addiction through shots of his isolated home life, showing how alcohol negatively impacts families. The video will include both performance shots of the band on a stage and narrative scenes portraying the man hitting rock bottom with his drinking and deciding to get sober and repair his family relationships.
Treatment
The music video will represent the band as a young, trendy indie band inspired by groups like Kings of Leon and Nirvana. It will tell the narrative of a man struggling with alcohol addiction through shots of his isolated home life, showing how alcohol negatively impacts families. The video will include both performance shots of the band on a stage and narrative scenes portraying the man hitting rock bottom with his drinking and deciding to get sober and repair his family relationships.
The function of a music video
Music videos are short visual stories used to promote artists. They typically give the artist the most screen time as they sing to the audience, helping viewers become familiar with them. Music videos may have simple narratives or hardly any narrative at all. They are edited to sync with the song's beat, using many cuts in fast songs. Jump cuts are also used to speed up the video. Camera angles and shots are chosen deliberately to convey meanings that relate to the artist and song. Close-ups of the artist's face help develop their fan base by associating the face with the lyrics. Product placement in videos can further an artist's image and financial support.
In what ways does your media product use, develop or challenge forms and conv...
The document discusses how the media product uses, develops, and challenges conventions of real music videos. It uses conventions from Arctic Monkeys videos like neutral colors with pops of bright color. It also uses typical indie band settings of a house and streets. However, it challenges conventions by using quick cuts between shots rather than long takes, and drawing inspiration from abstract videos like Aphex Twin to include repetitive visuals and push boundaries. The goal is to make the audience feel uncomfortable yet entertained enough to rewatch.
Final music video treatment
The music video will feature an artist lip syncing and dancing to the song in a music video studio. There will be quick cuts between different shots of the artist in various outfits. During the bridge, the artist's silhouette will be shown dancing in front of bright lighting to reference the lyrics. At the end, the artist will walk off set as the video fades to black. Resources needed include a camcorder, lighting equipment, costumes, and a studio set. The performance-based concept was chosen based on audience research indicating a preference for remaking an existing song and depicting the artist as fun and confident.
Music video theory
1) Performance videos use a variety of quick shots to keep the video interesting like a montage, but there is a risk they could become boring.
2) Narrative videos tell a cheesy storyline that needs to be easy to follow due to the short time period. They can also show clips from a related film.
3) Conceptual videos are based around an idea instead of the lyrics or artist to make the video more memorable and stand out.
Pitch
Hardwell is a Dutch DJ who creates electro dance music. His music videos vary between performances and narratives, and he is popular for performing at music festivals around the world. The students chose the song "Apollo" by Hardwell featuring Amba Shepherd for their project. They will create a music video to promote a new electro dance artist named DJ Asterion and his new album "Fighting to Survive". The video will tell the story of an amateur boxer training for his first fight through a montage style inspired by Rocky.
Mise en scene planning
1) Eden is chosen as the artist for her style relating to teenage audiences, while Sophie is the main actress due to her sporty look fitting the sports theme.
2) Scenes will be filmed at Hillingdon Sports Center for its equipment and at a bus stop and Central London to show differences in lifestyles and training environments.
3) Props include a stopwatch, water bottle, boxing gloves, headphones, starting blocks, weights and phone to depict training and lifestyle differences.
evaluation question 1
This document discusses how a media product challenges and develops conventions from real music videos. It analyzes house music videos from artists like Avicii, Calvin Harris, and Tiesto. It discusses taking elements from their album covers and videos, such as using the artist's logo prominently. It also discusses using vehicles like motorbikes to develop the fast tempo, and only featuring a small cast like Calvin Harris' video. The product aims to promote the DJ and logo throughout while adapting star theory to feature the DJ as the main protagonist.
Proposal presentation s
The proposal is for a music video for the song "Raise Your Weapon" by Deadmau5, a house/dubstep artist. The music video will feature footage shot at a beach and fields synchronized to the music. It will star one actor singing in front of a green screen. The target audience is people aged 16-30 interested in dubstep music. The proposal outlines the locations, casting, equipment, and goals for the project.
Question 1
The document discusses conventions in music videos and how the described music video both follows and breaks conventions. It follows conventions like using a narrative style and filming techniques inspired by other music videos, but breaks conventions by having a narrative focus rather than a performance focus typical for indie music. The document also discusses how a digipak and magazine advert for the music follow conventions like layouts and design elements seen in other examples, but break conventions through a minimalist design. Overall, the projects both embrace useful conventions and reject outdated ones.
Final evaluation
The document provides an evaluation of a music video created for the song "Infinity" by Infinity Ink. The video was shot over three days and edited in Adobe Premier Pro and After Effects. It was a narrative dance music video set in the 1980s sportswear style to recreate a 1990s rave scene. Unique camera angles like mounting the camera on the floor were used. Tagging scenes around Manchester helped show different locations and fit with the stereotypes of the time. The creator would have liked more filming time and to use a Glidecam for smoother shots in a remake.
Question 1
The document discusses how the media product uses and challenges conventions of real media products. It summarizes that the opening logo/title follows conventions by using a simple circular design like other house music brands. It challenges conventions by featuring an unconventional "nerdy" character rather than typically "cool" actors, showing that house music appeals to all people. Green screen backgrounds were used to add humor and represent the freedom of house music, conforming to a common music video technique while challenging conventions through colorful, festival-like backgrounds. Overall, the product conforms to performance-style videos but challenges stereotypes about house music fans.
Presentation13
The audience provided feedback on several elements of the music video project. They responded positively to the performer and felt she captured the look and acting skills for a jazz/soul artist. However, they noted that the footage quality was better for the street scenes compared to the park scenes, which the students corrected in editing. The audience also commented positively on the camerawork techniques but identified issues with the green screen use that needed adjusting. For the ancillary products, the audience felt the magazine advertisement was too crowded with a blue background and suggested changing it to a lighter champagne color to better fit the genre.
Evaluation
The group created a music video to promote the Uber company. They chose the song "Addison Lee" by Not3s due to its references to cars. Scenes were filmed behind the college and in an alleyway to showcase attractive cars. The video uses cuts, fades, and text to advertise Uber's affordability and convenience for short trips. While the editing pace engages viewers, the lip-syncing is not perfectly timed and additional locations and a romantic subplot could have strengthened the message.
Theorists popwerpoint
Carlsson and Goodwin proposed theories on music video types and purposes. Carlsson identified four types: standard clips that blend singing with images and experimental film techniques; performance clips focused on live singing; narrative clips that tell a visual story; and art clips with no singing or narrative. Goodwin explained that music videos are made to sell songs, artists, record labels, merchandise, and lifestyles. The document discusses applying these theories to structure a realistic, successful music video that promotes the band's image and music.
Evaulation one
The media product conformed to Andrew Goodwin's theory of closeups establishing artist familiarity and star iconography. It also drew from conventions of 1970s music videos featuring expressive singing and powerful voices. However, it challenged 1970s conventions by incorporating modern elements like camera shots, closeups of lips, and iPhone usage. While some shots drew from 1970s precedents, others featured more sexualized content unsuitable for the disco genre. Overall the product balanced conforming to theoretical conventions and challenging norms of original media forms.
Evaluation: Q1
This document summarizes how the media product uses and develops conventions from real house music videos. It analyzes videos from artists like Avicii, Hardwell, Calvin Harris, and Tiesto to incorporate conventions. Some conventions that were adopted include using album cover inspirations like featuring the artist and logo prominently. Vehicle footage was included to develop the fast tempo like in a Calvin Harris video. The artist logo was also featured inside the video like in Avicii's "The Nights" to promote the brand. The DJ is featured at the end like a cameo, developing conventions for starring DJs rather than singers.
Task 4B – evaluation
1. The document discusses the production of a music video by the author and their group to entertain the audience. They chose to do a video for the song "Forgotten Notes" by Bryson Tiller, taking inspiration from his other music videos.
2. They created a production plan that discussed the song, locations, camera shots, and acting needed. Feedback indicated their cutting rate fit the song's mood well.
3. They also considered doing a dance video but decided on the Bryson Tiller song. Areas for improvement included time management, actor lip syncing, and using more camera movement/shots.
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The music video tells a story of sadness and love through the artist's performance and visual effects. It focuses on the artist mimicking the song about a broken heart caused by a lost love. Various effects are used, including changes to the artist's voice, linked instruments, moving shadows, and green screen backgrounds with added hearts to enhance the narrative of a brokenhearted man. The overall goal is to engage the audience and make them feel like they are experiencing the artist's emotions about a past relationship.
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The music video portrays the artist as a gang leader followed by members wearing drooping jeans and jewelry signifying they are rappers. This depicts how rappers in the streets look tough with friends. The swearing in the lyrics matches the swearing in the video. Most shots are medium close-ups to see hand gestures during signing. The video takes place in a backstreet with motorbikes and weapons where no one can pass, similar to Russian artist also featured. There is no performance, just hand swinging in the USA, which loves rap, behind a back garden.
Presentation1
This music video uses visual effects like a green screen to enhance the narrative. The green screen allows backgrounds and locations to be added virtually. Effects are also used to move titles and objects like subwoofers around on the screen. This helps support the lyrics which are about causing earthquakes. When the artist performs and moves, cracks appear on the ground, making it seem like he is controlling the world of the video. The green screen and effects enhance the futuristic world portrayed and viewer experience.
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Pitch
Hardwell is a Dutch DJ who creates electro dance music. His music videos vary between performances and narratives, and he is popular for performing at music festivals around the world. The students chose the song "Apollo" by Hardwell featuring Amba Shepherd for their project. They will create a music video to promote a new electro dance artist named DJ Asterion and his new album "Fighting to Survive". The video will tell the story of an amateur boxer training for his first fight through a montage style inspired by Rocky.
Mise en scene planning
1) Eden is chosen as the artist for her style relating to teenage audiences, while Sophie is the main actress due to her sporty look fitting the sports theme.
2) Scenes will be filmed at Hillingdon Sports Center for its equipment and at a bus stop and Central London to show differences in lifestyles and training environments.
3) Props include a stopwatch, water bottle, boxing gloves, headphones, starting blocks, weights and phone to depict training and lifestyle differences.
evaluation question 1
This document discusses how a media product challenges and develops conventions from real music videos. It analyzes house music videos from artists like Avicii, Calvin Harris, and Tiesto. It discusses taking elements from their album covers and videos, such as using the artist's logo prominently. It also discusses using vehicles like motorbikes to develop the fast tempo, and only featuring a small cast like Calvin Harris' video. The product aims to promote the DJ and logo throughout while adapting star theory to feature the DJ as the main protagonist.
Proposal presentation s
The proposal is for a music video for the song "Raise Your Weapon" by Deadmau5, a house/dubstep artist. The music video will feature footage shot at a beach and fields synchronized to the music. It will star one actor singing in front of a green screen. The target audience is people aged 16-30 interested in dubstep music. The proposal outlines the locations, casting, equipment, and goals for the project.
Question 1
The document discusses conventions in music videos and how the described music video both follows and breaks conventions. It follows conventions like using a narrative style and filming techniques inspired by other music videos, but breaks conventions by having a narrative focus rather than a performance focus typical for indie music. The document also discusses how a digipak and magazine advert for the music follow conventions like layouts and design elements seen in other examples, but break conventions through a minimalist design. Overall, the projects both embrace useful conventions and reject outdated ones.
Final evaluation
The document provides an evaluation of a music video created for the song "Infinity" by Infinity Ink. The video was shot over three days and edited in Adobe Premier Pro and After Effects. It was a narrative dance music video set in the 1980s sportswear style to recreate a 1990s rave scene. Unique camera angles like mounting the camera on the floor were used. Tagging scenes around Manchester helped show different locations and fit with the stereotypes of the time. The creator would have liked more filming time and to use a Glidecam for smoother shots in a remake.
Question 1
The document discusses how the media product uses and challenges conventions of real media products. It summarizes that the opening logo/title follows conventions by using a simple circular design like other house music brands. It challenges conventions by featuring an unconventional "nerdy" character rather than typically "cool" actors, showing that house music appeals to all people. Green screen backgrounds were used to add humor and represent the freedom of house music, conforming to a common music video technique while challenging conventions through colorful, festival-like backgrounds. Overall, the product conforms to performance-style videos but challenges stereotypes about house music fans.
Presentation13
The audience provided feedback on several elements of the music video project. They responded positively to the performer and felt she captured the look and acting skills for a jazz/soul artist. However, they noted that the footage quality was better for the street scenes compared to the park scenes, which the students corrected in editing. The audience also commented positively on the camerawork techniques but identified issues with the green screen use that needed adjusting. For the ancillary products, the audience felt the magazine advertisement was too crowded with a blue background and suggested changing it to a lighter champagne color to better fit the genre.
Evaluation
The group created a music video to promote the Uber company. They chose the song "Addison Lee" by Not3s due to its references to cars. Scenes were filmed behind the college and in an alleyway to showcase attractive cars. The video uses cuts, fades, and text to advertise Uber's affordability and convenience for short trips. While the editing pace engages viewers, the lip-syncing is not perfectly timed and additional locations and a romantic subplot could have strengthened the message.
Theorists popwerpoint
Carlsson and Goodwin proposed theories on music video types and purposes. Carlsson identified four types: standard clips that blend singing with images and experimental film techniques; performance clips focused on live singing; narrative clips that tell a visual story; and art clips with no singing or narrative. Goodwin explained that music videos are made to sell songs, artists, record labels, merchandise, and lifestyles. The document discusses applying these theories to structure a realistic, successful music video that promotes the band's image and music.
Evaulation one
The media product conformed to Andrew Goodwin's theory of closeups establishing artist familiarity and star iconography. It also drew from conventions of 1970s music videos featuring expressive singing and powerful voices. However, it challenged 1970s conventions by incorporating modern elements like camera shots, closeups of lips, and iPhone usage. While some shots drew from 1970s precedents, others featured more sexualized content unsuitable for the disco genre. Overall the product balanced conforming to theoretical conventions and challenging norms of original media forms.
Evaluation: Q1
This document summarizes how the media product uses and develops conventions from real house music videos. It analyzes videos from artists like Avicii, Hardwell, Calvin Harris, and Tiesto to incorporate conventions. Some conventions that were adopted include using album cover inspirations like featuring the artist and logo prominently. Vehicle footage was included to develop the fast tempo like in a Calvin Harris video. The artist logo was also featured inside the video like in Avicii's "The Nights" to promote the brand. The DJ is featured at the end like a cameo, developing conventions for starring DJs rather than singers.
Task 4B – evaluation
1. The document discusses the production of a music video by the author and their group to entertain the audience. They chose to do a video for the song "Forgotten Notes" by Bryson Tiller, taking inspiration from his other music videos.
2. They created a production plan that discussed the song, locations, camera shots, and acting needed. Feedback indicated their cutting rate fit the song's mood well.
3. They also considered doing a dance video but decided on the Bryson Tiller song. Areas for improvement included time management, actor lip syncing, and using more camera movement/shots.
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The music video tells a story of sadness and love through the artist's performance and visual effects. It focuses on the artist mimicking the song about a broken heart caused by a lost love. Various effects are used, including changes to the artist's voice, linked instruments, moving shadows, and green screen backgrounds with added hearts to enhance the narrative of a brokenhearted man. The overall goal is to engage the audience and make them feel like they are experiencing the artist's emotions about a past relationship.
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Music video conventions
The music video portrays the artist as a gang leader followed by members wearing drooping jeans and jewelry signifying they are rappers. This depicts how rappers in the streets look tough with friends. The swearing in the lyrics matches the swearing in the video. Most shots are medium close-ups to see hand gestures during signing. The video takes place in a backstreet with motorbikes and weapons where no one can pass, similar to Russian artist also featured. There is no performance, just hand swinging in the USA, which loves rap, behind a back garden.
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This music video uses visual effects like a green screen to enhance the narrative. The green screen allows backgrounds and locations to be added virtually. Effects are also used to move titles and objects like subwoofers around on the screen. This helps support the lyrics which are about causing earthquakes. When the artist performs and moves, cracks appear on the ground, making it seem like he is controlling the world of the video. The green screen and effects enhance the futuristic world portrayed and viewer experience.
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The Brazilian GMP Guideline is based on WHO guidance but uses stronger "must" determinations rather than "should". It establishes quality standards for pharmaceutical manufacturing in Brazil and for products exported to Brazil. The guideline covers sterile products, computer systems, and herbal medicines. While similar to EU GMP guidelines, the Brazilian version addresses additional topics like biological products and water quality. It provides comprehensive GMP guidance for pharmaceutical manufacturing in Brazil.
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Auteur theory
The document discusses the theory of auteurism in film. It began in 1950s France where critics argued that directors had a personal creative vision that shaped their films, and that certain directors like Howard Hawks, Alfred Hitchcock, and Jean Renoir should be considered "auteurs". The theory was popularized by François Truffaut and other critics writing for Cahiers du Cinéma. It was later adopted by American critic Andrew Sarris and influenced how directors were analyzed. However, the theory was later criticized for overlooking collaboration and privileging the director's role too much.
Pre production
Pre-production refers to the tasks that must be completed before filming begins, such as hiring actors and models, building sets, budgeting, planning, scheduling, renting equipment, and conducting tests. Key pre-production tasks include finalizing the production schedule, casting actors, coordinating special effects, wardrobe, special equipment, stunts, extras, props, makeup, hair, atmosphere, vehicles, animals, sound effects, music, and notes. Producers typically select the creative team, assist with financing, and approve locations, schedules, scripts, and budgets in pre-production.
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Final evaluation
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She was the director of the music video project. The summary evaluates how her media products used or challenged conventions of the music genre (FunkyHouse) and how effective the combination of the main video and ancillary materials was. Feedback from audiences helped identify areas for improvement, such as including more revealing costumes and more male characters.
Research and planning
The document discusses the research and planning involved in creating a music video promotional campaign. It explains that planning included organizing props, casting, and scheduling shoot days and locations. Research focused on suitable props, available cast members, and similar artists to determine the target audience and style. Creative decisions linked the narrative to the music. An example was using a superhero logo or sticker to connect scenes. Overall, thorough research and planning helped make the shoot day organized and informed creative choices.
Evaluation Question 1
This document discusses the conventions used in the creation of a music promotional package, including a music video and digipak.
The music video uses conventions of narrative music videos by telling a story based on the song lyrics. Editing techniques like cuts and camera movements follow the pace of the fast song. The digipak and advertisement poster conventions include the artist name, album title, and simple design to appeal to the target audience. Feedback was incorporated to improve the visibility and connection to the video. Overall, conventions from the house music genre and existing works were used and adapted to effectively promote the music.
Final evaluation
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She evaluated the effectiveness of combining the main products and how they used conventions of the genre. Audience feedback showed the video could have included more boys and less clothing on the girls to better match genre conventions. The summary also highlighted how Jessica learned from the feedback on how to improve if doing the project again.
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as focusing on dancing, while also challenging some conventions by portraying the artist in a modest way and with a message of female independence. Feedback from audiences helped improve the final products. New media technologies like Final Cut Pro and design software were used at various stages of planning, production, and evaluation. Overall, the project reinforced some conventions of the genre while also updating them for a modern audience.
A2 media evaluationnew
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
Intro
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the specific media products.
A2 media evaluation
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing and syncing movements to lyrics, while also challenging some conventions by portraying the artist in a modest way and not using typical Jamaican color schemes. Audience feedback found the video conveyed the message of female independence effectively. Various technologies like Final Cut Pro and Photoshop were used in production and editing. Overall the project reinforced some conventions while putting a new spin on others to suit its goals.
A2 media evaluationnew
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing and syncing movements to lyrics, while also challenging some conventions by portraying the artist in a modest way and not using typical Jamaican color schemes. Audience feedback found the video conveyed the message of female independence effectively. Various technologies like Final Cut Pro and Photoshop were used in production and editing. Overall the project reinforced some conventions while putting a new spin on others to suit its goals.
A2 media evaluationnew
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
Evaluation 1
The document discusses how a media project challenged conventions of real music videos. It created a progressive house music video focused on a narrative storyline rather than live performances. While including some typical codes like lip-syncing, it portrayed surreal dream elements through a narrative and editing techniques like changing colors and double exposure. Research was done on typical progressive house music video conventions to ensure the project closely followed many conventions through shots and editing, while also innovating in some ways.
Ariba media evaluation
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to 30 people in the target age group of 14-24. It contained closed and open-ended questions about the CD cover, advert, and music video.
3) The results showed that most respondents found the link between the ancillary texts and music video to be clear. They also said the video matched expectations of a typical hip hop video and that they would be willing to watch it after seeing the advert or CD cover.
Ariba media evaluation
The document provides an evaluation of a music video and its marketing. It summarizes the ways the music video both conformed to and challenged conventions of real hip hop music videos. It also discusses how the music video and ancillary texts like the CD cover and advert worked together. Feedback was gathered from the target audience through a questionnaire. The feedback showed that the ancillary texts successfully promoted and marketed the music video, as the target audience was interested in watching it after seeing the advert or CD cover. The creator learned that designing elements that appeal to the target audience and reflect genre conventions can help ensure a new media product is successful.
Ariba media evaluation
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to the target audience of 30 people aged 14-24 who viewed the music video. The questionnaire contained both closed and open-ended questions to collect quantitative and qualitative data.
3) Based on the feedback, most respondents found clear links between the music video and ancillary texts in terms of colors, artist, and location. They also said the visuals attracted them to want to watch the full music video.
A2 MEDIA MUSIC VIDEO EVALUATION
1) The document evaluates a music video and its ancillary texts through audience feedback.
2) A questionnaire was administered to 30 people in the target age group of 14-24. It contained closed and open-ended questions about the CD cover, advert, and music video.
3) The results showed that most respondents found the link between the ancillary texts and music video to be clear. They also said the video matched expectations of a typical hip hop video and that they would be willing to watch it after seeing the advert or CD cover.
Media evaluation question
The document discusses how the student's media product for a music video covering the Madness song "Baggy Trousers" uses and develops conventions of the ska-pop genre. It identifies conventions for costumes, editing/camerawork, locations, mise-en-scene, and album artwork/posters. While mimicking conventions like suits and hats, quick cuts, and inclusion of instruments, it also challenges some norms by using color photography and varying shot types/lengths. The goal was to appeal to audiences familiar with the genre while making the video more fun and engaging.
Media Evaluation
The document discusses a group media project to create a music video and ancillary tasks promoting a fictional band called Funnel. It describes the contributions of each group member, including filming and editing the music video. Feedback from audiences found the video creative but could have more location variation. Various technologies like Photoshop, Final Cut Express, digital cameras and Blogger were used effectively in the construction, research, planning and evaluation of the project.
Evaluation Question 1 In what ways does your media product use, develop or ch...
The document discusses how a student's media product for a music video assignment used and challenged conventions of real hip hop music videos. The student chose the song "Automatic" by Nicki Minaj for an upbeat, fun vibe. In researching hip hop videos, the student both incorporated typical elements like close-ups of the artist and relationships between music/visuals, but challenged conventions like depictions of drugs, alcohol, and materialism to send a positive message. The final video ended up being more performance-based than the planned narrative.
Similar to What is pre production 1p (20)
Evaluation Question 1 In what ways does your media product use, develop or ch...
Evaluation Question 1 In what ways does your media product use, develop or ch...
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Music channels
MTV is the chosen channel because it has high popularity and ratings, meaning many people watch it. Another reason is that MTV favors and plays pop music videos the most, so a pop music video would be shown about 4 times daily on its Top 40 UK and Top 20 USA programs.
Impressionist
1) The images used in the music video represent symbols of crime and gangs such as dice for gambling, money for wealth obtained illegally, fingerprints for criminal records, and bullets for violence.
2) These impressionistic images are used in a relatable way and are linked together to depict symbols of crime and gangs.
3) The images are connected to the lyrics of "Rolling in the Deep" as they represent the pain of a lost love - gambling links to losing a lover, bullets to the scars of the relationship, and fingerprints to wanting the ex-lover to always remember them.
Focus group 8r
The document discusses conducting a focus group to provide feedback on a music video. 10 teenagers will be asked a series of questions about their impressions of the video and how it could be improved. Their individual responses will be recorded and analyzed. The document then presents 3 ideas for the music video narrative: 1) an animation where characters cannot cross to different areas until sunrise, 2) featuring two young rappers throughout the video with close-ups, and 3) casting the artists singing for the first half then rewinding for the second half to show they are always moving.
Media 2r & 3r
This document discusses different types of market research. It describes primary research as research conducted by marketers themselves to collect original data according to their own research plan. It outlines three types of market research firms that assist with primary research: full-service firms, partial-service firms, and research tools suppliers. Primary research allows marketers to address specific issues but takes more time than secondary research of collecting already available data.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
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What is pre production 1p
- 2. In this case the pre – production in the music industry it helps out the artist spend time on creating and planning new ideas about the music video. They usually start of by producing a rough draft of the music video to see what can be improve on. This is done because it saves the company money and reduces the period. In pre – production their aims are to record their music video with the same or similar ideas that are already out their.
- 3. Director – Ozan Editor – Ozan Location scout – Ozan Filming – Ozan Dress code – Ozan Producer – Ozan The Unique Selling Proposition (a.k.a. Unique Selling Point, or USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. Examples: Burger King: “Have It Your Way” – You’ll get a handmade hamburger, with whatever you want on it, and you’ll get it fast FedEx: “When your package absolutely, positively has to get there overnight” – You can trust us to get the delivery done for you according to your schedule Domino’s Pizza: “Fresh hot pizza delivered to your door in thirty minutes or less, guaranteed” – Pretty on the nose, right there…
- 4. At the beginning of every music video project, there is a need to work with the artist to define a desired treatment. A video treatment, also known as video concept, outlines information with regards to what the music video will be about. Conceptually, a music video could show the artist performing the song in front of a live audience or by itself; alternatively, a music video can also present a story line where certain situations and storytelling takes place. Furthermore, it can also be an experimental exercise where random images are shown to complement the music in a more abstract way. All of these angles constitute the treatment, or concept, of a music video.