1. TEN REAL TIME CONTENT
MARKETING TIPS
BY TOM RADFORD
(DIRECTOR OF CONTENT
CLICK2VIEW)

2. “Real-time content marketing drives
engagement through reactive strategies
and timely interventions”

3. BE TIMELY.
PLAN AHEAD FOR FUTURE EVENTS, KEEP
THE CONTENT FRESH TO GIVE IT A
D
PLAN AHEA
‘SPONTANEOUS’ FEEL

4. BE APPROVED.
ENSURE THAT YOUR CONTENT HAS
BEEN CLEARED IN ADVANCE AS MUCH
AS POSSIBLE WITH THE CLIENT AND
ANY AFFECTED PARTIES.

5. BE CONSISTENT:
KEEP IT IN LINE WITH
EXISTING CONTENT
STRATEGIES IN VOICE
AND TONE.

6. BE REACTIVE:
BE PREPARATIONS TO REACT TO
UNFORESEEN EVENTS, HAVE A
SIGNATURE STYLE TO PACKAGE
SPONTANEOUS STORIES.

7. BE ADAPTABLE:
BE AWARE OF YOUR BRAND’S
CURRENT MEDIA ACTIVITY AND
POSITIONING AND ADAPT YOUR
CONTENT TO IT.

8. BE FOCUSED:
PAY ATTENTION TO AUDIENCE TRENDS.
SCAN ALL THE CHANNELS FOR
CHANGES IN AUDIENCE
DEMOGRAPHICS, CUSTOMER FEEDBACK
AND NEW TREND APPETITES.

9. BE ACCOUNTABLE
MEASURE YOUR KPI’S CAREFULLY.
LEARN FROM SUCCESS AND FAILURE
AND RE-CALIBRATE YOUR APPROACH
ACCORDINGLY.

10. BE UNAMBIGUOUS:
KEEP THE MESSAGE CLEAR AND
HONEST, DON’T LEAVE THE AUDIENCE
SCRATCHING THEIR HEADS; MAKE IT
SIMPLE AND ‘ON MESSAGE’.

11. BE ENTERTAINING:
MAKE YOUR CONTENT STAND OUT; KEEP
IT ENGAGING, ENJOYABLE AND
DIGESTIBLE FOR EASE OF CONSUMPTION.

12. BE REGULAR:
KEEP IT UP, KEEP PUTTING IT OUT ON A
REGULAR BASIS BECAUSE SPORADIC
CONTENT IS BAD NEWS. SHOW THE
CONSUMER THAT THE BRAND IS LIVING
AND BREATHING IDEAS.

13. TEN REAL-TIME CONTENT MARKETING TIPS
BE TIMELY. PLAN AHEAD FOR FUTURE EVENTS, KEEP THE CONTENT
FRESH TO GIVE IT A ‘SPONTANEOUS’ FEEL
BE APPROVED. ENSURE THAT YOUR CONTENT HAS BEEN CLEARED IN
ADVANCE AS MUCH AS POSSIBLE WITH THE CLIENT AND ANY AFFECTED
PARTIES.
BE CONSISTENT: KEEP IT IN LINE WITH EXISTING CONTENT STRATEGIES
IN VOICE AND TONE.
BE REACTIVE: BE PREPARED TO REACT TO UNFORESEEN EVENTS, HAVE A
SIGNATURE STYLE TO PACKAGE SPONTANEOUS STORIES.
BE ADAPTABLE: BE AWARE OF YOUR BRAND’S CURRENT MEDIA ACTIVITY
AND POSITIONING AND ADAPT YOUR CONTENT TO IT.

14. BE FOCUSED: PAY ATTENTION TO AUDIENCE TRENDS. SCAN ALL THE
CHANNELS FOR CHANGES IN AUDIENCE DEMOGRAPHICS, CUSTOMER
FEEDBACK AND NEW TREND APPETITES.
BE ACCOUNTABLE MEASURE YOUR KPI’S CAREFULLY. LEARN FROM
SUCCESS AND FAILURE AND RE-CALIBRATE YOUR APPROACH
ACCORDINGLY.
BE UNAMBIGUOUS: KEEP THE MESSAGE CLEAR AND HONEST, DON’T
LEAVE THE AUDIENCE SCRATCHING THEIR HEADS; MAKE IT SIMPLE AND
‘ON MESSAGE’.
BE ENTERTAINING: MAKE YOUR CONTENT STAND OUT; KEEP IT
ENGAGING, ENJOYABLE AND DIGESTIBLE FOR EASE OF CONSUMPTION.
BE REGULAR: KEEP IT UP, KEEP PUTTING IT OUT ON A REGULAR BASIS
BECAUSE SPORADIC CONTENT IS BAD NEWS. SHOW THE CONSUMER
THAT THE BRAND IS LIVING AND BREATHING IDEAS.