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Chris Hogg
Chief Operating Officer
Propeller Health
@cwhogg
Building 
Data-Driven
Experiences in
Digital Health
Molecular/cell biologist
Digital Health 
Entrepreneur
Pharma Commercial Strategist
Healthcare
Investment Banker
@cwhogg
@cwhogg
@cwhogg
@cwhogg
@cwhogg
EMRs
Sensors
Smartphones
Public Policy
(ACA)
The Great Convergence
@cwhogg
Health is a
Data Problem
@cwhogg
12/31/05	
   1/31/06	
   2/28/06	
   3/31/06	
   4/30/06	
   5/31/06	
   6/30/06	
   7/31/06	
   8/31/06	
   9/30/06	
   10/31/06	
   11/30/06	
  
A medical record is a punctuated data stream
Personal	
  Health	
  Data	
  
@cwhogg
@cwhogg
Personal	
  Health	
  Data	
  
12/31/05	
   1/31/06	
   2/28/06	
   3/31/06	
   4/30/06	
   5/31/06	
   6/30/06	
   7/31/06	
   8/31/06	
   9/30/06	
   10/31/06	
   11/30/06	
  
EMR data + user generated/sensor data = a complete picture
@cwhogg
@cwhogg
@cwhogg
@cwhogg
@cwhogg
@cwhogg
Value simplicity,
above all else
@cwhogg
Value simplicity,
above all else
@cwhogg
Rules + Feeds
are awesome
(but watch the noise)
@cwhogg
Find data to
bootstrap your
experience
@cwhogg
Don’t assume
you know what
your users want
@cwhogg
Engagement
is not
a key metric!
@cwhogg
January 23, 2014
@cwhogg
Merck Teams with Electronic Health
Records Provider Practice Fusion to
Improve Patient Health
@cwhogg
@cwhogg
Diverse	
  teams	
  	
  
are	
  required	
  for	
  
complex	
  products	
  	
  
(especially	
  in	
  healthcare)	
  
Too much pull…
Too little push
@cwhogg
Still don’t
assume you
know what your
users want!
(even if you are the user)
@cwhogg
@cwhogg
Propeller passively collects
data on when, where and
how often a person uses
their medication inhalers
@cwhogg
1:38:08 
PM PST
Pollen Count 5.2
AQI 102
N47o 34.4452. W110o77.8257
2 inhalations of ProAir (120mcg) 
20 seconds apart
Winds from SW, 13mph
And attaches location-
based meta data to
each actuation
@cwhogg
@cwhogg
Simple
Push not pull
System allows us to
learn what users find
useful
Personalized
Multiple data layers
Metrics that matter
Current app New Cards app
@cwhogg
@cwhogg
Know you don’t know



Make your product simple



Make your product delightful

Make your metrics meaningful

Obsess about design
@cwhogg
Technology is nothing. What’s
important is that you have a faith
in people, that they’re basically
good and smart, and if you give
them tools, they’ll do wonderful
things with them.
Steve Jobs
@cwhogg
@cwhogg
“Can you imagine how awesome it would have
been to be an entrepreneur in 1985 when almost
any dot com name you wanted was available?”
@cwhogg
@cwhogg
@cwhogg

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Health 2.0 chapter preso 10 13-15 v final-share