This document provides instructions for setting up a demonstration of MyTurf's local advertising exchange platform. It guides the reader through: 1. Setting up a browser proxy to experience the platform even if it has not reached their local area. 2. Setting up a free trial account, which provides $750 worth of advertising credits to 80,000 ad placements on local websites. 3. Selecting the "Proxyserver-8199" location when prompted to view ads live through the browser proxy, rather than publishing live ads prematurely.

1. MyTurf Advertising
Signup and Demonstration Guide
MyTurf’s Local Ad Exchange Platform aligns Advertiser
Buyers with Internet Service Providers to provide the
most reliable targeting platform for delivery of Local
digital advertising in the world. The purpose of this guide
is to demonstrate how the MyTurf AdValue platform is
used by advertising buyers to easily set‐up an account
and publish display advertising directly to hyper‐
targeted local places. This guide should be used for
demonstration purposes only. It guides the reader
through setting up a browser proxy connection to
demonstrate the targeting and branding effectiveness of
MyTurf’s AdValue Local Ad Exchange platform.
MyTurf Support
3/19/2012

2. Page 2 Myturf Advertising
Myturf Advertising
Signup and Demonstration Guide
March, 2012
Volume 2 Issue 3
Myturf Incorporated, 9442 Cap. Tx. Hwy, Austin, Texas 78759
www.myturfads.com sales@myturfads.com 512-501-6765
1. Getting Started
FOLLOW THESE STEPS Welcome, this is probably your first experience running the Myturf Local
advertising exchange. We are introducing a new way to advertise with
1 Getting Started images and movies on the top web-sites within targeted local areas.
Like Google‘s AdSense for text search advertising, but even better
2 Setting your browser proxy
because it puts your images and advertising all over your local
3 Setting up your free trial community. Myturf’s “AdValue” technology platform gives you the
ability to place full 2D banner images and movie advertising then targets
4 Selecting your location the most accessed sites directly in your local area. When we say “local”
we mean really “local”, right down to the Building, Event Center, Office
5 Seeing “AdValue” in action Park, Retail Outlet, Stadium, and Multi-family Units or even into
Subdivisions next to your business. MyTurf has recently introduced the
6 Resetting your browser proxy first “local” ad exchange connecting local buyers with sellers by
introducing technology used by mobile network carriers and Internet
service providers. Providers can supply inventory and buyers can buy
direct using the providers online local ad exchange portals.
2. Setting your browser proxy
If your first question is “why do I need to set up my browser to proxy?”
The answer is simple; you only need to do this for demonstration
purposes. When the Internet provider in your location supplies this
“Even if our network has functionality “MyTurf-in-network” there is no need to proxy your
not reached your area, browser. Thus, the simple way to demonstrate MyTurf’s local ad
exchange when you are “out-of-network” is through your browsers proxy
use this simple proxy
settings. You can set it up once then easily turn it on and off with a
set- up guide to
check box click in the browser settings. Set your browsers proxy address
experience the world’s by following the simple steps starting on page three NOW then come back
first online local ad to step three below to continue with setting up your free trial.
exchange”
Set browser’s Proxy IP Address to proxy.myturfads.com Port 8199
Note: Setting a proxy address in your browser does nothing more than
allow your internet traffic to be accessed through a remote server. Once
it’s set-up it typically only takes a check box click to enable and disable.
Please see setting your browser Proxy on page 3

3. 3. Setting up your Free Trial
Now that you have your browser’s proxy set up (proxy points to the
MyTurf “AdValue” platform), just click on any MyTurf Ad you see while
browsing the Internet. Since our coverage of the top web-sites is so
prevalent it won’t take long for you to see one of our ads! Note to
“Your Free Trial consists Advertisers… these could be your ads! Once you have selected and
of 80,000 ads placed on clicked on one of the MyTurf Banner ads you will be placed on our free
the top web-sites viewed trial offer lander page. In order to get you started just fill in the account
in your local area and is information follow the wizard instruction steps to set up your free trial.
valued at $750” The process will ask for your credit card number in order to sign up for
your free trial. If you enter your credit card now, re-enabling more ads
outside your trial will be simpler. Your card will not be charged for the
$750 offer, this is our way of saying thanks for checking us out. If you
like the results, you can simply auto-renew the campaigns you have
already set-up, or purchase new ones.
4. Selecting your location
Now that you have got an account set up the ad manager wizard will ask
you to select a geo-targeted location where your ads will appear.
MyTurf’s local ad exchange software allows you to select all kinds of
“Places”. Not just city wide DMA, states or countries but real places like
event centers, neighborhoods, business parks or medical facilities in your
area.
For the purpose of demonstration there are a few things you should know
“When prompted to that are different. First, the ad package on the free trial is “live” and so
select a location during are the locations! Use the demo Proxyserver-8199 location so your ads
your initial set-up use the are seen only by you. Once you have campaigns upload your free trial
location called does allow you to publish into live locations. Second, for you to
Proxyserver-8199 to see demonstrate the platform in your own browser, make sure you select the
location called “Proxyserver-8199” from the list of locations in the
your ads live”
section called “manage your ad packages. To see your ads directly
Make sure you select the following location when
prompted to select a location.
Proxyserver-8199
If you select other locations your ads will be published live into those
areas! By using the proxy server location “Proxyserver-8199” your ads
will only be seen by you. But, feel free to publish ads “LIVE” in other
places on the locations listing, use your free trail ads and bring new
business into your business!
Note: All advertising published must meet the IAB standards prior to
going live and will be delayed for review. Campaigns usually qualify in a
matter of hours after you publish so keep your proxy enabled!

4. Page 4 Myturf Advertising
5. Seeing “AdValue” in action!
After you have gone through the wizard process and have published ads
into the Proxyserver-8199 location, your ads will begin to appear over the
Internet as you browse. To get detailed reporting, simply log into your
“Browse to just about ad tools account and select “view reports” to see how your campaigns
any public site to see are doing. (note: there is a 24 hour delay on reports) We are inviting all
publishers and local advertisers to sign-up and try out the platform so
your ads live!”
don’t be shy, email this to a friend and help us grow local advertising for
other businesses in your area. Ask us about being an affiliate and getting
paid for growing our network.
With Myturf Ads everyone wins! Consumers get local information and
deals, Network Providers get revenue upside, Advertisers get hyper local
targets without tracking cookies or IP locators, and publishers can
diversify income with higher $-returns.
6. Resetting your browsers Proxy
Please don’t forget to “de-select” your browsers proxy settings after you
see your ads placed and finish with this demonstration. Your browsers
“Thanks for taking us on a test will continue to function just fine with the proxy address set up although
drive; let us know what you because you are running your Internet through a single demonstration
think!” server, your Internet response time may be slower.
http://www.myturfads.com/get_started.php Thank you so very much for trying out MyTurf’s “AdValue” Platform, the
first ISP based “Local Ad Exchange” technology. We welcome any
feedback and would love to hear from you!
Setting up your browser Proxy from page 1
Instructions for Internet Explorer Browsers
1. On the Tools menu in Internet Explorer, click Internet Internet Explorer
Options, click the Connections tab, and then click LAN
Settings.
2. Under Proxy server, click to select the “Use a proxy server
for your LAN” check box.
3. In the Address box, type the IP address of the proxy server
Address: proxy.myturfads.com
4. In the Port box, type the port number that is used by the
proxy server for client connections:
Port: 8199
5. You can click to select the Bypass proxy server for local
addresses check box if you do not want the proxy server
computer to be used when you connect to a computer on
the local network (this may speed up performance).
6. Click OK to close the LAN Settings dialog box.
7. Click OK again to close the Internet Options dialog box.
8. To disable the proxy just deselect the “Use a proxy server

5. Instructions for Firefox browsers Fire Fox
1. Select the Tools Menu
2. Select Options
3. Select the Advanced Icon (Firefox 3.0 only)
4. Select the Network tab
5. Under connection select Settings
6. Under Settings you can chose “Manual Proxy
Configuration"
7. Enter the IP address for the HTTP proxy server
Address: proxy.myturfads.com
Enter the port of the HTTP proxy server
Port: 8199
9. Click Okay
10. To disable the proxy just deselect the “Manual Proxy
Configuration" and select OK
Opera
Instructions for Opera browsers
1. Select the Tools Menu
2. Select Preferences
3. Select Advanced Tab
4. Select Proxy Servers
5. Check the box next to HTTP
6. Enter the proxy server's IP address in the first box
Address: proxy.myturfads.com
7. Enter the proxy's port in the box after "Port"
Port: 8199
8. OK your way out
9. To disable the proxy just deselect the box next to
HTTP

6. Page 6 Myturf Advertising
Instructions for Chrome browsers
1. Select the wrench tool Chrome
2. Click on Options in the pop‐down menu
3. Select “under the hood” in left menu bar
4. Under NETWORK select “Change proxy settings”
5. Click “LAN Settings” in the pop‐up window
6. Under Proxy server, click to select the “Use a
proxy server for your LAN” check box.
7. In the Address box, type the IP address of the
proxy server
Address: proxy.myturfads.com
In the Port box, type the port number that is used
by the proxy server for client connections:
Port: 8199
8. Click OK to close the LAN Settings dialog box.
9. Click OK again to close the Internet Options dialog
box.
10. Click OK to exit the Local Area Network dialog box
11. Click OK to exit the Internet Properties dialog box
12. To remove the proxy server setting from Chrome,
follow the same steps, deselect the “Use a proxy
server for your LAN”
After setting up your browser Proxy return to step 2
on page 3 to start your free trial
Local advertising on your Turf
For additional information please see our web-
site: www.myturfads.com
Or, call sales directly toll free 1-866-553-4915

7. Notes: