Advertising provides information to benefit buyers and guide them to satisfactory purchases. It uses non-personal communication to reach large groups of customers in a persuasive manner. Advertising is a paid form that is identifiable by its sponsors who pay for it. The objectives of advertising are to influence people to buy products by setting sales goals, considering factors like a product's life cycle, competition, and message generation, execution and evaluation. Advertising aims to introduce companies and products, stimulate economies and create jobs.