Engauge
Chief
Digital
Officer
and
MC,
Jeff
Hilimire,
kicks
off
the
Digital
Innova?on
event
at
Engauge’s
new
Atlanta
office.
Senior
marketers
learning
about
the
latest
innova?ve
technology
companies
in
the
digital
space.
Senior
marketers
learning
about
the
latest
innova?ve
technology
companies
in
the
digital
space.
Vitrue
CEO
Reggie
Bradford

talks
about
the
latest

developments
at
his
social

media
company
and
how

brands
are
using
Vitrue’s

plaKorm
to
gain
and
engage

millions
of
followers.
PlacePunch
Co‐founder

Adam
Steinberg
discusses
his

loca?on‐based
marke?ng

plaKorm
and
how
marketers

like
IGH
have
used
it
to
drive

more
customers
to
their

venues,
build
customer

loyalty
and
gain
new
insights

into
their
customer
base.
Facebook’s
Mike
Haines

shares
detailed
insider

informa?on
about
Mark

Zuckerberg’s
vision
for
the

future
of
Facebook,
including

Facebook
Places,
the
new

groups
feature,
Facebook

Ques?ons
and
more.
Rapleaf
GM
Phil
Davis
and

Co‐founder
Vivek
Sodera
talk

about
how
their
social
media

data
company
gives
insight

on
more
than
350
million

consumers
and
how
brands

can
use
this
data
to
get
more

efficient
media
buys,

segmenta?on
and
CRM

append,
and
influencer

driven
campaigns.
IZEA
Founder
and
CEO
Ted
Murphy
discusses
his
popular
mobile‐incen?ve
plaKorm
WeReward.
Booyah’s
Mike
Thieling
discusses
their
addic?ve
social
games
MyTown
and
Nightclub
City.
Twitpay
President
Michael

Ivey
talks
about
his
social

media
payments
technology

company,
and
how
they
are

helping
non‐profits
raise

money
through
TwiZer.

Google’s
Hetal
Gordon
share
some
hilarious
brand
campaign
made
famous
on
YouTube.
Guest
network
throughout
the
day
and
learn
about
each
other’s
success
and
short
comings
in
social.

Dig Day - Oct. 7, 2010