2. My Definition of Sustainability Ideological shift from “live like there’s no tomorrow” to “tomorrow starts today”! Building a future instead of trying to predict it
4. Future Managers Should Be educated about environmental protection measures Be Aware of Threats (Environmental and Social) Monitor activities of competitors in the area of sustainability Set an example Follow&Attend sustainability events Train and educate other employees Benchmark
5. A Sustainable Company Needs: Sustainability is all about efficiency – using resources in the best way possible, so as to produce more than was used. Being ready to adapt to changing requirements of consumers and governments. Listening to critical opinions and act accordingly. Innovation brings better performance with less harm for the environment.
6. Do Such Companies Exist? “Our ambition is to operate with zero harm to people, society and the environment in accordance with the principles for sustainable development.” (statoil.com) “We view sustainability as a mindset we must all share if we are to ensure a Healthy Future.” (jnj.com) Top of the “The World's Most Sustainable Companies 2011” Ranking, Corporate Knights http://www.global100.org/annual-reviews/2011-global-100-list.html
