A resume introduces the job seeker to potential employers, highlights their relevant skills and qualifications, and should provide key information in a clear, concise format. It should paint a picture of the individual by communicating their accomplishments, passions and personality in a way that engages the reader and leaves them wanting to learn more. An effective resume focuses on results and quantifiable achievements over generic descriptions, and uses a one page format with the most impactful information first to stand out among other applicants.