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Music channels
MTV is the chosen channel because it has high popularity and ratings, meaning many people watch it. Another reason is that MTV favors and plays pop music videos the most, so a pop music video would be shown about 4 times daily on its Top 40 UK and Top 20 USA programs.
Focus group 8r
The document discusses conducting a focus group to provide feedback on a music video. 10 teenagers will be asked a series of questions about their impressions of the video and how it could be improved. Their individual responses will be recorded and analyzed. The document then presents 3 ideas for the music video narrative: 1) an animation where characters cannot cross to different areas until sunrise, 2) featuring two young rappers throughout the video with close-ups, and 3) casting the artists singing for the first half then rewinding for the second half to show they are always moving.
Media 2r & 3r
This document discusses different types of market research. It describes primary research as research conducted by marketers themselves to collect original data according to their own research plan. It outlines three types of market research firms that assist with primary research: full-service firms, partial-service firms, and research tools suppliers. Primary research allows marketers to address specific issues but takes more time than secondary research of collecting already available data.
Impressionist
1) The images used in the music video represent symbols of crime and gangs such as dice for gambling, money for wealth obtained illegally, fingerprints for criminal records, and bullets for violence.
2) These impressionistic images are used in a relatable way and are linked together to depict symbols of crime and gangs.
3) The images are connected to the lyrics of "Rolling in the Deep" as they represent the pain of a lost love - gambling links to losing a lover, bullets to the scars of the relationship, and fingerprints to wanting the ex-lover to always remember them.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
Presentation2
The music video tells a story of sadness and love through the artist's performance and visual effects. It focuses on the artist mimicking the song about a broken heart caused by a lost love. Various effects are used, including changes to the artist's voice, linked instruments, moving shadows, and green screen backgrounds with added hearts to enhance the narrative of a brokenhearted man. The overall goal is to engage the audience and make them feel like they are experiencing the artist's emotions about a past relationship.
Presentation1
This music video uses visual effects like a green screen to enhance the narrative. The green screen allows backgrounds and locations to be added virtually. Effects are also used to move titles and objects like subwoofers around on the screen. This helps support the lyrics which are about causing earthquakes. When the artist performs and moves, cracks appear on the ground, making it seem like he is controlling the world of the video. The green screen and effects enhance the futuristic world portrayed and viewer experience.
Auteur theory
The document discusses the theory of auteurism in film. It began in 1950s France where critics argued that directors had a personal creative vision that shaped their films, and that certain directors like Howard Hawks, Alfred Hitchcock, and Jean Renoir should be considered "auteurs". The theory was popularized by François Truffaut and other critics writing for Cahiers du Cinéma. It was later adopted by American critic Andrew Sarris and influenced how directors were analyzed. However, the theory was later criticized for overlooking collaboration and privileging the director's role too much.
Recommended
Music channels
MTV is the chosen channel because it has high popularity and ratings, meaning many people watch it. Another reason is that MTV favors and plays pop music videos the most, so a pop music video would be shown about 4 times daily on its Top 40 UK and Top 20 USA programs.
Focus group 8r
The document discusses conducting a focus group to provide feedback on a music video. 10 teenagers will be asked a series of questions about their impressions of the video and how it could be improved. Their individual responses will be recorded and analyzed. The document then presents 3 ideas for the music video narrative: 1) an animation where characters cannot cross to different areas until sunrise, 2) featuring two young rappers throughout the video with close-ups, and 3) casting the artists singing for the first half then rewinding for the second half to show they are always moving.
Media 2r & 3r
This document discusses different types of market research. It describes primary research as research conducted by marketers themselves to collect original data according to their own research plan. It outlines three types of market research firms that assist with primary research: full-service firms, partial-service firms, and research tools suppliers. Primary research allows marketers to address specific issues but takes more time than secondary research of collecting already available data.
Impressionist
1) The images used in the music video represent symbols of crime and gangs such as dice for gambling, money for wealth obtained illegally, fingerprints for criminal records, and bullets for violence.
2) These impressionistic images are used in a relatable way and are linked together to depict symbols of crime and gangs.
3) The images are connected to the lyrics of "Rolling in the Deep" as they represent the pain of a lost love - gambling links to losing a lover, bullets to the scars of the relationship, and fingerprints to wanting the ex-lover to always remember them.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
Presentation2
The music video tells a story of sadness and love through the artist's performance and visual effects. It focuses on the artist mimicking the song about a broken heart caused by a lost love. Various effects are used, including changes to the artist's voice, linked instruments, moving shadows, and green screen backgrounds with added hearts to enhance the narrative of a brokenhearted man. The overall goal is to engage the audience and make them feel like they are experiencing the artist's emotions about a past relationship.
Presentation1
This music video uses visual effects like a green screen to enhance the narrative. The green screen allows backgrounds and locations to be added virtually. Effects are also used to move titles and objects like subwoofers around on the screen. This helps support the lyrics which are about causing earthquakes. When the artist performs and moves, cracks appear on the ground, making it seem like he is controlling the world of the video. The green screen and effects enhance the futuristic world portrayed and viewer experience.
Auteur theory
The document discusses the theory of auteurism in film. It began in 1950s France where critics argued that directors had a personal creative vision that shaped their films, and that certain directors like Howard Hawks, Alfred Hitchcock, and Jean Renoir should be considered "auteurs". The theory was popularized by François Truffaut and other critics writing for Cahiers du Cinéma. It was later adopted by American critic Andrew Sarris and influenced how directors were analyzed. However, the theory was later criticized for overlooking collaboration and privileging the director's role too much.
Music video conventions
The music video portrays the artist as a gang leader followed by members wearing drooping jeans and jewelry signifying they are rappers. This depicts how rappers in the streets look tough with friends. The swearing in the lyrics matches the swearing in the video. Most shots are medium close-ups to see hand gestures during signing. The video takes place in a backstreet with motorbikes and weapons where no one can pass, similar to Russian artist also featured. There is no performance, just hand swinging in the USA, which loves rap, behind a back garden.
What is pre production 1p
In this document, pre-production for music videos is discussed. During pre-production, artists create rough drafts of music video ideas to improve upon. This saves the production company money and time by working out ideas before filming. Pre-production aims to film the final music video using similar concepts explored in the rough drafts. The document also discusses how every music video project needs to define a treatment or concept with the artist that outlines what the video will be about, such as a performance, story, or experimental images.
Pre production
Pre-production refers to the tasks that must be completed before filming begins, such as hiring actors and models, building sets, budgeting, planning, scheduling, renting equipment, and conducting tests. Key pre-production tasks include finalizing the production schedule, casting actors, coordinating special effects, wardrobe, special equipment, stunts, extras, props, makeup, hair, atmosphere, vehicles, animals, sound effects, music, and notes. Producers typically select the creative team, assist with financing, and approve locations, schedules, scripts, and budgets in pre-production.
Film noir presentation
The document discusses the history and defining attributes of film noir movies from the 1940s-1950s. It provides a list of top film noir movies ranked by rating, along with details on the Motion Picture Production Code that governed censorship in Hollywood during that era. The questions of what defines film noir and how to categorize it are still debated, as shown by a 1955 analysis highlighting common noir attributes like being strange, erotic, and cruel. One part analyzes why Double Indemnity is a favorite film noir, praising how it followed the Hays Code through its director and actors.
Film study unit 26
The document summarizes a story about an undercover MI5 agent who is seeking revenge on the mafia that killed his brother. He goes undercover and falls in love with the head of the mafia's wife. When he is discovered, the mafia boss, played by Sylvester Stallone, tries to kill him. The agent, played by Jason Statham, is forced to take on another mission from the mafia - to kill his boss from MI5.
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Music video conventions
The music video portrays the artist as a gang leader followed by members wearing drooping jeans and jewelry signifying they are rappers. This depicts how rappers in the streets look tough with friends. The swearing in the lyrics matches the swearing in the video. Most shots are medium close-ups to see hand gestures during signing. The video takes place in a backstreet with motorbikes and weapons where no one can pass, similar to Russian artist also featured. There is no performance, just hand swinging in the USA, which loves rap, behind a back garden.
What is pre production 1p
In this document, pre-production for music videos is discussed. During pre-production, artists create rough drafts of music video ideas to improve upon. This saves the production company money and time by working out ideas before filming. Pre-production aims to film the final music video using similar concepts explored in the rough drafts. The document also discusses how every music video project needs to define a treatment or concept with the artist that outlines what the video will be about, such as a performance, story, or experimental images.
Pre production
Pre-production refers to the tasks that must be completed before filming begins, such as hiring actors and models, building sets, budgeting, planning, scheduling, renting equipment, and conducting tests. Key pre-production tasks include finalizing the production schedule, casting actors, coordinating special effects, wardrobe, special equipment, stunts, extras, props, makeup, hair, atmosphere, vehicles, animals, sound effects, music, and notes. Producers typically select the creative team, assist with financing, and approve locations, schedules, scripts, and budgets in pre-production.
Film noir presentation
The document discusses the history and defining attributes of film noir movies from the 1940s-1950s. It provides a list of top film noir movies ranked by rating, along with details on the Motion Picture Production Code that governed censorship in Hollywood during that era. The questions of what defines film noir and how to categorize it are still debated, as shown by a 1955 analysis highlighting common noir attributes like being strange, erotic, and cruel. One part analyzes why Double Indemnity is a favorite film noir, praising how it followed the Hays Code through its director and actors.
Film study unit 26
The document summarizes a story about an undercover MI5 agent who is seeking revenge on the mafia that killed his brother. He goes undercover and falls in love with the head of the mafia's wife. When he is discovered, the mafia boss, played by Sylvester Stallone, tries to kill him. The agent, played by Jason Statham, is forced to take on another mission from the mafia - to kill his boss from MI5.