This presentation was conducted at the Private Healthcare Summit in London June 23rd 2015.
The presentation is focused on the opportunity for the healthcare industry to adopt mobile apps in the UK, yet many organisations, both private and public show a resistance and reluctance to consider mobile apps as a viable tool to engage and promote better health outcomes.
We look at what the healthcare sector can learn from retail giants like Amazon and Ebay and we put forward a treatment plan to help manage what we term 'app xenophobia' in the UK healthcare sector.
Participatory design, the "Making" of Health and the Future of Diabetes Techn...Joyce Lee
We Hacked #DTM2014! A Joint Presentation by John Costik, Adrien de Croy, Weston Nordgren II, The Nightscout community, and Joyce Lee, MD, MPH, Doctor as Designer
Participatory design, the "Making" of Health and the Future of Diabetes Techn...Joyce Lee
We Hacked #DTM2014! A Joint Presentation by John Costik, Adrien de Croy, Weston Nordgren II, The Nightscout community, and Joyce Lee, MD, MPH, Doctor as Designer
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
This presentation is an overview of the current scenario of mySugr and what can be done to improve its digital media strategy and create awareness in India.
What’s next in healthcare digital marketing?White Rhino
It's time to think beyond hospital digital marketing table stakes and embrace a new generation of provider digital marketing. It’s “advertising without the ads” and works best when weaved into the organization’s operational fabric. A recent presentation at the Greystone Healthcare Internet Conference shares how creating valuable digital services can build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience.
Presented at Predictive Analytics Innovation Summit, Chicago 2017 #PAChicago
https://theinnovationenterprise.com/summits/predictive-analytics-innovation-summit-chicago-2017/speakers
This presentation centers on currently published findings focused on the use of predictive analytics in healthcare venues of sports medicine and orthopedic rehabilitative settings. Aspects of data access via national patient registries as well as nascent applications of machine learning will also be covered. An example of one approach of incorporating a model of assessment, evidence-based practice, treatment augmentation, and resultant outcome evaluation will be provided as well.
Please be in touch
http://DrChrisStout.com
"Gamification of Health" by Chirag Patel (Chicago Health 2.0)Chirag Patel
This talk covers how gamification is affecting PHRs (Google Health), public health (nudging), consumer driven health (Me You Health, GreenGoose, HealthMonth), and most importantly employee wellness programs (ShapeUp, Keas)
mHealth Apps: Supporting a Healthier Future Research Now
Mobile apps for smartphones are changing the way doctors and their patients approach medicine and health issues. With health apps poised to reshape the healthcare industry, Research Now takes a deeper look at insights from consumers and healthcare professionals in the U.S.
This presentation is an overview of the current scenario of mySugr and what can be done to improve its digital media strategy and create awareness in India.
What’s next in healthcare digital marketing?White Rhino
It's time to think beyond hospital digital marketing table stakes and embrace a new generation of provider digital marketing. It’s “advertising without the ads” and works best when weaved into the organization’s operational fabric. A recent presentation at the Greystone Healthcare Internet Conference shares how creating valuable digital services can build engaging, life-long patient relationships that improve hospital service, raise satisfaction and build a better care experience.
Presented at Predictive Analytics Innovation Summit, Chicago 2017 #PAChicago
https://theinnovationenterprise.com/summits/predictive-analytics-innovation-summit-chicago-2017/speakers
This presentation centers on currently published findings focused on the use of predictive analytics in healthcare venues of sports medicine and orthopedic rehabilitative settings. Aspects of data access via national patient registries as well as nascent applications of machine learning will also be covered. An example of one approach of incorporating a model of assessment, evidence-based practice, treatment augmentation, and resultant outcome evaluation will be provided as well.
Please be in touch
http://DrChrisStout.com
"Gamification of Health" by Chirag Patel (Chicago Health 2.0)Chirag Patel
This talk covers how gamification is affecting PHRs (Google Health), public health (nudging), consumer driven health (Me You Health, GreenGoose, HealthMonth), and most importantly employee wellness programs (ShapeUp, Keas)
Xenophobia in Zambia as Dr. Rajan Mahtani got harassedZambia Glory
UPND Deputy Spokesman, Edwin Lifwekelo said in a statement that Zambians must stand up and condemn all manifestations of Xenophobia and Xenophobic harassment of innocent citizens like Dr. Rajan Mahtani.
Types of Information & Communication TechnologyAmelia Jones
This sample presentation describes about the types of software used in Health & Social Care. It helps students to write their assignments & presentations on Information & Communication Technology. Students can also avail online assignment writing services by certified writers at a very reasonable price.
Build Advanced mHealth Apps by Integrating AI and Big Data AnalyticsTechugo
m-Health has a grip over the limelight, and it all comes down to the use of m-health applications that incorporates AI and Big Data in healthcare. With the advent of new technologies and trends, the relationship between doctors and patients eventually changed.
Therefore, if you want to become a part of the healthcare industry by bringing in your own app, this article will walk you through the application of AI and big data.
Telehealth Protocols to Create Competitive AdvantageRoger Smith
Telehealth apps have arrived on the smartphone. What can they make of that position? What services are needed by patients?Who will become the Facebook of telehealth?
20220314 Patient access to records and understanding from April 2022amirhannan
This was a zoom call done on 14th March 2022 detailing why we at Haughton Thornley Medical Centres (HTMC) started to give patients full access to their GP electronic health record and understanding in 2004, what we did and still do, how we did it, what the challenges are that we are facing now in General Practice, the importance of the Partnership of Trust, the practice-based web portal www.htmc.co.uk, how we support understanding by sign-posting to trusted information from the practice, our explicit consent process, what we mean by Responsible Sharing, a description of the consent process that all patients wanting access to their records must complete, some dos and dont's when writing in the notes, how to deal with 3rd Party data (not just redaction), what other providers can do to help when sending notes to GP surgeries including do you need to send everything?, an introduction to the Information Governance strategy for Greater Manchester Combined Authority that has recently been ratified and finally a dedication to Ingrid Brindle who recently passed away and was the Chair of Haughton Thornley Patient Participation Group
Technology forecast in healthcare industrySafina Shaikh
The use of technologies such as social networks, smartphones, internet applications and more is not only changing the way we communicate, but is also providing ground-breaking ways for us to monitor our health and well-being and giving us better access to information. Together these advancements are leading to a convergence of information, technology,people, and connectivity to improve health outcomes and health care.
20220314 patient access to records and Understanding from April 2022amirhannan
This was a zoom call done on 14th March 2022 detailing why we at Haughton Thornley Medical Centres (HTMC) started to give patients full access to their GP electronic health record and understanding in 2004, what we did and still do, how we did it, what the challenges are that we are facing now in General Practice, the importance of the Partnership of Trust, the practice-based web portal www.htmc.co.uk, how we support understanding by sign-posting to trusted information from the practice, our explicit consent process, what we mean by Responsible Sharing, a description of the consent process that all patients wanting access to their records must complete, some dos and dont's when writing in the notes, how to deal with 3rd Party data (not just redaction), what other providers can do to help when sending notes to GP surgeries including do you need to send everything?, an introduction to the Information Governance strategy for Greater Manchester Combined Authority that has recently been ratified and finally a dedication to Ingrid Brindle who recently passed away and was the Chair of Haughton Thornley Patient Participation Group
Wearables and Mobile Move Health into Your Home - Candice HughesInnovation Women
TRANSCRIPT BELOW
Mary-Beth Russo:
Good morning. Good afternoon. Welcome to the Innovation Women Speak Webinar Series. My name is Mary-Beth Russo, and I'm sitting in for Bobby today.
Mary-Beth Russo:
For those of you not familiar with Innovation Women, we are a visibility bureau for entrepreneurial, technical, and innovative women. We connect female speakers with speaking opportunities, and we connect event managers with those speakers.
Mary-Beth Russo:
Our mission is to help women build their brand and advance their career, while eliminating the all male, all stale panels at conferences and events. By the way, if you're not a speaker or on the platform yet, we have a special going. An extension of the discount we gave in honor of Women's History Month. I'll give that code out in just one minute.
Mary-Beth Russo:
Unlike a traditional speakers bureau, when you join Innovation Women you get all of this. You get social media amplification and promotion. You get speaking opportunities. You get speaking invitations. You get a weekly list of over 100 calls for speakers that you can apply to. If you're an author, we promote your book.
Copy and paste this link into your web browser for the full transcript:
https://docs.google.com/document/d/1GQYx6e4QbD28S6q6_KJSEigQQuitNcWPpTjM-aC9dAI/edit?usp=sharing
Future of Health Care Marketing - Digital and Social MED E Talks
Mr Hemant Radhakrishnan,Director -Anvita Tours2Health Pvt Ltd delivered the talk on "Future of Health Care Marketing - Digital and Social " at the 4th International Healthcare Conference - MelanoSite Medetalks 2018
DOWNLOAD DECK: https://bundl.buzz/industryfuture
Discover the effects of Covid-19 and what the future normal looks like for consumers and the industries that serve them.
- Understand how uncontrollable forces set the scene in transforming consumer behavior in each industry.
- Find out how consumers and companies responded– its long-term and digital effects.
- See real innovation examples that reveal what the future of these industries and our world looks like.
DOWNLOAD DECK: https://bundl.buzz/industryfuture
Mobile Health: the enable of Empowered Patients3GDR
Draft of slides for talk by David Doherty (coFounder, 3GDoctor) at the "Transforming Community Pharmacies in to High Street Clinics" Conference in London on the 15th November 2018.
Mobile Health: the enable of Empowered Patients3GDR
Draft of slides for talk by David Doherty (coFounder, 3GDoctor) at the "Transforming Community Pharmacies in to High Street Clinics" Conference in London on the 15th November 2018.
For more information please visit:
https://mhealthinsight.com/2018/10/28/join-us-at-transforming-community-pharmacies-in-to-high-street-clinics/
Smart Patient Engagement Solutions for Physical Therapists and Rehabilitation...David Dansereau
My presentation will look at the benefits of harnessing new health technology and mobile health data to improve therapy services, promote wellness and awareness through better patient engagement and help improve medical research. I'll also cover what I believe the future holds for the mHealth industry with respect to rehabilitation and prevention, and what challenges lie ahead for providers that consider adopting these new methods of care delivery.
Note: This is based on my personal experience,interviews and research. Please keep and open mind as this is new territory for all of us!
An analytic document on the social impact of Aadhar Card. the paper particularly deals with how the society will avail the health benefits through Aadhar card
8 Lessons Learned from Developing mHealth AppsScott Hague
Presentation conducted at EHI Live 2015 at the HANDI Health Apps Village. Scott Hague talks through 8 learning points from developing medical apps. From user experience to app indexing, regulation to marketing, the presentation provides real use cases and signposting to free resources.
12 Items You Need To Include In Your Mobile Healthcare App BriefScott Hague
This is the most comprehensive guide to app development for ‘non-developers’ in the healthcare marketplace right now. It has been developed in collaboration with both technical and marketing experts who work within both the healthcare and other supporting sectors.
Learn how to craft one of the most important but yet one of the most under-valued aspects of developing a mobile healthcare app – the brief!
From App to Idea: Nine points in creating a winning a healthcare app productScott Hague
In this presentation, Scott Hague, Development Director of Digital Healthcare Agency Integrated Change takes you through the nine P's of creating a winning mobile healthcare app product. This presentation was conducted at the NEC on November 5th 2014 in conjunction with HANDI Health Apps.
Integrated Change provide digital solutions specifically to the healthcare industry. Our services cover mobile health and digital health marketing.
This presentation will give you a quick overview about our company, what we do and how we do it.
Mobile Healthcare Apps: 7 things to remember to get your app noticedScott Hague
The presentation was conducted at an event organised by the NHS Innovations South East and was hosted at the Maidstone & Tunbridge Wells NHS Trust and will provide you with 7 key points to implement, consider and remember when trying to get your healthcare app noticed.
How to get your app noticed. Often, too much time, energy and money is spent during the design and development phase of a mobile app with little consideration on a launch and marketing strategy. Many healthcare organisations wonder 'what next.
HANDI Health Apps Presentation: NEC November 2013Scott Hague
A presentation from the second day of the EHI Live exhibition at the NEC 6th November 2013. The presentation is by Scott Hague, Development Director of Integrated Change.
He talks about the tools and techniques you can use to promote your healthcare mobile application.
If you would like to watch a video of the presentation then please head on over to http://www.integratedchange.net/seven-tools-and-techniques-to-help-market-your-mobile-app
Mobile Development: A presentation to Year 10/11 childrenScott Hague
This was a presentation we conducted to a group of 30 secondary school students and their teachers. The objective was to highlight what is involved when developing a mobile application. We created a dummy customer brief and two other exercises during the presentation.
CHAPTER 1 SEMESTER V - ROLE OF PEADIATRIC NURSE.pdfSachin Sharma
Pediatric nurses play a vital role in the health and well-being of children. Their responsibilities are wide-ranging, and their objectives can be categorized into several key areas:
1. Direct Patient Care:
Objective: Provide comprehensive and compassionate care to infants, children, and adolescents in various healthcare settings (hospitals, clinics, etc.).
This includes tasks like:
Monitoring vital signs and physical condition.
Administering medications and treatments.
Performing procedures as directed by doctors.
Assisting with daily living activities (bathing, feeding).
Providing emotional support and pain management.
2. Health Promotion and Education:
Objective: Promote healthy behaviors and educate children, families, and communities about preventive healthcare.
This includes tasks like:
Administering vaccinations.
Providing education on nutrition, hygiene, and development.
Offering breastfeeding and childbirth support.
Counseling families on safety and injury prevention.
3. Collaboration and Advocacy:
Objective: Collaborate effectively with doctors, social workers, therapists, and other healthcare professionals to ensure coordinated care for children.
Objective: Advocate for the rights and best interests of their patients, especially when children cannot speak for themselves.
This includes tasks like:
Communicating effectively with healthcare teams.
Identifying and addressing potential risks to child welfare.
Educating families about their child's condition and treatment options.
4. Professional Development and Research:
Objective: Stay up-to-date on the latest advancements in pediatric healthcare through continuing education and research.
Objective: Contribute to improving the quality of care for children by participating in research initiatives.
This includes tasks like:
Attending workshops and conferences on pediatric nursing.
Participating in clinical trials related to child health.
Implementing evidence-based practices into their daily routines.
By fulfilling these objectives, pediatric nurses play a crucial role in ensuring the optimal health and well-being of children throughout all stages of their development.
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondHealth Catalyst
Join us as we delve into the crucial realm of quality reporting for MSSP (Medicare Shared Savings Program) Accountable Care Organizations (ACOs).
In this session, we will explore how a robust quality management solution can empower your organization to meet regulatory requirements and improve processes for MIPS reporting and internal quality programs. Learn how our MeasureAble application enables compliance and fosters continuous improvement.
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
Health Education on prevention of hypertensionRadhika kulvi
Hypertension is a chronic condition of concern due to its role in the causation of coronary heart diseases. Hypertension is a worldwide epidemic and important risk factor for coronary artery disease, stroke and renal diseases. Blood pressure is the force exerted by the blood against the walls of the blood vessels and is sufficient to maintain tissue perfusion during activity and rest. Hypertension is sustained elevation of BP. In adults, HTN exists when systolic blood pressure is equal to or greater than 140mmHg or diastolic BP is equal to or greater than 90mmHg. The
The Importance of Community Nursing Care.pdfAD Healthcare
NDIS and Community 24/7 Nursing Care is a specific type of support that may be provided under the NDIS for individuals with complex medical needs who require ongoing nursing care in a community setting, such as their home or a supported accommodation facility.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...ILC- UK
The Healthy Ageing and Prevention Index is an online tool created by ILC that ranks countries on six metrics including, life span, health span, work span, income, environmental performance, and happiness. The Index helps us understand how well countries have adapted to longevity and inform decision makers on what must be done to maximise the economic benefits that comes with living well for longer.
Alongside the 77th World Health Assembly in Geneva on 28 May 2024, we launched the second version of our Index, allowing us to track progress and give new insights into what needs to be done to keep populations healthier for longer.
The speakers included:
Professor Orazio Schillaci, Minister of Health, Italy
Dr Hans Groth, Chairman of the Board, World Demographic & Ageing Forum
Professor Ilona Kickbusch, Founder and Chair, Global Health Centre, Geneva Graduate Institute and co-chair, World Health Summit Council
Dr Natasha Azzopardi Muscat, Director, Country Health Policies and Systems Division, World Health Organisation EURO
Dr Marta Lomazzi, Executive Manager, World Federation of Public Health Associations
Dr Shyam Bishen, Head, Centre for Health and Healthcare and Member of the Executive Committee, World Economic Forum
Dr Karin Tegmark Wisell, Director General, Public Health Agency of Sweden
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
10. 85% Don’t know the name
of the physician
78%
Don’t
understand
hospital
discharge
instructions
50%
Patients not asked
if they have any
questions
80%
Of serious medical errors involve
miscommunication between caregivers
when patients are transferred
@integratedchg
11. But yet…
80% of smartphone users want to interact
with their healthcare providers.
Via their mobile.
@integratedchgwww.integratedchange.net
12.
13. Symptom 1
Let me speak to IT
@integratedchgwww.integratedchange.net
14. Symptom 2
I have a Blackberry and
apps are for Facebook
@integratedchgwww.integratedchange.net
20. “People don’t like being asked why they
want an appointment, they seem happier
to tell a computer”
@integratedchgwww.integratedchange.net
21. How To Treat App Xenophobia
@integratedchgwww.integratedchange.net
22. Treatment Plan 1: Admit you have a problem
Go talk to your patients
Never assume you know because you don't
@integratedchgwww.integratedchange.net
23. “I booked a hotel room last night, I checked the
local area, viewed information relevant to me and
joined a loyalty programme in under 10 minutes
on my phone app. I then logged in and changed
the booking. Why can’t you give me this for your
practice!”
“I feel excited knowing that my consultant
doesn't need to re-know me every time I
see them”
@integratedchgwww.integratedchange.net
24. Treatment Plan 2: Involve Everyone
Physicians, Caregivers, Patients, Vendors, Legal
and technology innovators need to work
together…
but you must do it early
@integratedchgwww.integratedchange.net
25. Treatment Plan 3: Forget About Devices
The person behind it counts
Simon Sinek: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html @integratedchg
27. Treatment Plan 5:
Just Look At
What Is Possible
Procedure and explainer demos
Pre-auth forms before arrival
Condition specific materials
before appointments
Productive waiting times
Make and amend appointments
Preferred appointment windows
Checklists, what to bring on the day
Live bed availability
Loan of an iPad for their stay, pain
Nausea feelings, food requests, quality
surveys, test results, medication orders
Interactive consultant directories,
Contact details, location
Discharge information, adherence and
Emergency contact
Nurse and doctor rounds, dictation
Push notifications that keep
engagement high
Digital loyalty cardsStaff apps, travel information, training
modules, company news, vacancies
@integratedchg
28. You’ll need a balanced diet of digital activity
If included as part of a healthy digital lifestyle,
apps will lock-in your patients, protect your
referral stream and capture new business
@integratedchgwww.integratedchange.net
31. What We Do
“We move healthcare organisations from
traditional, paper intensive led processes
to one that encompasses a digital
approach.”
@integratedchgwww.integratedchange.net
And I see this fear in healthcare here in the UK, across the whole spectrum of care.
When we talk about apps…and it got me wondering why this. Once considered a mere fad a few years ago, apps are completely dominating mobile. every company in the world including Google is adjusting to that reality, Apple had the foresight to see this before anybody else
We all use them, sometimes they are invisible to our daily lives.
So, lets have a look where app xenophobia first manifested itself, the world health organisation didn't’t have any stats on this but it has occurred in retail. The biggest technological change since the computer is the smartphone, no two ways about it.
They struggled to understand the customer, digitally and it had to change the way their communicated and interacted with their customers.
They use data insights to motivate behaviour change, they engage consumers outside of the core settings and they retain loyal cutomers and increase their value.
I say healthcare can do this…
I think we know who the winner is here but it doesn’t have to be like this at all.
Armed with smartphones, apps and mobile connectivity, patients want instant access to your healthcare brand and they want it now.
Mobile has been around for what seems a long time but the healthcare industry is dominated by leaflets and brochures and a general envirnoment of awful communication.
This disconnect will hinder engagement. There is a fear and there is a lack of knowledge, understanding and insight. Here are some figures that demonstrate this explicitly…
58% Don’t know the reason for their hospital admission
Our own independent research further qualified this too…a copy of which I can send to you.
So, can healthcare learn from retail and overcome this xenphobia…YES but lets look at some of the symptoms and maybe some of them resonate with you
Wrong – whilst social and gaming is big for apps, there is so much more to it than this. This symptom is a classic example of looking at what you have and not your end users.
Engagement via apps is different to that of web.
85% of people prefer mobile apps over mobile web – 55% perceive apps to be more convenient, 48% faster and 40% easier to use.
We’ve got an online portal already - People hate portals, the very word means a portal to an old school IT front end huge forms and complicated user interfaces.
Apps continued to cement their lead, and commanded 86% of the average US mobile consumer’s time, or 2 hrs and 19 minutes per day.
When I go into waiting rooms, all I see is brochures on a stand, I never see people looking at them and as a sales tool, they are totally pointless. People have said to me that they use brochures to capture new patients but how can this be when the patient is already in the practice. What is the cost to these brochures, printing, distributing and then updating and do people really take any notice of them.
No, it doesn’t. Governance means you have to meet a set criteria and it doesn’t mean that you cant do what you want to do. We have Kitemarking coming in soon for health apps, BSI has launched PAS277 and MHRA cant cope with the influx of apps. Governance has to be cleared off but this isnt a barrier but an opportunity. Also, it depends on the app will do, the data and end points.
What is wrong with the telephone?
Nothing at all but people want other ways of contacting you, on their terms. The smartphone actually isnt really used a phone per say.
McKinsey and Company reports that six years ago, more than 60 percent of phone use was for talking; today, that figure is less than 20 percent.
A huge amount of time is wasted on trying to contact patients, and then because you cant leave messages, you end up writing to them – phone calls, postage and time carry a cost. Banks can send me a message – I login to see, if I want to contact them I can. Give patients the control that they want.
So now we understand the symptoms, lets look closely at some of the treatments available.
Swallow your pride and get ready for some great feedback. Ask – what would you like included if we provided you with a mobile app.
You will be surprised, like we where, when we asked this question.
Speak to your customer services team, call centre staff, receptionists, PA’s, liaison officers – they often hold vast amounts of data too.
If you involved everyone, then everyone will be on-board with the plan rather than been surprised when its launched and cant answer questions from the patients concerning it.
Focusing on screen size is like an artist focusing on the size of the canvas, it’s silly for the artist and silly for the business.
Failure to be agile after launch prevents success
Don’t focus on the how and what but the why.
Open your eyes to the possibilities; status quo is not a strategy
Open your eyes to the possibilities; status quo is not a strategy
So, there we have it. App xenophobia, the symptoms and treatment…
Apps are not the answer to everything
You want to change behaviour, not build some software
You want to motivate change, not tell them they should use it - It’s a two way thing and you must listen to the user
The old path was to promote what the organisation wanted to be known for; now its to offer what the consumer wants
I know you want to believe so remember that App xenophobia only exists if you want it to. And throughout this presentation I havent mentioned technology in the aspect of a product…xenophobia stems from this!
Your patients are ready…are you?
Thank you – I am Scott Hague owner of Integrated change and we….
Don’t forget your other customer:
\88% of nurses use smartphone apps at work
72% of physicians use a smartphone for professional purposes