SlideShare a Scribd company logo
John Paterson
What is all this SaaS and
Cloud stuff anyway?
Intellect, 15th
March 2012
Agenda
• What is Software as a Service (SaaS)?
• What are the business benefits of SaaS?
• How is SaaS different?
• Implementation Process
• Cost Differentiation
• Legal Issues
• Checklist
• Conclusion
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 2
What is SaaS?
• aka Cloud Computing, Hosted, Web Based, On Demand
• A Service, not a Product
• Application and Data hosted by Service Provider
• Accessed via browser, anywhere
– PCs, Macs, iPhones, Blackberries
– Office, home, hotel, on the road
• Subscription Cost model
– No capex, no upfront costs
• Proven – around for 20 years
– Oracle On Demand CRM launched 1991
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 3
Metaphor - Electricity
• Nobody generates their own electricity
• One large facility provides electricity for 1,000s of
consumers
• Pay for what you use, as you use it
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 4
What are the Business Benefits?
• Total Cost of Ownership
– Subscription model
• No Capex
• Pay for what you use, upgrade or downgrade, lower risk
– Frees internal IT
– No installation
– Less implementation
• Supplier Relationship
– Ongoing, not “install & go”
• Flexible Access
– Office, home, café, road
• Ease of Use
– Browser UI
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 5
• Access from anywhere
– Where there is Internet connectivity
• No local software
– No need for IT to maintain, backup, upgrade, manage access
• Easier to use
– You don’t need training to order from Amazon
• Always up to date
– Single instance of code
• More innovative
– Continually enhanced
• Can be evaluated & purchased by Users
– Not the IT dept
• SaaS vendors are service companies
– Not one-off sales focussed software vendors
– Need to keep the customer happy, every month
How is SaaS Different?
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 6
Implementation Process
• Evaluation
– Free trials
• Standard Contracts
– “click to buy”
• Configuration
– Less customisation, but easier to do
• Data Loading
– Migration tools or help provided
• Testing & User Acceptance
– Part of trial, or 2-3 month pilot
• Training
– Mix of Self service, online, plus support helpdesk
• Support
– Included in the subscription
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 7
Data Security & Risk
• Backup & Failover
– SaaS vendor should take a snapshot of
the data daily, and replicate in real time
to failover datacentre
– 99.99% uptime is common
• Communications
– Should be encrypted (SSL)
• Confidentiality
– Technical and procedural systems should
limit access to data
• But put it in perspective
– Most in house systems don’t have a
failover system
– Most data theft originates in-house
– SaaS means no data on laptops!
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 8
Legal Issues
• Contracts
– “click to buy” or negotiated?
• Service Levels
– Defined SLA offered? Guaranteed? Compensation?
• Security
– Passwords, encryption
• Data Protection
– UK/EU considerations – where exactly is my data?
– Regulatory
– Are you regulated? Finance, Government?
• Ownership of Data
– Who is the legal owner of the data? Can it be physically
identified?
• Exit & Migration
– What happens to my data when I want to leave?
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 9
Checklist
• There’s a two page checklist in the document covering
– Cost
– Data Loading
– Legal & Compliance
– Continuity
– Vendor Viability
– Technical
– Customisation
– Limitations
– Support
– Training & Set Up
– Evaluation
– Development Plan
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 10
Pros & Cons of Cloud Based Solutions
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 11
• Low cost, pay as you go
• Flexible licencing
– upgrade/downgrade as you need
• Fast to go live
– No implementation
– Minimal setup
• Zero local IT overhead
• Access anywhere
• Easy to use
• Low cost, pay as you go
• Flexible licencing
– upgrade/downgrade as you need
• Fast to go live
– No implementation
– Minimal setup
• Zero local IT overhead
• Access anywhere
• Easy to use
ProsProsProsPros
• Integration with legacy
applications
• Could be more expensive
in the long term, IF
– there is a long term!
– requirements don’t change
– technology doesn’t get out of date
• Integration with legacy
applications
• Could be more expensive
in the long term, IF
– there is a long term!
– requirements don’t change
– technology doesn’t get out of date
ConsConsConsCons
Summary
Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 12
• Software as a Solution (Saas)
– The (not so) new way to deliver
applications quickly and at a fraction of
the cost
• SaaS predicted to be the major
delivery platform for standardised
applications in the future
– 2011 Really Simple Systems SaaS
Survey showed
• 45% companies using hosted CRM
• 66% confident in hosted CRM

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What is cloud computing

  • 1. John Paterson What is all this SaaS and Cloud stuff anyway? Intellect, 15th March 2012
  • 2. Agenda • What is Software as a Service (SaaS)? • What are the business benefits of SaaS? • How is SaaS different? • Implementation Process • Cost Differentiation • Legal Issues • Checklist • Conclusion Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 2
  • 3. What is SaaS? • aka Cloud Computing, Hosted, Web Based, On Demand • A Service, not a Product • Application and Data hosted by Service Provider • Accessed via browser, anywhere – PCs, Macs, iPhones, Blackberries – Office, home, hotel, on the road • Subscription Cost model – No capex, no upfront costs • Proven – around for 20 years – Oracle On Demand CRM launched 1991 Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 3
  • 4. Metaphor - Electricity • Nobody generates their own electricity • One large facility provides electricity for 1,000s of consumers • Pay for what you use, as you use it Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 4
  • 5. What are the Business Benefits? • Total Cost of Ownership – Subscription model • No Capex • Pay for what you use, upgrade or downgrade, lower risk – Frees internal IT – No installation – Less implementation • Supplier Relationship – Ongoing, not “install & go” • Flexible Access – Office, home, café, road • Ease of Use – Browser UI Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 5
  • 6. • Access from anywhere – Where there is Internet connectivity • No local software – No need for IT to maintain, backup, upgrade, manage access • Easier to use – You don’t need training to order from Amazon • Always up to date – Single instance of code • More innovative – Continually enhanced • Can be evaluated & purchased by Users – Not the IT dept • SaaS vendors are service companies – Not one-off sales focussed software vendors – Need to keep the customer happy, every month How is SaaS Different? Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 6
  • 7. Implementation Process • Evaluation – Free trials • Standard Contracts – “click to buy” • Configuration – Less customisation, but easier to do • Data Loading – Migration tools or help provided • Testing & User Acceptance – Part of trial, or 2-3 month pilot • Training – Mix of Self service, online, plus support helpdesk • Support – Included in the subscription Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 7
  • 8. Data Security & Risk • Backup & Failover – SaaS vendor should take a snapshot of the data daily, and replicate in real time to failover datacentre – 99.99% uptime is common • Communications – Should be encrypted (SSL) • Confidentiality – Technical and procedural systems should limit access to data • But put it in perspective – Most in house systems don’t have a failover system – Most data theft originates in-house – SaaS means no data on laptops! Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 8
  • 9. Legal Issues • Contracts – “click to buy” or negotiated? • Service Levels – Defined SLA offered? Guaranteed? Compensation? • Security – Passwords, encryption • Data Protection – UK/EU considerations – where exactly is my data? – Regulatory – Are you regulated? Finance, Government? • Ownership of Data – Who is the legal owner of the data? Can it be physically identified? • Exit & Migration – What happens to my data when I want to leave? Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 9
  • 10. Checklist • There’s a two page checklist in the document covering – Cost – Data Loading – Legal & Compliance – Continuity – Vendor Viability – Technical – Customisation – Limitations – Support – Training & Set Up – Evaluation – Development Plan Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 10
  • 11. Pros & Cons of Cloud Based Solutions Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 11 • Low cost, pay as you go • Flexible licencing – upgrade/downgrade as you need • Fast to go live – No implementation – Minimal setup • Zero local IT overhead • Access anywhere • Easy to use • Low cost, pay as you go • Flexible licencing – upgrade/downgrade as you need • Fast to go live – No implementation – Minimal setup • Zero local IT overhead • Access anywhere • Easy to use ProsProsProsPros • Integration with legacy applications • Could be more expensive in the long term, IF – there is a long term! – requirements don’t change – technology doesn’t get out of date • Integration with legacy applications • Could be more expensive in the long term, IF – there is a long term! – requirements don’t change – technology doesn’t get out of date ConsConsConsCons
  • 12. Summary Copyright © 2012 Really Simple Systems. Making CRM Simple. www.reallysimplesystems.com 12 • Software as a Solution (Saas) – The (not so) new way to deliver applications quickly and at a fraction of the cost • SaaS predicted to be the major delivery platform for standardised applications in the future – 2011 Really Simple Systems SaaS Survey showed • 45% companies using hosted CRM • 66% confident in hosted CRM