Rotterdam has transformed from a trade city in the 1800s to a creative hub focused on talent, tolerance, and technology. It established the first pedestrian-only commercial street in the 1920s and redeveloped its industrial harbor into the Lloydkwartier district starting in the 1980s-1990s, mixing housing, retail, education and entertainment near the Maas River. The area now attracts creative professionals and spinoffs of schools while promoting social cohesion and the multimedia industry.