Aslam Khader, Chief Product Officer, AWS Elemental Aslam provides an introduction to the brand new, and latest AWS Media Service announced at Re:Invent 2018, the week before. This service brings significant value to organisations looking to securely contribute and distribute live video flows into, and out-from the AWS Cloud.

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Reliable, secure transport for live video
AWS ELEMENTAL MEDIACONNECT

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AWS Elemental MediaTailor
Server-side ad insertion to enable content
personalization and monetization
AWS Elemental MediaConvert
File-based video processing service
AWS Elemental MediaStore
Media-optimized origin service
AWS Elemental MediaPackage
Video origination and just-in-time packaging service
AWS Elemental MediaLive
Live encoding service
Media Focused AWS services
§ Building blocks which form the
foundation for cloud-based video
workflows
§ When combined with other AWS services
and partners, offer a complete solution
for processing and delivery of live or on-
demand video content in the AWS cloud
AWS ELEMENTAL MEDIA SERVICES

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BROADCAST QUALITY WORKFLOWS IN MINUTES
Business & Control Systems: CMS – MAM – OVP – MSP, etc
C A P T URE I N G E S T P R O C E SS & S T O RE D I S P L A YD E L I V E RY
M e d i a C o n v e r t M e d i a L i v e M e d i a P a c k a g e M e d i a S t o r e M e d i T a i l o rMediaTailorMediaStoreMediaPackageMediaLiveMediaConvert

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INTEGRATE WITH COMPLEMENTARY AWS SERVICES
Amazon Rekognition Video
Image recognition, Celebrity, Actions
Amazon Translate
Natural and fluent language translation
Amazon Transcribe
Automatic speech recognition
ML/AI services
Amazon
CloudFront
Amazon
Route 53
Amazon
Direct Connect
AWS
Lambda
AWS
CloudFormation
Amazon
CloudWatch

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DISTRIBUTION MEDIA WORKFLOWS

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§ Live video remains a critical component of broadcast
§ Operators need robust, secure live video transport
§ Cloud-based workflows are operationally and commercially compelling
§ Content owners are discovering broader geographical audiences
§ Operators are under increasing pressure to find cost-effective solutions
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LIVE VIDEO TRANSPORT TODAY

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§ Infrastructure providers: managed networks, fiber, and satellite
§ Getting started and changing configuration can take months
§ Long-term contracts and usage models
§ Satellite distribution has limited geographical coverage
§ Self-managed IP-based solutions
§ Deploy, configure, and maintain complex systems
§ Work with multiple vendors for complete solution
§ Develop solutions for features like security or sharing
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CHALLENGES WITH EXISTING SOLUTIONS

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AWS Elemental MediaConnect is a reliable, secure, and
flexible transport service for live video that enables customers
to build transformation and global distribution workflows
quickly and cost-effectively
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INTRODUCING AWS ELEMENTAL MEDIACONNECT
§ Send live video reliably to, within, and from the AWS Cloud
§ Build regional or global high-quality video distribution workflows cost-
effectively using existing IP infrastructure
§ Grow revenue by sharing your video customers or partners
§ Monitor video and adjust settings with performance metrics
§ Use independently or with other AWS Services

9. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
How will customers use
AWS Elemental MediaConnect?
Contribution
Reliably ingest content into the AWS
Network to enable cloud-based live
video processing workflows
Distribution
Securely distribute content to multiple
destinations inside and outside of the
AWS network
Entitlements
Entitlements allow you to give other
AWS account holders the right to
subscribe to your live content

10. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The four key areas of functionality
Reliability
• High-availability protocols such as RTP+FEC and Zixi
Security
• AES-256 industry standard end-to-end encryption
Agility
• Fully managed service, deploy in minutes instead of months, pay only for what you use
Transparency
• Network and TS level metrics, full support for AWS CloudWatch
The reliability and security of satellite and leased fiber with
the flexibility, agility and cost efficiencies of IP

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§ Robust contribution using high-availability protocols: RTP, RTP + FEC, Zixi
protocol
§ Mezzanine quality video ready for over-the-top (OTT) delivery workflows
§ First and last mile agnostic, works with managed or unmanaged networks
AWS ELEMENTAL MEDIACONNECT CONTRIBUTION WORKFLOW
AWS Elemental
Live
Transport
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Amazon
CloudFront
Third-Party
CDNLive Source
Encoding Packaging and DeliveryEncoding
Devices
AWS Elemental
MediaConnect
Live Video Transport
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§ Set up robust and secure B2B video distribution in minutes, not days
§ Pay-as-you-go with no upfront commitments
§ Measure reliability at every step of the process
AWS ELEMENTAL MEDIACONNECT DISTRIBUTION WORKFLOW
AWS Elemental
Live
AWS Network
Live Source
On Premises
AWS Region 1 AWS Region 2
Data Center
On Premises
AWS Elemental
MediaConnect
Live Video Transport
AWS Elemental
MediaConnect
Live Video Transport
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AWS Elemental
MediaConnect
Live Video Transport
SHARING USING ENTITLEMENTS
AWS Elemental
MediaLive
AWS Elemental
MediaConnect
Live Video Transport
Originator AWS Account Subscriber AWS Account
On-premises
receiver or IRD
§ Securely share your mezzanine format live video with your partners
§ Sharing is tracked using entitlements, and you can revoke access
at any time
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§ Simple on-demand pricing
§ Pay-as-you-go with no long term commitment
§ Pricing based on:
§ Running flow (per hour)
§ Bytes transferred (per Gigabyte)
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AWS ELEMENTAL MEDIACONNECT PRICING

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CUSTOMER ENDORSEMENTS
“With more than 300 channels now playing out in the cloud,
we’re the first broadcaster to make a cloud transition at this
scale. It enables us to efficiently aggregate, customize and
distribute assets across all our platforms, including linear TV, to
reach viewers on every screen. Discrete, physical supply chains
are too complicated and don’t let us move fast enough,” said
Brinton Miller, EVP Technology Strategy for Discovery, Inc. “The
cloud helps us reduce physical infrastructure spending and we
are excited to use the capabilities of AWS Elemental
MediaConnect to reliably bring broadcast quality content to
the AWS Cloud. It opens the door more fully to leverage cloud-
native distribution to partners and affiliates as we take our
content around the globe on all platforms.”
“AWS has given Arqiva the ability to test
quickly, only pay for what was used, and
produce reliable, high-quality, secured
managed services for our clients in a
matter of weeks,” said Alex Pannell,
Managing Director of Satellite & Media
for Arqiva. “The new AWS Elemental
MediaConnect service will allow us to
be much more responsive in the
acquisition and distribution of live and
linear video channels, with significantly
more flexibility, while expanding our
reach globally using the scale of the
AWS Cloud.”

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CUSTOMER ENDORSEMENTS
“The newest addition to the AWS Elemental Media Services family,
AWS Elemental MediaConnect, will enable Pac-12 to connect
stadiums across the United States to the cloud, allowing us to
flexibly handle distribution of live content to locations around the
country and internationally. Longer term,AWS Elemental
MediaConnect can help us standardize content encoding and
contribution across all Pac-12 universities.”
“Last year, we partnered with AWS to
modernize our streaming video
capabilities. Now, with the newly
launched AWS Elemental MediaConnect
video transport service, we see the
potential to securely contribute live
streams into the AWS Cloud, replicate,
and easily distribute them.AWS
Elemental MediaConnect will
significantly reduce the time to on-board
affiliates, extend our content reach
globally, and reduce the number of
formats we distribute using its granular
entitlements feature.” - ITV

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THANK YOU