SlideShare a Scribd company logo
BUSINESS
FOR
GOOD?
WHAT IS
“Doing 'business for good' is using your
business to have a positive impact on society in
a way that is led by purpose, integrated
 throughout your organisation, and aligned
with your business strategy.”
BUSINESS FOR GOOD
PURPOSE
INTEGRATED
IMPACT
BUSINESS
STRATEGY
LET'S
TAKE A
CLOSER
LOOK
What is your company for
beyond making profit?
A purpose led business is a
company "whose enduring reason
for being is to create a better
world. It is an engine for good,
creating societal benefits by the
very act of conducting business. Its
growth is a positive force in
society" -Social Purpose Institute
Unilever – “Make sustainable
living commonplace”
Ella’s Kitchen – “Improve
children’s lives through
developing healthy
relationships with food”
WeTransfer – “Making
creativity easier for everyone” 
Tesla – “Accelerate the world’s
transition to sustainable
energy”
Examples of business purpose:PURPOSE
PURPOSE
VENN
DIAGRAM
INTEGRATED
IMPACT
'Business for good' does not
stop with purpose. It is
intergrated throughout the
organisation.
Postive impact is designed
into the business for all your
stakeholders: your staff, the
community, the environment
and your clients. For example:
Salary/contract
considerations, benefits,
professional development,
engagement and
empowerment
Staff
Social impact projects, donations
to causes, using local and ethical
suppliers
Community
Green building standards,
product and packaging lifecycle,
energy usage, renewable energy,
reducing waste
Environment
Quality control, customer service,
ethical marketing, privacy and
security, continuous
improvement
Customers
Sustainable impact can be achieved by aligning
your purpose and impact with your business
strategy.  
Doing good isn’t just the right thing to do, there is
a compelling business case to take action.
Unilever’s purpose-led, Sustainable Living Brands
are growing 69% faster than the rest of the
business and delivering 75% of the company’s
growth.
There are many potential benefits to your business
that can designed into your strategy from the start.
ALIGNED
WITH
BUSINESS
STRATEGY
BENEFITS
TO YOUR
BUSINESS
Engaging
Staff
Investment
Innovation
I
New
Markets
Competitive
Edge
Growth
R|R
WHO IS
DOING
IT?
There is a growing
movement of
companies doing
'business for good'.
Here are just a few
who are leading the
way:
MAKE YOUR
BUSINESS
A FORCE
FOR GOOD
Contact us to find out how.
hello@makeimpact.co.uk
https://makeimpact.co.uk

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What is 'business for good'?

  • 2. “Doing 'business for good' is using your business to have a positive impact on society in a way that is led by purpose, integrated  throughout your organisation, and aligned with your business strategy.” BUSINESS FOR GOOD
  • 4. What is your company for beyond making profit? A purpose led business is a company "whose enduring reason for being is to create a better world. It is an engine for good, creating societal benefits by the very act of conducting business. Its growth is a positive force in society" -Social Purpose Institute Unilever – “Make sustainable living commonplace” Ella’s Kitchen – “Improve children’s lives through developing healthy relationships with food” WeTransfer – “Making creativity easier for everyone”  Tesla – “Accelerate the world’s transition to sustainable energy” Examples of business purpose:PURPOSE
  • 6. INTEGRATED IMPACT 'Business for good' does not stop with purpose. It is intergrated throughout the organisation. Postive impact is designed into the business for all your stakeholders: your staff, the community, the environment and your clients. For example: Salary/contract considerations, benefits, professional development, engagement and empowerment Staff Social impact projects, donations to causes, using local and ethical suppliers Community Green building standards, product and packaging lifecycle, energy usage, renewable energy, reducing waste Environment Quality control, customer service, ethical marketing, privacy and security, continuous improvement Customers
  • 7. Sustainable impact can be achieved by aligning your purpose and impact with your business strategy.   Doing good isn’t just the right thing to do, there is a compelling business case to take action. Unilever’s purpose-led, Sustainable Living Brands are growing 69% faster than the rest of the business and delivering 75% of the company’s growth. There are many potential benefits to your business that can designed into your strategy from the start. ALIGNED WITH BUSINESS STRATEGY
  • 9. R|R WHO IS DOING IT? There is a growing movement of companies doing 'business for good'. Here are just a few who are leading the way:
  • 10. MAKE YOUR BUSINESS A FORCE FOR GOOD Contact us to find out how. hello@makeimpact.co.uk https://makeimpact.co.uk