How Ownzones built a post-house in the cloud to enable Magnolia Pictures’ direct-to-consumer OTT offering
Magnolia Pictures began its move into the over-the-top (OTT) video market to create new revenue and further monetize its vast, fast-growing content library. With a strong brand built on premium content and a loyal following among a diverse audience, Magnolia saw an opportunity to stand apart in the fragmented, highly competitive OTT services landscape. Many of Magnolia’s films originate from different post-production houses, with each produced to unique specifications for aspect ratio, color, screen resolution, audio levels and features, player compatibility, and a host of other variables, each of which must be carefully accounted for. During this presentation, learn how OWNZONES managed these complex processing requirements, leveraging the power of cloud-based services from AWS and AWS Elemental, to enable Magnolia Pictures to build its OTT services and deliver premium video to connected devices.
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How Ownzones built a post-house in the cloud to enable Magnolia Pictures’ direct-to-consumer OTT offering
- 1. 2018 AWS M&E Symposium: Los Angeles HOW OWNZONES BUILT A POST-HOUSE IN THE CLOUD TO ENABLE MAGNOLIA PICTURES’ DIRECT-TO-CONSUMER OTT OFFERING 31 July 2018
- 2. AMAZON CONFIDENTIAL Nick Nelson Head of Product and Innovation Ownzones Jeff Cuban COO Magnolia Pictures 2 SPEAKERS
- 3. AMAZON CONFIDENTIAL 3 MAGNOLIA OVERVIEW
- 4. AMAZON CONFIDENTIAL 4 WHY OTT? Magnolia, like most content owners, faces the unknowns of the OTT promise § Costs to transcode and deliver, with an unknown ROI § Requests for large number of file deliveries can come in, new libraries with new output specs § Content libraries contain assets that have been acquired from a variety of post production houses, all with different specs
- 5. AMAZON CONFIDENTIAL 5 REACHING CUSTOMERS INGEST & ANALYZE BUILD & PACKAGE DISTRIBUTE & ANALYZE
- 6. AMAZON CONFIDENTIAL OWNZONES CONNECT WORKFLOW BUILT ON AWS AMAZON SIMPLE WORKFLOW SERVICE (SWF) CPL LIVE PREVIEW SERVICE Media Files SOURCE Video, Audio and Subtitles METADATA Recipe BATCH(S) JOB(S) VIDEO & AUDIO FILES CPL (PLAYLIST) TEMPLATE METADATA QUALITY OTT DELIVERY OTT DRM Automated QC Manual QC Aspera, Signiant S3 Copy Security and Rights OTT STREAMING Aspera, Signiant Amazon S3 AWS Snowball HDD Delivery Mezzanine File(s) AWS Elemental MediaConvert FILE-BASED PROCESSING Amazon CloudFront CDN Transcoding Worker Transcoding Worker POST-PROCESSING Concatenation Packager Kubernetes on EC2 POST-PROCESSING Amazon S3 Storage Amazon SNS & SQS Recognize Files Assign to Assets Inspect Contents Demux Build Proxys AVOD Markers CONFORMING 6
- 7. AMAZON CONFIDENTIAL § 3000 movie files as well as thousands of marketing and trailer assets delivered to a growing list of platforms § Approximately 30-60% cost savings vs. industry average § 40% faster delivery turn around vs. traditional vendors § A one stop shop for packaging that usually requires multiple vendors for re-conforming captions, artwork, metadata, and subtitle file conversion 7 RESULTS
- 8. AMAZON CONFIDENTIAL 8 QUESTIONS FROM THE AUDIENCE?
- 9. THANK YOU! 9