A foot in the door<br />When asking for something small results in getting something much bigger<br />
Digital Integration<br />
A Pragmatists approach to fundraising in the digital ageSean Triner<br />
Context<br />
Gross income Index - Australia<br />Chart shows how much income has grown in each gift type since 2005.<br />The 2007 peak...
Cash income by channel of solicitation<br />6<br />
New cash recruits by channel<br />
Individual RG income by channel of solicitation<br />
New RG recruits by year and channel<br />
But it will grow…just be pragmatic<br />
Integration is essential<br />
The Opportunities for you<br />Digital Lead <br />Generation<br />Online <br />Events<br />Digital <br />Honeymoon<br />So...
The Opportunities for you<br />Digital Lead <br />Generation<br />Online <br />Events<br />Digital <br />Honeymoon<br />So...
Animals Australia<br />
And thank you, <br />Animals Australia<br />for a mini journey<br />Showcasing a myriad<br />of integrated opportunities.<...
WWF Canada – not quite right<br />
Multi channel, multi stage<br />
Evolving and improving <br />
Getting better results with FAME<br />
FAME<br />
Getting better results with FAME<br />
An Inconvenient Truth<br />
David Hicks’ cell<br />
The Opportunities for you<br />Digital Lead <br />Generation<br />Online <br />Events<br />Digital <br />Honeymoon<br />So...
Fluff and Bite<br />
Soi Dog<br />
WWF Canada Fluff<br />
Join the team with Scott Niederayer by signing up ...<br />
Help protect the last remaining spirit bears by...<br />
Two stage ideas<br />?<br />
Two stage – is it worth it?<br />For most of you, NO.<br />Apply the Pareto principle – most growth is old fashioned<br />
Higher priorities<br />Face to face<br />RG conversion of donors by phone<br />Good direct marketing<br />Phone follow up<...
Getting things right<br />Knowing Bilbo increases upgrade rates by 43%!<br />
Greetings<br />Australian Diabetes Council<br />January 2011<br />A Plan for Fundraising Growth<br />Marie Stopes<br />Tha...
PS, Mail your ‘online’ donors<br />
Greetings<br />Australian Diabetes Council<br />January 2011<br />A Plan for Fundraising Growth<br />Marie Stopes<br />Tha...
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A Pragmatists approach to fundraising in the digital age

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A Pragmatists approach to fundraising in the digital age

  1. 1. A foot in the door<br />When asking for something small results in getting something much bigger<br />
  2. 2. Digital Integration<br />
  3. 3. A Pragmatists approach to fundraising in the digital ageSean Triner<br />
  4. 4. Context<br />
  5. 5. Gross income Index - Australia<br />Chart shows how much income has grown in each gift type since 2005.<br />The 2007 peak in Bequest income is primarily caused by five exceptional gifts more than a general increase in property and share market value.<br />5<br />
  6. 6. Cash income by channel of solicitation<br />6<br />
  7. 7. New cash recruits by channel<br />
  8. 8. Individual RG income by channel of solicitation<br />
  9. 9. New RG recruits by year and channel<br />
  10. 10. But it will grow…just be pragmatic<br />
  11. 11. Integration is essential<br />
  12. 12. The Opportunities for you<br />Digital Lead <br />Generation<br />Online <br />Events<br />Digital <br />Honeymoon<br />Social Marketing<br />Conversation<br />F2F<br />Retention<br />Digital support<br />of Direct Mail<br />
  13. 13.
  14. 14. The Opportunities for you<br />Digital Lead <br />Generation<br />Online <br />Events<br />Digital <br />Honeymoon<br />Social Marketing<br />Conversation<br />F2F<br />Retention<br />Digital support<br />of Direct Mail<br />
  15. 15. Animals Australia<br />
  16. 16.
  17. 17. And thank you, <br />Animals Australia<br />for a mini journey<br />Showcasing a myriad<br />of integrated opportunities.<br />
  18. 18. WWF Canada – not quite right<br />
  19. 19. Multi channel, multi stage<br />
  20. 20. Evolving and improving <br />
  21. 21. Getting better results with FAME<br />
  22. 22. FAME<br />
  23. 23. Getting better results with FAME<br />
  24. 24. An Inconvenient Truth<br />
  25. 25. David Hicks’ cell<br />
  26. 26.
  27. 27. The Opportunities for you<br />Digital Lead <br />Generation<br />Online <br />Events<br />Digital <br />Honeymoon<br />Social Marketing<br />Conversation<br />F2F<br />Retention<br />Digital support<br />of Direct Mail<br />
  28. 28. Fluff and Bite<br />
  29. 29. Soi Dog<br />
  30. 30. WWF Canada Fluff<br />
  31. 31.
  32. 32. Join the team with Scott Niederayer by signing up ...<br />
  33. 33. Help protect the last remaining spirit bears by...<br />
  34. 34. Two stage ideas<br />?<br />
  35. 35. Two stage – is it worth it?<br />For most of you, NO.<br />Apply the Pareto principle – most growth is old fashioned<br />
  36. 36. Higher priorities<br />Face to face<br />RG conversion of donors by phone<br />Good direct marketing<br />Phone follow up<br />Surveys and bequest conversion<br />Thanking properly<br />
  37. 37. Getting things right<br />Knowing Bilbo increases upgrade rates by 43%!<br />
  38. 38. Greetings<br />Australian Diabetes Council<br />January 2011<br />A Plan for Fundraising Growth<br />Marie Stopes<br />Thank you.<br />
  39. 39. PS, Mail your ‘online’ donors<br />
  40. 40. Greetings<br />Australian Diabetes Council<br />January 2011<br />A Plan for Fundraising Growth<br />Marie Stopes<br />Thank you.<br />

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