What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
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Presentation covering the basics of new media and how these affects your brand. It provides an strategic approach to conversations on the net.
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What Happened to Media? Building a 2.0 Conversation Strategy in 5 Steps
- 1. What happened to media? Build a 2.0 Conversation Strategy in 5 steps by Oriol Pascual
- 2. Traditional media Newspapers, TV, radio, mags
- 3. Complex production that few can access
- 4. Traditional media Unidirectional; Monologue Costly to produce distribute Narrow content options - top hits only
- 5. Why?
- 7. New media Blogs, podcasting, social networks
- 8. New Media Bi Multidirectional; Conversation Affordable to produce distribute It’s everywhere: home, work, mobile, ipod, media center It’s about niche content
- 9. The Long Tail never reaches zero
- 10. Be the most popular... on your niche!