This document discusses cell phone marketing through text messaging. It notes that while text marketing has been around for years, many businesses do not utilize it because they think it is too expensive or difficult. However, statistics show the potential: in the US, 80% of 219 million cell phone users always have their phone and 97% of texts are read. The document recommends researching text marketing platforms and considering budget, number of campaigns and texts needed, customer service quality, and carrier coverage when choosing a provider. Overall, the document advocates for text marketing's ability to reach customers anytime and keep businesses ahead of competition.