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WHAT	DO	GROWERS	NEED?
Biological Products on the Farm
Monterey 2022
Steve Thurman
Portfolio	Companies
• Holding Company
• Real Estate
• Family Business
§ Agri Business
§ Ag-consulting
A Blue Norther Investments
Company
The	BioProduct	Buckets
Biostim
ulants
Nutrient
efficiency
W
ater
m
anagem
ent
Soil health
Bio
Control &
PGR
Biological Products on the Farm
What	Do	Growers	Need?
Do	companies	just	“Invent	&	Hope”	with	new	
products
OR
Do	they	emulate	characteristics	of	winners?
So, what are those
winning characteristics?
Biological Products on the Farm
What	Do	Growers	Need?
•HOW it works
•WHY it matters
Something they
Understand
•Merge into existing cultural practice
•Clarity of purpose
Where it Fits on the
Farm
•Not complicated
•Doesn’t cause problems
Easy to Use
•Expectation of repeatability
•Economics $
High Confidence of
Predictable Results
The Right Tool
for the Job

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"What Do Growers Need"