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Shine a Light on Your
Dark Data
What is it and what do we do with it
Galina Datskovsky, Ph.D. CRM – Moderator
Allison North
David Smythe
John Isaza, Esq., FAI
Ron Hedges
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Market Size
Big data will drive $28 billion of
worldwide IT spending in 2012, according
to Gartner, Inc. In 2013, big data is
forecast to drive $34 billion of IT
spending.

2

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Today’s Reality:

EXPLOSION OF
DATA

DATA
EVERYWHERE

• Data doubling every
12-18 months
• New, unstructured
data types to manage

• Mobile, virtual, cloud
joins physical
• Mobile endpoints are
unprotected
• 67% of users have
three or more
computing platforms

• Storage growth is
outpacing IT budget

3

REAL-TIME
ACCESS

INCREASED
REGULATIONS

• Always-on
applications and users
• Users have high
up time expectations
• Business continuity
moves to forefront

• Escalating regulatory
and higher volumes
• Find the “needle in
haystack”

• Utilize corporate
information assets

Net-Net: Growing IT Burden and Risk Exposure

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Desired State - Governance
• Understand what you have
• Dispose of unnecessary information
• Protect and use the rest

• Insure regulatory and legal compliance
• For cloud environments, only move the
truly needed data

4

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Return On Investment
•Less Disk Space and Infrastructure
•Business Efficiency
•Regulatory Compliance
•Information Security and Protection

5

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How to Meet Information Governance Goals?
Know what
information you
have

Understands the meaning of human information

Know where the
information is
located

•

Provides real-time visibility into all content types and
repositories, including rich and social media types

Know your
information is
secure

•

Seamlessly leverages company security policies and
manages access accordingly across distributed systems

Know the
information is
managed
appropriately

6

•

•

Enforces a single set of policies across the enterprise;
mitigating risk

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Principles
• Records [and information] must be created,
organized, secured, maintained, and used in
a way that effectively supports the activities
of an organization.
• Sets forth a framework for establishing an
effective information management program,
but flexible to the needs of the organization
• Supporting maturity model further defines the
eight clear and distinct principles

The Principles
1. Accountability
2. Transparency
3. Integrity

4. Protection
5. Compliance
6. Availability
7. Retention
8. Disposition

7

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Meaning Based Information Governance
Comprehensive Solution to Address Your Needs Today and Tomorrow

Business Efficiency
• Save storage, compute power,
migration efforts and people
allocated to unnecessary
information stores
• Find the right reliable information
efficiently and just in time

Risk Mitigation
• Respond to regulator requests,
internal audit, freedom of
information
• Litigation preparedness
• Deliver continuous compliance

• Reduce operating expenses through
automation

8

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Put your
information to work
• Access any data based on it’s
meaning
• Provide accountability and
transparency
• Centralize and enforce policies
and controls
Thank you

Galina Datskovsky, Ph.D., CRM

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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What is Dark Data and what do we do with it?

  • 1. Shine a Light on Your Dark Data What is it and what do we do with it Galina Datskovsky, Ph.D. CRM – Moderator Allison North David Smythe John Isaza, Esq., FAI Ron Hedges © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 2. Market Size Big data will drive $28 billion of worldwide IT spending in 2012, according to Gartner, Inc. In 2013, big data is forecast to drive $34 billion of IT spending. 2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 3. Today’s Reality: EXPLOSION OF DATA DATA EVERYWHERE • Data doubling every 12-18 months • New, unstructured data types to manage • Mobile, virtual, cloud joins physical • Mobile endpoints are unprotected • 67% of users have three or more computing platforms • Storage growth is outpacing IT budget 3 REAL-TIME ACCESS INCREASED REGULATIONS • Always-on applications and users • Users have high up time expectations • Business continuity moves to forefront • Escalating regulatory and higher volumes • Find the “needle in haystack” • Utilize corporate information assets Net-Net: Growing IT Burden and Risk Exposure © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 4. Desired State - Governance • Understand what you have • Dispose of unnecessary information • Protect and use the rest • Insure regulatory and legal compliance • For cloud environments, only move the truly needed data 4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 5. Return On Investment •Less Disk Space and Infrastructure •Business Efficiency •Regulatory Compliance •Information Security and Protection 5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6. How to Meet Information Governance Goals? Know what information you have Understands the meaning of human information Know where the information is located • Provides real-time visibility into all content types and repositories, including rich and social media types Know your information is secure • Seamlessly leverages company security policies and manages access accordingly across distributed systems Know the information is managed appropriately 6 • • Enforces a single set of policies across the enterprise; mitigating risk © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 7. The Principles • Records [and information] must be created, organized, secured, maintained, and used in a way that effectively supports the activities of an organization. • Sets forth a framework for establishing an effective information management program, but flexible to the needs of the organization • Supporting maturity model further defines the eight clear and distinct principles The Principles 1. Accountability 2. Transparency 3. Integrity 4. Protection 5. Compliance 6. Availability 7. Retention 8. Disposition 7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 8. Meaning Based Information Governance Comprehensive Solution to Address Your Needs Today and Tomorrow Business Efficiency • Save storage, compute power, migration efforts and people allocated to unnecessary information stores • Find the right reliable information efficiently and just in time Risk Mitigation • Respond to regulator requests, internal audit, freedom of information • Litigation preparedness • Deliver continuous compliance • Reduce operating expenses through automation 8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Put your information to work • Access any data based on it’s meaning • Provide accountability and transparency • Centralize and enforce policies and controls
  • 9. Thank you Galina Datskovsky, Ph.D., CRM © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Editor's Notes

  1. It’s undeniable, data is growing, in leaps and bounds, andat an alarming rate – most customers are seeing a 60% or greater growth rate year over year. To put it in perspective -- every 60 seconds there are 98,000 new tweets on Twitter, 23,000 new apps download from the appstore, and 400,000 ad requests online. This barrage of information leads to the creation of data, it begs the question -- how do we intend to address the data protection new data when we can’t keep up with the old data? And data is not only growing, but it’s everywhere, in fact to address the data management issue -- most CIOs have the cloud as a key initiative on their business plan for 2012 and beyond. For many, it’s in their top 5 list of key areas of IT improvement. A move to cloud means that IT can lower CAPEX while it reduces OPEX by leveraging the capabilities of providers like yourselves to stream line their operation, lower overhead and improve their service levels.And for many companies -- mobility has emerged as a key business enabler, today over 80% of the Fortune 100 are deploying or planning to deploy tablet based computing platforms, and most key employees have already been operating as mobile users for years.As a result of this disruptive change in the way we access and create information, new issues related to how we handle data protection and security have surfaced as well, recognizing that laptops, smartphones and tablets are susceptible to threats such as data loss, viruses and hacking.The typical IT organization is mandated to comply with very strict security regulations to ensure that the data accessed by these devices is protected. This is in addition to the traditional needs of the IT enterprise, related to managing the growth of information within the corporate data center. Many IT organizations are seeking better ways to manage information while they lower the total cost of ownership. With the advent of cloud based data protection, IT can reduce their management burdens, while they provide the highest levels of data protection possible. In addition, advanced services such as archiving, eDiscovery and Legal Hold can be leveraged within this data estate to provide greater accountability to the business. Bottom line, IT needs your help, they can no longer go it alone, and the job is just too big. That is why customers have turned to Autonomy. The net net is that your customers are experiencing a growing IT burden and their data is potentially at risk.
  2. To begin, let’s look at ControlPointMain point: As a potential first step into information governance, ControlPoint helps organizations meet these core goals. Leveraging IDOL and Autonomy connectors, ControlPoint will allow your organization to know exactly what information you have, where it is located, ensure security of that information and enforce policy against it.