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An introduction to

CLEANWEB

by oriol@oriolpascual.com
facebook.com/cleanwebespana
@cleanwebES
CLEANTECH

Cleantech refers to the development and
application of technology with the aim to improve
resource efficiency. It includes, amongst others:
• Renewable energy
• Mobility
• Water-related technologies

Photo: USACE
CLEANTECH
CHARACTERISTICS

•
•
•
•

Technology-based: mainly hardware
Capital intensive
Long development periods
Highly dependent on gov. decisions

Photo: Brookhaven Nat. lab.
CLEANTECH CHALLENGES

Current challenges are not about fundamental
science. Are about:
• Complex financing & incentives
• Failure to communicate to consumers
• Poor sales channels
Many opportunities await in
the digitalisation of green
CLEANWEB
Efficiency

CLEANTECH

Cleanweb

INTERNET
OF
THINGS

Data &
networks

COLLABORATIVE
CONSUMPTION

Market
re-structuring
CLEANWEB

A form of clean tech that takes advantage of the
Internet, social media, and mobile communications to
alter how we consume resources, relate to the world,
interact with each other, and pursue economic growth.
Sunil Paul & Nick Allen. MIT Technology Review

Photo: Lightmash
ELEMENTS

•
•
•
•

Network-based technology is core
Resource-focus
Defined business model
Scalability

Photo: ogimogi
VALUE CREATION

•
•
•

Helping consume resources more efficiently
Making environmental data meaningful
Disrupting cleantech financing models

Photo:MetroMile
ADVANTAGES

•
•
•
•

Agile development
Capital light
Low-risk
Scalability

Photo: Desarrollando America Latina
6 BUSINESS MODELS

1.
2.
3.
4.
5.
6.

Customer engagement platforms
Collaborative financing models
Decision-making tools
Loyalty programs
P2P lending resources
Data monitoring & management

Photo: szwerink
1. CUSTOMER ENGAGEMENT
PLATFORMS

•

•

Use data from utilities and public service providers
(energy, water, transport) to create customer value
though visualisation of data in ways that is meaningful
and actionable
Who? Opower, Tendrill, Dropcountr, Watersmart
2. COLLABORATIVE
FINANCING MODELS

•
•

Crowdfunding of renewable energy projects with a
defined return of investment
Who? Solar Mosaic, Milk the Sun, Tangerine Power
3. DECISION-MAKING
TOOLS

•

•

Saas to evaluate the potential of commercial and
private (PV) projects. Simulations include: how
much power can be generated, costs of an
installation, ROI, efficiency
Who? QuickSolar, Solarist
4. LOYALTY PROGRAMS

•

•

Get rewards for your sustainable/green actions:
saving water, energy, produce your own energy,
using public transport
Who? Changers, Ecostastic, PlaytoRide
5. PEER-TO-PEER
LENDING RESOURCES

•

•

Lending and/or renting between individuals of
hight costs goods, like housing and cars.
Access to functionality, instead of ownership
Who? Airbnb, SocialCar, Relay Rides
6. DATA MONITORING
& MANAGEMENT

•
•

Combination of hardware & software to monitor
energy, temperature, or smart homes
Who? Nest, Valta, Envirocar, Metromille
SUMMARIZING

•

Cleanweb is about developing ICT-based business
solutions that aim to make a more efficient use of
resources

!

•

The digitalization of green brings opportunities that
create environmental, user, and business value
!

•

Join the conversation and learn more about
Cleanweb at The Cleanweb Initiative (cleanweb.co)
facebook.com/cleanwebespana
@cleanwebES

oriol@oriolpascual.com

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