What Every Franchise Professional Needs To Know About Social Media But Is Too Afraid To Ask
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83% of UK Franchise Professionals said they’re using social media but could do better especially with monetising. We cover the Top 10 Franchisor Social Media MUST KNOWS
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What Every Franchise Professional Needs To Know About Social Media But Is Too Afraid To Ask
- 2. “What Every Franchise Professional Needs To Know About Social Media But Is Too Afraid To Ask!” Richard Dancy & Nick Strong
- 4. Introductions • Richard Dancy • Nick Strong • Support team Maria & Joel • It’s going to be 45 mins with questions afterwards (ask during and we’ll save) • There’s going to be an advert Nick Strong MANAGING DIRECTOR
- 5. Introductions • Richard Dancy • Nick Strong • Support team Maria & Joel • It’s going to be 45 mins with questions afterwards (ask during and we’ll save) • There’s going to be an advert Richard Dancy (Bcom Hons) SENIOR CONSULTANT & FRANCHISOR
- 8. Poll #1
- 9. ?
- 11. The path we’ll follow… – ThePowerof SocialMedia – SomeMindBlowingStatistics – RevealYourOpportunity
- 12. The Top 10 Social Media Franchisor MUST KNOWS’ + FREE bonus at the end ! Diary date: Tuesday, 18th August 2015 - Course Module 1
- 15. “Communities can be accessed and reputation leveraged and grown in relevant niche communities at a speed and scale that was hither to not
- 17. “Content is KING” Bill Gates …but engagement is Queen (and we all know she rules the house) Mari Smith
- 18. KISS Keep it Simple Stupid! 3 Steps
- 20. Source: WeAreSocial.com January 2015 Your Questions • Current trends on Freedom vs Control • Measure Effect and Impact • Negative Experiences Diary date: Tuesday, 18th August 2015 - Course Module 1
- 21. UK Internet & Social Media Stats 2015 UK Internet & Social Media Stats 2015
- 22. Source: WeAreSocial.com January 2015
- 23. Source: WeAreSocial.com January 2015
- 24. Source: WeAreSocial.com January 2015
- 27. 14 million monthly UK users July 2015
- 28. Source: WeAreSocial.com January 2015
- 30. Your Questions
- 31. The Top 10 Social Media Franchisor MUST KNOWS The Top 10 Social Media Franchisor MUST KNOWS
- 32. 1. How to Integrate & Communicate? • Education • Education • Education Social Media Policy in your Agreement?
- 33. 2. Don’t Sell, Sell, Sell!
- 34. 2. Don’t Sell, Sell, Sell!
- 35. 3. Set Up It’s all about YOU!
- 36. 3. Set Up
- 37. 3. Set Up
- 43. 5. Keep Brand Control
- 44. #franchisehour
- 46. Join In! • FREE assessment • Talking to us in person • 1st Module only £320+VAT • £1,000 OFF 12 week course • Limited VIP places
- 47. 6. Timely Posts & Responses
- 48. What time is it?
- 49. 7. See No Evil…
- 50. 8. Budget
- 51. 8. Budget
- 52. 8. Budget
- 53. 9. Integrate
- 54. 10. Analytics
- 55. Benchmark scores; what’s yours? Get involved with us! richard@franchiseintelligence.co.uk
- 57. 50+ in total! Demographics, Custom Audiences, Ad Relevance Score, Negative Feedback, Conversion Pixels, Admin Access, Remarketing, CTAs, Landing Pages, Design, Integration, Split Testing, Social Links, Offline Marketing, Messenger, Ad bidding, Insights, Frequency, Profiles, Reach, Content Type Mix, Automation, Competitions… Warning: This can be complex! Study with us! richard@franchiseintelligence.co.uk
- 59. You said… 1.You’re really busy + wish you had more time to keep up with the ever changing world of internet marketing. 2.You want an easier way to discover new tactics to deliver real results. 3.You want to eliminate trial & error and focus on what really works, without all the guesswork and experimentation. 4.You’re looking for a competitive advantage. 5.You want to focus on what works best. Membership Peer to peer learning to guide you to success.
Editor's Notes
- Holding slide
- Good Morning / Evening! Welcome to our webinar ‘What Every Franchise Professional…’ We are LIVE and are delighted to welcome so many of you to this session. My name is… We’ve got a packed session for you today with tons of tips and information you will be able to use straight away to improve your understanding of social media in the franchise industry! (If you aren’t in the franchise industry but have a brand or a business and want to find useful tips then this webinar will also be useful so stick with us).
- Interaction & Questions You can actively participate whenever you like by asking questions. You can do this by activating the chat window by clicking the orange button. We’ll be answering questions at various times throughout the presentation so you don’t have to wait – just ask questions as they occur to you. So that I know you can hear me and have understood – please type your name into the chat window now! Thanks Martin, James, Tina… Looks like it’s all working perfectly! Love it when technology works! :D This is a discussion – if you haven’t done many webinars before it’s not a polished scripted presentation! Support team Maria & Joel It’s going to be 45 mins with questions afterwards (ask during and we’ll save)
- Nick Strong, Managing Director, has worked in franchising for over fifteen years and as a franchise recruiter and system developer. Nick has recruited over one hundred franchisees. Nick uses his direct franchise involvement understanding and couples this with his technical and marketing expertise to grow franchise revenues.
- Before I go any further please let me introduce myself and my co-presenter There’s going to be advertising – Read Richard bio: Richard is an experienced franchise professional with over 20 years in the industry. Sales & Marketing Director at the highly respected franchisor Oscar Pet Foods from 2001-2008 he works as a consultant and with his wife Lee who is Managing Director of the multi-award winning franchisor Barking Mad. Both brands have been esteemed Full Members of the British Franchise Association and have won the top awards in the industry with Richard’s help. Richard advises on strategic marketing and has developed support systems and programs for 100s of franchisees across the UK and has specialised in delivering social media training and coaching since 2009. Prior to franchising he worked in marketing for Walkers Snacks at PepsiCo and Vodafone at their global headquarters. Richard is a regular speaker on social media and franchising and is regularly involved in industry events across the country such as speaking at Ewif (Encouraging Women in Franchising) and will be speaking at the British Franchise Annual conference later this month. Thank you Nick that’s a very nice welcome and thank you to everyone for joining us – I’m really excited about this session today as we have loads of great free information to cover! + we have some valuable bonuses to give away so let’s get started!!
- So what’s the big idea? Why have we put this together? It’s a MASSIVE opportunity – estimate that less than 20% of brands in the industry are making it work effectively with measured results. We feel your pain, we have felt it too! There is so much out there is overwhelming and can be bewildering. Personal empowerment at a director level – be able to build with confidence with your team (or outside help) your integrated strategic marketing plan FI provide a joined up solution! Let’s just say you have it all covered by your marketing team – do you honestly really understand it and therefore are able to make the right comments and decisions?
- Social referrals now outnumber search referrals for website traffic for the 1st time in the USA. 79% of all referrals come from Facebook. Facebook are the most engaged spending >42mins on average
- Q: Why aren’t we on Pinterest? A: What is Pinterest? / We are! / Who said we should be? Do you feel you need a joined up solution?! 1st Poll Now! I'd describe my current social media confidence level as:
- What do Franchisors, Entrepreneurs and Business Leaders want to know? We have been speaking to you for years now More franchisees + increase Franchise network growth (at the end of the day it’s all about growth and profit) how to integrate into your network keep control of your brand - nervousness stay legal RESULTS OF POLL COMING IN- answer feedback across the platforms- make it interesting - great content creation speaking with your voice- convert noise into sales- find and target relevant messages to your specific community - link your overall strategy to your internet activity - stop your community talking about you with you knowing
- We’re on for an hour – you might want to take notes Schedule some tweets e.g. #FranchiseSocialMedia webinar is about to start right now! Join us NOW #FranchiseSocialMedia webinar is happening right now! Join our next session at 8pm tonight! Recommend to a colleague
- IN the next 10 minutes we will cover: The Power of social media Then we will go onto blow you away with the UK up to date statistics
- We will have some more interaction and then we will go into the Top 10 Franchisor Must Knows in social media This session is totally free and there will be further free valuable takeaways at the end 5% of this webinar ADVERT will be explaining some of the payable solutions available from the Franchise Intelligence team – find out more about what we do at franchiseintelligence.co.uk We can only give you a snapshot here but we have put together a plan specifically for franchisors and those businesses with multiple branches. More later!... With a special free bonus coming up!
- More poll answers or questions? Everything has moved on from the Yellow Pages and newspapers + perhaps exhibitions I can remember when there was no email – when I was at university it was just coming in Now we are all instantly connected and if we’re not then we often can’t get anything done! Generation Z don’t know life without it – the internet around 2000, social media 2007 in UK, iPad is only 5 years old!
- Advertising has changed – still sending out our brands messages re our personalityMarketing is similar but the media is very different - Yellow pages - 1001 From interruption to involvement Blogs / SEO / Content / Links / Reviews / Social Media / mobile / News
- David Amerland – internet search individual for everyone e.g. Rio Niche communities – old Tonka toys collectors or comics Or of course your customers in a geographically specific and targeted area.
- Marketing has fundamentally changed Traditional marketing talks at people = Interruption marketing Drink Coca-Cola Content marketing talks with them. It’s where you are at any one moment (stats coming up)
- Quality and relevance of the information available to your customers.
- Set-up & Be Consistent Understand & Network Ongoing Management
- Knowing all there is out there Getting it all set up properly Communicating it out to franchise brand stakeholders (More later on) - Questions coming in – ADVERT – Franch Intell can help! Including training, legals, Social Media Policy, etc
- Top Challenges for franchisors Proving marketing activity ROI Identifying and ring-fencing an appropriate budget Managing website & social media resource Identifying the right tech Targeting correct content Employing talent
- 74.8m mobile accounts
- Over 50% of UK population active Facebook accounts that’s 32+m!! - 6% increase of growth in the number of active social media accounts and a 7% growth in the number of active mobile social accounts. Active UK twitter users between 10-15m in 2015 This has resulted in the average daily use of social media by users amounting to 2h and 13m which is more than half the time that people in the UK spend on the internet in general.
- Now more!
- Now more!
- Now more!
- 74.8m mobile accounts – google requires for SEO that your business has a responsive site
- Top social media accounts UK Overall, 30% of the UK population appear to be using social media apps. Companies should take all the statistics provided by the report on board in order to build successful social media strategies and to understand what devices consumers use to engage with social media. It is clear Facebook continues to be successful in the UK and that the number of users accessing social media through mobile devices is on the rise.
- Network culture – regular workshops – conference – sales meetings – intranet – facebook group “We’re just updating our new website!” similar to social media now Social Media is now a serious part of your business marketing strategy Now SEND US content
- People like you but don’t push it! They will switch off and go elsewhere! Whether you unblock drains or look after fluffy pets – there is interest Rule of thumb – 10-30% promos
- Or ebay
- It’s the individual - Who are you representing? It’s your voice! How do you look? All your profiles the same? You are an influencer and publisher – all your brand’s stakeholders Get your house in order - Align Strategy & Culture - Involve everyone!
- It’s the individual - Who are you representing? It’s your voice! How do you look? All your profiles the same? You are an influencer and publisher – all your brand’s stakeholders Get your house in order - Align Strategy & Culture - Involve everyone!
- It’s the individual - Who are you representing? It’s your voice! How do you look? All your profiles the same? You are an influencer and publisher – all your brand’s stakeholders Get your house in order - Align Strategy & Culture - Involve everyone!
- Know your audience & where to find them - Make it interesting – LinkedIn Groups? Twitter events? With a little research and some planning, B2B brands can find an audience on Facebook. Of course, before you can find your audience, you have to know your audience. Use the data you have at your disposal—Facebook Insights, Google Analytics or your database—to determine what content topics resonate with your audience, when they’re most likely to see that content and how to target your ads. Be smart and subtle with your content. Create and curate content that not only appeals to your audience, but also reinforces their roles as thought leaders. They’ll be more likely to share it.
- UK independent estate agents
- 71% of complaints are on Facebook Part of our Customer Contact Centre
- Admin rights to your franchisee accounts – KNOW what they are doing
- Who are you representing? You are an influencer and publisher
- Our course
- Thank you – really enjoyed it!
- Social Bakers - If your brand responds to at least 65% of audience questions on Facebook and/or Twitter, you qualify as Socially Devoted. The benefits of Social Devotion are clear - Socially Devoted brands get 3.5 times more Interactions than their less-responsive counterparts.
- Don’t want to be on Twitter as people slag us off! Your customers are already talking about you – so be involved.
- The free ride is over! Facebook organic reach is close to 0%! You need to invest time and resource to build your audience – still highly targeted Cost less than 1p per video view on Facebook for Barking Mad
- Custom audiences,
- We’d love to help!! :D
- Exclusive to webinar participants or those we meet in person – free 30 minute assessment phone call
- You can actively participate whenever you like by asking questions. You can do this by activating the chat window by clicking the orange button. We’ll be answering questions at various times throughout the presentation so you don’t have to wait – just ask questions as they occur to you. So that I know you can hear me and have understood – please type your name into the chat window now! Thanks Martin, James, Tina… Looks like it’s all working perfectly! Love it when technology works! :D This is a discussion – if you haven’t done many webinars before it’s not a polished scripted presentation! Support team Maria & Joel It’s going to be 45 mins with questions afterwards (ask during and we’ll save)
- When you join, you’ll receive trainings each month that are timely, tactical and expert-led.This means that you’ll have the ongoing training you need to implement all the latest social media marketing tactics that matter.We are your competitive advantage.