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1
SEO Optimization
Author:
Olga Davidian, Digital Marketing Executive
https://ch.linkedin.com/in/olgadavidian
all tips in ONE place
3
Does the page look like
NO EFFORT and NO TIME was invested?
AVOID: “Thin Content”
4
INTERNALLY and EXTERNALLY.
AVOID:Duplicate Content
5
MOBILE site version
Must Have :
6
Pay Attention to:
MISSING H1 Tags
7
AVOID:
MULTIPLE H1 Tags
<h1> Heading 1 </h1>
<h1> Heading 2 </h1>
<h1> Heading 2 </h1>
8
Too many ads above the fold
Offensive ads
Ads to competitors
AVOID:
Obtrusive ads
Architecture
10
AVOID:
Non-hierarchically
organized URLs
The better structured this is,
the better it is for users and search engines.
11
AVOID:
Issues with directory structure
The better structured this is,
the better it is for users and search engines.
12
AVOID:
Separate mobile pages
Look at mobile traffic. Compare bounce rates.
Consider responsive design.
13
AVOID:
Breadcrumb Issues
Do the breadcrumbs follow the logic of the site's architecture?
14
AVOID:
Dynamic URLs
15
AVOID:
Non-descriptive URLs
16
AVOID:
Broken links
throughout the site
Robots.txt
18
Pay Attention to:
Missing Robots.txt file?
19
Pay Attention to:
Pages that SHOULD BE in
robots.txt
20
Pay Attention to:
No Sitemaps XML declared in
Robots.txt?
21
Pay Attention to:
Blocked pages in Robots.txt
that shouldn’t be blocked
22
Pay Attention to:
Errors in Robots.txt
Canonicalization
24
Pay Attention to:
Is your homepage
canonicalized properly?
Look at the external backlinks,
ensure single format is used
(www. or http:// etc.)
25
Pay Attention to:
Non-www & /index.html
versions of the URLs
not 301-redirected?
26
Internal links
27
Pay Attention if:
Site doesn’t link
to pages with highest authority
28
Pay Attention if:
Site has links that can’t be crawled or
followed?
29
Pay Attention to:
Pages in the site
pointing to 404 pages
30
Pay Attention to:
Links with
non-relevant anchor text
31
Pay Attention to:
Pages with
too many links
32
Inbound links
33
Pay Attention to:
Overly optimized
and
repetitive anchor text
34
Pay Attention to:
Decline in inbound links
35
AVOID: Architecture
Too many ads above the fold
Offensive ads
Ads to competitors
36
And … That’s It!
Simple.

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