Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention. As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms to find the right platform for your business.
Native Advertising - Master Uni La Sapienza (Economia)Pasquale Borriello
Lezione sul Native Advertising al Master and Skills SIDA presso la Facoltà di Economia dell'Università La Sapienza di Roma (UniRoma1).
Prima parte: Cos'è il Native Advertising
Seconda parte: Native Advertising in Italia (Multimag, Corriere della Sera, MSC / Fanpage.it / FORD)
autore: Pasquale Borriello, account director di ArtAttack (agenzia creativa di Roma).
http://artattack.nativeadv.it – Artattack è un’agenzia creativa d’ispirazione nativa. Da sempre indipendenti, utilizziamo la nostra esperienza di comunicazione integrata e una profonda conoscenza dei new media per aggiungere ad ogni progetto potenzialità virali inaspettate. Ci riusciamo perché sappiamo parlare il linguaggio nativo di ogni singolo mezzo, dai più tradizionali fino ai social network. Con il giusto mix di paid ed earned media, aiutiamo i brand dei nostri clienti a rafforzare sia la loro presenza istituzionale che l’engagement con i loro target. E voi, siete pronti a parlare di Native?
Like any business vertical, any branch of economy, the app business is driven by advertising. App discoverability is one of the main problems app developers are struggling with, along with retention. As an app developer or advertiser, you are most likely confronted with the question – what mobile advertiser partner to choose? Check out our ‘Landscape Snapshot’ of Top Mobile Advertising Platforms to find the right platform for your business.
Native Advertising - Master Uni La Sapienza (Economia)Pasquale Borriello
Lezione sul Native Advertising al Master and Skills SIDA presso la Facoltà di Economia dell'Università La Sapienza di Roma (UniRoma1).
Prima parte: Cos'è il Native Advertising
Seconda parte: Native Advertising in Italia (Multimag, Corriere della Sera, MSC / Fanpage.it / FORD)
autore: Pasquale Borriello, account director di ArtAttack (agenzia creativa di Roma).
http://artattack.nativeadv.it – Artattack è un’agenzia creativa d’ispirazione nativa. Da sempre indipendenti, utilizziamo la nostra esperienza di comunicazione integrata e una profonda conoscenza dei new media per aggiungere ad ogni progetto potenzialità virali inaspettate. Ci riusciamo perché sappiamo parlare il linguaggio nativo di ogni singolo mezzo, dai più tradizionali fino ai social network. Con il giusto mix di paid ed earned media, aiutiamo i brand dei nostri clienti a rafforzare sia la loro presenza istituzionale che l’engagement con i loro target. E voi, siete pronti a parlare di Native?
Native Advertising: scenario internazionale, trend, definizione di Native Advertising e statistiche.
La presentazione di Pasquale Borriello, Account Director ARTATTACK native adv durante Social Media Week Rome 2015, durante il panel Content & Native con Guido Scorza, Federico Fini e Claudio Vaccaro.
La presentazione di Pasquale Borriello di netnoc (certified content) per il workshop organizzato da Veesible presso EATALY Roma il 20 maggio 2016.
Erano presenti anche Elisa Lonini (Veesible) e Claudio Vaccaro (BizUp).
La presentazione di Pasquale Borriello di netnoc (certified content) per l'evento #GoingNative, organizzato da Engage (EdiMaker) l'11 maggio 2016 a Milano.
Erano presenti anche Carmelo Noto (Outbrain), Claudio Vaccaro (UpStory) Marco Sbardella (Skuola.net), Cristina Pianura (Prime Real Time - Sharethrough).
Grazie a Simone Freddi e a tutta la redazione di Engage per l'organizzazione dell'evento.
Le slide sul Native Advertising per il Master in Culture Digitali presso la facoltà di Economia dell'Università La Sapienza - Roma. Definizione, case studies e materiale sul Native Advertising in Italia e nel mondo.
I 10 miti del content marketing - Netnoc - IAB FORUM 2016Pasquale Borriello
La presentazione di Netnoc allo IAB FORUM 2016 riguardo ai 10 miti del content marketing e alla piattaforma di content marketing Netnoc KURTZ.
Per approfondimenti:
http://www.netnoc.it/blog/10-miti-del-content-marketing
http://www.netnoc.it/kurtz
Le slide del bio intervento sul Behavioural Targeting presso l'università LUISS di Roma – integrato dall'approfondimento creativo di Andrea Ciulu, qui non incluso.
Applicazioni e Mobile Marketing - ENADA Primavera 2013 - Rimini - Pasquale Bo...Pasquale Borriello
Le nuove forme di marketing basate su Web, piattaforme Social Media e applicazioni per smartphone rappresentano nuovi canali di acquisizione tanto per operatori di siti di gioco quanto per responsabili di punti gioco fisici. Il convegno illustrerà come approcciare le possibilità offerte da questi nuovi canali di acquisizione nella maniera più efficace: partendo dai principi fondamentali da seguire per posizionare un sito sui principali motori di ricerca, la discussione procederà illustrando come sviluppare e gestire in maniera ottimale la presenza di un brand sulle principali piattaforme di Social Media. Infine, si analizzeranno le potenzialità e le criticità legate allo sviluppo di applicazioni per il mercato mobile.
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
The rise of consumer adblocking technology allows consumers to choose whether to see advertisements. This has a big effect on how brands and publishers communicate with their customers. Here are stats and insights on the state of play, giving an overview and understanding of the size of the adblocking problem and what to do about it.
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Native Advertising: scenario internazionale, trend, definizione di Native Advertising e statistiche.
La presentazione di Pasquale Borriello, Account Director ARTATTACK native adv durante Social Media Week Rome 2015, durante il panel Content & Native con Guido Scorza, Federico Fini e Claudio Vaccaro.
La presentazione di Pasquale Borriello di netnoc (certified content) per il workshop organizzato da Veesible presso EATALY Roma il 20 maggio 2016.
Erano presenti anche Elisa Lonini (Veesible) e Claudio Vaccaro (BizUp).
La presentazione di Pasquale Borriello di netnoc (certified content) per l'evento #GoingNative, organizzato da Engage (EdiMaker) l'11 maggio 2016 a Milano.
Erano presenti anche Carmelo Noto (Outbrain), Claudio Vaccaro (UpStory) Marco Sbardella (Skuola.net), Cristina Pianura (Prime Real Time - Sharethrough).
Grazie a Simone Freddi e a tutta la redazione di Engage per l'organizzazione dell'evento.
Le slide sul Native Advertising per il Master in Culture Digitali presso la facoltà di Economia dell'Università La Sapienza - Roma. Definizione, case studies e materiale sul Native Advertising in Italia e nel mondo.
I 10 miti del content marketing - Netnoc - IAB FORUM 2016Pasquale Borriello
La presentazione di Netnoc allo IAB FORUM 2016 riguardo ai 10 miti del content marketing e alla piattaforma di content marketing Netnoc KURTZ.
Per approfondimenti:
http://www.netnoc.it/blog/10-miti-del-content-marketing
http://www.netnoc.it/kurtz
Le slide del bio intervento sul Behavioural Targeting presso l'università LUISS di Roma – integrato dall'approfondimento creativo di Andrea Ciulu, qui non incluso.
Applicazioni e Mobile Marketing - ENADA Primavera 2013 - Rimini - Pasquale Bo...Pasquale Borriello
Le nuove forme di marketing basate su Web, piattaforme Social Media e applicazioni per smartphone rappresentano nuovi canali di acquisizione tanto per operatori di siti di gioco quanto per responsabili di punti gioco fisici. Il convegno illustrerà come approcciare le possibilità offerte da questi nuovi canali di acquisizione nella maniera più efficace: partendo dai principi fondamentali da seguire per posizionare un sito sui principali motori di ricerca, la discussione procederà illustrando come sviluppare e gestire in maniera ottimale la presenza di un brand sulle principali piattaforme di Social Media. Infine, si analizzeranno le potenzialità e le criticità legate allo sviluppo di applicazioni per il mercato mobile.
The latest on ad blocking for brands, publishers, advertisers. Slides taken from our senior marketers roundtable on how to handle the threat of ad blocking - and what the opportunities might be to engage better with customers
The rise of consumer adblocking technology allows consumers to choose whether to see advertisements. This has a big effect on how brands and publishers communicate with their customers. Here are stats and insights on the state of play, giving an overview and understanding of the size of the adblocking problem and what to do about it.
What is programmatic ad buying?
“Programmatic” ad buying typically refers to the use of software to
purchase digital advertising, as opposed to the traditional process
that involves RFPs, human negotiations and manual insertion orders.
It’s using machines to buy ads, basically.
Why does programmatic advertising matter?
Efficiency. Before programmatic ad buying, digital ads were bought
and sold by human ad buyers and salespeople, who can be expensive
and unreliable. Programmatic advertising technology promises to
make the ad buying system more efficient, and therefore cheaper, by
removing humans from the process wherever possible. Humans get
sick, need to sleep and come to work hungover. Machines do not.
So robots are replacing people? Great.
Yes and no. Technology is being used to replace some of the more
menial tasks that humans have historically had to handle, like sending
insertion orders to publishers and dealing with ad tags, but they’re still
required to optimize campaigns and to plan strategies. Programmatic
technology will probably mean fewer ad buyers in the world, but it
could also allow both marketers and sellers to spend more of their
time planning sophisticated, customized campaigns instead of getting
bogged down in bureaucracy.
Is programmatic buying is the same as
real-time bidding, then?
No, it’s not. Real-time bidding is a type of programmatic ad buying, but
it isn’t the only one. RTB refers to the purchase of ads through real-time
auctions, but programmatic software also allows advertisers to buy
guaranteed ad impressions in advance from specific publisher sites.
This method of buying is often referred to as “programmatic direct.”
Is programmatic “the future of ad buying”?
Probably, yes. It’s impossible to tell what portion of advertising is now
traded programatically, but it’s definitely on the rise. Some agencies
now say they’re eager to buy as much media as possible through programmatic channels, and some major brands have even built out
in-house teams to handle their programmatic ad buying as they spend
more of their marketing budgets that way. At the moment, it’s mainly
online ads that are traded programatically, but increasingly media
companies and agencies are exploring ways to sell “traditional” media
this way, including TV spots and out-of-home ads.
We continuously support our ad-agency clients, and are forever looking for new innovative ways to do that.
One way is through our Demystify Digital Guides. This is the second instalment in the series and focuses on Programmatic Radio.
Digital marketing by_Srikanth Rayaprolu Nitin Bhosle
Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks.
Appunti e note sul libro (edizione italiana). OKR (Objective Key Results), CFR (Conversazione, Feedback, Riconoscimento).
Titolo originale dell'opera: Measure what matters.
Presentazione di Pasquale Borriello 22/12/2022
Intervento di Pasquale Borriello all'evento "L'ufficio diffuso nell'era del lavoro ibrido" di Soiel International.
Pasquale Borriello è CEO di Arkage e Co-founder di Italian CXPA Network.
Customer Experience (CX) →
the perception that customers have of an organization - one that is formed based on interactions across all touchpoints, people, and technology over time.
Employee Experience (EX) →
the perception that customers employees have of an organization - one that is formed based on interactions across all touchpoints, people, and technology over time.
L’ufficio diffuso nell’era del lavoro ibrido
La valorizzazione dell’employee experience attraverso ambienti lavorativi e strumenti digitali
“When you ask people what their number one concern is about coming back to the office, it’s work–life balance. It’s the commute. And at the same time, you ask people what the number one worry about staying at home is, and it’s work–life balance because there’s no boundary between home and the office.”
–Bryan Hancock (McKinsey)
“Within the next two or three years, I predict most virtual meetings will move from 2D camera image grids to the metaverse, a 3D space with digital avatars”
–Bill Gates (Dec 2021)
[about the Meta + Microsoft Partnership] “first step to building a virtual office in the metaverse”
–Mark Zuckerberg (Oct 2022)
Una conversazione faccia a faccia è il modo più efficiente e più efficace per comunicare con il team ed all'interno del team.
Agile Manifesto Principio n.6 (2001)
L'Italia è una Repubblica democratica, fondata sul lavoro.
27 dicembre 1947 Art. 1
Costituzione della Repubblica Italiana
L’importanza dell’Employee Experience per un business AgilePasquale Borriello
Intervento di Pasquale Borriello all'evento "Roadshow" di CITRIX e Soiel International.
Pasquale Borriello è CEO di Arkage e Co-founder di Italian CXPA Network.
L’importanza dell’Employee Experience per un business Agile
BUSINESS AGILITY?
L’EMPLOYEE EXPERIENCE È UNO DEGLI ABILITATORI DI UN BUSINESS AGILE
An agile business can respond quickly and effectively to opportunities and threats found in its internal and external environments (be they commercial, legal, technological, social, moral or political).
IMPARIAMO AD ASCOLTARE
→ I NOSTRI CLIENTI
→ I NOSTRI DIPENDENTI
ASCOLTARE SIGNIFICA AVER CURA. ED ESSERE RIPAGATI.
PARTIAMO DALLO “STRUMENTO PER LA CX” PIÙ AVANZATO CHE ESISTE AL MONDO
Ripartiamo dal Contact Center La relazione umana come base della Customer Exp...Pasquale Borriello
Intervento di Pasquale Borriello all'evento "Contact Center Conference" di Soiel International.
Pasquale Borriello è CEO di Arkage e Co-founder di Italian CXPA Network.
Ripartiamo dal Contact Center
La relazione umana come base della Customer Experience
DA DOVE PARTIAMO PER FAR EVOLVERE LA CUSTOMER EXPERIENCE?
PARTIAMO DA CIÒ CHE HA FUNZIONATO NEL 2020:
IL CONTACT CENTER
A positive customer experience –
from brand experiences to great
customer service – will be more
important than ever to drive repeat purchases in the post-COVID era.
MEGATREND 2022
PRIVILEGIARE TECNOLOGIE MODULARI
ATTENZIONE AI CANALI TEXT-BASED
CONTACT CENTER + UNIFIED COMM
NUOVE INIZIATIVE HUMAN+AI
ATTENZIONE ALLA EMPLOYEE EXPERIENCE
FOCUS SU CUSTOMER SATISFACTION
All we need to do is make
sure we keep talking.
Stephen Hawking
Customer Experience Mindshift Ripartiamo dalla Cultura AziendalePasquale Borriello
Intervento di Pasquale Borriello all'evento "The Business of Experience" di Soiel International.
Pasquale Borriello è CEO di Arkage e Co-founder di Italian CXPA Network.
Italian CXPA Network: la nostra mission è far evolvere l’ecosistema italiano dell'experience management grazie ai contenuti e al network CXPA.
DA DOVE PARTIAMO PER FAR EVOLVERE LA CUSTOMER EXPERIENCE?
ESISTE UN (1!) POTENTISSIMO ABILITATORE DELLA CX
L’EMPLOYEE EXPERIENCE
Quanto l'EX non funziona?
1. Processi ingombranti che rallentano le interazioni con i clienti
2. Sistemi macchinosi che complicano l’erogazione del servizio
3. Dipendenti insoddisfatti che vanno via, peggiorando la CX
Slide dal webinar di Arkage sugli eSports, in collaborazione con WASDmag
Autore: Pasquale Borriello
https://www.pasqualeborriello.com
https://www.arkage.it
https://www.wasdmag.it
1° Giornata di Digital Marketing per il Master in
Management dell'Arte e dei Beni Culturali
Pasquale Borriello (Arkage)
30/08/2019
contatto: pasquale@arkage.it
Come la tecnologia blockchain può aiutare la Media TransparencyPasquale Borriello
Presentazione di un Proof of Concept dell'applicazione della tecnologia Blockchain al tema Media Transparency.
Presentazione di Pasquale Borriello durante Social Media Week Italy 2018.
Il pubblico è sempre più sensibile ai temi dell’ambiente, della politica e della scienza. La scelta di un prodotto (o servizio) è sempre più influenzata dai valori (condivisi, comunicati autenticamente) dell’azienda che lo promuove. Serve una nuova comunicazione values-based per entrare in contatto con il pubblico.
Nüborn è un evolution studio che aiuta le aziende
a valorizzare l’impatto positivo delle proprie azioni con progetti di comunicazione values-based.
Parallelo tra il concetto di 'Memoria Artificiale' di Giordano Bruno e il moderno concetto di 'Intelligenza Artificiale'.
Presentazione per il progetto ‘Giordano Bruno’ dell’artista Ria Lussi, in collaborazione con l’assessorato alla cultura del I Municipio di Roma.
Introduzione al Modulo 'Branded Content' per il Master di MANDS (Masterandskills) in WEB, ICT & CULTURE DIGITALI -
Ed. Napoli 2017/2018 - Università Federico II.
Main partner: Arkage (Artattack Group)
Docente: Pasquale Borriello
Internet Advertising - Master Web, ICT e Culture Digitali MANDS La Sapienza 2017Pasquale Borriello
Slide introduttive del Master presso MANDS - La Sapienza del 2017.
Argomenti:
Internet Advertising
Il digital marketing
Azienda, agenzia, centro media e concessionaria
Il mercato pubblicitario online in Italia (fonti IAB-POLIMI)
POE: Paid Media, Owned media, Earned media
I ruoli in agenzia
Le fasi del lavoro in agenzia
Basics di Project Management
Esercitazione pratica su un brief fornito
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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What is Native Advertising JUNE 2013
1. WHAT IS NATIVE ADVERTISING?*
*a.k.a. the best
thing to happen
to advertising,
since banners
FAIR USE NOTICE: We believe that the use of any copyrighted material contained in this presentation constitutes a 'fair use' as provided for in section 107 of the US Copyright Law. If you wish to use copyrighted material from this
presentation for purposes of your own that go beyond 'fair use', you must obtain permission from the copyright owner.
2. We call them 'Native'
Those who were born where they live.
3. Howard Luck Gossage
People don't read ads, they read what
interests them. And sometimes, that
happens to be and ad.
4. John Wanamaker
Half the money I spend on
advertising is wasted; the trouble
is I don't know which half.
10. Google's Adwords
The Adwords platform lets you place
text-ad on SERPs based on a user's
query. They look like search engine
results, except that an 'Ads' text is
clearly visible
11. Facebook's Promoted Posts
You can pay to 'promote' each post of a Facebook Page to
make it visible to more users. They look like normal posts
except for the text 'Promoted' above the post.
12. Twitter's Sponsored Tweets
You can sponsor a Tweet to make it visibile on the
timelines of users that are not following your profile. It is a
normal tweet, except for a 'Promoted by' highlighted text.
13. Tumblr's Radar
Each tumblr post can be
promoted and become an Ad
that appear on users timeline.
That is the only type advertising
accepted on Tumblr.'s
dashboard.
14. NATIVE ADVERTISING
def: A web advertising method in which
the advertiser provides valuable content
in the context of the user's experience.
(ˈneɪtɪv ˈadvətʌɪzɪŋ)
http://en.wikipedia.org/wiki/Native_advertising
15. NATIVE ADVERTISING
It tells you which half of your budget is
wasted (hint: it's about the media).
(ˈneɪtɪv ˈadvətʌɪzɪŋ)