This document provides definitions for 26 common website terms:
1. URL refers to the web address typed into a browser to access a website.
2. A browser is the program, like Chrome or Firefox, used to access websites.
3. Coding is the programming language used by developers to build websites and determine their look, feel, and functionality.
4. A domain name is the subset of a URL that identifies the website, like "example.com".
The document states that understanding these basic website terms can help one speak more intelligently about websites. It provides examples and brief explanations for each term.
The document provides an overview of web design and development. It begins with defining key concepts like the world wide web, web browsers, HTTP, URLs, and the W3C. It then discusses where to start with web design and the main things someone needs to learn, including HTML, CSS, JavaScript, responsive design, and server-side programming languages like PHP. The document serves as a high-level introduction to the main components of web design.
Parallax, responsive, card, and flat design are only a few modern Web Design trends that have taken the web by storm. I have listed 40 in this article, though I’m quite certain there’s more. So if you guys have spotted any modern trends that I’ve missed, just holla in the comments.
http://www.equinetacademy.com/latest-web-design-trends/
This document provides an overview of the web and web design. It discusses the difference between the Internet and the World Wide Web, and how web browsers access web pages from the Internet. There are different types of websites, including commercial, portal, informational, educational, and personal sites. Web pages contain various elements like text, graphics, multimedia, and hyperlinks that link pages together. The web design process involves interaction, information, and presentation design. It also identifies careers in web authoring, design, development, and webmastering.
The document discusses developing an active web strategy to help businesses get noticed online. It recommends 10 steps including effective web design, search engine optimization, search engine marketing, publishing articles, implementing social media and email marketing, running referral programs, contests and surveys on the website, offline campaigns driving traffic online, and creating a focused plan to implement the most important activities. The overall message is that an active web strategy using these techniques can help propel a business to the forefront of its field and drive more potential customers to its website.
Web design involves creating websites and includes webpage layout, content production, and graphic design. Webpages are created using HTML which defines content and metadata, while CSS defines appearance. (1) Most websites use a combination of HTML and CSS. (2) Planning a website involves setting goals and purpose, creating a budget, assigning roles, developing a content strategy, structuring pages, creating a mockup, designing pages for usability and aesthetics, testing, and maintaining the site. (3) Testing and maintenance are important to catch bugs, ensure cross-browser compatibility, and monitor website performance over time.
This document provides tips and information about customizing WordPress themes and websites using HTML, CSS, and child themes. It includes overviews of the WordPress dashboard sections like Appearance, Plugins, and Settings and how to use them. Specific tips are provided for editing CSS, creating a child theme, common HTML tags, and recommended plugins. Contact information is given for the instructor to ask additional questions.
This document provides an overview of an introductory workshop on building a website with HTML/CSS. The workshop was held by Thinkful, an online bootcamp, and was led by an instructor with assistance from TAs.
The agenda included introducing key HTML and CSS concepts, reviewing starter code, building individual websites with support from instructors, and discussing next steps for continuing to learn. Attendees worked on their own websites after the concepts were explained. Real-world examples and troubleshooting using online resources like Google were emphasized. Support from instructors and encouragement to ask questions were provided throughout.
The document provides an overview of web design and development. It begins with defining key concepts like the world wide web, web browsers, HTTP, URLs, and the W3C. It then discusses where to start with web design and the main things someone needs to learn, including HTML, CSS, JavaScript, responsive design, and server-side programming languages like PHP. The document serves as a high-level introduction to the main components of web design.
Parallax, responsive, card, and flat design are only a few modern Web Design trends that have taken the web by storm. I have listed 40 in this article, though I’m quite certain there’s more. So if you guys have spotted any modern trends that I’ve missed, just holla in the comments.
http://www.equinetacademy.com/latest-web-design-trends/
This document provides an overview of the web and web design. It discusses the difference between the Internet and the World Wide Web, and how web browsers access web pages from the Internet. There are different types of websites, including commercial, portal, informational, educational, and personal sites. Web pages contain various elements like text, graphics, multimedia, and hyperlinks that link pages together. The web design process involves interaction, information, and presentation design. It also identifies careers in web authoring, design, development, and webmastering.
The document discusses developing an active web strategy to help businesses get noticed online. It recommends 10 steps including effective web design, search engine optimization, search engine marketing, publishing articles, implementing social media and email marketing, running referral programs, contests and surveys on the website, offline campaigns driving traffic online, and creating a focused plan to implement the most important activities. The overall message is that an active web strategy using these techniques can help propel a business to the forefront of its field and drive more potential customers to its website.
Web design involves creating websites and includes webpage layout, content production, and graphic design. Webpages are created using HTML which defines content and metadata, while CSS defines appearance. (1) Most websites use a combination of HTML and CSS. (2) Planning a website involves setting goals and purpose, creating a budget, assigning roles, developing a content strategy, structuring pages, creating a mockup, designing pages for usability and aesthetics, testing, and maintaining the site. (3) Testing and maintenance are important to catch bugs, ensure cross-browser compatibility, and monitor website performance over time.
This document provides tips and information about customizing WordPress themes and websites using HTML, CSS, and child themes. It includes overviews of the WordPress dashboard sections like Appearance, Plugins, and Settings and how to use them. Specific tips are provided for editing CSS, creating a child theme, common HTML tags, and recommended plugins. Contact information is given for the instructor to ask additional questions.
This document provides an overview of an introductory workshop on building a website with HTML/CSS. The workshop was held by Thinkful, an online bootcamp, and was led by an instructor with assistance from TAs.
The agenda included introducing key HTML and CSS concepts, reviewing starter code, building individual websites with support from instructors, and discussing next steps for continuing to learn. Attendees worked on their own websites after the concepts were explained. Real-world examples and troubleshooting using online resources like Google were emphasized. Support from instructors and encouragement to ask questions were provided throughout.
Website usability ideas for business growthJames Smith
Website usability is about creating your website in such a manner that your website visitors can find what they're looking for quickly and easily. A usable website can bring in huge benefits on to your website and your business.
This document provides guidance on creating web services. It discusses registering a domain, planning the service, developing the service, launching it, and measuring its success in an iterative process. It also covers choosing a web hosting provider, deciding between using WordPress or custom coding, and the basics of HTML5 and CSS for building the web service structure and design. The key steps outlined are to plan the purpose, information architecture, user interface, and branding before starting development.
The document provides guidelines for designing effective and usable web pages, covering topics such as planning the site's content and objectives before designing pages, including basic contact and identifying information, and designing pages that are easy to navigate and understand. It encourages thinking about the user's perspective and adding value to pages rather than just links. Specific tips include keeping pages short, using clear labeling and formatting, and ensuring internal links and navigation are consistent and help users find information easily.
Covers frameworks, navigation patterns, preprocessors, responsive images, responsive data tables, polyfills. Presentation at the Cleveland Web Standards Association, October 30, 2012.
Overview of Using Wordpress for Web Site DesignAmy Goodloe
This document provides an overview of designing a website with WordPress. It discusses the anatomy of a WordPress site, including the architecture set by the content management system (CMS), the design set by themes, and the content created by the user. It covers WordPress components like templates, CSS, and widgets. It emphasizes considering the rhetorical purpose and needs of the intended audience when making design choices. Examples of student websites are also discussed.
Building a Website from Planning to Photoshop Mockup to HTML/CSShstryk
This document provides step-by-step instructions for creating a website mockup in Photoshop and then building the actual website code in HTML and CSS. It discusses planning wireframes, creating Photoshop mockups with layers and slices, saving images for the web, and then using those images to style the website background and content area with CSS. Code snippets are provided to demonstrate how to link stylesheets, position elements, and troubleshoot layout issues.
A hands-on workshop for DC Web Women on August 14, 2012.
Read more about the workshop and a summary of what we talked about on my blog: http://www.clarissapeterson.com/2012/08/responsive-web-design/
The document provides an overview of an introductory HTML and CSS class. It outlines the agenda which includes learning key concepts of HTML and CSS, going over assignments, and completing challenges with support. The instructor introduces themselves and assistants and asks attendees to introduce themselves. It then covers basic concepts like how the web works, the roles of clients and servers, and an example using Facebook. It dives into explanations of HTML, CSS, common tags and elements, and how CSS can be used to style HTML. The document emphasizes using Google to research solutions and finds the assignments are located online.
The document discusses approaches to enhancing the user experience in application design. It covers common UI and UX design practices like using search bars, buttons for actions, and highlighting selected menu items. It provides examples of script samples, including conditionally displaying form sections based on user selection and creating an animated accordion-style navigation menu. The document emphasizes designing for users by making applications intuitive, easy to use, and meeting user expectations.
The document provides a solution to an assignment question about the differences between Web 1.0 and Web 2.0 technologies. It explains that Web 1.0 allowed one-way information sharing while Web 2.0 enables two-way communication and user-generated content through features like commenting and reviews. It also defines mashups as websites that combine content from multiple sources into a single interface. Finally, it provides a form using HTML and CSS for enrolling in IGNOU programs with relevant fields and dropdown menus.
Presentation given at Montclair State University's Graphic Design II course on Introduction to Web Design. This presentation was geared towards year two graphic design students with little to no exposure to web design and predominant print backgrounds.
Amin Shahrokhi's resume summarizes his experience and skills as a web developer, graphic designer, and SEO expert based in Iran. He has over 15 years of experience in graphic design, web design, development using technologies like HTML, CSS, PHP, MySQL, and frameworks like Bootstrap, jQuery and content management systems like Joomla. He also lists skills in responsive design, SEO, social media marketing and communications. His resume provides links to view examples of his work and lists past clients and freelance experience.
Building a website involves planning, creation, and promotion. The document discusses:
1. Planning a website by determining goals, content, domain name, and design.
2. Creating a website by finalizing the domain name, finding a web host, learning HTML, and uploading the site.
3. Basic HTML tags and skills for formatting text, links, and images.
This document provides instructions on how to plan and create a basic website using HTML (Hypertext Markup Language). It discusses determining the type and objective of the website, planning the content and design, finalizing the domain name, finding a web host, and learning basic HTML tags. The document provides examples of common HTML tags for formatting text, inserting links, and adding images. The overall purpose is to teach essential skills for making a website without using website building software.
Web Page Designing- Empower Technology.pptxacademicjfurio
The document discusses web page design using templates and online WYSIWYG (What You See Is What You Get) platforms. It defines a web template as a pre-designed set of webpages that can be used by anyone. It also explains that online WYSIWYG platforms allow users to build websites visually without coding by providing drag-and-drop features. The document outlines important elements of web design like layout, colors, navigation, fonts, and content and how templates and WYSIWYG editors address these elements.
The document discusses building an accessible and responsive website using Chrome and WordPress to share information from a conference. It provides requirements for the site, including being accessible, responsive, requiring no programming, and costing nothing. It evaluates options like WordPress, SquareSpace and Drupal before selecting WordPress. It then outlines customizing WordPress themes and templates, adding pages and widgets, and connecting the site to other services like Wufoo and Google Fusion Tables to collect and visualize attendee data.
The document provides an overview of web design concepts and best practices. It discusses the planning process for developing a website, including setting goals, budgets, roles and a content strategy. It also covers basic design principles like simplicity, navigation and visual hierarchy. Additionally, it defines static and dynamic websites and explains responsive design. The document concludes by introducing web standards and recommendations from the W3C for ensuring consistency across browsers.
This document provides an introduction and overview of web design, including HTML, editors, hosting, and publishing websites. It discusses that while web design can seem intimidating, taking it slowly and learning the basics is important. WYSIWYG editors make it easier to design websites visually rather than through code, but have limitations and may produce imperfect HTML. Dreamweaver is recommended as a good option, while Frontpage is not advised due to flaws. Overall, learning HTML and gaining experience is emphasized over relying on programs.
The document discusses the layout elements of a website, including images, headlines, body content, navigation, and credits. It explains that images draw the eye and help direct readers. Headlines are prominent and use larger typography than body content. Body content is the main text people come to read. Navigation helps readers stay oriented and move within and between pages. Credits provide details like publication date and copyright. The document also introduces Adobe Dreamweaver software for web development and discusses initial layout considerations before bringing a design to life.
The document provides information on building a website, including planning stages, navigation features, acronyms used in web development, design ideas, hosting options, HTML codes, validation processes, and uploading files. It discusses determining goals and audience, choosing a host, designing navigation and pages, using common codes and tags, checking for errors, and transferring files using FTP. Photos and sources are included throughout for reference.
The document provides guidance on building and rebuilding a website. It discusses important decisions around choosing a domain name, including selecting keywords that describe the practice and ensuring the name is memorable and informative. It also covers selecting a web host, considering factors like operating system, manageability, bandwidth and disk space. Content management systems like Drupal, Joomla and WordPress are reviewed. The document stresses the importance of compelling website design and content that captures visitors' interest in the first few seconds and guides them through the sales process. It provides tips for developing new ideas and improving creativity.
Website usability ideas for business growthJames Smith
Website usability is about creating your website in such a manner that your website visitors can find what they're looking for quickly and easily. A usable website can bring in huge benefits on to your website and your business.
This document provides guidance on creating web services. It discusses registering a domain, planning the service, developing the service, launching it, and measuring its success in an iterative process. It also covers choosing a web hosting provider, deciding between using WordPress or custom coding, and the basics of HTML5 and CSS for building the web service structure and design. The key steps outlined are to plan the purpose, information architecture, user interface, and branding before starting development.
The document provides guidelines for designing effective and usable web pages, covering topics such as planning the site's content and objectives before designing pages, including basic contact and identifying information, and designing pages that are easy to navigate and understand. It encourages thinking about the user's perspective and adding value to pages rather than just links. Specific tips include keeping pages short, using clear labeling and formatting, and ensuring internal links and navigation are consistent and help users find information easily.
Covers frameworks, navigation patterns, preprocessors, responsive images, responsive data tables, polyfills. Presentation at the Cleveland Web Standards Association, October 30, 2012.
Overview of Using Wordpress for Web Site DesignAmy Goodloe
This document provides an overview of designing a website with WordPress. It discusses the anatomy of a WordPress site, including the architecture set by the content management system (CMS), the design set by themes, and the content created by the user. It covers WordPress components like templates, CSS, and widgets. It emphasizes considering the rhetorical purpose and needs of the intended audience when making design choices. Examples of student websites are also discussed.
Building a Website from Planning to Photoshop Mockup to HTML/CSShstryk
This document provides step-by-step instructions for creating a website mockup in Photoshop and then building the actual website code in HTML and CSS. It discusses planning wireframes, creating Photoshop mockups with layers and slices, saving images for the web, and then using those images to style the website background and content area with CSS. Code snippets are provided to demonstrate how to link stylesheets, position elements, and troubleshoot layout issues.
A hands-on workshop for DC Web Women on August 14, 2012.
Read more about the workshop and a summary of what we talked about on my blog: http://www.clarissapeterson.com/2012/08/responsive-web-design/
The document provides an overview of an introductory HTML and CSS class. It outlines the agenda which includes learning key concepts of HTML and CSS, going over assignments, and completing challenges with support. The instructor introduces themselves and assistants and asks attendees to introduce themselves. It then covers basic concepts like how the web works, the roles of clients and servers, and an example using Facebook. It dives into explanations of HTML, CSS, common tags and elements, and how CSS can be used to style HTML. The document emphasizes using Google to research solutions and finds the assignments are located online.
The document discusses approaches to enhancing the user experience in application design. It covers common UI and UX design practices like using search bars, buttons for actions, and highlighting selected menu items. It provides examples of script samples, including conditionally displaying form sections based on user selection and creating an animated accordion-style navigation menu. The document emphasizes designing for users by making applications intuitive, easy to use, and meeting user expectations.
The document provides a solution to an assignment question about the differences between Web 1.0 and Web 2.0 technologies. It explains that Web 1.0 allowed one-way information sharing while Web 2.0 enables two-way communication and user-generated content through features like commenting and reviews. It also defines mashups as websites that combine content from multiple sources into a single interface. Finally, it provides a form using HTML and CSS for enrolling in IGNOU programs with relevant fields and dropdown menus.
Presentation given at Montclair State University's Graphic Design II course on Introduction to Web Design. This presentation was geared towards year two graphic design students with little to no exposure to web design and predominant print backgrounds.
Amin Shahrokhi's resume summarizes his experience and skills as a web developer, graphic designer, and SEO expert based in Iran. He has over 15 years of experience in graphic design, web design, development using technologies like HTML, CSS, PHP, MySQL, and frameworks like Bootstrap, jQuery and content management systems like Joomla. He also lists skills in responsive design, SEO, social media marketing and communications. His resume provides links to view examples of his work and lists past clients and freelance experience.
Building a website involves planning, creation, and promotion. The document discusses:
1. Planning a website by determining goals, content, domain name, and design.
2. Creating a website by finalizing the domain name, finding a web host, learning HTML, and uploading the site.
3. Basic HTML tags and skills for formatting text, links, and images.
This document provides instructions on how to plan and create a basic website using HTML (Hypertext Markup Language). It discusses determining the type and objective of the website, planning the content and design, finalizing the domain name, finding a web host, and learning basic HTML tags. The document provides examples of common HTML tags for formatting text, inserting links, and adding images. The overall purpose is to teach essential skills for making a website without using website building software.
Web Page Designing- Empower Technology.pptxacademicjfurio
The document discusses web page design using templates and online WYSIWYG (What You See Is What You Get) platforms. It defines a web template as a pre-designed set of webpages that can be used by anyone. It also explains that online WYSIWYG platforms allow users to build websites visually without coding by providing drag-and-drop features. The document outlines important elements of web design like layout, colors, navigation, fonts, and content and how templates and WYSIWYG editors address these elements.
The document discusses building an accessible and responsive website using Chrome and WordPress to share information from a conference. It provides requirements for the site, including being accessible, responsive, requiring no programming, and costing nothing. It evaluates options like WordPress, SquareSpace and Drupal before selecting WordPress. It then outlines customizing WordPress themes and templates, adding pages and widgets, and connecting the site to other services like Wufoo and Google Fusion Tables to collect and visualize attendee data.
The document provides an overview of web design concepts and best practices. It discusses the planning process for developing a website, including setting goals, budgets, roles and a content strategy. It also covers basic design principles like simplicity, navigation and visual hierarchy. Additionally, it defines static and dynamic websites and explains responsive design. The document concludes by introducing web standards and recommendations from the W3C for ensuring consistency across browsers.
This document provides an introduction and overview of web design, including HTML, editors, hosting, and publishing websites. It discusses that while web design can seem intimidating, taking it slowly and learning the basics is important. WYSIWYG editors make it easier to design websites visually rather than through code, but have limitations and may produce imperfect HTML. Dreamweaver is recommended as a good option, while Frontpage is not advised due to flaws. Overall, learning HTML and gaining experience is emphasized over relying on programs.
The document discusses the layout elements of a website, including images, headlines, body content, navigation, and credits. It explains that images draw the eye and help direct readers. Headlines are prominent and use larger typography than body content. Body content is the main text people come to read. Navigation helps readers stay oriented and move within and between pages. Credits provide details like publication date and copyright. The document also introduces Adobe Dreamweaver software for web development and discusses initial layout considerations before bringing a design to life.
The document provides information on building a website, including planning stages, navigation features, acronyms used in web development, design ideas, hosting options, HTML codes, validation processes, and uploading files. It discusses determining goals and audience, choosing a host, designing navigation and pages, using common codes and tags, checking for errors, and transferring files using FTP. Photos and sources are included throughout for reference.
The document provides guidance on building and rebuilding a website. It discusses important decisions around choosing a domain name, including selecting keywords that describe the practice and ensuring the name is memorable and informative. It also covers selecting a web host, considering factors like operating system, manageability, bandwidth and disk space. Content management systems like Drupal, Joomla and WordPress are reviewed. The document stresses the importance of compelling website design and content that captures visitors' interest in the first few seconds and guides them through the sales process. It provides tips for developing new ideas and improving creativity.
How to Learn Web Designing Step by Step From Basics in 2018Noor Muhammad Khan
How to Learn Web Designing Step by Step From Basics in 2018
How to learn web design is the most commonly asked question around. The web design industry has collapsed from a small niche to a powerful, constantly growing force.
This document provides an overview and outline for a web design guide. It discusses the basics of designing and developing a website, including defining objectives, designing web pages, downloading an HTML editor, constructing pages, finding a web server, uploading pages, promoting pages, and monitoring traffic. The guide explains the steps in a simple, straightforward manner and is intended to teach basic web design skills to students.
This article with point out the basic principles to follow while designing a webpage. Achieving a visual coherent, brand promoting website development can prove to be deceptively difficult.
The document provides an overview of a class on easy online website design and marketing. The class aims to educate students on developing a website, driving business online through blogs and other sites, and tracking success. It discusses ways to create a website like hiring a designer or using a template site. Key items to consider before starting a site include objectives, audience, functionality, and budget. Resources for website creation, hosting, payments, and marketing are also provided.
What is website How to create a professional site and which tools is required for creating site or blog and also how to identifies the real web page and the bogus or fake web pages on the site...................................................................................
This document provides information about web development and creating webpages. It discusses using software like HTML, FrontPage, and text editors to design pages with headers, navigation bars, and common layouts. The document explains how to preview pages, publish them to a server so others can access the site, and the difference between a single webpage and an entire website. Key topics covered include HTML tags, page structure, outlining a site map, and hosting a site on an internal or external server.
This document provides information on web design tools and strategies for architects. It discusses the importance of personal websites for career success and branding. It recommends choosing a relevant domain name and focusing on key elements like navigation, contact information, and compelling content. The document also provides tips for website architecture and search engine optimization. Resources are listed for researching domain names, purchasing domains, and popular web design tools including Balsamiq, Kuler, Firebug, Codecademy, Themeforest, and SEO tools from Moz and Google Analytics.
A brownbag presentation at IPC media in London about the need to use libraries to make web development much less random and more professional. Get the audio at: http://www.archive.org/details/ProfessionalWebDevelopmentWithLibraries
Similar to What is a URL 101 and Other Web Definitions (20)
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
What is a URL 101 and Other Web Definitions
1.
2. This is Part I of III on website definitions that
you should know so you can speak more
intelligently about websites to anyone asking.
3. URL
(you-are-el)
#1
URL is short for Uniform Resource Locator, but what it really
means is the words you type in to go to a website. Your URL is the
phrase you need to go somewhere on the internet, like
www.cowleyweb.com/blog <- that’s a URL. A URL has also been
identified as a “Web Address.”
4. URL
Type in the URL
www.cowleyweb.com/blog here
5. Browser
(brou-zer)
#2
This is the program you open up on your computer, tablet, or phone
so you can go explore the internet. Its purpose is to be your
gateway into the online world. Some of the most popular include
Google Chrome, Safari, Firefox, and Internet Explorer (even though
Internet Explorer is awful and you should get another browser as
soon as you can).
6. Here are some of the different browser types
Google Chrome Safari Mozilla Firefox Internet Explorer
Browser
7. Coding
(coh-deeng)
#3
It’s a language all it’s own and a complicated string of phrases in
which a developer makes your website. The code gives your site
the look, feel, and functionality it needs to operate. Will you ever
have to write code? Probably not, but you should understand that
not everyone can do it and that without code your website doesn’t
exist.
8. This is some sample coding….
<div style=“background-color:black; color:white; margin: 20px;”>
<h1>Coding</h1>
<p>It’s a language all it’s own and a complicated string of phrases in which
a developer makes your website. The code gives your site the look, feel,
and functionality it needs to operate. Will you ever have to write code?
Probably not, but you should understand that not everyone can do it and
that without code your website doesn’t exist.</p>
Coding
9. Domain Name
(doh-mayne nayme)
#4
The domain name is a subset of the URL we just covered. The
formula goes: www. - yourdomainname - .com (or .edu, .org, etc.).
You have to purchase a domain name so you can put your website
on it. For example, we bought cowleyweb as our domain name.
11. UI
(you-eye)
#5
UI stands for User Interface and this covers how your website is
laid out. The UI takes into account where buttons are, any
navigation or menus, photos, words…all of the things you have on
your website go into its UI. For a website to be visually appealing
and have a good UI, you’ll need to hire a designer who knows what
they’re doing and can implement best practices for web design.
13. UX
(you-ex)
#6
Not to be confused with UI, UX is the User Experience. This is how
a visitor interacts with your website and how they feel about using
it. UI and UX are closely related, but their key difference is UI deals
with the visuals, and UX focuses on feelings and actions.
15. Main Navigation
(mayne nav-i-gey-shun)
#7
If your website has multiple pages, then there needs to be a way to
go to them. Many times, that starts with the main navigation, which
is usually placed at the top or left side of the website. A user can
click in the main navigation to go to your core pages such as the
home page, your about section, and contact form. Without a main
navigation, your users will be lost and most likely never come back
again.
16. Let’s look at www.cowleyweb.com as an example:
Main Navigation
17. Secondary Navigation
(sec-un-dairy nav-i-gey-shun)
#8
Whenever you have more information that you want people to go to
quickly, then you’ll have a secondary navigation. These items are
attached to the main navigation and are usually shown in drop-down
menus.
19. Top-Top Navigation
(top top nav-i-gey-shun)
#9
If you have separate information you want someone to get to
easily, then you can implement a top-top navigation bar. Like the
name, it goes directly at the top of the page and is smaller than
both the main and secondary navigation items. Usually, the top-top
is for returning users to your site so they can easily get where they
need to go (like a login button or shopping cart).
20. We can use www.notredameutica.org again:
Top-Top Navigation
21. Footer
(foo-ter)
#10
A footer goes directly at the bottom of your website and will many
times stay consistent across all of your pages. You can put any
information you want into your footer, but for the most part it’s the
basics like main navigation items, physical addresses, and other
links.
23. Search Bar
(surch bahr)
#11
When there is a lot of content on your site, you might have a
search bar. It allows the user to type in what they want to find and
then display those results. Think of it like Google, but specifically
for your website.
24. Take a look at www.campfitters.com’s again:
Search Bar
25. Server
(sir-ver)
#12
A server can be a physical object or in “the cloud,” and it’s the
place where all of your files are stored. So, any pictures you upload
or pages you create, all go on the server so your website can
function.
27. CMS
(see-em-es)
#13
CMS stands for Content Management System and it’s a way for a
website owner to add content, like blog or news articles, on their
own while keeping the style in line with the established site. Some
of the most common CMS’ include Drupal, Wordpress, and Joomla,
to name a few.
28. Drupal is our CMS of choice.
Head over to www.cowleyweb.com/freebies to see how it works.
CMS
29. HTML
(H-tee-em-el)
#14
HTML stands for HyperText Markup Language and is a language of
coding. Developers use HTML to make the site look and feel like it
does, and allows the site to take form.
30. Remember coding? That’s good looking HTML!
<div style=“background-color:black; color:white; margin: 20px;”>
<h1>HTML</h1>
<p>HTML stands for HyperText Markup Language and is a language of
coding. Developers use HTML to make the site look and feel like it does,
and allows the site to take form.</p>
HTML
31. Header/Banner Images
(hed-er/ban-er im-ah-jis)
#15
These are pictures or illustrations that go at the very top of the
website. You normally see them scrolling by with specified
messages or with pictures of people. The header or banner image
can also be static with only one of them showing.
33. Slide Show
(slyde shoh)
#16
When multiple pictures play one at a time in a certain place is
called a slide show. This is commonly used to filter through multiple
images without having to take up too much space.
34. Look at the www.landandcamps.com slideshows:
Slide Show
35. Site Map
(syte map)
#17
A Site Map is the structure and layout of your website. We use it to
plan where pages will go, what content goes on those pages, and
how the entire site flows. Site Maps are extremely important in the
early stages of development so everyone knows what goes where.
36. Here’s how a site map translate to a website:
Site Map
37. SEO
(es-ee-oh)
#18
SEO stands for Search Engine Optimization and it’s the process for
search engines (like Google) to find your website and put it higher
in the rankings. There are several elements to having good SEO,
and your site structure and content are some of them.
39. Landing Page
(lan-deeng payge)
#19
The place or page that a website visitor first comes to for a section
(ie. about, portfolio, services, etc.) of your website. The landing
page can also be considered the first place a users gets to when
they come to your website.
40. Here’s a landing page for the restaurant gift certificates on
www.ohgoodygoody.com:
Landing Page
41. Splash Page
(splash payge)
#20
These are temporary pages that a user is pointed to. Usually it’s to
sell a specific product or service, and they are very simple in
nature. Splash pages have also been used in the past as a loading
page before a user got to your actual home page, but no one likes
this so don’t do it.
43. Home Page
(hohm payge)
#21
The destination that you’d like a visitor on your site to start. It
contains all of your important information and links to go to the
different pages. It’s called a “home” page because it’s where your
heart is and will have your strongest messages.
45. Secondary Page
(sek-un-diary payge)
#22
These kinds of pages are everything that the other types aren’t.
They all follow a similar theme and hold the content that you’re
sending people to.
46. This is a perfect secondary page on www.dbbllc.com:
Secondary Page
47. Web Form
(web fawrm)
#23
Forms are what you want people to fill out when they come to your
site. You want a visitor to like you so much that they actually want
to get a hold of you. Forms can capture any of the data you want,
but in fairness, simpler is better.
49. Hyperlink
(high-per-link)
#24
This is where you send someone somewhere off of your site with
the click of a button. Usually it’s a resource or an article, but always
remember to have them open in a new tab or window.
51. Thumbnail
(thuhm-nale)
#25
Thumbnails are itty, bitty pictures of a larger images you have
somewhere else. The thumbnail is there to provide a sneak peak of
what more is to come.
53. Responsive
(ri-spon-siv)
#26
We’ve all heard this buzzword, and it means that no matter what
size your browser is, the website will respond accordingly. So, your
design, look, and feel will always look great no matter what
computer or device your visitors are using.
54. Mobile is HUGE, so make sure your website plans for it!
Responsive
55. Stay tuned for more website definitions in
Section 102 coming soon!