1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the specific media products.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
How did you use new media technologies newmorocco1
The document discusses how new media technologies were used in constructing, researching, planning, and evaluating a media project focused on creating a music video, CD cover, and magazine advert for a reggae artist. Technologies like the Internet, YouTube, Google Images, digital cameras, DV tapes, mobile phones, social media, Photoshop, Final Cut Pro, and Blogger were utilized at different stages of the project for gathering research, analyzing other artists' work, communicating, editing videos and images, and presenting the final work. These new media tools helped make the project production more efficient and allowed for feedback from a wider audience.
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She evaluated the effectiveness of combining the main products and how they used conventions of the genre. Audience feedback showed the video could have included more boys and less clothing on the girls to better match genre conventions. The summary also highlighted how Jessica learned from the feedback on how to improve if doing the project again.
The document provides details about the production of a music video, including inspiration and conventions used. It summarizes how the music video location and use of dancers was influenced by other artists' music videos. Colored lights and transitions between clips aimed to convey an indie style. Outfits for the singer and dancers also drew from other music videos. Camera shots incorporated movement to engage the audience. The digipak and magazine advert maintained consistency with the music video through use of a stained glass motif, predominant colors, and featuring the same artist. Research of other artists' works helped apply conventions to create cohesive and effective media products.
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She was the director of the music video project. The summary evaluates how her media products used or challenged conventions of the music genre (FunkyHouse) and how effective the combination of the main video and ancillary materials was. Feedback from audiences helped identify areas for improvement, such as including more revealing costumes and more male characters.
The document discusses how the media student's music video for "Grace Kelly" by Mika challenges and adheres to conventions of the genre.
The video challenges conventions around sexualization by keeping costumes dignified. It also challenges product placement and aims to be more relatable.
Conventions that are adhered to include use of bright colors, fast-paced editing to match the song, and settings like a bedroom that audiences can relate to. Props are also used prominently to enhance the narrative.
Overall, the student aimed to produce a unique yet professional product that both followed and pushed boundaries of typical music video conventions.
This document summarizes how the student's media project used and challenged conventions of real music video products.
The group created a music video for Paramore's "CrushCrushCrush" that drew from conventions like depicting a live performance, using shots of instruments, and fast editing. Market research found audiences preferred a realistic portrayal.
While most elements followed conventions, some parts challenged them. Scenes connecting lyrics to visuals and showing interaction between band members diverged from Paramore's style. Close-ups of the singer also reflected the "male gaze" more than the original.
Overall, the project aimed to balance adhering to genre conventions with adding their own interpretation, though the student notes areas that
The document summarizes a student's music video project. They created a music video for the song "We Speak No Americano" along with a CD cover and magazine poster. The video follows two nerdy tourists having fun in Windsor landmarks using editing techniques from the original song video and Charlie Chaplin films. Research informed their use of fast pacing, split screens, and layered footage to keep their target audience of 17-21 year olds entertained.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing, while also challenging some conventions by portraying the artist in a modest way without overly emphasizing sexuality. Audience feedback was gathered and new media technologies like Final Cut Pro were used. The evaluation reflects on what was learned and discusses comparisons between the project's music video and conventions found in other dancehall genre videos.
How did you use new media technologies newmorocco1
The document discusses how new media technologies were used in constructing, researching, planning, and evaluating a media project focused on creating a music video, CD cover, and magazine advert for a reggae artist. Technologies like the Internet, YouTube, Google Images, digital cameras, DV tapes, mobile phones, social media, Photoshop, Final Cut Pro, and Blogger were utilized at different stages of the project for gathering research, analyzing other artists' work, communicating, editing videos and images, and presenting the final work. These new media tools helped make the project production more efficient and allowed for feedback from a wider audience.
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She evaluated the effectiveness of combining the main products and how they used conventions of the genre. Audience feedback showed the video could have included more boys and less clothing on the girls to better match genre conventions. The summary also highlighted how Jessica learned from the feedback on how to improve if doing the project again.
The document provides details about the production of a music video, including inspiration and conventions used. It summarizes how the music video location and use of dancers was influenced by other artists' music videos. Colored lights and transitions between clips aimed to convey an indie style. Outfits for the singer and dancers also drew from other music videos. Camera shots incorporated movement to engage the audience. The digipak and magazine advert maintained consistency with the music video through use of a stained glass motif, predominant colors, and featuring the same artist. Research of other artists' works helped apply conventions to create cohesive and effective media products.
Jessica Curley created a music video and accompanying magazine advert and CD pack for a media studies coursework. She was the director of the music video project. The summary evaluates how her media products used or challenged conventions of the music genre (FunkyHouse) and how effective the combination of the main video and ancillary materials was. Feedback from audiences helped identify areas for improvement, such as including more revealing costumes and more male characters.
The document discusses how the media student's music video for "Grace Kelly" by Mika challenges and adheres to conventions of the genre.
The video challenges conventions around sexualization by keeping costumes dignified. It also challenges product placement and aims to be more relatable.
Conventions that are adhered to include use of bright colors, fast-paced editing to match the song, and settings like a bedroom that audiences can relate to. Props are also used prominently to enhance the narrative.
Overall, the student aimed to produce a unique yet professional product that both followed and pushed boundaries of typical music video conventions.
This document summarizes how the student's media project used and challenged conventions of real music video products.
The group created a music video for Paramore's "CrushCrushCrush" that drew from conventions like depicting a live performance, using shots of instruments, and fast editing. Market research found audiences preferred a realistic portrayal.
While most elements followed conventions, some parts challenged them. Scenes connecting lyrics to visuals and showing interaction between band members diverged from Paramore's style. Close-ups of the singer also reflected the "male gaze" more than the original.
Overall, the project aimed to balance adhering to genre conventions with adding their own interpretation, though the student notes areas that
The document summarizes a student's music video project. They created a music video for the song "We Speak No Americano" along with a CD cover and magazine poster. The video follows two nerdy tourists having fun in Windsor landmarks using editing techniques from the original song video and Charlie Chaplin films. Research informed their use of fast pacing, split screens, and layered footage to keep their target audience of 17-21 year olds entertained.
The document describes a music video created for the song "The World's Greatest" by R Kelly. It discusses the various conventions and techniques used in the music video to emulate those found in real hip hop music videos. Scenes include the artist Toby singing and training in a recording studio and gym. Close-ups, dissolves between shots, and syncing visuals to lyrics were incorporated. Feedback received praised the sequencing and portrayal of the artist but noted weaknesses in recording studio shots and overuse of slow motion.
The document provides guidance for a music video assignment, including sections on idea generation, research, potential techniques, and conventions. It suggests selecting a song and generating three ideas for the video, researching other music videos by noting camera work, editing, and more, and planning which conventions will be used, such as locations, costumes, and camera angles. The final idea chosen is for the song "Riptide" by Vance Joy, an upbeat indie pop/folk song about a coming-of-age love story.
The group created a range of ancillary texts like a digipack and magazine advertisement to promote the artist Belle Rose and increase her fan base. Feedback from questionnaires showed that viewers responded positively to the natural beauty theme and camera work in the music video but that additional locations could have improved engagement. Various media technologies were used at each stage of research, planning, production, and distribution to make the project accessible across platforms and evaluate effectiveness.
The document is a pitch for a student media production project remaking the music video for the song "Missing You" by the girl group The Saturdays. The pitch discusses the pop genre and style influences of girl groups. It outlines the narrative structure of the video, which will include location changes and cutbacks telling a story of a dysfunctional relationship. It also describes the ancillary tasks of a digipack and magazine advertisement that will be created to promote the song. The students decided on equal team roles in filming, editing, styling, and directing extras in the production.
The document discusses the evaluation of a media portfolio that includes a music video and print work for an R&B artist. It summarizes how the media product uses conventions of real music videos, such as a focus on style over substance and portraying the artist as a sex symbol. While mostly sticking to conventions, it also challenges some, like setting the video in a woodland rather than beach setting. The print work also follows conventions like using the artist's image but experiments with colors and effects. Feedback showed the music video successfully portrayed the emotions of the slow song through its editing, shots and setting.
The document provides an evaluation of a media production called "Rum and Redbull", which is a dancehall music video. It discusses how the production uses and develops conventions of real music videos. It effectively combines the main video with ancillary texts like a digipak and magazine advertisement. Audience feedback was positive about the ancillary texts but noted the narrative in the video was confusing. New media technologies played an important role in the research, planning, production and evaluation stages of the project.
In what ways does your Music Video/Digipak/Magazine Advert use, develop or ch...jademason
This document summarizes a music video, digipack, and magazine advert created by the authors for a media course. For the music video, they explored various music video theories and conventions related to camera work, editing, mise-en-scene, and more. Their digipack and advert also conformed to and challenged conventions through elements like typography, color schemes, and imagery. While drawing inspiration from artists like Rihanna, their pieces aimed to stand out by focusing on simplicity rather than over-the-top styles typically seen. The authors also discussed similarities and differences between their individual interpretations of the digipack and advert assignments.
The student produced a solo music video project to the song "Waiting All Night" by Rudimental. Their final video included a mix of static shots and POV footage from action cameras to create a sense of excitement. While the overall concept and shot variety were strengths, weaknesses included inconsistent color correction between shots from different days and lower image quality of POV footage. The student felt they achieved their planned structure and atmosphere but encountered unexpected shots due to practical filming challenges.
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
Our music video, Rum and Redbull, follows conventions of concept-driven music videos by focusing on the song lyrics rather than narrative. It features scenes of characters getting drunk at a party and on the street. While the editing and camerawork are conventional, atypically it does not feature professional dancers and instead uses everyday people. Audience feedback praised the ancillary texts but found the narrative confusing; simplifying it was suggested. New media like YouTube, smartphones, and editing software like Final Cut Pro and Photoshop supported research, planning, production and evaluation.
Our production, Rum and Redbull, is a dancehall music video that follows conventions of concept-driven music videos while also challenging some conventions. It focuses on everyday people partying rather than professional dancers. Audience feedback was generally positive but identified areas for improvement, particularly in simplifying the narrative. Research and planning made effective use of online resources like search directories and YouTube. New media technologies like digital camcorders, editing software, Photoshop, and online platforms supported different stages of production and evaluation.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
The document discusses a music video called "Rum and Redbull" created by the author. It uses forms and conventions of real music videos, such as including shots of an actress lip syncing and dancing to attract viewers. However, it also challenges conventions by not using many dancers and instead focusing on everyday people partying. Feedback on the video and ancillary materials like the magazine ad and digipak was positive overall. Viewers felt it was unique and stood out from other commercial videos. The author also discusses the research, planning, filming, editing and evaluation process, and how new media technologies like YouTube, editing software, and online sharing platforms were used.
Ed Sheeran's music video for "Galway Girl" tells the story of how he met a girl in Galway, Ireland as depicted in the song's lyrics. The video uses techniques like close-ups and dynamic camerawork to follow the girl's movements and show her emotions. It incorporates Irish culture through dance scenes and references Rolling Stone magazine. The go-pro style camerawork from Sheeran's perspective and sped-up footage editing help portray the narrative. Overall, the video aims to represent the song through a visual story that immerses viewers in the experience.
The document discusses the media product's use of conventions of real music videos. It summarizes how the song and music video style fits trends in EDM genres. Footage was captured of a friend training for sailing to fit a motivational theme common in EDM videos. Color correction, effects, and letterboxing were used to achieve the visually beautiful look of industry videos on a limited budget. Overall, the media product challenges conventions by telling an original conceptual narrative rather than just being a performance-based video.
The document summarizes a student's media evaluation assignment. It discusses how their music video for Adele's "Turning Tables" both uses and challenges conventions of the pop genre. Specifically, it sets the video on a deserted beach portrayed with dull skies to represent sadness and heartbreak, challenging stereotypes of women in pop music by depicting the female artist as strong. It also discusses the use of props like phones and photos and costumes like a red dress and military jacket. The student concludes their video challenges conventions by showing the artist overcoming heartbreak rather than remaining vulnerable. The response discusses creating ancillary tasks like CD covers in Photoshop and editing the video in Premiere Pro.
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By keeping the ancillary texts consistent with the themes and visuals of the music video and each other, the combination helps the target audience easily recognize the artist and products.
The document discusses the use of new media technologies in creating a music video project. Various online tools like YouTube, Google Images, and Facebook were used for research purposes. Digital cameras and DV tapes were utilized to record footage. Final Cut Pro was used to edit the video. Photoshop helped design promotional materials. Blogger aided with planning and organization. Overall, the technologies expanded the student's media knowledge and allowed for effective production and marketing of the final products.
This document contains two lists of traits - one labeled "Positive" and one labeled "Negative". The positive list includes adjectives like funny, adorable, responsible, beautiful, cheerful, romantic, fabulous and friendly. The negative list includes aggressive, ambitious, bad-tempered, boring, bossy, devious and impulsive.
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist across the different materials, improving promotional power.
The document describes a music video created for the song "The World's Greatest" by R Kelly. It discusses the various conventions and techniques used in the music video to emulate those found in real hip hop music videos. Scenes include the artist Toby singing and training in a recording studio and gym. Close-ups, dissolves between shots, and syncing visuals to lyrics were incorporated. Feedback received praised the sequencing and portrayal of the artist but noted weaknesses in recording studio shots and overuse of slow motion.
The document provides guidance for a music video assignment, including sections on idea generation, research, potential techniques, and conventions. It suggests selecting a song and generating three ideas for the video, researching other music videos by noting camera work, editing, and more, and planning which conventions will be used, such as locations, costumes, and camera angles. The final idea chosen is for the song "Riptide" by Vance Joy, an upbeat indie pop/folk song about a coming-of-age love story.
The group created a range of ancillary texts like a digipack and magazine advertisement to promote the artist Belle Rose and increase her fan base. Feedback from questionnaires showed that viewers responded positively to the natural beauty theme and camera work in the music video but that additional locations could have improved engagement. Various media technologies were used at each stage of research, planning, production, and distribution to make the project accessible across platforms and evaluate effectiveness.
The document is a pitch for a student media production project remaking the music video for the song "Missing You" by the girl group The Saturdays. The pitch discusses the pop genre and style influences of girl groups. It outlines the narrative structure of the video, which will include location changes and cutbacks telling a story of a dysfunctional relationship. It also describes the ancillary tasks of a digipack and magazine advertisement that will be created to promote the song. The students decided on equal team roles in filming, editing, styling, and directing extras in the production.
The document discusses the evaluation of a media portfolio that includes a music video and print work for an R&B artist. It summarizes how the media product uses conventions of real music videos, such as a focus on style over substance and portraying the artist as a sex symbol. While mostly sticking to conventions, it also challenges some, like setting the video in a woodland rather than beach setting. The print work also follows conventions like using the artist's image but experiments with colors and effects. Feedback showed the music video successfully portrayed the emotions of the slow song through its editing, shots and setting.
The document provides an evaluation of a media production called "Rum and Redbull", which is a dancehall music video. It discusses how the production uses and develops conventions of real music videos. It effectively combines the main video with ancillary texts like a digipak and magazine advertisement. Audience feedback was positive about the ancillary texts but noted the narrative in the video was confusing. New media technologies played an important role in the research, planning, production and evaluation stages of the project.
In what ways does your Music Video/Digipak/Magazine Advert use, develop or ch...jademason
This document summarizes a music video, digipack, and magazine advert created by the authors for a media course. For the music video, they explored various music video theories and conventions related to camera work, editing, mise-en-scene, and more. Their digipack and advert also conformed to and challenged conventions through elements like typography, color schemes, and imagery. While drawing inspiration from artists like Rihanna, their pieces aimed to stand out by focusing on simplicity rather than over-the-top styles typically seen. The authors also discussed similarities and differences between their individual interpretations of the digipack and advert assignments.
The student produced a solo music video project to the song "Waiting All Night" by Rudimental. Their final video included a mix of static shots and POV footage from action cameras to create a sense of excitement. While the overall concept and shot variety were strengths, weaknesses included inconsistent color correction between shots from different days and lower image quality of POV footage. The student felt they achieved their planned structure and atmosphere but encountered unexpected shots due to practical filming challenges.
- The document discusses how the student's music video uses and challenges conventions of real music videos. It analyzes techniques like time-lapse and costume changes that are commonly used.
- Feedback indicated the video's narrative was weak without a clear story introduced. Most music videos effectively establish a narrative that audiences can relate to.
- Lessons were learned about gathering audience feedback. Questionnaires provided limited feedback while an open Facebook post allowed more natural comments from the target demographic.
Our music video, Rum and Redbull, follows conventions of concept-driven music videos by focusing on the song lyrics rather than narrative. It features scenes of characters getting drunk at a party and on the street. While the editing and camerawork are conventional, atypically it does not feature professional dancers and instead uses everyday people. Audience feedback praised the ancillary texts but found the narrative confusing; simplifying it was suggested. New media like YouTube, smartphones, and editing software like Final Cut Pro and Photoshop supported research, planning, production and evaluation.
Our production, Rum and Redbull, is a dancehall music video that follows conventions of concept-driven music videos while also challenging some conventions. It focuses on everyday people partying rather than professional dancers. Audience feedback was generally positive but identified areas for improvement, particularly in simplifying the narrative. Research and planning made effective use of online resources like search directories and YouTube. New media technologies like digital camcorders, editing software, Photoshop, and online platforms supported different stages of production and evaluation.
Our music video for the band The Crookes uses animation to tell a story and challenge conventions. We created a collage-like video through animation instead of typical live performances. This fits the band's poetic lyrics and nostalgic style. Feedback showed the video effectively captures the band's essence and communicates the narrative through visuals that relate to the song.
The document discusses a music video called "Rum and Redbull" created by the author. It uses forms and conventions of real music videos, such as including shots of an actress lip syncing and dancing to attract viewers. However, it also challenges conventions by not using many dancers and instead focusing on everyday people partying. Feedback on the video and ancillary materials like the magazine ad and digipak was positive overall. Viewers felt it was unique and stood out from other commercial videos. The author also discusses the research, planning, filming, editing and evaluation process, and how new media technologies like YouTube, editing software, and online sharing platforms were used.
Ed Sheeran's music video for "Galway Girl" tells the story of how he met a girl in Galway, Ireland as depicted in the song's lyrics. The video uses techniques like close-ups and dynamic camerawork to follow the girl's movements and show her emotions. It incorporates Irish culture through dance scenes and references Rolling Stone magazine. The go-pro style camerawork from Sheeran's perspective and sped-up footage editing help portray the narrative. Overall, the video aims to represent the song through a visual story that immerses viewers in the experience.
The document discusses the media product's use of conventions of real music videos. It summarizes how the song and music video style fits trends in EDM genres. Footage was captured of a friend training for sailing to fit a motivational theme common in EDM videos. Color correction, effects, and letterboxing were used to achieve the visually beautiful look of industry videos on a limited budget. Overall, the media product challenges conventions by telling an original conceptual narrative rather than just being a performance-based video.
The document summarizes a student's media evaluation assignment. It discusses how their music video for Adele's "Turning Tables" both uses and challenges conventions of the pop genre. Specifically, it sets the video on a deserted beach portrayed with dull skies to represent sadness and heartbreak, challenging stereotypes of women in pop music by depicting the female artist as strong. It also discusses the use of props like phones and photos and costumes like a red dress and military jacket. The student concludes their video challenges conventions by showing the artist overcoming heartbreak rather than remaining vulnerable. The response discusses creating ancillary tasks like CD covers in Photoshop and editing the video in Premiere Pro.
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By keeping the ancillary texts consistent with the themes and visuals of the music video and each other, the combination helps the target audience easily recognize the artist and products.
The document discusses the use of new media technologies in creating a music video project. Various online tools like YouTube, Google Images, and Facebook were used for research purposes. Digital cameras and DV tapes were utilized to record footage. Final Cut Pro was used to edit the video. Photoshop helped design promotional materials. Blogger aided with planning and organization. Overall, the technologies expanded the student's media knowledge and allowed for effective production and marketing of the final products.
This document contains two lists of traits - one labeled "Positive" and one labeled "Negative". The positive list includes adjectives like funny, adorable, responsible, beautiful, cheerful, romantic, fabulous and friendly. The negative list includes aggressive, ambitious, bad-tempered, boring, bossy, devious and impulsive.
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist across the different materials, improving promotional power.
This document summarizes a study of CEO succession events among the largest 100 U.S. corporations between 2005-2015. The study analyzed executives who were passed over for the CEO role ("succession losers") and their subsequent careers. It found that 74% of passed over executives left their companies, with 30% eventually becoming CEOs elsewhere. However, companies led by succession losers saw average stock price declines of 13% over 3 years, compared to gains for companies whose CEO selections remained unchanged. The findings suggest that boards generally identify the most qualified CEO candidates, though differences between internal and external hires complicate comparisons.
The document discusses how the author conducted research into existing reggae music videos and their conventions, such as the use of revealing outfits on female artists and dancers. While incorporating some conventions like this and fast cuts, the author's music video challenges conventions by having a narrative about female independence and dressing the artist modestly. The author compares shots from their video to one by Sean Paul to show how they both highlight female bodies but their video's outfits are more modest to match the narrative. The author aims to conform to some conventions like those for reggae CD covers while promoting a message of female empowerment through challenging other norms.
The document discusses the forms and conventions of music videos and how the author's media product both uses and challenges some of these conventions. It explains that the product sticks to conventions like setting the video at a house party, using props associated with partying, and synchronous editing. However, it also challenges conventions by letting the band portray themselves authentically rather than how a record label would want, including mistakes in lyrics, and shooting at night rather than day.
The document discusses how the media product, a music video for the song "Retrospect", uses and develops conventions of the indie music genre. Some key ways include:
1) Using typical indie settings like bedrooms and streets for filming locations due to a low budget.
2) Employing natural, desaturated colors in editing and costumes to fit the indie aesthetic.
3) Telling a narrative story rather than being a performance-based video, while still using common shot types like close-ups to convey emotion.
4) Uploading to YouTube and using social media for promotion, matching how real indie artists distribute their work. Accessories like the album artwork and website maintain consistency in imagery and color
The document discusses a media production group's music video for the song "Move it to the Drum" by DJ Chuckie. It summarizes how the group used and challenged conventions of real music videos in their production. They followed conventions like having a storyline that relates to the lyrics and being performance-based. However, they challenged conventions around voyeurism typically seen in music videos. Feedback on the video was largely positive, praising how well the video and ancillary materials worked together to promote the song. New media technologies like YouTube, blogs and Final Cut Pro were important tools for research, planning, production and evaluation.
This document discusses the codes and conventions used in music videos and how the author's media product both used and developed these conventions. Specifically:
- The author's music video used conventions like a focus on color, star image, and facial expressions to convey meaning. It was performed in black and white to draw focus to lighting and editing.
- To develop conventions, the author challenged conventions by having to film alone without support, resulting in still footage without movement. This unintentionally mimicked the style of Bloc Party's "Banquet".
- The author then developed this style by taking elements of "Banquet" and A-Ha's "Take On Me" - combining a pure performance style with effects
The media product uses, develops, and challenges several conventions of real music videos and genres. It follows conventions like using editing in time with music, special effects for introductions, and locations/costumes fitting a pop genre. However, it challenges aspects like the "male gaze" by avoiding sexualized portrayals and close-ups, and showing women in empowering everyday settings rather than as objects. While conforming to CD/advertising conventions like clear artist/album information, it challenges some norms like adding social media instead of a thank you note. The goal was to appeal to young audiences while representing women's personalities and successes beyond objectification.
The document discusses a music video project for a soca band called "Kes the Band". It summarizes the feedback received from audience questionnaires, interviews, and throughout the production process. Questionnaires found that music is an important part of people's daily lives but does not strongly influence their fashion. Interviews suggested showing people having fun and dancing to match the music. Early feedback noted the original idea did not match the music style, so a new idea was developed. Additional shooting and editing improved the video to show more happiness and flavor. The final video received positive feedback when posted online.
The document discusses a music video created to promote a Soca band called "Kes the Band". It summarizes the various stages of production including planning, research, filming, editing, and evaluation. Feedback was gathered through questionnaires, interviews, and social media responses. The video was aimed to authentically capture the fun atmosphere of Soca music while challenging conventions around representations of women. Production challenges and improvements are also discussed.
The document discusses the creation of a music video for an indie rock band called Funnel. It describes researching conventions of music videos within the genre to incorporate close-ups, location shots, and a relationship between the music and visuals. Challenges included synchronizing lip syncing and filming from a high angle without a tall tripod. Feedback was positive about the quirky style matching the song and using creative micro-elements, though some found the lip syncing inconsistent at times.
The document discusses the creation of a music video for an indie rock band called Funnel. It describes researching conventions of music videos within the genre to incorporate close-ups, location shots, and a storyline linked to the music. Feedback on the final video was positive, praising the chosen location, quirky style, and creative elements that matched the song and appealed to the target audience. Areas for improvement included occasional out-of-sync lip syncing and needing more location variety.
The document provides an evaluation of a media product created by the author. It discusses how the product used conventions of real indie music videos by including live performance scenes and linking the narrative and performance. Feedback was positive overall based on 350+ YouTube views and focus groups. Areas for improvement included adding more shot variation and movement from the band. New media technologies were crucial in all stages of research, production and evaluation. Synergy between the music video, poster and CD cover was created through consistent themes.
The feedback received identified areas for improvement across the media products while also acknowledging some successful elements. For the CD covers, the consistent dark color scheme and photo editing were praised, but a wider variety of higher quality photos and a more detailed, eye-catching design were suggested to make the covers more interesting and marketable. More locations and shot types in photos and adding Photoshop effects were recommendations to enhance the CD covers.
The document discusses typical conventions used in music videos and how the student incorporated those conventions in their own music video and related digipak. Some key conventions discussed include the use of various camera shots, editing techniques like jump cuts and transitions, mise-en-scene to represent importance through lighting and props, and common themes like narrative-based videos. The student explains how they researched conventions to develop their idea about the impacts of religion, and how they shot and edited their video to effectively portray emotions and relate to the audience. For their digipak, the student followed conventions like displaying the artist and album but also subverted expectations by using an unusual image and inverted orientation.
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Waleed Butt created a music video for his song "GO AWN" and various ancillary materials including a magazine ad and digipak. He used a variety of media technologies in the construction, research, planning and evaluation of his project. In the construction stage, he used a DSLR camera, smartphone camera, and Adobe Premiere Elements for editing. Photoshop was used for the ancillary materials. Research was conducted mainly online using Google, YouTube, Wikipedia and his blog. Planning involved creating hand-drawn plans, storyboards in Word, photographing locations on a DSLR, and test footage in Windows Movie Maker. Audience feedback was gathered on social media.
This is my response to Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
The document discusses conventions of music videos and how they were applied in the student's music video project. It begins by outlining several common conventions like the link between music and visuals, camera angles/movement, and performance characteristics. It then examines how the student incorporated these conventions in their video for the song "Sail" by Awolnation. Specific examples are provided of how close-ups, cuts on the beat, genre-appropriate camera work, and a lone dancer were used. The student also discusses challenging conventions by not including a band performance. Overall, the document analyzes the application of music video conventions in the student's project and how it both followed and subverted expectations.
The music video uses, develops, and challenges conventions of real music videos in the following ways:
1. It takes inspiration from videos like Slow Club's "Two Cousins" and "Complete Surrender" in shots like close-ups of hands and a range of dancing styles.
2. It develops on these influences by telling a narrative story with the emotions and lyrics, unlike the original videos.
3. It challenges conventions through minimal costumes that don't reveal character personalities like Ed Sheeran's "Thinking Out Loud."
4. It also draws from Sia's "Chandelier" for contemporary dancing but develops the genre and setting.
5. The digip
The document discusses a music video created for an indie band called The Wolvves. It seeks to promote the band in a style similar to real indie music videos on YouTube. Audience feedback was incorporated which led to adding more off-stage footage of the band to break up the performance clips. The print product and music video were designed to have a consistent scruffy, rebellious style through illustrations and color schemes to effectively promote the band across mediums. New media technologies facilitated efficient online research, planning, distribution and evaluation.
This document discusses how the media product challenges and develops conventions of the indie rock genre. It challenges conventions by not clearly showing the band members' faces and using a dark, uncomfortable narrative for the target audience. It develops conventions by incorporating a dance element seen in other music videos and accepting the use of a distressed female protagonist. The document also notes how the media product's website accepts conventions of minimalism and easy navigation seen on other indie band websites.
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
How did you use new media technologies newmorocco1
The document discusses how new media technologies were used in constructing, researching, planning, and evaluating a media project focused on creating a music video, CD cover, and magazine advert for a reggae artist. Technologies like the Internet, YouTube, Google Images, digital cameras, DV tapes, mobile phones, social media, Photoshop, Final Cut Pro, and Blogger were utilized at different stages of the project for tasks like research, communication, editing, and presentation. These new media tools helped make the project production and sharing more efficient compared to traditional methods.
1) The document evaluates a music video, CD cover, and magazine advertisement created as part of a media studies project. It discusses how the products used conventions of real media while also challenging some conventions.
2) Specific conventions used included revealing clothing, dancing, syncing video to lyrics, and using the artist's image prominently. Conventions challenged included more modest clothing and a non-traditional CD cover color scheme.
3) Feedback was gathered from the target audience and new media technologies like Final Cut Pro were used. Overall the project reinforced conventions but in a way appropriate to the goals of the artist and song.
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist across the different materials, improving promotional power.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as including dancing and syncing movements to lyrics, while also challenging some conventions by portraying the artist in a modest way and not using typical Jamaican color schemes. Audience feedback found the video conveyed the message of female independence effectively. Various technologies like Final Cut Pro and Photoshop were used in production and editing. Overall the project reinforced some conventions while putting a new spin on others to suit its goals.
This document provides an evaluation of a media project involving a music video and accompanying materials. It discusses how the project used conventions of real music videos, such as focusing on dancing, while also challenging some conventions by portraying the artist in a modest way and with a message of female independence. Feedback from audiences helped improve the final products. New media technologies like Final Cut Pro and design software were used at various stages of planning, production, and evaluation. Overall, the project reinforced some conventions of the genre while also updating them for a modern audience.
1) The document discusses the effectiveness of combining a music video with ancillary texts like a digipack cover and magazine advertisement to promote the artist and song.
2) The ancillary texts were designed to have a strong visual link with the music video through a consistent black and white color scheme and imagery of the artist to clearly represent her identity across all products.
3) By maintaining synergy between the main products and ancillary texts, the target audience would easily recognize the artist and her "No Time Fi Dem" song, increasing promotional power through different sales channels.
The document discusses the use of new media technologies in creating a music video project. Various online tools like YouTube, Google Images, and Facebook were used for research purposes. Digital cameras and DV tapes were utilized to record footage. Mobile phones and social media helped with group communication and scheduling. Final Cut Pro was used to edit the video, while Photoshop edited images for the CD cover and magazine ad. Blogger helped with planning, research, and presenting work in an organized format online. Overall, the project expanded the author's understanding of media technologies and how they are essential for producing and marketing final media products.
The document discusses the use of new media technologies in creating a music video project. Various online tools like YouTube, Google Images, and Facebook were used for research purposes. Digital cameras and DV tapes were utilized to record footage. Mobile phones and social media helped with group communication and scheduling. Final Cut Pro was used to edit the video, while Photoshop edited visual elements. Blogger helped with planning, organization, and presenting work. Overall, the project expanded the author's understanding of media technologies and their importance in music video production and marketing.
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Introduction: The Fame Surrounding Tom Cruise Daughter
Suri Cruise, the daughter of Tom Cruise and Katie Holmes, has been in the public eye since her birth on April 18, 2006. Thanks to the media's relentless coverage, the world watched her grow up. As the daughter of one of Hollywood's most renowned actors. Suri has had a unique upbringing marked by privilege and scrutiny. This article aims to provide a comprehensive overview of Suri Cruise's life. Her relationship with her parents, and her journey so far.
Early Life of Tom Cruise Daughter
Birth and Immediate Fame
Suri Cruise was born in Santa Monica, California. and from the moment she came into the world, she was thrust into the limelight. Her parents, Tom Cruise and Katie Holmes. Were one of Hollywood's most talked-about couples at the time. The birth of their daughter was a anticipated event. and Suri's first public appearance in Vanity Fair magazine set the tone for her life in the public eye.
The Impact of Celebrity Parents
Having celebrity parents like Tom Cruise and Katie Holmes comes with its own set of challenges and privileges. Suri Cruise's early life marked by a whirlwind of media attention. paparazzi, and public interest. Despite the constant spotlight. Her parents tried to provide her with an upbringing that was as normal as possible.
The Influence of Tom Cruise and Katie Holmes
Tom Cruise's Parenting Style
Tom Cruise known for his dedication and passion in both his professional and personal life. As a father, Cruise has described as loving and protective. His involvement in the Church of Scientology, but, has been a point of contention and has influenced his relationship with Suri. Cruise's commitment to Scientology has reported to be a significant factor in his and Holmes' divorce and his limited public interactions with Suri.
Katie Holmes' Role in Suri's Life
Katie Holmes has been Suri's primary caregiver since her separation from Tom Cruise in 2012. Holmes has provided a stable and grounded environment for her daughter. She moved to New York City with Suri to start a new chapter in their lives away from the intense scrutiny of Hollywood.
Suri Cruise: Growing Up in the Spotlight
Media Attention and Public Interest
From stylish outfits to everyday activities. Suri Cruise has been a favorite subject for tabloids and entertainment news. The constant media attention has shaped her childhood. Despite this, Suri has managed to maintain a level of normalcy, thanks to her mother's efforts.
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2. Questions... In what ways does your media product use, develop or challenge forms and conventions of real media products? To achieve this, we analysed different female dancehall, bashment and R&B music videos before creating our own and decided on what forms and conventions we were to use in our video. Our intentions were to use conventions so that our audience would recognise our product. How effective is the combination of your main product and ancillary texts? I will discuss how our synergetic final product was effective and useful they were.
3. What have you learnt from your audience feedback? Audience feedback is a crucial stage in making a successful product as it gives an insight as to what the target audience want and would like to see from the final product. In order to achieve this, we 50 different people (half male, half female) who represented or target audience, then got them to tell us what they thought about the video (and the CD cover + Advert) and got them to ask a series of questions in relation to our final products. We concluded their answers and came to a decision as to which final product was best. How did you use new media technologies in construction, research, planning and evaluation stages? Here, I will discuss how we used different technological equipment and why. We used programs such as Final Cut Pro to edit our video, InDesign and Photoshop to edit our adverts and CD covers. I will also discuss the technical difficulties we had an how we overcame them.
4. Music Video http://www.youtube.com/watch?v=-6czgA0R3Tc
7. Introduction This is my evaluation for my A2 Media music video and digipak. Overall I’ve enjoyed this project, maybe a little less than I thought. Making a music video itself is more challenging than I thought die to the preparation of the shoot, the shoot it’s self and lastly the editing. My skills in Final Cut Pro has undoubtedly stemmed from not knowing anything about using the program to using it confidently and efficiently. My group and I have similar taste in music which made it a lot easier in choosing a song which resulted in a positive product. I would say I’ve preferred hosting our work online via our blogs as oppose to printing out our final products last year. This made it easier to work together and help each other in the process.
8. In what ways does your media product use, develop or challenge forms and conventions of real media products? Having done in depth research into the media sector of music videos, I understand and have learnt that different genres of music hold their own codes and conventions which are used to represent or convey an image of the artist or band to appeal to their audience. Looking at different music video genres, their conventions become clear and obvious. However, some directors choose to challenge these codes and conventions by creating unique videos which allows the target audience’s perceptions and ideas of the artist/band to be challenged which could also draw in a different crowd all round. Dancehall videos usually expose and enhance women sexuality by having them dance seductively in minimal clothing and the uses of bright colours represent the cultural background of Afro Caribbean's.
9. Challenging conventions Our artist’s image Hair extensions to give extra volume – very conventional in terms of how famous women are portrayed in media (bigger, more volume hair) Minimal clothing Not a lot of revealing skin/cleavage Real hair with no added extensions for reinforce the ‘real’ side to our artist Darker clothes so that the chain stands out- Almost like a trade mark of the song Bright clothing /shoes
10. Dancehall music videos don’t usually have strong narratives, but a lot of dancing and sexual relevance whether it would be the artist by herself or with dancers (i.e. Spice “A nuh me”). Videos have the ability to give the song a completely different feel hence it is important to rein act the basics of the song whether it is through dance, narrative or mise-en-scene. We chose the song ‘Ni Time Fi Dem’ by Princess Landa as we felt it gave us a challenge and a genre that was different from other. However, the main reason as to why we chose that particular song was that dancehall/reggae music is becoming more popular in the western world and a lot of young people tend to listen to it.
11. Goodwin’s Theory Goodwin suggests that lyrics will make constant reference to what’s being visually seen on screen. These visuals reinforce what lyrics say. An example of this the use of mise-en-scene in our video is from 0:30-0:35 where the male dancer is flashing his jewellery and there are straight cuts to our artist who portrays the correct facial expression and gestures (with hand) of ‘not caring’ ‘Me take nuttin’ from the boy so the boy couldn’t call m’own”. Translated: I take nothing from a guy so he can’t claim me his.
12. As a group, we wanted to reflect the lyrics of not having time for no one/female independence as it was appropriate for the song. Rather than have our final product (music video) challenge real forms and conventions in professional media products, I feel that on the whole we have used and developed them, for example the use of dancing and body dissections. However to an extent we decided against challenging against dancehall convention as we didn’t want to risk alienating the main audience.
13. Continued... I mainly emphasised the artist, dancers and the quick straight cuts. This was achieved by zooming in and out of the dancers and using a shake when excessive movement was used much like the video ‘Watch Dem Roll’ by Sean Paul and ‘Soldier’ by Destiny’s Child. Having done research on dancehall music videos, our final product seems to challenge conventions of portraying women in a sexual way by having the dancers fairly covered (compare to dancehall videos) and less sexual gestures and dance moves. By having the video all shot in a studio enhanced the fact that our artist was new and modern in terms of song and fashion. I developed this idea as in some parts of the video I decided to (minimal) flashing camera flashes to show popularity. Also, I’ve used the music video conventions of syncing the words to the movements of the singer’s lips. Maybe there’ve been some points in the video where the syncing wasn’t quite on point. In addition, the song is up tempo, so I decided to have straight cuts in sync with the beat making the video more energy and visually interesting. However I also challenged this idea by suddenly cutting to another shot in the middle of a work, showing the subjects (in this case the artist) from a side angle.
14. Comparisons of videos Mid close up to buttocks area White screen – defines subject’s figure + moves Here is a comparison of the well known video by Sean Paul ‘Watch dem roll’. As we can see, we’ve reinforced mainstream conventions of thereggae/dancehall genre by highlighting specific areas of the female body, in this case the ‘buttocks’ . My group and I haven’t gone as far as portraying our artist in a very seductive way through her clothing. Although we have stuck with this convention, the narrative of the video is that the artist in promotingwomen independence so if we did have her in revealing/seductive clothing, the convention may seem to attract a male audience (viewing her in a sexual manner).
15. Comparisons continued.. Chest area is revealed through minimal clothing Chest area is fairly modest by less revealing clothing – dance moves however brings a sexual element Here is another comparison between our video and Sean Pauls which again highlights a specific area of the female’s body; the chest. Die to the fact that Sean Paul is a male artist, body dissections are to an extent more acceptable and necessary for his videos (as his lyrics usually are about women sexuality). However, I decided to go against this form and convention of real media products and dress our artist in a fairly modest way, for example her chest area is not enhanced with fillers/push up bras, lighting, water/oil etc. We achieved this by leaving our artist almost ‘natural’ (nothing to emphasise her assets), nevertheless she still maintain elements of seductions for example her dance moves.
16. Location By having the video all shot in a studio enhanced the fact that our artist was new and modern in terms of song and fashion. I developed this idea as in some parts of the video I decided to (minimal) flashing camera flashes to show popularity (beginning of the video). Also, I’ve used the music video conventions of syncing the words to the movements of the singer’s lips. Maybe there’ve been some points in the video where the syncing wasn’t quite on point. In addition, the song is up tempo, so I decided to have straight cuts in sync with the beat making the video more energy and visually interesting. However I also challenged this idea by suddenly cutting to another shot in the middle of a work, showing the subjects (in this case the artist) from a side angle.
17. Most of reggae/dancehall CD covers have colour schemes, mainly of the Jamaican flag. This is a convention I’ve decided to challenge in terms of making my CD front cover. Reason so being is that our target audience may be secluded meaning that our target audience would mainly be those of Jamaican origin. Having done in depth research on dancehall/reggae CD covers, it’s obvious that using women with revealing/minimal clothing is another aspect of representation within most reggae/dancehall CD covers. For my CD cover, I’ve ensured that some body parts that tend to be revealed in most of dancehall/reggae covers are revealed but through modest clothing – relating to the video.
18. Analysing/challenging CD Covers’ conventions Red lipstick/smoky eyes to portray seduction Chest area is revealed and enhanced with bras and high key lighting Composition – sexual references, for example legs open Oil to enhance sexual references Bight colour clothing/coat Colourful bikini
19. Similarities in Dancehall CD covers Artist’s name is big and bold Big heading of artist’s name Black background Effects done on Photoshop/InDesign Colour theme – Green, yellow and white Colour theme – Black, white and pink Posing with attitude/ conventional
20. Reinforcing advert conventions Big bold name Particular colour scheme Bold blocks to make writing stand out Sponsored companies, stores and websites
21. Here is my magazine advert I’ve created as a promotional tool for my music video. Like most independent females dancehall/reggae artists, I used a different image from the CD cover from the photo shoot I did. The reason why I chose this image to be in the advert was that the mid close up reveals a lot more detail of the artist’s face (and accessories). I told her to lean forward and point at herself to reinforce her ego and confidence. Another reason as why I chose this image was so that I can stick to the colour themes (of the CD cover & music video) of black and white but with colour edits. In her glasses I faded the Jamaican flag in them which reinforces the reggae/dancehall genre of cultural background. The edited pink lips reveals to the audience a touch of seduction in a more modest and less obvious way. The colour scheme is made of; black, white, pink, green and yellow. The black , white and pink refer back to the unique selling point of the CD cover colour scheme . However, I’ve also used the Jamaican flag colours; yellow and green (as well as black) which is a commonly used convention in the dancehall/reggae genre (referring back to ethnic roots). Looking at the date on when it will be out, I’ve challenged the convention of making it stand out from the advert. Instead, I’ve kept it in coordination with the colour scheme of black, green and yellow to represent the Jamaican flag (Jamaican culture). A number of mainstream advertisements consist of a larger image of the artist on the advert. I used this convention as I believe it allows the audience to recognise the artist’s image as done for my CD front cover.
22. Overall Overall I believe that my video fits in very well with real media products and uses the forms and conventions that a majority of the Dancehall genre usually uses. My video was heavily influenced by other artist’s videos, however my video also challenges the convention of female sexuality. Our video also reinforces aspects of Goodwin’s theory allowing our video to be productively and theoretically successful. However I did challenge this theory as not every word has a physical demonstrated – as our video reinforces dancehall conventions of ‘dance’. Using Goodwin’s theory gave myself and my group a better knowledge and understanding about the values that music video’s hold. It has allowed me to put more thought into my final product (music video) for example the importance of inter-textuality. Looking at dancehall music videos we decided to use Goodwin’s theory in some aspects of our video as using it fully could jeopardise and alienate our target audience.