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This document outlines the UX design process for redesigning the Pur Water website. Key details include: - The project used agile scrum methodology over 3 weeks with a team of 1 UX designer, 1 visual designer, 1 digital producer, and 1 developer. - User research was conducted including personas, market research, and user interviews to understand goals and pain points. - Sketching, wireframing, and whiteboarding were used to design and iterate pages quickly within the sprint cycles. - The final deliverables included user flows, site maps, and high-fidelity wireframes for key pages of the new website.

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Agile Scrum UX! Re-design of! Pur Water Website
My Role UX Designer & Content Strategist Company Confidential Timeline 3 Weeks User Centered Design Methods Applied: Team 1 UX Designer, 1 Visual Designer, 1 Digital Producer, 1 Developer Client Pur Water Filter Understanding Startup’s ! User Experience & Business Goals User Research! Persona Market Research Feature Ideation Brainstorming Agile Agile Scrum Methodology Sketching & Internal & ! Visual Design Wireframing Client Reviews Used
AGILE SCRUM :! Design Thinking &! User Experience Process! ! Company Confidential
FACT: PURWATER .COM ISN’T CURRENTLY A FORCE IN THE CONSUMER PURCHASE JOURNEY. !6
End User Research! & Mindset! Company Confidential
The people behind the statistics
“Do I really need to filter my water?” “Is filtering my water actually easy? How expensive are these?” “I want to replace my filter! Yeah!” “I’m angry” or “I’m confused”. !11 ! Filtration Curiousos ! Active Shoppers ! “What type and brand Active Owners ! should I buy?” Filtration Abandoners “I mean, I just kind of stopped bothering to replace the filter.” = Offsite = Onsite
Demographics Gender Age Life Stage Young Student Married Empty Nester Life Style Family Retiree Vocation HHI Ethnicity Cohort Suburban Green Hipster Hip-Hop Active Mindset
Like to be in control, but they aren’t controlling Want to keep things simple, life is complex enough Look for balance in life and health Trust themselves and their instincts Like to be in the know Feel their homes are a reflection of their values Our Target Mindset
From ‘Filtered’ as a standard To PUR as the gold standard The shift
Quickie Sketching! And Whiteboarding Sessions! Company Confidential
Insight People think that ‘filtered water’ is a standard and don’t realize there are degrees of efficacy within filtered water.
Scrum Daily Stand-ups and Progress/Limitation Checks Company Confidential Every day we would lay out daily scrum tasks and see where everyone is at. Also we would rate every limitation and stumbling blocks across the level of risk this limitation would have.
Tracking Team’s Mood Using Niko Niko Chart Company Confidential There is always one team member who says something like “I knew it. I knew it before. I had this very bad feeling about exactly that thing…”. And it’s not uncommon that some other team member then will nod in agreement, because they had a bad feeling about it, too. Niko-niko calendar, also known as smiley calendar or happiness index, is a tool to track the mood of a team within an agile scrum project. The A is me :)
Whiteboarding the Sketches and User Experience Strategies Company Confidential Because the entire project was done in Agile Scrum Sprints and had only 3 weeks, I would sketch the designs on a whiteboard and my team members would provide feedback on the fly during daily scrum stand-ups.
BKuet eThpeirneg i sA ah Heuagde Goafp t hOepp Corltiuennitty R Beevinige wLesft &O nL iTmhei tteabdl eWireframing Company Confidential This whiteboarding sketching technique proved to be very successful since I would always be ahead of the visual designs and the client reviews and this would give our team enough time to woek on the client feedback.
Design and UX Decisions 1. How do we structure mobile? 2. How do we treat the “Buy” option in the nav? 3. Where does the subscription messaging go? 4. How does PUR Rewards fit in our CRM strategy? 5. How do we effectively message and display MAXION? 6. How do we sensibly and effectively integrate TV campaigns? 7. How do we treat/ promote product bundles? Company Confidential
Wireframes & Sitemaps (Tablet & Mobile) Company Confidential
PRODUCTS Our Mission MAXION Remove Contaminants - Reduce Waste - Reduce Cost Interactive ZIP Code Driven Tool Cost Saving Calculator Plastic Footprint Calculator List of Contaminants and Why I care Certifications & Science More on Maxion Brita Comparison Replacement Filters Refrigerator Filters Filter Subscriptions List of Conaminants Bundles Compare Filters & Why I Care Certifications & MAXION Other Science Product Videos Direct to Buy Confirmation Page Purchase Page Tiered Subscriptions Coupons Breakout SUBSCRIPTIONS Tiered Subscriptions Breakout Product “Registry” (Package Insert) Adjust Email Adress or Preferences Register to Receive Subscriptions Register for Email Reminders Register to generalemails only (coupons & new products) Change CC Info or address info SUPPORT Product Support Subscription Support Manuals Call/Chat/Email Videos (aggregate) FAQs Register to Receive Subscriptions Product “Registry” (Package Insert) Adjust Email Adress or Preferences Change CC Info or address info Warranty Registration Track Order Status BLOG Aggregate Content view/ blog here Article View BUY Product Category Selection Coupons Purchase Page Subscription Upsell Confirmation Page Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th WHY PUR Why Filter Water? Results Page Faucet Mounts Pitchers Content to be bulleted out rather than serve as a stand-alone page SITE MAP & CONTENT MAPPING ARCHITECTURE Register to Receive Subscriptions Register for Email Reminders Register to generalemails only (coupons & new products) Video Player Manual PUR REWARDS View (single view) Login to My Account Join PUR Rewards Opt Out of PUR Rewards Shopping Cart View Same page design over the whole website Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th Content to be bulleted out rather than serve as a stand-alone page Same page design over the whole website Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th Content to be bulleted out rather than serve as a stand-alone page Same page design over the whole website Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th Content to be bulleted out rather than serve as a stand-alone page Same page design over the whole website Product “Registry” (Package Insert) PUR REWARDS TO REPLACE SUBSCRIPTIONS PAGE FOOTER CONTENT Privacy Statement Site Terms and Conditions Sitemap
Support Sections Return to Top WHY PUR PRODUCTS BLOG SUPPORT BUY Contact Us FAQs Installation and Manuals Telephone 1-800-PUR-LINE (1-800-787-5463) M-F, 9-5PM EST Mail Kaz USA, Incorporated Attn: Consumer Relations 250 Turnpike Road Southborough, MA 01772 Email Send email enquiries to: ConsumerRelations@kaz.com More Support Sections Call center hours Customer Service: Monday-Friday 9:00AM-5:00PM EST Contact Us Outside of the U.S. and Canada Asia Pacific: kazasiahelp@kaz.com Austria: info-austria@kaz.com Benelux: Info-benelux@kaz.com Central: info-cee@kaz.com & Eastern Europe: France: info-france@kaz.com Germany: info-europe@kaz.com Iberia: info-spain@kaz.com Italy: info-italy@kaz.com Scandinavia: Info-europe@kaz.com Switzerland: Info-europe@kaz.com Turkey Info-europe@kaz.com & Middle East: United Kingdom: enquiries@kaz.com All Other Europe: info-europe@kaz.com Frequently Asked Questions (FAQs) View frequently asked questions on PUR water filter products. Faucet Mounts Pitchers Filters Can I run hot water through the filter? Retailer and Dealer Inquiries Send email inquiries to: CustomerRelations@kaz.com Minimum order requirement for accounts. Basic Filters Advanced Filters Advanced Plus Filters Running hot water through the filter will decrease the effectiveness of the filter. Maxion Filter Technology How do I know my filter needs to be replaced? No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one, and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use. Filter Replacement Buy Replacement Filters Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Manuals Download user manuals for all current PUR water filter products. Basic Filters PUR Basic Faucet Water Filter - Black PUR Basic Faucet Water Filter - White PUR Basic Faucet Water Filter - Chrome Download Download Download Advanced Filters PUR Advanced Faucet Water Filter - Black PUR Advanced Faucet Water Filter - White PUR Advanced Faucet Water Filter - Chrome Download Download Download Advanced Plus Filters PUR Advanced Plus Faucet Water Filter - Black PUR Advanced Plus Faucet Water Filter - White PUR Advanced Plus Faucet Water Filter - Chrome Download Download Download PUR Advanced Plus Faucet Water Filter - Stainless Steel Download Product Support PUR Rewards Automatic Reminders Replacement Filter Faucet Mounts Pitchers Filters Lorem Ipsum Lorem Ipsum Download Lorem Ipsum Lorem Ipsum Download Faucet Mount Installation Great tasting PUR filtered water is as easy as 1-click. Demonstration Video Filter Installation Still a little unsure? Get a little confidence booster in the way of a demonstration video. Other Support Sections Warranty Registration Track Order Status PUR Rewards and Account Warranty Registration Please fill out the form below to register your product Model Number: * Store Purchased From:* Date Purchased:* First Name:* Last Name:* Email Address:* Confirm Email:* Address 1:* Address 2: City:* State/Province:* Zip/Postal Code:* Country:* Telephone Submit More Sections Order Status There are a few ways to check on the status of your order. Please enter as much information as you have into the form below. Alternatively, you may reach us by telephone or email. You must select an order method below. Also, you must fill in at least one of the additional fields (email, phone, and/or order number). Order Method: Phone: Email: Order Number: Search Now FOOTER Return to Top Return to Top Yes! I would like to join PUR Rewards and receive 10% off and Free UPS Ground Shipping on many items on orders at PURWater.com as well as occasional PUR Rewards special deals via email. --------------- OR --------------- Telephone Call 1-800-PUR-LINE Email To check the status of an order online, you can send an email with the details of the order, including order number, name and shipping address, to ConsumerRelations@kaz.com PUR Rewards and Account Time to change your filter? Find out how in this demonstration video. Videos: Instructions: Instructions for Basic and Advanced Faucet Mounts Instructions for AdvancedPlus Faucet Mounts Download Instructions: Download
WHY PUR PRODUCTS BLOG PUR REWARDS SUPPORT BUY View frequently asked questions on PUR water filter products. Maxion Filter Technology Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Maxion Filter Technology Support Sections Automatic Reminders Replacement Filter Automatic Reminders Replacement Filter Contact Us FAQs Installation Return to Top ^ (Manuals and Videos) Warranty Registration Track Order Status PUR Rewards and Account FOOTER Frequently Asked Questions (FAQs) Faucet Mounts Pitchers Filters Can I run hot water through the filter? Running hot water through the filter will decrease the effectiveness of the filter. How do I know my filter needs to be replaced? No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one, and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use. Filter Replacement Buy Replacement Filters Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Faucet Mounts Pitchers Can I run hot water through the filter? Running hot water through the filter will decrease the effectiveness of the filter. How do I know my filter needs to be replaced? No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one, and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use. Filter Replacement Buy Replacement Filters Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Filters Please find your product category (Faucets or Pitchers) to read about the filtration FAqs. Return to Top ^ Return to Top ^ All Faucet Mounts (Basic, Advanced and Advanced Plus) Advanced and Advanced Plus Faucet Mounts Filter Replacement Buy Replacement Filters Automatic Reminders Replacement Filter Related Content Maxion Filter Technology
WHY PUR PRODUCTS BLOG PUR REWARDS SUPPORT BUY Installation (Videos and Manuals) Manuals Videos Download user manuals for all current PUR water filter products. Faucet Mounts Pitchers Support Sections Models Faucet Mounts- Advanced Plus Filters Models Return to Top ^ 7 Cup 18 Cup Dispenser Contact Us FAQs Installation (Manuals and Videos) Warranty Registration Track Order Status PUR Rewards and Account FOOTER Manuals Faucet Mounts- Basic Filters Download Faucet Mounts- Advanced Filters Videos: Great tasting PUR filtered water is as easy as 1-click. Demonstration Video Filter Installation Still a little unsure? Get a little confidence booster in the way of a demonstration video. Time to change your filter? Find out how in this demonstration video. Faucet Mount Installation: Instructions: Instructions for Basic and Advanced Faucet Mounts Instructions for AdvancedPlus Faucet Mounts Download Instructions: Download Return to Top ^ Return to Top ^ Return to Top ^ Chrome White Baby Download White Black Chrome Download Models Stainless Steel Silver Stainless Steel Silver Chrome White Lorem Ipsum Lorem Ipsum Download Models 11 Cup with Electronic Filter CHange Light 5 Cup PUR Year of Clean Water Value Pack 7 Cup with Electronic Filter CHange Light Download user manuals for all current PUR water filter products. Return to Top ^
Final Visual Designs ! Responsive (Mobile/Tablet/Desktop) Company Confidential
MENU Not all water filters are created equal. Cleaner, fresher tasting water with our unique MAXION technology. MORE ABOUT MAXION Faucet Filters SHOP FAUCET MOUNTS Water Pitchers & Dispenser SHOP PITCHERS Replacement Filters SHOP FILTERS FILTER TECHNOLOGY PUR Technology MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation of good health. PUR water filters with MAXION technology turn your ordinary tap water into clean, fresh-tasting drinking water. MORE ABOUT MAXION Filtered water is good water. REMOVE CONTAMINANTS HEALTH BENEFITS CLEANER EARTH PUR SAVINGS WHY FILTER Easy to find, install, and use. Our goal is to make clean water more accessible to everyone. So if there’s any way we can help, don’t hesitate to ask. @ Click or Call for Help From choosing the right filter, to installing and using it, there’re lots of ways we $ can help, PUR Savings Get the latest coupons and deals for PUR Water Filters. Join PUR Rewards Receive special offers and information about PUR water filtration products. Email address SIGN UP No PUR Filter, No Stars! PUR is proud to be endorsed by the esteemed water critic Arthur Tweedie. For more about Arthur, Visit arthurtweedie.com PUR's filtration systems are now certified by NSF and WQA for their contamination reduction Faucet Filters Pitchers & Dispensers Replacement Filters SUPPORT PRODUCTS WHY PUR The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR Our Company Our Initiatives Jobs REWARDS BLOG ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap
MENU Good for you and the world you live in. LEARN MORE By removing harmful contaminants, filtered water is better for you and your health. It’s also more affordable and better for the environment than bottled water. PUR filters are helping to make clean, healthy water available to everyone. Find out how filtered water is better for your health and the environment than bottled water. Remove Contaminants REDUCE WASTE PUR water filters reduce many contaminants found in tap water, including trace levels of pharmaceuticals. Click one of these drinking water contaminants listed below and what they can mean to your health. MORE ABOUT CONTAMINANTS Health Benefits One of the things PUR filters don’t remove is fluoride. Many communities add fluoride to their drinking water to help develop and maintain healthy teeth in children and adults. since 1950, the American Dental association (ADA) has endorsed adding fluoride to drinking water because studies continually show that fluoride in drinking water is a safe effective way to prevent tooth decay in adults. The ADA also recognizes PUR Faucet Mount Systems as an effective water filter that does not remove fluoride from tap water. Just look for the ADA acceptance seal on the packaging. Filtered water is better for your health and the environment than bottled water As our demand on natural resources grows, so does our responsibility to make a difference. By switching from bottled water to PUR faucet filtered water, you’ll get 400 gallons of clean filtered water a year—which is like making thousands of plastic water bottles disappear. 17 MILLION BARRELS OF OIL ARE USED TO MAKE WATER BOTTLES ANNUALLY PUR filtered water is good for your body and your wallet Switch from bottled water to PUR and watch the savings pour in. PUR pitcher filtered water tastes as good as the leading bottled water. But PUR costs an average of 3 cents a liter instead of bottled water’s 44 cents per liter. How many bottles of water do you drink a day? Drinking PUR water instead of bottled water saves you: Click or tap the number of bottles of water that you drink on average each day: $13.50 per day OR $4,900 per year if you drink 9 bottles per day. HEAVY METALS Heavy metals such as lead may get into your water from the pipes and plumbing coming into your home. Let PUR filters remove 99% of lead before it comes out of your faucet. PHARMACEUTICALS Some tap water is known to contain trace levels of pharmaceuticals including antibiotics, mood stabilizers and hormones. INDUSTRIAL POLLUTANTS Nearby factories and chemical plants may leak industrial pollutants like asbestos in your drinking water. MICROBIAL CYSTS Maybe you didn’t know that microbial cysts enter water supplies from animal feces, but you probably do know that anything that comes from animal feces shouldn’t be in your drinking water. CHLORINE & CHLORINATION BY-PRODUCTS Chlorine isn’t a contaminant. It’s a disinfectant. But by–products of disinfectants can lead to bad–tasting water and even illness. The human body averages approximately 60% water and all of its systems depend on it to function properly. Here are just a few ways that proper hydration helps keep us healthy: KEEPS A CLEAR HEAD Not drinking enough water can lead to headaches as well as confusion and irritability. HYDRATION We lose water each day, so it is important to replenish. On a daily basis, it is recommended that women consume approximately 2.7 liters of water from both food and beverages. Men require approximately 3.7 liters. TRANSPORTS VITAMINS & NUTRIENTS Water helps deliver important vitamins and nutrients to different parts of the body. It also helps flush out harmful toxins and the substances that can lead to kidney stones. EVERYDAY FUEL Water can help keep energy levels up, cushion joints and prevent dehydration during exercise. AIDS DIGESTION Fiber can’t do all the work. There are digestive benefits to drinking water, including the prevention of constipation. REDUCES RISK OF INFECTION Water can reduce the risk of getting urinary, bladder, and kidney infections. Water cleanses these organs and keeps them functioning properly. REMOVE CONTAMINANTS HEALTH BENEFITS PUR SAVINGS Water Pitchers & Dispensers SHOP PITCHERS Replacement Filters SHOP FILTERS Faucet Filters SHOP FAUCET FILTERS Make an eco-difference. You can fully recycle all of your PUR products and packaging free of charge through our partnership with TerraCycle®. Join the PUR Brigade® to recycle your old products and help us create a cleaner future. Please visit purwater.com/recycle to learn more. PUR's filtration systems are now certified by NSF and WQA for their contamination reduction PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
MENU FILTER TECHNOLOGY The PUR Difference How it works Activated carbon is the not-so-secret ingredient to PUR water filters. The carbon absorbs organic compounds and pollutants. PUR activated carbon filters are made from coconut shells, which are "heat treated" with steam. This produces pores within each grain of carbon, creating tiny tunnels and spaces, 1,000 square meters of surface area per gram of carbon. That’s approximately 200,000 sq. ft. of nooks and crannies to absorb and trap the contaminants in your tap water in each PUR faucet filter. COCONUT SHELLS CARBON ION EXCHANGE CLEAN WATER ST AGE 1 Added layer to trap sediment ST AGE 2 ST AGE 3 MINERAL CLEAR FILTERS BASIC FILTERS PITCHER FILTERS MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation of good health. PUR water filters with MAXION Technology turn your ordinary tap water into clean, fresh-tasting drinking water. Water Pitchers & Dispensers SHOP PITCHERS Replacement Filters SHOP FILTERS Faucet Filters SHOP FAUCET FILTERS Make an eco-difference. You can fully recycle all of your PUR products and packaging free of charge through our partnership with TerraCycle®. Join the PUR Brigade® to recycle your old products and help us create a cleaner future. Please visit purwater.com/recycle to learn more. PUR's filtration systems are now certified by NSF and WQA for their contamination reduction PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
Advanced Faucet Water Filter MODELS MENU Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Vivamus ac purus eu nunc sagittis mollis. Aliquam nisl eros, accumsan vel arcu ut, rhoncus aliquet mi. Quisque pulvinar aliquam odio cursus euismod. Nunc rhoncus in lectus ullamcorper accumsan. Morbi sed sagittis felis. Vivamus ac purus eu nunc sagittis mollis. Aliquam nisl eros, accumsan vel arcu ut, rhoncus aliquet mi. $34.99 $31.49 10% off and free shipping when you buy online Coupons Choose quantity: 1 1 Choose finish: 2 Choose one 3 ADD T O C ART WITH FILTER TECHNOLOGY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Specifications Manuals Support Lorem ipsum dolor sit amet consectetur adipiscing eli Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel, pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien, volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus. Lorem ipsum dolor sit amet consectetur adipiscing eli Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel, pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien, volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus. Lorem ipsum dolor sit amet consectetur adipiscing eli Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel, pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien, volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus. PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
MENU Easy installation on almost any faucet Basic Faucet Water Filter Starting at $25.99 10% off and free shipping when you buy online Coupons Provides a continuous stream of clean, filtered water with the flick of a switch Installs in minutes with just one click, without tools 360-degree swivel feature gives you more room to work when you need it Built-in Electronic Filter Life Indicator simplifies filter replacement High-quality design provides maximum durability FAQ Includes one MineralClear™ Water Filter Available models BLACK WHITE BABY Select model ADD T O C ART MORE INFO Advanced Faucet Water Filter Available models Select model ADD T O C ART MORE INFO AdvancedPlus Faucet Water Filter Available models Select model ADD T O C ART MORE INFO Unique, vertical design installs in minutes with just one click, without tools Provides a continuous stream of clean, filtered water with the flick of a switch 360-degree swivel feature gives you more room to work when you need it Built-in Electronic Filter Life Indicator simplifies filter replacement High-quality construction provides maximum durability Includes one MineralClear™ Water Filter Replacement BLACK WHITE CHROME STAINLESS SILVER Starting at $34.99 10% off and free shipping when you buy online Coupons Provides a continuous stream of clean, filtered water with the flick of a switch Sleek, low-profile design installs in minutes with just one click, without tools 360-degree swivel feature gives you more room to work when you need it Built-in Electronic Filter Life Indicator simplifies filter replacement High-quality construction provides maximum durability Includes one MineralClear™ Water Filter WHITE CHROME STAINLESS SILVER Starting at $44.99 10% off and free shipping when you buy online Coupons The science behind simply clean water MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. More about MAXION Technology COCONUT SHELLS CARBON ION EXCHANGE CLEAN WATER FILTER TECHNOLOGY PUR is the superior choice in water filtration Removes more contaminants PUR Faucet Filters remove more contaminants than the competition leaving just clean, delicious water in your water. PUR removes mercury If mercury isn’t safe in your thermometers, then it’s certainly not safe in your drinking water. REMOVES 99% MTBE PUR also removes MTBE MTBE increase the oxygen content in fuel, but water’s H20 recipe works just fine as it is. That’s why PUR filters remove 99% of MTBE and other contaminants. How else do PUR water filters stack up to Brita® and other systems? Which PUR water filter is right for you? Faucet Filters Pitchers & Dispensers 3 Months Estimated Filter Life 2 Months 100 Gallons Water Filtered per Filter 40 gallons Maximum Strength Regular Water pressure Filtration Method Gravity-fed 60 Contaminants Reduced 13 Yes Leaves Fluoride in Water Yes No Refilling Required Yes The MineralClear® filter Benefits used in the AdvancedPlus and Advanced faucet mounts filters water over natural minerals for a crisp, refreshing taste. Space-saving design fits easily in refrigerator for chilled water. AdvancedPlus Faucet Filter Product Options: Advanced Faucet Filter Basic Faucet Filter 5 Cup Water Pitcher 7 Cup Water Pitcher 7 Cup Water Pitcher with Electronic Filter Change Light 18 Cup Dispenser FIND OUT PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
Not created Maximize our unique MORE WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY Why Filter Only PUR WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY Why Filter Only PUR WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY type and hit enter to sear ch WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 AdvancedPlus Faucet Filter - Chrome 2 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 AdvancedPlus Faucet Filter - Chrome 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT Not created Maximize our unique MORE Not created Maximize our unique MORE Not created Maximize our unique MORE Menu item hover Sub-menu item hover Search icon hover Search icon click Items added to cart Cart icon hover Quantity hover to delete
MENU Menu icon tap - fly-in menu water filters are equal contaminant reduction with MAXION technology. ABOUT MAXION WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY Your cart is empty Tab main menu item WHY PUR PRODUCTS REWARDS Secondary item reveal WHY PUR Why Filter Only PUR PRODUCTS REWARDS Tap seconardy item WHY PUR Why Filter Only PUR PRODUCTS REWARDS MENU MENU water filters are equal MENU water filters are equal MENU water filters are equal Not all water filters are created equal Maximize contaminant reduction with our unique MAXION technology. MORE ABOUT MAXION type and hit enter to sear ch MENU MENU Not all water filters are created equal water filters are equal contaminant reduction with MAXION technology. ABOUT MAXION WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 Items in cart contaminant reduction with MAXION technology. ABOUT MAXION SUPPORT BLOG BUY Your cart is empty contaminant reduction with MAXION technology. ABOUT MAXION SUPPORT BLOG BUY contaminant reduction with MAXION technology. ABOUT MAXION SUPPORT BLOG BUY Maximize contaminant reduction with our unique MAXION technology. MORE ABOUT MAXION AdvancedPlus Faucet Filter Chrome 2 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT MENU water filters are equal contaminant reduction with MAXION technology. ABOUT MAXION WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 Items in cart AdvancedPlus Faucet Filter Chrome 2 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT Tap search icon Reveal search Items in cart, off screen Touch icon to remove items
Thank You! Company Confidential “Phew! A lot to digest there right?”

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Filter

  • 1.
    Agile Scrum UX! Re-design of! Pur Water Website
  • 2.
    My Role UXDesigner & Content Strategist Company Confidential Timeline 3 Weeks User Centered Design Methods Applied: Team 1 UX Designer, 1 Visual Designer, 1 Digital Producer, 1 Developer Client Pur Water Filter Understanding Startup’s ! User Experience & Business Goals User Research! Persona Market Research Feature Ideation Brainstorming Agile Agile Scrum Methodology Sketching & Internal & ! Visual Design Wireframing Client Reviews Used
  • 3.
    AGILE SCRUM :! Design Thinking &! User Experience Process! ! Company Confidential
  • 4.
    FACT: PURWATER .COMISN’T CURRENTLY A FORCE IN THE CONSUMER PURCHASE JOURNEY. !6
  • 5.
    End User Research! & Mindset! Company Confidential
  • 6.
    The people behind the statistics
  • 7.
    “Do I reallyneed to filter my water?” “Is filtering my water actually easy? How expensive are these?” “I want to replace my filter! Yeah!” “I’m angry” or “I’m confused”. !11 ! Filtration Curiousos ! Active Shoppers ! “What type and brand Active Owners ! should I buy?” Filtration Abandoners “I mean, I just kind of stopped bothering to replace the filter.” = Offsite = Onsite
  • 8.
    Demographics Gender Age Life Stage Young Student Married Empty Nester Life Style Family Retiree Vocation HHI Ethnicity Cohort Suburban Green Hipster Hip-Hop Active Mindset
  • 9.
    Like to bein control, but they aren’t controlling Want to keep things simple, life is complex enough Look for balance in life and health Trust themselves and their instincts Like to be in the know Feel their homes are a reflection of their values Our Target Mindset
  • 10.
    From ‘Filtered’ as a standard To PUR as the gold standard The shift
  • 11.
    Quickie Sketching! AndWhiteboarding Sessions! Company Confidential
  • 12.
    Insight People thinkthat ‘filtered water’ is a standard and don’t realize there are degrees of efficacy within filtered water.
  • 13.
    Scrum Daily Stand-upsand Progress/Limitation Checks Company Confidential Every day we would lay out daily scrum tasks and see where everyone is at. Also we would rate every limitation and stumbling blocks across the level of risk this limitation would have.
  • 14.
    Tracking Team’s MoodUsing Niko Niko Chart Company Confidential There is always one team member who says something like “I knew it. I knew it before. I had this very bad feeling about exactly that thing…”. And it’s not uncommon that some other team member then will nod in agreement, because they had a bad feeling about it, too. Niko-niko calendar, also known as smiley calendar or happiness index, is a tool to track the mood of a team within an agile scrum project. The A is me :)
  • 15.
    Whiteboarding the Sketchesand User Experience Strategies Company Confidential Because the entire project was done in Agile Scrum Sprints and had only 3 weeks, I would sketch the designs on a whiteboard and my team members would provide feedback on the fly during daily scrum stand-ups.
  • 16.
    BKuet eThpeirneg isA ah Heuagde Goafp t hOepp Corltiuennitty R Beevinige wLesft &O nL iTmhei tteabdl eWireframing Company Confidential This whiteboarding sketching technique proved to be very successful since I would always be ahead of the visual designs and the client reviews and this would give our team enough time to woek on the client feedback.
  • 17.
    Design and UXDecisions 1. How do we structure mobile? 2. How do we treat the “Buy” option in the nav? 3. Where does the subscription messaging go? 4. How does PUR Rewards fit in our CRM strategy? 5. How do we effectively message and display MAXION? 6. How do we sensibly and effectively integrate TV campaigns? 7. How do we treat/ promote product bundles? Company Confidential
  • 18.
    Wireframes & Sitemaps (Tablet & Mobile) Company Confidential
  • 19.
    PRODUCTS Our MissionMAXION Remove Contaminants - Reduce Waste - Reduce Cost Interactive ZIP Code Driven Tool Cost Saving Calculator Plastic Footprint Calculator List of Contaminants and Why I care Certifications & Science More on Maxion Brita Comparison Replacement Filters Refrigerator Filters Filter Subscriptions List of Conaminants Bundles Compare Filters & Why I Care Certifications & MAXION Other Science Product Videos Direct to Buy Confirmation Page Purchase Page Tiered Subscriptions Coupons Breakout SUBSCRIPTIONS Tiered Subscriptions Breakout Product “Registry” (Package Insert) Adjust Email Adress or Preferences Register to Receive Subscriptions Register for Email Reminders Register to generalemails only (coupons & new products) Change CC Info or address info SUPPORT Product Support Subscription Support Manuals Call/Chat/Email Videos (aggregate) FAQs Register to Receive Subscriptions Product “Registry” (Package Insert) Adjust Email Adress or Preferences Change CC Info or address info Warranty Registration Track Order Status BLOG Aggregate Content view/ blog here Article View BUY Product Category Selection Coupons Purchase Page Subscription Upsell Confirmation Page Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th WHY PUR Why Filter Water? Results Page Faucet Mounts Pitchers Content to be bulleted out rather than serve as a stand-alone page SITE MAP & CONTENT MAPPING ARCHITECTURE Register to Receive Subscriptions Register for Email Reminders Register to generalemails only (coupons & new products) Video Player Manual PUR REWARDS View (single view) Login to My Account Join PUR Rewards Opt Out of PUR Rewards Shopping Cart View Same page design over the whole website Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th Content to be bulleted out rather than serve as a stand-alone page Same page design over the whole website Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th Content to be bulleted out rather than serve as a stand-alone page Same page design over the whole website Pages to be built for Aug 18th Pages to be discussed for Aug 18th Pages to be designed and added after Aug 18th Content to be bulleted out rather than serve as a stand-alone page Same page design over the whole website Product “Registry” (Package Insert) PUR REWARDS TO REPLACE SUBSCRIPTIONS PAGE FOOTER CONTENT Privacy Statement Site Terms and Conditions Sitemap
  • 20.
    Support Sections Returnto Top WHY PUR PRODUCTS BLOG SUPPORT BUY Contact Us FAQs Installation and Manuals Telephone 1-800-PUR-LINE (1-800-787-5463) M-F, 9-5PM EST Mail Kaz USA, Incorporated Attn: Consumer Relations 250 Turnpike Road Southborough, MA 01772 Email Send email enquiries to: ConsumerRelations@kaz.com More Support Sections Call center hours Customer Service: Monday-Friday 9:00AM-5:00PM EST Contact Us Outside of the U.S. and Canada Asia Pacific: kazasiahelp@kaz.com Austria: info-austria@kaz.com Benelux: Info-benelux@kaz.com Central: info-cee@kaz.com & Eastern Europe: France: info-france@kaz.com Germany: info-europe@kaz.com Iberia: info-spain@kaz.com Italy: info-italy@kaz.com Scandinavia: Info-europe@kaz.com Switzerland: Info-europe@kaz.com Turkey Info-europe@kaz.com & Middle East: United Kingdom: enquiries@kaz.com All Other Europe: info-europe@kaz.com Frequently Asked Questions (FAQs) View frequently asked questions on PUR water filter products. Faucet Mounts Pitchers Filters Can I run hot water through the filter? Retailer and Dealer Inquiries Send email inquiries to: CustomerRelations@kaz.com Minimum order requirement for accounts. Basic Filters Advanced Filters Advanced Plus Filters Running hot water through the filter will decrease the effectiveness of the filter. Maxion Filter Technology How do I know my filter needs to be replaced? No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one, and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use. Filter Replacement Buy Replacement Filters Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Manuals Download user manuals for all current PUR water filter products. Basic Filters PUR Basic Faucet Water Filter - Black PUR Basic Faucet Water Filter - White PUR Basic Faucet Water Filter - Chrome Download Download Download Advanced Filters PUR Advanced Faucet Water Filter - Black PUR Advanced Faucet Water Filter - White PUR Advanced Faucet Water Filter - Chrome Download Download Download Advanced Plus Filters PUR Advanced Plus Faucet Water Filter - Black PUR Advanced Plus Faucet Water Filter - White PUR Advanced Plus Faucet Water Filter - Chrome Download Download Download PUR Advanced Plus Faucet Water Filter - Stainless Steel Download Product Support PUR Rewards Automatic Reminders Replacement Filter Faucet Mounts Pitchers Filters Lorem Ipsum Lorem Ipsum Download Lorem Ipsum Lorem Ipsum Download Faucet Mount Installation Great tasting PUR filtered water is as easy as 1-click. Demonstration Video Filter Installation Still a little unsure? Get a little confidence booster in the way of a demonstration video. Other Support Sections Warranty Registration Track Order Status PUR Rewards and Account Warranty Registration Please fill out the form below to register your product Model Number: * Store Purchased From:* Date Purchased:* First Name:* Last Name:* Email Address:* Confirm Email:* Address 1:* Address 2: City:* State/Province:* Zip/Postal Code:* Country:* Telephone Submit More Sections Order Status There are a few ways to check on the status of your order. Please enter as much information as you have into the form below. Alternatively, you may reach us by telephone or email. You must select an order method below. Also, you must fill in at least one of the additional fields (email, phone, and/or order number). Order Method: Phone: Email: Order Number: Search Now FOOTER Return to Top Return to Top Yes! I would like to join PUR Rewards and receive 10% off and Free UPS Ground Shipping on many items on orders at PURWater.com as well as occasional PUR Rewards special deals via email. --------------- OR --------------- Telephone Call 1-800-PUR-LINE Email To check the status of an order online, you can send an email with the details of the order, including order number, name and shipping address, to ConsumerRelations@kaz.com PUR Rewards and Account Time to change your filter? Find out how in this demonstration video. Videos: Instructions: Instructions for Basic and Advanced Faucet Mounts Instructions for AdvancedPlus Faucet Mounts Download Instructions: Download
  • 21.
    WHY PUR PRODUCTSBLOG PUR REWARDS SUPPORT BUY View frequently asked questions on PUR water filter products. Maxion Filter Technology Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Maxion Filter Technology Support Sections Automatic Reminders Replacement Filter Automatic Reminders Replacement Filter Contact Us FAQs Installation Return to Top ^ (Manuals and Videos) Warranty Registration Track Order Status PUR Rewards and Account FOOTER Frequently Asked Questions (FAQs) Faucet Mounts Pitchers Filters Can I run hot water through the filter? Running hot water through the filter will decrease the effectiveness of the filter. How do I know my filter needs to be replaced? No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one, and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use. Filter Replacement Buy Replacement Filters Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Faucet Mounts Pitchers Can I run hot water through the filter? Running hot water through the filter will decrease the effectiveness of the filter. How do I know my filter needs to be replaced? No, replacing the filter is easy. Simply twist off the top cover, remove the old filter, put in the new one, and replace the top cover. Also, it is important to run cold water through the filter for five minutes before use. Filter Replacement Buy Replacement Filters Can I use a MineralClear filter with the Basic faucet mount system? Yes, you can use a MineralClear filter with the Basic faucet mount system. Advanced MineralClear filters run the purified water over natural minerals, providing a clean, fresh taste. Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Lorem Ipsum Lorem Ipsum Lorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem IpsumLorem Ipsum Filters Please find your product category (Faucets or Pitchers) to read about the filtration FAqs. Return to Top ^ Return to Top ^ All Faucet Mounts (Basic, Advanced and Advanced Plus) Advanced and Advanced Plus Faucet Mounts Filter Replacement Buy Replacement Filters Automatic Reminders Replacement Filter Related Content Maxion Filter Technology
  • 22.
    WHY PUR PRODUCTSBLOG PUR REWARDS SUPPORT BUY Installation (Videos and Manuals) Manuals Videos Download user manuals for all current PUR water filter products. Faucet Mounts Pitchers Support Sections Models Faucet Mounts- Advanced Plus Filters Models Return to Top ^ 7 Cup 18 Cup Dispenser Contact Us FAQs Installation (Manuals and Videos) Warranty Registration Track Order Status PUR Rewards and Account FOOTER Manuals Faucet Mounts- Basic Filters Download Faucet Mounts- Advanced Filters Videos: Great tasting PUR filtered water is as easy as 1-click. Demonstration Video Filter Installation Still a little unsure? Get a little confidence booster in the way of a demonstration video. Time to change your filter? Find out how in this demonstration video. Faucet Mount Installation: Instructions: Instructions for Basic and Advanced Faucet Mounts Instructions for AdvancedPlus Faucet Mounts Download Instructions: Download Return to Top ^ Return to Top ^ Return to Top ^ Chrome White Baby Download White Black Chrome Download Models Stainless Steel Silver Stainless Steel Silver Chrome White Lorem Ipsum Lorem Ipsum Download Models 11 Cup with Electronic Filter CHange Light 5 Cup PUR Year of Clean Water Value Pack 7 Cup with Electronic Filter CHange Light Download user manuals for all current PUR water filter products. Return to Top ^
  • 23.
    Final Visual Designs! Responsive (Mobile/Tablet/Desktop) Company Confidential
  • 24.
    MENU Not allwater filters are created equal. Cleaner, fresher tasting water with our unique MAXION technology. MORE ABOUT MAXION Faucet Filters SHOP FAUCET MOUNTS Water Pitchers & Dispenser SHOP PITCHERS Replacement Filters SHOP FILTERS FILTER TECHNOLOGY PUR Technology MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation of good health. PUR water filters with MAXION technology turn your ordinary tap water into clean, fresh-tasting drinking water. MORE ABOUT MAXION Filtered water is good water. REMOVE CONTAMINANTS HEALTH BENEFITS CLEANER EARTH PUR SAVINGS WHY FILTER Easy to find, install, and use. Our goal is to make clean water more accessible to everyone. So if there’s any way we can help, don’t hesitate to ask. @ Click or Call for Help From choosing the right filter, to installing and using it, there’re lots of ways we $ can help, PUR Savings Get the latest coupons and deals for PUR Water Filters. Join PUR Rewards Receive special offers and information about PUR water filtration products. Email address SIGN UP No PUR Filter, No Stars! PUR is proud to be endorsed by the esteemed water critic Arthur Tweedie. For more about Arthur, Visit arthurtweedie.com PUR's filtration systems are now certified by NSF and WQA for their contamination reduction Faucet Filters Pitchers & Dispensers Replacement Filters SUPPORT PRODUCTS WHY PUR The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR Our Company Our Initiatives Jobs REWARDS BLOG ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap
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    MENU Good foryou and the world you live in. LEARN MORE By removing harmful contaminants, filtered water is better for you and your health. It’s also more affordable and better for the environment than bottled water. PUR filters are helping to make clean, healthy water available to everyone. Find out how filtered water is better for your health and the environment than bottled water. Remove Contaminants REDUCE WASTE PUR water filters reduce many contaminants found in tap water, including trace levels of pharmaceuticals. Click one of these drinking water contaminants listed below and what they can mean to your health. MORE ABOUT CONTAMINANTS Health Benefits One of the things PUR filters don’t remove is fluoride. Many communities add fluoride to their drinking water to help develop and maintain healthy teeth in children and adults. since 1950, the American Dental association (ADA) has endorsed adding fluoride to drinking water because studies continually show that fluoride in drinking water is a safe effective way to prevent tooth decay in adults. The ADA also recognizes PUR Faucet Mount Systems as an effective water filter that does not remove fluoride from tap water. Just look for the ADA acceptance seal on the packaging. Filtered water is better for your health and the environment than bottled water As our demand on natural resources grows, so does our responsibility to make a difference. By switching from bottled water to PUR faucet filtered water, you’ll get 400 gallons of clean filtered water a year—which is like making thousands of plastic water bottles disappear. 17 MILLION BARRELS OF OIL ARE USED TO MAKE WATER BOTTLES ANNUALLY PUR filtered water is good for your body and your wallet Switch from bottled water to PUR and watch the savings pour in. PUR pitcher filtered water tastes as good as the leading bottled water. But PUR costs an average of 3 cents a liter instead of bottled water’s 44 cents per liter. How many bottles of water do you drink a day? Drinking PUR water instead of bottled water saves you: Click or tap the number of bottles of water that you drink on average each day: $13.50 per day OR $4,900 per year if you drink 9 bottles per day. HEAVY METALS Heavy metals such as lead may get into your water from the pipes and plumbing coming into your home. Let PUR filters remove 99% of lead before it comes out of your faucet. PHARMACEUTICALS Some tap water is known to contain trace levels of pharmaceuticals including antibiotics, mood stabilizers and hormones. INDUSTRIAL POLLUTANTS Nearby factories and chemical plants may leak industrial pollutants like asbestos in your drinking water. MICROBIAL CYSTS Maybe you didn’t know that microbial cysts enter water supplies from animal feces, but you probably do know that anything that comes from animal feces shouldn’t be in your drinking water. CHLORINE & CHLORINATION BY-PRODUCTS Chlorine isn’t a contaminant. It’s a disinfectant. But by–products of disinfectants can lead to bad–tasting water and even illness. The human body averages approximately 60% water and all of its systems depend on it to function properly. Here are just a few ways that proper hydration helps keep us healthy: KEEPS A CLEAR HEAD Not drinking enough water can lead to headaches as well as confusion and irritability. HYDRATION We lose water each day, so it is important to replenish. On a daily basis, it is recommended that women consume approximately 2.7 liters of water from both food and beverages. Men require approximately 3.7 liters. TRANSPORTS VITAMINS & NUTRIENTS Water helps deliver important vitamins and nutrients to different parts of the body. It also helps flush out harmful toxins and the substances that can lead to kidney stones. EVERYDAY FUEL Water can help keep energy levels up, cushion joints and prevent dehydration during exercise. AIDS DIGESTION Fiber can’t do all the work. There are digestive benefits to drinking water, including the prevention of constipation. REDUCES RISK OF INFECTION Water can reduce the risk of getting urinary, bladder, and kidney infections. Water cleanses these organs and keeps them functioning properly. REMOVE CONTAMINANTS HEALTH BENEFITS PUR SAVINGS Water Pitchers & Dispensers SHOP PITCHERS Replacement Filters SHOP FILTERS Faucet Filters SHOP FAUCET FILTERS Make an eco-difference. You can fully recycle all of your PUR products and packaging free of charge through our partnership with TerraCycle®. Join the PUR Brigade® to recycle your old products and help us create a cleaner future. Please visit purwater.com/recycle to learn more. PUR's filtration systems are now certified by NSF and WQA for their contamination reduction PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
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    MENU FILTER TECHNOLOGY The PUR Difference How it works Activated carbon is the not-so-secret ingredient to PUR water filters. The carbon absorbs organic compounds and pollutants. PUR activated carbon filters are made from coconut shells, which are "heat treated" with steam. This produces pores within each grain of carbon, creating tiny tunnels and spaces, 1,000 square meters of surface area per gram of carbon. That’s approximately 200,000 sq. ft. of nooks and crannies to absorb and trap the contaminants in your tap water in each PUR faucet filter. COCONUT SHELLS CARBON ION EXCHANGE CLEAN WATER ST AGE 1 Added layer to trap sediment ST AGE 2 ST AGE 3 MINERAL CLEAR FILTERS BASIC FILTERS PITCHER FILTERS MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. Clean drinking water is the foundation of good health. PUR water filters with MAXION Technology turn your ordinary tap water into clean, fresh-tasting drinking water. Water Pitchers & Dispensers SHOP PITCHERS Replacement Filters SHOP FILTERS Faucet Filters SHOP FAUCET FILTERS Make an eco-difference. You can fully recycle all of your PUR products and packaging free of charge through our partnership with TerraCycle®. Join the PUR Brigade® to recycle your old products and help us create a cleaner future. Please visit purwater.com/recycle to learn more. PUR's filtration systems are now certified by NSF and WQA for their contamination reduction PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
  • 27.
    Advanced Faucet WaterFilter MODELS MENU Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Vivamus ac purus eu nunc sagittis mollis. Aliquam nisl eros, accumsan vel arcu ut, rhoncus aliquet mi. Quisque pulvinar aliquam odio cursus euismod. Nunc rhoncus in lectus ullamcorper accumsan. Morbi sed sagittis felis. Vivamus ac purus eu nunc sagittis mollis. Aliquam nisl eros, accumsan vel arcu ut, rhoncus aliquet mi. $34.99 $31.49 10% off and free shipping when you buy online Coupons Choose quantity: 1 1 Choose finish: 2 Choose one 3 ADD T O C ART WITH FILTER TECHNOLOGY Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse ac porta nisi. Vivamus dignissim magna quis malesuada rhoncus. Morbi sed sagittis felis. Specifications Manuals Support Lorem ipsum dolor sit amet consectetur adipiscing eli Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel, pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien, volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus. Lorem ipsum dolor sit amet consectetur adipiscing eli Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel, pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien, volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus. Lorem ipsum dolor sit amet consectetur adipiscing eli Aenean rhoncus eleifend justo, quis volutpat purus posuere ac. Sed pharetra aliquam arcu mattis tincidunt. Nunc ligula eros, elementum id gravida vel, pellentesque vel dolor. Quisque sed tincidunt libero. Pellentesque nisi sapien, volutpat non tellus eget, dignissim commodo enim. Vestibulum imperdiet lacus a lobortis vulputate. Cras id risus aliquam nisi dignissim imperdiet. Etiam feugiat quis nibh malesuada tempor. Ut dignissim a quam et semper. Phasellus adipiscing molestie lobortis. Fusce laoreet ullamcorper lacus, sed venenatis enim eleifend sed. Duis vel volutpat tortor, quis auctor lacus. PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
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    MENU Easy installationon almost any faucet Basic Faucet Water Filter Starting at $25.99 10% off and free shipping when you buy online Coupons Provides a continuous stream of clean, filtered water with the flick of a switch Installs in minutes with just one click, without tools 360-degree swivel feature gives you more room to work when you need it Built-in Electronic Filter Life Indicator simplifies filter replacement High-quality design provides maximum durability FAQ Includes one MineralClear™ Water Filter Available models BLACK WHITE BABY Select model ADD T O C ART MORE INFO Advanced Faucet Water Filter Available models Select model ADD T O C ART MORE INFO AdvancedPlus Faucet Water Filter Available models Select model ADD T O C ART MORE INFO Unique, vertical design installs in minutes with just one click, without tools Provides a continuous stream of clean, filtered water with the flick of a switch 360-degree swivel feature gives you more room to work when you need it Built-in Electronic Filter Life Indicator simplifies filter replacement High-quality construction provides maximum durability Includes one MineralClear™ Water Filter Replacement BLACK WHITE CHROME STAINLESS SILVER Starting at $34.99 10% off and free shipping when you buy online Coupons Provides a continuous stream of clean, filtered water with the flick of a switch Sleek, low-profile design installs in minutes with just one click, without tools 360-degree swivel feature gives you more room to work when you need it Built-in Electronic Filter Life Indicator simplifies filter replacement High-quality construction provides maximum durability Includes one MineralClear™ Water Filter WHITE CHROME STAINLESS SILVER Starting at $44.99 10% off and free shipping when you buy online Coupons The science behind simply clean water MAXION Technology is PUR's unique formulation approach for blending carbon and ion exchange materials for maximum contaminant reduction. More about MAXION Technology COCONUT SHELLS CARBON ION EXCHANGE CLEAN WATER FILTER TECHNOLOGY PUR is the superior choice in water filtration Removes more contaminants PUR Faucet Filters remove more contaminants than the competition leaving just clean, delicious water in your water. PUR removes mercury If mercury isn’t safe in your thermometers, then it’s certainly not safe in your drinking water. REMOVES 99% MTBE PUR also removes MTBE MTBE increase the oxygen content in fuel, but water’s H20 recipe works just fine as it is. That’s why PUR filters remove 99% of MTBE and other contaminants. How else do PUR water filters stack up to Brita® and other systems? Which PUR water filter is right for you? Faucet Filters Pitchers & Dispensers 3 Months Estimated Filter Life 2 Months 100 Gallons Water Filtered per Filter 40 gallons Maximum Strength Regular Water pressure Filtration Method Gravity-fed 60 Contaminants Reduced 13 Yes Leaves Fluoride in Water Yes No Refilling Required Yes The MineralClear® filter Benefits used in the AdvancedPlus and Advanced faucet mounts filters water over natural minerals for a crisp, refreshing taste. Space-saving design fits easily in refrigerator for chilled water. AdvancedPlus Faucet Filter Product Options: Advanced Faucet Filter Basic Faucet Filter 5 Cup Water Pitcher 7 Cup Water Pitcher 7 Cup Water Pitcher with Electronic Filter Change Light 18 Cup Dispenser FIND OUT PRODUCTS WHY PUR SUPPORT Faucet filters The PUR Difference The Science Why Filter Your Water FAQs Get Help Download Manuals ABOUT PUR REWARDS Our Company Our Initiatives Jobs ©2012–2014 Kaz USA, Inc. All Rights Reserved. All copy and claims valid only in the US Partnerships Legal Privacy Sitemap Pitchers & Dispensers Replacement Filters BLOG
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    Not created Maximizeour unique MORE WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY Why Filter Only PUR WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY Why Filter Only PUR WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY type and hit enter to sear ch WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 AdvancedPlus Faucet Filter - Chrome 2 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 AdvancedPlus Faucet Filter - Chrome 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT Not created Maximize our unique MORE Not created Maximize our unique MORE Not created Maximize our unique MORE Menu item hover Sub-menu item hover Search icon hover Search icon click Items added to cart Cart icon hover Quantity hover to delete
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    MENU Menu icontap - fly-in menu water filters are equal contaminant reduction with MAXION technology. ABOUT MAXION WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY Your cart is empty Tab main menu item WHY PUR PRODUCTS REWARDS Secondary item reveal WHY PUR Why Filter Only PUR PRODUCTS REWARDS Tap seconardy item WHY PUR Why Filter Only PUR PRODUCTS REWARDS MENU MENU water filters are equal MENU water filters are equal MENU water filters are equal Not all water filters are created equal Maximize contaminant reduction with our unique MAXION technology. MORE ABOUT MAXION type and hit enter to sear ch MENU MENU Not all water filters are created equal water filters are equal contaminant reduction with MAXION technology. ABOUT MAXION WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 Items in cart contaminant reduction with MAXION technology. ABOUT MAXION SUPPORT BLOG BUY Your cart is empty contaminant reduction with MAXION technology. ABOUT MAXION SUPPORT BLOG BUY contaminant reduction with MAXION technology. ABOUT MAXION SUPPORT BLOG BUY Maximize contaminant reduction with our unique MAXION technology. MORE ABOUT MAXION AdvancedPlus Faucet Filter Chrome 2 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT MENU water filters are equal contaminant reduction with MAXION technology. ABOUT MAXION WHY PUR PRODUCTS REWARDS SUPPORT BLOG BUY 22 Items in cart AdvancedPlus Faucet Filter Chrome 2 8 3 12 MineralClear Replacement Filter 11 Cup Water Filter Pitcher Pitcher Replacement Water Filter CART / CHECKOUT Tap search icon Reveal search Items in cart, off screen Touch icon to remove items
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    Thank You! CompanyConfidential “Phew! A lot to digest there right?”