The document discusses the importance of sustainability for businesses. It advocates shifting from a short-term mindset of "live like there's no tomorrow" to a long-term view of "tomorrow starts today." It recommends that companies educate employees about sustainability, benchmark competitors, listen to critical feedback, and innovate to use resources efficiently and adapt to changing consumer and regulatory demands. The document provides examples of companies with strong sustainability practices and emphasizes that becoming sustainable requires ongoing education and innovation.

1. The Future Starts TodayPrepared by Cristina Meniuc

2. My Definition of SustainabilityIdeological shift from “live like there’s no tomorrow” to “tomorrow starts today”!Building a future instead of trying to predict it

3. Advantages of Sustainability for Business

4. Future Managers ShouldBe educated about environmental protection measuresBe Aware of Threats(Environmental and Social)Monitor activities of competitorsin the area of sustainabilitySet an exampleFollow&Attend sustainability eventsTrain and educate other employeesBenchmark

5. A Sustainable Company Needs:Sustainability is all about efficiency – using resources in the best way possible, so as to produce more than was used.Being ready to adapt to changing requirements of consumers and governments. Listening to critical opinions and act accordingly.Innovation brings better performance with less harm for the environment.

6. Do Such Companies Exist?“Our ambition is to operate with zero harm to people, society and the environment in accordance with the principles for sustainable development.” (statoil.com)“We view sustainability as a mindset we must all share if we are to ensure a Healthy Future.” (jnj.com)Top of the “The World's Most Sustainable Companies 2011” Ranking, Corporate Knights http://www.global100.org/annual-reviews/2011-global-100-list.html

7. How to become like them?Start with EducationContinue with InnovationAll employees of a company must be aware of the sustainability issues. They must be able to see the problem, and also find a feasible solution for them. Therefore it is necessary to provide them adequate training.World standards and requirements change every day. Keeping up with them is vital, but not always enough. A company needs to be one step ahead of them, in order to remain competitive on the market. Being truly sustainable means building innovation into the company’s culture.

8. Sustainable Business – The Reality of Tomorrow Starts Today!