Normalization is a technique for organizing data in relational database tables to reduce redundancy and improve data integrity. It involves decomposing tables to eliminate anomalies and inconsistencies. The goals of normalization are to minimize duplicate data, ensure data dependencies make logical sense, and simplify table designs to make them easier to maintain over time. There are several forms of normalization with the main ones being first, second, third normal form. The advantages include a more efficient database structure, avoidance of data anomalies, and easier maintenance of data. Some disadvantages are reduced performance due to additional joins required between tables and increased complexity of data changes.