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About Integrated Change
Integrated Change is a London-based mobile and digital healthcare agency that develops tailored solutions for healthcare providers, focusing on both mobile and digital platforms. They offer a range of services including app development, marketing strategies, and ongoing support, emphasizing an end-user-centric approach in their projects. The agency has collaborated with various stakeholders in the healthcare sector and has successfully deployed over 50 projects.
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About Integrated Change
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- 2. What we do Developmobile solutions for healthcare Develop digital solutions for healthcare Integrating both www.integratedchange.net
- 3. About Integrated Change •7 people. London based » UX/graphic designers, » Native mobile developers » Web developers (front-end/back-end) » Digital marketing and copywriting » Project management • We work with NHS and private healthcare providers, both primary and tertiary, along with research teams, medical device manufacturers, professional practices, insurers, health sector charities and digital healthcare agencies. • Over 50 mobile and digital projects deployed. • A large proportion of our work is white-labeled. www.integratedchange.net
- 4. Healthcare: a changeof mind set Patients are our customers Family members/care-givers are customers HCP’s are customers We should provide them with empowerment What we demand from retail and banking, we should demand from mobile healthcare www.integratedchange.net
- 5. Focused on digitalhealth Creating online, measureable digital marketing strategies Driving more relevant traffic to hospital groups and pharmaceutical’s Outreach campaigns, SEO, PPC, Social Online PR and generating online brand noise Raising awareness of conditions, patient management Delivering inbound web-enquiries ROI focused campaigns
- 6. Focused on mobilehealth Mobile application design, development, deployment and management Mobile application marketing and ROI campaigns Mobile web and web app design, development, deployment and management Patient management and specialist nursing tools Condition awareness and med student education tools Appointment systems and bed occupancy systems (mobile led via tablets and smartphones) Use of push notifications directly to the device – patient status updates, drug adherence, bed management and availability.
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- 9. Focused on theend user Persona creation Customer profiling Ethnographic studies Quartz composer -origami Sketch InVision Analytics PHP Java Flash Action Script ASP/ASP.net AWS Javascript SSL and encryption www.integratedchange.net
- 10. Our mobile skillset Objective-C Java .NET C# JQuery HTML5 CSS3 C++ JavaScript node.js AES256 HMAC App packaging/upload ASO www.integratedchange.net
- 11. Our digital skillset Google AdWords Google Analytics On-page technical Online PR/outreach Content strategy Copywriting Social channel mgt AdRoll Facebook advertising LinkedIn advertising iOS smart banners/tools Google Mobile SDK App marketing Google Play Referral Flow Mobile deep linking www.integratedchange.net
- 12. Integrated Approach Google AdWords GoogleAnalytics On-page technical Online PR/outreach Content strategy Copywriting Social channel mgt Split testing AdRoll Facebook advertising LinkedIn advertising Google Mobile SDK App marketing Google Play Referral Flow Mobile deep linking Objective-C Java .NET C# JQuery HTML5 CSS3 C++ JavaScript node.js AES256 HMAC App packaging/upload ASO Persona creation Customer profiling Ethnographic studies Quartz composer -origami Sketch InVision Analytics PHP Java Flash Action Script ASP/ASP.net AWS Javascript SSL and encryption Project Managed mobile digitalUX and web www.integratedchange.net . . . . .
- 13. Project Management • Transparencyand clear communication • Basecamp - full client visibility of: Milestones and project markers Messaging system between our clients and developers Files/graphics version repository • Atlassian JIRA bug tracking and fixing • TestFlight – distribution of beta apps on the fly
- 14. On going support Continuoussupport 1. Bug fixes 2. Mobile OS/browser compatibility Continuous transparency 3. Monthly analytics reporting 4. Performance to target (KPI’s) Continuous development 5. Life cycle management 6. Strategy direction, new opportunities www.integratedchange.net
- 18. Working in partnership •We work in different ways with our partners – – Fully white-labelled – Dual-branded – Direct – Mix of all of them • Development only service or a full, end-end service relationship • Consultancy, ethnographic surveys, end-user research, proof of concept definition, funding applications and proposals • Providing full pre and post sales support www.integratedchange.net
- 19. So what doesthis all mean? • We deliver to high standards • We deliver to budget • We deliver on-time… You’ve heard all that before. …but wait! www.integratedchange.net
- 20. Mobile strategy canbecome OVERWHELMED with the technology www.integratedchange.net
- 21. Digital strategy canbecome OBSESSED with the look www.integratedchange.net
- 22. WHAT ABOUT THEEND USER? www.integratedchange.net
- 23. Work With Us •100% focus on healthcare • Strong commercial backbone • In-house, integrated development • Experience development and digital partner • We have an opinion. We are not a ‘yes’ agency www.integratedchange.net
- 24. Thank you forreading @scotthague google.com/+IntegratedchangeNet facebook.com/IntegratedChange www.integratedchange.net Mobile and Digital Healthcare Agency